Knowledge Partner

Confederation of Indian Industry

Management Consultants

14
International Conference and Exposition on Textiles & Apparel

15 - 16 October 2014: New Delhi

ROLE OF INDIAN TEXTILE AND

APPAREL INDUSTRY IN CHANGING
GLOBAL SUPPLY-DEMAND SCENARIO

THEME PAPER

Table of Contents
Foreword ....................................................................................................................................................... 2
1.

Global Apparel Market Present and Future ....................................................................................... 3

1.1.

Global Apparel Consumption ............................................................................................................ 3

1.2.

Chinese and Indian Apparel Market ................................................................................................. 4

1.3.

Future Projections ............................................................................................................................. 5

2.

Global Trade in Textiles and Apparel .................................................................................................... 7

2.1.

Historical Trade Pattern .................................................................................................................... 7

2.2.

Major Exporter and Importer Nations .............................................................................................. 7

2.3.

Key Categories................................................................................................................................... 9

3.

Indian Textile and Apparel Sector Scenario ........................................................................................ 10

3.1.

Manufacturing ................................................................................................................................ 11

3.2.

Domestic Market............................................................................................................................. 13

3.3.

International Trade ......................................................................................................................... 18

3.4.

SWOT Analysis................................................................................................................................. 21

4.

Emerging Changes in Global Trade Scenario ...................................................................................... 25

4.1.

Higher Growth of Synthetic Fibre based Categories ....................................................................... 25

4.2.

Supply Base Consolidation by Buyers ............................................................................................. 27

4.3.

Trade Agreements to Play an Important Role ................................................................................ 29

5.

Way Ahead .......................................................................................................................................... 33

About Confederation of Indian Industries (CII) ........................................................................................... 34

About Wazir Advisor ................................................................................................................................... 35

Foreword
Texcon 2014 is the 3rd textile and apparel sector conference organized by Confederation of Indian
Industries (CII) in consecutive years. Since the first conference in 2012, Texcon has come a long
distance. Today it is positioned as one of the premier events in Indian textile and apparel sector
which is joined by decision makers from private as well as government sector. Since its inception, the
conference has not restricted itself to being a single day event. Deliberations held in Texcon have
always been taken forward to Government and industry fora for further action. Wazir Advisors,
which has been associated with Texcon as a Knowledge Partner since the first edition, has been
instrumental in supporting CII for representing the issues and recommendations. This differentiating
factor has brought immense support and appreciation to Texcon from all industry stakeholders. In
2014, Texcon has grown in its scope and format as well the conference proceedings will span 2
days and it will also feature a trade exhibition.
The present time in itself is vibrant. With a stable central government and receding macroeconomic
problems at global level, the country is in what we can call a propulsion phase. Textile and apparel
sector is no different. The optimism in sector should soon start getting converted to actual business.
India textile and apparel sector can, and needs to, play an increasingly larger role in countrys
economic growth by generating employment and through exports. The challenges for textile and
apparel sector nonetheless have not eliminated. On domestic front issues related to manpower and
procedural delay need urgent attention, while globally new nations are emerging in the list of largest
suppliers due to their FTAs and lower manufacturing costs.
It is in this setting that a relevant theme for Texcon 2014 has been chosen viz. Role of Indian Textile
and Apparel Sector in Changing Global Supply-Demand Scenario. This whitepaper on the conference
theme has been prepared by Wazir Advisors, which should act as the initiator for discussions to
come out with appropriate and implementable recommendations.
We look forward to have your active participation and welcome your invaluable inputs.

D. L. Sharma
Director
Conference Chairman,
CII Texcon 2014 &
Director
Vardhman Textiles

Prakash Bhagwati
Conference Co-Chairman,
CII Texcon 2014 &
Chairman
InspirOn Engineering Pvt. Ltd.
(Conference Co-Chairman)

Prashant Agarwal
Joint Managing Director
Wazir Advisors
(Knowledge Partner)

1. Global Apparel Market Present and Future

1.1. Global Apparel Consumption
The current global apparel market is estimated at approximately US$ 1.15 trillion which forms
nearly 1.8% of the world GDP. Almost 75% of this market is concentrated in EU-27, USA, China
and Japan. The next largest markets are Brazil, India, Russia, Canada and Australia, in
descending order with a share of approximately 18%.
Table 1: Global Apparel Market Size in 2013 (In US$ Bn.)

S. No.
1
2
3
4
5
6
7
8
9
10

Region
EU-27
United States
China
Japan
Brazil
India
Russia
Canada
Australia
Rest of the world
Total

Market Size
355
230
165
110
60
46
45
30
25
80
1,146

Source: Wazir Advisors

Within the top markets, there is a major distinction between developed countries and the
emerging ones in terms of per capita spend on apparel. The lowest per capita spend on
apparel among these markets is of India (US$ 37) which is only 4% of the highest one viz.
Australia (US$ 1,131).
Figure 1: Per Capita Spend on Apparel in 2013 (In US$)
1,131

37
India

122

163

China

Global

287

300

Brazil

Russia

703

725

EU-27

USA

885

887

Japan

Canada

Australia

Source: Wazir Advisors

1.2. Chinese and Indian Apparel Market

The present apparel market size of China and India are estimated to be US$ 165 billion and US$
46 billion, respectively. Both markets have shown robust growth, despite global uncertainties
and slackened demand. From 2009 to 2013, the Chinese market has registered a CAGR of 13%
whereas the Indian market registered a growth of 10%. Both the markets have performed
better than other major consumption regions viz. USA, EU and Japan.
Figure 2: Growth of Chinese and Indian Apparel Market (In US$ bn.)

China

India

165

150

141

120
101

13% CAGR

35

31

2009

2010

40
10% CAGR
2011

46

45

2012

2013

Source: Wazir Advisors

Very often, comparisons are drawn between the markets of China and India; but it is interesting
to note that per capita spend on apparel in India is only one-third of that in China. From 2009 to
2013, the per capita apparel spend in China grew at CAGR of 13% and reached US$ 122 by
2013. During the same period in India, the growth rate registered was approximately 9% and
reached US$ 37.
Figure 3: Change in per Capita Spend on Apparel by Chinese and Indian Consumers (In US$)

China
India
76
26

89

29

101

109

32

35

122
13%
37
9%

2009

2010

2011

2012

2013

Source: Wazir Advisors

The Chinese and Indian apparel markets are also different in terms of market segmentation into
mens, womens and kids wear. In China, womens wear is the largest category whereas in
India it is the mens wear. In fact, India is the only major apparel market where womens wear

is not the largest category in value terms. The reason behind this anomaly is the fact that
womens wear in India is largely dominated by traditional, unbranded dresses which in value
terms are lower than mens wear products, despite having larger volumes overall.
Figure 4: Chinese and Indian Apparel Market Segmentation

29%

25%

32%

40%

Men's wear

48%

35%

Kid's wear

China

India

Women's wear

Source: Wazir Advisors

1.3. Future Projections

There is a positive correlation between consumers spending on various categories and the
economic stature of each country. In lesser developed economies, consumers spending is
highest on food followed by clothing, housing and other items. In developed economies, as the
consumers disposable income increases, the share of basic categories such as apparel reduces,
whereas the share of new categories like entertainment, recreation, consumer durables, travel,
etc. increases. Though in absolute value terms, the spending on clothing will not go down, but
the increase will be slower than the overall increase in disposable income. This behavior in an
aggregate form causes per capita spend on clothing to rise faster initially and slow down later.
In developed economies, this growth slows down or stagnates, while in value terms the
spending on apparel continues to grow. Based on this fact, it is expected that the per capita
spend on apparel will grow at a faster rate than the economy in Brazil, Russia, India and China;
whereas it will be slower or at par with the economic growth in developed markets over next
few years. When the population base of China and India is taken into account; one can see the
enormous growth in consumption in both these countries.

Figure 5: Change in Per Capita Spend on Apparel from 2013 to 2025 (In US$)
1,709

1,265
1,149

1,131
887

885
725

841

817

756

703

460
300

383

287
122

Australia

Canada

Japan

USA

EU-27
2013

Russia

Brazil

China

37

129

India

2025

Source: Wazir Advisors

The projected growth in per capita apparel spend and population will cause the world apparel
market to grow at a CAGR of approx. 5% and attaining a size of approx. US$ 2.1 trillion by 2025.
Table 2: Apparel Market Size Projections from 2013 to 2025 (In US$ billion)

Region
EU-27
USA
China
Japan
Brazil
India
Russia
Canada
Australia
Rest of the world
Total

2013
355
230
165
110
60
46
45
30
25
80
1,146

2025
440
285
540
150
100
200
105
50
45
195
2,110

CAGR
2%
2%
10%
2%
5%
12%
8%
4%
5%
8%
5%

Source: Wazir Advisors

It is expected that by 2025, the cumulative size of Indian and Chinese markets will be higher
than that of USA and EU.

2. Global Trade in Textiles and Apparel

2.1. Historical Trade Pattern
The global trade of textile and apparel was worth US$ 781 billion in 2013. This is approximately
4.6% of the trade of all commodities which is estimated at ~US$ 17 trillion. From 2008 to 2013,
the global textile and apparel trade has grown at a rate of 4% per annum.
Figure 6: Global Trade of Textile and Apparel (In US$ Bn.)

4% CAGR
643

558

2008

2009

751

728

2011

2012

642

2010

781

2013

Data Source: UN Comtrade

2.2. Major Exporter and Importer Nations

The top 5 textile and apparel exporting nations are China, India, Italy, Germany and Turkey.
China, the largest exporter, has a share of 39% while India stood at a distant second place with
5% share.
Figure 7: Major Exporting Nations (2013)

China, 39%

India, 5%
Italy, 5%
Germany, 4%

Turkey, 4%
Others, 33%

USA, 3%
Bangladesh, 3%
Viet Nam, 3%

Data Source: UN Comtrade

The European nations, in general, are seeing a decline in their textile and apparel exports.
Germanys exports has remained unchanged from 2008 to 2013, whereas Italys exports have
declined at a CAGR of -2% in the same period. India has emerged as the fastest growing large

exporter nation from 2008 to 2013. Its trade increased at a CAGR of 12% while China registered
growth of 7% CAGR in the said period.
Table 3: Historical Trade Pattern of Top 5 Exporting Nations

(In US$ Bn.)

2008

2009

2010

2011

2012

2013

CAGR

China & HK

219

193

234

275

278

304

7%

India

23

22

27

33

33

40

12%

Germany

35

31

33

38

35

35

Italy

40

31

32

37

34

36

-2%

USA

23

18

24

29

27

27

3%

Data Source: UN Comtrade

The top 5 textile and apparel importing nations are USA, China, Germany, Japan and United
Kingdom. USA is the single largest importer with a share of approx. 17% of the total global
trade.

Figure 8: Major Markets (2013)

USA, 17%

China, 9%

Germany, 8%

Japan, 7%
United Kingdom,
5%
Others, 47%

France, 4%
Italy, 4%

Source: Wazir Estimates based on UN Comtrade data

Indias share in several major apparel markets is quite low. An analysis of major apparel
importing nations of the world indicates that in several countries the Indias apparel exports is
negligible. The table below shows the major apparel importing nations where Indias share is
very low:

Table 4: Major apparel importing nations where Indias share is very low (Data for 2012, Value in US$ billion)

Global
Rank

Country

Import Value

Indian Exports to country

Indias share

Japan

28.69

0.22

1%

China, Hong Kong SAR

10.34

0.06

1%

10

Russian Federation

9.85

0.04

0.4%

13

Canada

7.07

0.23

3%

14

Rep. of Korea

5.52

0.03

1%

15

Switzerland

5.39

0.06

1%

16

Australia

5.23

0.10

2%

17

Poland

5.07

0.08

2%

18

Austria

5.07

0.03

1%

Data Source: UN Comtrade

In order to enhance the trade share exponentially, there is a need to promote Indian exports to
markets where our trade penetration is very low.

2.3. Key Categories

From an analysis of global export data of textile and apparel in 2013 it comes out that there are
24 product categories (at 4 digit HS code) which have trade of more than US$ 10 billion.
Table 5: Globally Largest Traded Product Categories*

S.
No.

HS
Code

1
2
3
4
5
6
7
8
9
10
11
12
13
14

6204
6104
6110
6203
6109
6103
6115
6202
6205
6206
6201
6210
6108
6211

1
2
3
4
5
6
7

5407
6302
5201
5208
5402
5603
6006

Description
Apparel Categories
Suits, ensembles, jackets, blazers, etc.; woven; W/G
Suits, ensembles, jackets, blazers, etc.; knitted; W/G
Jerseys, pullovers, cardigans, etc.; knitted
Suits, ensembles, jackets, blazers, etc.; woven; M/B
T-shirts, singlets and other vests; knitted
Suits, ensembles, jackets, blazers, etc.; knitted; M/B
Pantyhose, stockings, socks & other hosiery; knitted
Overcoats, capes, wind-jackets, etc.; woven; W/G
Shirts; woven; M/B
blouses, shirts and shirt-blouses; woven; W/G
Overcoats, capes, wind-jackets, etc.; woven; M/B
Garments made up of felt or coated fabric; woven
Underwear, nightwear, etc.; knitted; W/G
Track suits, ski-suits & swimwear; woven
Other Categories
Woven fabrics of synthetic filament yarn, monofilament <88 Ne
Bed, table, toilet and kitchen linens
Cotton, not carded or combed
Woven cotton fabrics, >85% cotton, <200 gsm
Synthetic filament yarn (not sew thread), monofilament >88 Ne
Nonwovens, whether or not impregnated, coated etc.
Other knitted or crocheted fabrics

Trade
(US$ Bn.)

Indias
Share

46.1
41.2
39.2
34.9
33.9
15.9
13.6
13.4
11.0
10.9
10.9
10.9
10.1
10.0

5%
2%
0.7%
3%
8%
2%
0.5%
0.1%
10%
15%
0.2%
0.2%
5%
8%

22.5
19.8
16.3
16.0
15.2
13.9
13.3

6%
7%
28%
6%
9%
1%
2%

8
5205 Cotton yarn (not sewing thread), >85% cotton
12.6
38%
9
5903 Fabric impregnated, coated or covered with plastic
11.7
1%
10 6307 Made-up articles, including dress patterns
10.9
4%
* At 4 digit HS code, with trade >US$ 10 bn. in 2013. Data for 3 large exporters - Bangladesh, Vietnam and
Taiwan is not available
Data Source: UN Comtrade
Note: M/B Mens/Boys; W/G Womens/Girls

From the above table, it can be seen that there are several categories where Indian trade share
is very low. Such categories can be broadly classified as winterwear, outerwear, intimatewear,
and nonwovens. These are majorly synthetic fibre based categories. Indias strength at global
level is in cotton based categories (raw fibre and yarn) along with topwear (shirts, tops, t-shirts,
blouses, etc.).

3. Indian Textile and Apparel Sector Scenario

The Indian textile and apparel sector plays a significant role in the Indian economy. It contributes to
about 5% in the US$ 1.8 trillion Indian economy. In overall exports of India, the textile and apparel
sector has a share of approximately 13%. India is the second largest exporter of textile and apparel
goods with a global trade share of approximately 5%. The sector holds importance from employment
point of view as well, providing direct employment to approximately 45 million people and indirect
employment to an additional approximately 60 million people.
India has second largest textile manufacturing infrastructure in world after China. India is one of the
few countries in world which has production at each level of textile manufacturing viz. fibre
manufacturing, spinning, weaving, knitting, processing and garmenting.
Table 6: Installed Capacities in Indian Textile Sector

Description
Spindles
Rotor

Capacities
490 lac
8 lac

Shuttleless Looms

1.2 lac

Powerloom

23 lac

Handloom

24 lac

Man Made Fibre

1,800 mn. kg.

Man Made Filament

2,300 mn. kg.

Data Source: Office of Textile Commissioner

10

3.1. Manufacturing
3.1.1 Fibre and Filament Production
Raw material availability is one of the key strengths of the Indian textile sector. India is
counted among the largest producer, consumer and exporter of several natural and synthetic
fibre. At an overall level India produces about 11 million tons of fibre and filaments annually.
The data in table that follows indicates that the fibre and filament production in India has
grown at a CAGR of 3% over last 5-years. A closer look at the statistics reveal that Cotton is the
only major fibre which has grown to some extent. The production of manmade filament yarn
and fibres, at consolidated level, in last 5 years has shown de-growth or stagnancy.
Table 7: Indian Fibre and Filament Production

(In Million Kg)

Staple Fibre:
Cotton
Jute
Polyester
Viscose
Acrylic
Wool
Polypropylene
Subtotal

2009-10

Filament:
Polyester
Viscose
Silk
Nylon
Polypropylene
Subtotal
Grand Total

2010-11

2011-12

2012-13

2013-14 (P)

CAGR

5,185
1,620
872
302
90
43
3
8,115

5,763
1,800
896
305
79
43
4
8,890

6,001
1,845
830
323
78
44
4
9,125

6,205
1,674
848
337
74
44
4
9,186

6,375
1,620
846
361
96
49
4
9,351

5%
0%
-1%
5%
2%
3%
7%
4%

1,434
43
20
30
15
1,542
9,657

1,462
41
20
33
13
1,569
10,459

1,380
42
23
28
13
1,486
10,611

1,288
43
24
23
17
1,395
10,581

1,213
44
26
24
13
1,320
10,671

-4%
1%
7%
-5%
-4%
-4%
3%

Data Source: Cotton Corporation of India; Textile Statistics & Official Indian Textile Statistics 2012-13, Office of Textile
Commissioner; Central Silk Board; Ministry of Agriculture; Jute Advisory Board

3.1.2 Spun Yarn Production

Spinning is a matured textile sub-segment in India. India is a leading spun yarn producer in the
world and also the most cost competitive producer. The production of spun yarn in India has
increased from 3,914 million kg. in 2008-09 to 5,316 million kg. in the year 2013-14 at a CAGR of
6%. Approximately 75% of the total spun yarn produced in India is 100% cotton yarn.

11

Figure 9: Spun Yarn Production in India (In Million kg.)

4,713
4,193

3,914

427

407

361

796

5,316

4,868
4,373
457

789

484

457

898

828

655

707

3,079

3,491

3,127

3,583

3,935

2,899

2008-09

2009-10

2010-11

2011-12

2012-13

2013-14 (P)

Cotton

Blended

100% Non-Cotton

Data Source: Textile Statistics & Official Indian Textile Statistics 2012-13, Office of Textile Commissioner

3.1.3 Fabric Production

Indian fabric production sector is extremely diverse. Decentralized powerloom and handloom
segments have the maximum share of fabric production. Organized mill sector has a share less
than 5% of the total fabric production and it mainly caters to branded wear and garment exports
segment. The production of fabric in India has grown at 3% from 2008-09 to 2013-14. Blended
fabric and cotton fabric has grown at a CAGR of 8% and 6% respectively, while 100% non-cotton
fabric has declined at a CAGR of 4% in the same period.
Figure 10: Fabric Production in India (In Million Sq. meters)

54,966
768
20,534
6,766

60,333
812
22,840
7,767

62,559
798

60,453
848

21,765

20,567

8,278

8,468

62,792
843

63,468
843

18,797

17,049

9,282

10,063

26,898

28,914

31,718

30,570

33,870

35,513

2008-09

2009-10

2010-11

2011-12

2012-13

2013-14(P)

Cotton

Blended

100% Non Cotton

Khadi, Wool and Silk

Data Source: Textile Statistics & Official Indian Textile Statistics 2012-13, Office of Textile Commissioner

3.1.4 Handloom and Handicrafts

Handloom and handicrafts sector plays a significant role in the countrys economy. It provides
employment to a vast segment of people in rural & semi-urban areas.

12

The handloom industry provides direct and indirect employment to 7 million people. The
sector contributes 95% to the worlds hand woven fabric production. In 2013-14, Indian
handloom industry produced 7,116 million square meter fabric which accounted for 11% of
the total fabric production in the country. However, the production of hand woven fabric has
remained almost stagnant in last few years.
Handicrafts contribute substantially to employment generation and exports. The sector is
estimated to employ about 8 million artisans. The exports of handicrafts including handmade
carpet is US$ 3,885 million in 2013-14, growing at a CAGR of 21% for last five years.

3.2. Domestic Market

Indian domestic consumption of textile and apparel is estimated at US$ 63 bn. in 2013. Within
this, apparel retail contributes US$ 46 bn., technical textiles contribute US$ 13 bn. and home
textiles contribute US$ 4 bn.
Figure 11: Indian Domestic Textile and Apparel Consumption (2013)

Indian Domestic Textile

& Apparel Market
US$ 63 billion

Apparel

Home Textiles

Technical Textiles

US$ 46 billion

US$ 4 billion

US$ 13 billion

Source: Wazir Advisors

3.2.1 Apparel Market

The present apparel market size of India is estimated to be US$ 46. Since 2007, the market has
grown at a CAGR of 11% despite global uncertainties and slack international demand.
Figure 12: Historical Growth of Indian Apparel Market (In US$ bn.)

25

27

2007

2008

31

2009

40
35 11% CAGR

2010

2011

45

46

2012

2013

Source: Wazir Advisors

13

In terms of segmentation, Indian Apparel market is dominated by mens wear which has a
majority share of approx. 40%. Womens wear comes next with a share of approx. 35%
followed by kids wear which has a share of approx. 25%.
Figure 13: Indian Apparel Market Segmentation

Kid's wear
25%
Men's wear
40%
Women's wear
35%

Source: Wazir Advisors

Within India, North, West and South are larger consumption bases owing to higher per capita
income, affluence level and propensity to spend. Climatic conditions also play a critical role
pushing sales in North, as the region witnesses acute summers as well as acute winters forcing
consumers to maintain a separate wardrobe for each season. An estimate of regional split is
given in table ahead.
Table 8: Region-wise Split of Indian Apparel Consumption

Region

Market share

North India

35%

West India

25%

South India

25%

East India

15%

While the Indian consumers disposable income and awareness about brands have increased
in recent years, yet the unbranded apparel form the major chunk of market, approx. 70%. The
main reason behind this is the low level of brand penetration in rural parts of India. However,
there is a clear trend of higher growth of branded segment than the unbranded one.

14

Figure 14: Brand Penetration Level in Indian Market

Apparel Market
US$ 46 Bn.

Urban

Rural

55%

45%

(US$ 25 Bn.)

(US$ 21 Bn.)

Branded

Unbranded

Branded

Unbranded

45%

55%

10%

90%

(US$ 11 Bn.)

(US$ 14 Bn.)

(US$ 2 Bn.)

(US$ 19 Bn.)

Source: Wazir Advisors

3.2.2 Home Textiles Market

The current domestic consumption of home textiles is estimated to be ~US$ 4 billion. It has
grown at a CAGR of 12% from 2007 to 2013.
Figure 15: Historical Growth of Indian Home Textiles Market (In US$ bn.)

12% CAGR

2008

2009

2010

2011

2012

2013

2007
Source: Wazir Advisors

The home textiles market is dominated by the unorganized sector (95%) which is catered by
small niche players and street markets.

15

Figure 16: Indian Home Textile Market Structure

Indian Home Textile Market

Organized Market

Unorganized Market

(5%)

(95%)

Category
Specific
Retailers

Niche Players

General
Retailers

All Under One

Roof (Jagdish
Stores)

Hypermarkets
(Big Bazaar,
Hypercity)

Small Niche
Players

Street
Markets

Departmental
Stores
(Lifestyle,
ShopperStop)

Source: Wazir Advisors

In home textiles market, the largest share is of bed linens, followed by curtains, upholstery,
towels, rugs & carpets, blankets and kitchen linen.
Figure 17: Indian Home Textiles Market Segmentation

Kitchen linen, 6%
Bed Linen, 37%
Blankets, 7%

Rugs & Carpets,

10%

Towels, 11%
Curtains, 16%
Upholstery, 13%
Source: Wazir Advisors

3.2.3 Technical Textiles Market

The current market size of technical textiles is estimated at approximately US$ 13 billion. It is
growing at 11% per annum from 2007-08 to 2013-14.

16

Figure 18: Historical Growth of Indian Technical Textiles Market (In US$ bn.)

13
12

11% CAGR

2007-08

2008-09

2009-10

11

10

2010-11

2011-12

2012-13

2013-14(P)

Data Source: Baseline Survey of the Technical Textile Industry in India, Office of Textile Commissioner
Note: 1 US$ = Rs. 60

Based on end-user application, the technical textile market is segmented into following 12
categories:
S. No.

Category

Application

Agrotech

Agriculture, horticulture and forestry

Buildtech

Building and construction

Clothtech

Technical components of shoes and clothing

Geotech

Geotextiles and civil engineering

Hometech

Components of furniture, household textiles and floor coverings

Indutech

Filtration, cleaning and other industrial usage

Meditech

Hygiene and medical

Mobiltech

Automobiles, shipping, railways and aerospace

Oekotech

Environmental protection

10

Packtech

Packaging

11

Protech

Personal and property protection

12

Sportech

Sport and leisure

The top five categories of technical textiles, i.e. packtech, clothtech, hometech, indutech and
mobiltech have a combined share of approx. 80% in the market. The other six categories
contributes only 20% in the technical textiles market.

17

Figure 19: Indian Technical Textiles Market Segmentation

Geotech &
Oekotech, 1%
Agrotech, 1%
Protech, 3%

Packtech, 38%

Meditech, 5%
Buildtech, 5%
Sportech, 6%
Clothtech, 12%

Mobiltech, 9%
Indutech, 10%

Hometech, 10%

Data Source: Baseline Survey of the Technical Textile Industry in India, Office of Textile Commissioner

3.3. International Trade

3.3.1 Historical Trade Pattern
In 2013, India became second largest exporter of textile & apparel in the world surpassing
Italy and Germany. With an export value of approx. US$ 40 billion, India has a share of
approx. 5% of global textile and apparel trade. Indian textile and apparel exports have grown
at a CAGR of approx. 9% since 1995 while global trade during this period has grown at a CAGR
of 5%.
Figure 20: Global Trade and Indian Exports of Textile & Apparel (In US$ bn.)

781

728
642
504
363

304

8
1995

11
2000

17
2005

India Exports

27
2010

33
2012

40
2013

Global Trade

Data Source: UN Comtrade

India is a net exporter in the textile and apparel segment. In 2013, India imported US$ 5 bn.
of textile and apparel goods against an exports of US$ 40 bn. worth exports. The historical
growth rate of exports is also higher than that of imports.

18

Table 9: Indian Exports and Imports of Textile & Apparel

(US$ Billion)

2008

2009

2010

2011

2012

2013

CAGR

Exports

22.7

21.9

27.1

33.4

32.7

40.2

12%

Imports

3.6

3.2

3.9

4.9

5.2

5.4

9%

Data Source: UN Comtrade

3.3.2 Segmentation of Indian Exports and Imports

Indian textile and apparel exports is dominated by apparel which has a majority share of 40%.
Yarn comes next with a share of 18% followed by fabric, fibre and made-ups having almost
equal share of 12% each. The others category including carpets, non-wovens, etc. contribute
6% in the Indian textile & apparel exports.
Figure 21: Break-up of Indias Textile & Apparel Exports (2013-14)

Others incl.
carpets,
nonwovens,
etc., 6%
Made-ups, 12%

Apparel, 40%

Fibre, 12%
Yarn, 18%
Fabric, 12%
Data Source: Office of Textile Commissioner

In Indian imports, fibre is the largest segment with 24% share followed by fabrics with a share
of 22%. Most of the products in these categories are specialty fibres and fabrics which are
either not made or made in very less quantities in India.
Figure 22: Break-up of Indias Textile & Apparel Imports (2013-14)

Others incl.
carpets,
nonwovens,
etc., 19%
Made-ups, 7%

Fibre, 24%

Apparel, 8%
Fabric, 22%
Yarn, 20%
Data Source: Office of Textile Commissioner

19

3.3.3 Top Export and Import Partners

Indias leading textile and apparel export partner is USA with a share of 18%. China is the other
major one, which in recent years have started importing significant volumes of fibre and yarn from
India. Bangladesh is also one of the destinations where Indian textile exports have grown in recent
years.
Figure 23: Market-wise segmentation of Indian T&A Exports (2013)

USA, 18%
China, 14%

UAE , 7%

Others, 43%

UK , 6%
Bangladesh, 5%
Germany, 5%
France, 3%

Data Source: UN Comtrade

China is the largest supplier of textile and apparel to India with a share of 47%. The imports from
China are diverse, from fibre to garments all types of products are being imported.
Figure 24: Market-wise segmentation of Indian T&A Imports (2013)

China, 47%

USA, 5%
Bangladesh, 5%
Taiwan, 4%

Others, 30%

Australia, 4%
Rep. of Korea, 3%
Germany, 3%

Data Source: UN Comtrade

20

3.4. SWOT Analysis

Strengths:
i.

Raw Material Availability

The fundamental strength of the Indian textile industry is its strong production base of wide
range of fibre/ yarns from natural fibres like cotton, jute, silk and wool to synthetic/ manmade
fibres like polyester, viscose, nylon and acrylic.

ii.

Inexpensive Trained Manpower

The textile and apparel industry in India benefits from a large pool of skilled workers at
comparative less wage rates. Though the wages across the globe are consistently increasing,
wage rate growth in India is still lower than several other textile and apparel exporting nations.

Table 10: Apparel Factory Workers Monthly Wage (In US$)

Country

2009

2011

2013

China

173

193

220

India

121

135

150

Thailand

295

329

390

Philippines

379

423

440

Indonesia

148

165

180

Data Source: Global Wage Report by ILO and Industry feedback

To address the rising demand for skilled manpower in textile and apparel sector, Government
of India has launched Scheme for Growth and Development of Technical Textiles (SGDTT) and
Integrated Skill Development Scheme (ISDS) for the textiles and apparel sectors. The Schemes
focus on building capacities of institutions providing skill development and training in the
sector. Indias large population base with government initiatives ensures proper and
economical availability of trained manpower to the sector.
iii.

Government Support for Textile Sector

Indian Government has initiated various schemes to support textile sector. These schemes
provide numerous benefits to Indian textile manufacturers. Some of these schemes are:
a. Scheme for Integrated Textile Parks (SITP)
b. Restructured Technological Upgradation Fund Scheme (RR TUFS)
c. Integrated Skill Development Scheme (ISDS)
d. Swarnajayanti Gram Swarozgar Yojana (SGSY)

21

e. Market Development Assistance (MDA)

f.

Market Access Initiative (MAI)

g. Technology Mission on Technical Textiles (TMTT)

Apart from the central government, many State Governments are also making efforts to
attract investments in their states. States like Maharashtra, Gujarat, Tamil Nadu, Karnataka,
Andhra Pradesh, Rajasthan, Madhya Pradesh and Punjab have come out with a host of
investment related incentives in the sector. The states policies provide support in addition to
central Government schemes like RRTUFS, thus making investments more attractive. The
benefits generally include subsidized power, stamp duty, refund of state taxes etc. along with
capital and interest subsidy.
iv.

Presence of Complete Textile Value Chain

India is one of the few textile manufacturing countries in the world where all levels of textile
value chain i.e. from fibre/ filament to garment manufacturing are present.

Figure 25: Indian Textile Manufacturing Value Chain

Level 1

Level 2

Fibre
Manufacturing

Spinning

Level 3

Weaving/
Knitting

Level 4

Processing

Level 5

Garment
Manufacturing

Filament Manufacturing

Weakness:
i.

Unorganized fabric manufacturing and processing sector

The weaving and fabric processing sector in India is largely unorganized. The unorganized sector
units suffer from lack of capacity and many of them use old technologies. Scale as well as
quality are key areas of concern for the unorganized sector units.

ii.

Lower efficiency
Productivity levels in India are low compared to peers including China, Bangladesh, Turkey, etc.

22

Figure 26: Labour Productivity (US$ / employee)

10,799

7,576
5,567

5,169

5,042

3,238

India

China

Vietnam

Cotton Spinning, Weaving & Finishing

Cotton Garments

Data Source: UNIDO Report

iii.

Quality and Cost of power

In some parts of India, there is erratic and limited power supply with poor quality. Cost of
power in India on average is higher compared to key competing countries like China,
Bangladesh and Vietnam.

India

12

China

Vietnam

Bangladesh

Figure 27: Power Cost in Select Nations (In US$ cents)

iv.

Low focus on product & process development

Design and product development is yet to receive significant attention from the Indian textile
business. In general spending on research & development by Indian textile and apparel firms
very low and only a few of them have actually good product development centres.

23

Opportunities:
i.

Growth in Domestic demand

Domestic demand will increase owing to urbanization and rising income levels of consumers.
Also, organized retailing sector is booming and with further opening up of sector for FDI,
several International brands are expected to enter India soon, providing thrust to the domestic
sector.

ii.

China vacating space in International trade

Per capita spend on apparel in China is expected to grow from US$ 122 in 2013 to US$ 377 by
2025, which will make the domestic market very attractive for the Chinese manufacturers. On
supply side, China is facing few challenges which will make it less competitive in international
trade. Overall Chinas share in global trade is expected to reduce from current 40% level to 35%
by 2025. This lower-than-market performance will create a vacuum of ~US$ 100 Bn. by 2025.
India is best poised to capture maximum share of this opportunity.

Threats:
i.

Competition from other exporting countries

Competitors like China, Bangladesh, Turkey, Sri Lanka, Germany, Italy, Vietnam etc. have
developed their core strengths and established USPs in the global market.

Table 11: USPs of Key Textile & Apparel Exporting Countries

Country

USP

China

Scale and productivity

Turkey

High design and product focus

Italy

High end skill and design orientation

Germany

Technical orientation and innovation focus

Sri Lanka

Product focus

Bangladesh

Low cost and large factories

Bangladeshs apparel exports has already surpassed that of India. Vietnam in last few years has
also gained higher market share in global trade. On the same hand, Myanmar and Ethiopia are
receiving attention from the global investor and buyer community. All these countries will pose
a tough competition to Indian in near future.

24

4. Emerging Changes in Global Trade Scenario

4.1. Higher Growth of Synthetic Fibre based Categories
Dominance of natural fibres like cotton and wool at global level has been gradually taken up by
the cost and availability of manmade fibres.
Figure 28: World Mill Consumption by Fibre (In 000 tons)

Polyester

Others

Cotton

70,000
60,000
50,000
40,000
30,000
20,000
10,000
2000

2005

2007

2010

2015 (P)

2020 (P)

Data Source: PCI Fibres

Polyester is now by far the dominant textile constituent in most end use sectors requiring
manmade, including predominantly, apparel but also home textiles and industrial-technical
textiles. By virtue of price, performance and scale it is gradually taking the market shares of the
more expensive.
Figure 29: Global Man-Made Fibre Segmentation (2012)

Textile Industry Overview - Manmade Fibre Market Segmentation

Textile Market by End Use

Apparel

Industrial
Textile
16%

Home
Textile
24%

Polyester
85%

Nylon
5%Acrylic
4%
Viscose
6%

Polyester
91%

Acrylic
1%

Viscose
21%

2012 Total
31,332 KT

Fibre Market by Product

Acrylic
Nylon
4%
2% Viscose
3%

Nylon
15%

Polyester
63%

Apparel
60%

2012 Total
51,920 KT

Home Textile

Industrial Textile

Polyester

2012 Total
8,216 KT

Nylon 6 & 66

2012 Total
12,372 KT

Acrylic

Viscose

Industrial
8%

Polyester
83%

Nylon
6%
Acrylic
4%

Home
27%

Apparel
65%

Viscose
7%

2012 Total
49,453 KT*
Excludes PP
& Others

Industrial
43%

Apparel
50%

Industrial
5%

Apparel
65%

Home
30%

Home
9%

Home
7%

2012 Total
41,080 KT

2012 Total
2,859 KT

2012 Total
1,872 KT

Apparel
46%

Industrial
45%

2012 Total
3,642 KT

Polyester dominates the fibre market in most applications, growing at 6-7%

Market
Trends1
Trends 2

25

Data Source: PCI Fibres

Indian textile industry, however, is primarily cotton focused with cotton accounting for nearly
55% of total fibre consumption in 2012. But consumption of polyester fibre is gaining
momentum due to factors like fluctuation of cotton prices, increased presence & sourcing by
global brands where polyester fibre dominates, growth of womens wear segment, growth of
value retail etc.
Figure 30: Fibre Consumption Trend in India

60%

59%

59%

59%

58%

56%

55%

34%

35%

35%

35%

36%

37%

38%

6%

6%

6%

6%

6%

7%

7%

2000

2007

2008

2009

2010

2011

2012

Cotton

Polyester

Others

Source: Fibre Policy 2011, Wazir Analysis

Indias overall share in global textile and apparel trade is about 5% in 2013. However, out of
total 864 textile and apparel commodities traded in 2012 there are 317 commodities in which
India had a share less than 1%. Collective trade in these commodities is approx. US$ 208 bn.,
while Indias trade in them is only US$ 385 mn. (0.19%).The untapped opportunity remains in
MMF based product categories, which can give an exponential growth to Indias export of
textile and apparel.
Table 12: Indias Trade Share in Top Traded MMF based Apparel Categories (2012)

Category
Jerseys, pullovers, cardigans, waistcoats
Overcoats, capes, cloaks, wind-cheaters, etc.
Overcoats, capes, cloaks, wind-cheaters, etc.
Dresses
Trousers, bib and brace overalls, breeches
and shorts
Blouses, shirts and shirt-blouses
Dresses

Knitted
Woven
Woven
Woven

Total
Trade
(US$ Bn.)
18.05
6.58
5.94
5.1

Indian
Trade
(US$ Bn.)
0.03
0.001
0.001
0.35

0.20%
0.02%
0.02%
6.90%

M/B

Woven

4.85

0.07

1.40%

W/G
W/G

Woven
Knitted

4.3
4.07

0.37
0.06

8.60%
1.50%

End
user

Type

M/B
W/G
W/G

Share

Data Source: United Nation Commodity Trade Database

Note: M/B Mens/Boys; W/G Womens/Girls

26

Till 2000, fibre consumption at global level was majorly cotton focused. By 2030, it is expected
that consumption of polyester will be more than double to that of the cotton fibre.
Figure 31: Global Fibre Consumption Trend

37%
36%
27%

43%
36%
21%

2000

2007

44%

46%

48%

36%

35%

33%

20%

19%

2008

2009
Cotton

19%

2010
Polyester

50%

31%
19%

2011

50%

31%
18%

2012

59%

52%

30%

Widening
gap
27%

18%

14%

2020 (P) 2030 (P)

Others

Data Source: PCI Fibres

Volatility and upward trend of cotton price has already pushed the fibre mix in favor of
Polyester for major apparel and home textile products. Following are the few major trends
which will help increased consumption of Polyester fibre in Indian domestic market:

Increasing women participation in workforce will push the demand of western office wear,
party dresses as well as lingerie

Indias large young population base with increasing awareness towards fitness will increase
the consumption of active-wear / sportswear

Awareness of Indian women towards health and hygiene will cause increased women
hygiene product usage

Indias emergence as global automobile manufacturing hub will surge the demand of
technical textile products like seat belts, airbags, seat covers and headliners

Stricter compliance norms and increasing workers awareness towards health and safety will
create large demand for protective wear products

4.2. Supply Base Consolidation by Buyers

An analysis of the share of suppliers in the global exports shows a clear trend of consolidation in
global textile and apparel trade, where fewer and fewer countries having share of significance
in total trade.

27

Figure 32: Countries having more than 3% Share in Global Exports

Data Source: UN Comtrade

In the US market, China and Hong Kong increased trade share from 16% in 2000 to 40% in 2013.
Vietnam increased its share from 0.1% in 2000 to 8% in 2013, making it the second largest
exporter to the US market after China. The share of India has also increased from 4% to 6% in
the same period. The next two top importers viz. Bangladesh and Indonesia have also increased
their market shares. At the same time, the share of Mexico, which is the next largest exporter,
has declined drastically from 14% to 4%.
Table 13: Share of Top 10 Suppliers in US Market

2000
Supplier
Share
China & HK
16%
Mexico
14%
Canada
5%
S. Korea
4%
Taiwan
4%
India
4%
Domi. Rep.
3%
Thailand
3%
Indonesia
3%
Honduras
3%
Total
59%

2005
Supplier
Share
China & HK
29%
Mexico
8%
India
5%
Indonesia
3%
Pakistan
3%
Vietnam
3%
Canada
3%
Honduras
3%
Bangladesh
3%
Italy
2%
Total
64%

2010
Supplier
China & HK
Vietnam
India
Indonesia
Mexico
Bangladesh
Pakistan
Honduras
Cambodia
El Salvador
Total

Share
41%
7%
6%
5%
5%
4%
3%
2.6%
2%
2%
78%

2013
Supplier
Share
China & HK
40%
Vietnam
8%
India
6%
Indonesia
5%
Bangladesh
5%
Mexico
4%
Pakistan
3%
Cambodia
2%
Honduras
2%
El Salvador
2%
Total
78%

Data Source: Office of Textile and Apparel (OTEXA)

In the EU market, China is again the largest exporter whose share has increased from 22% in
2000 to 38% in 2013. Turkey, the second largest exporter has maintained its market share at

28

14% in 2013. The share of Bangladesh in the overall textile and imports to EU 28 has increased
from 4% in 2000 to 11% in 2013 while India has maintained its share at 7%.
Table 14: Share of Top 10 Suppliers in EU-28 Market

2000
Supplier
China
Turkey
India
Tunisia
Bangladesh
Morocco
Indonesia
USA
Rep. of Korea
Switzerland
Total

Share
22%
13%
7%
5%
4%
4%
4%
4%
3%
3%
69%

2005
Supplier
Share
China
34%
Turkey
17%
India
8%
Bangladesh
5%
Tunisia
4%
Morocco
3%
Pakistan
3%
Indonesia
2%
Switzerland
2%
USA
2%
Total
80%

2010
Supplier
Share
China
42%
Turkey
13%
India
8%
Bangladesh
7%
Pakistan
3%
Tunisia
3%
Morocco
3%
Viet Nam
2%
Indonesia
2%
USA
2%
Total
84%

2013
Supplier
Share
China
38%
Turkey
14%
Bangladesh
11%
India
7%
Pakistan
3%
Tunisia
3%
Morocco
2%
Viet Nam
2%
Cambodia
2%
Indonesia
2%
Total
84%

Data Source: UN Comtrade

The concentration of textile and apparel imports to both the US and EU 28 market has
increased, with top 10 supplier countries reaching 78% and 84% respectively in 2013.
Supply chain rationalization has led to the global consolidation in textile and apparel sector. The
buyers are now seeking for a long term arrangement with fewer suppliers that have capabilities
to support their operations. Consolidation of supplier base results in lower purchased costs (i.e.
shipping, handling, taxes and duties/fees, etc.) and reduced procurement and supplier
management cost fees. Beyond cost savings, it also results in increased stake-holder
satisfaction in form of better discounts, fraud reduction and better quality.

4.3. Trade Agreements to Play an Important Role

Trade Agreements have always been a key factor in determining the trade flow between
regions, more so for textile and apparel sector. The capacity expansion of textile and apparel
manufacturing in several countries can be attributed to their market access to one or more
prominent markets. Latin American nations were fully exploiting free market access to USA till
the markets opened up. Similar is the case with North African nations of Morocco, Tunisia, etc.
which have preferential access to EU, and also proximity.
Over the years the proximity to market angle has lost some of its importance thanks to
improved global logistics and systems. Vietnam emerged as the second largest apparel supplier
to USA in 2008, replacing Mexico. Similarly, Bangladesh replaced Turkey as the second largest
non-European apparel supplier to EU market in 2012.

29

USA and Vietnam signed a bilateral trade agreement on July 2000 which came to force on
December 2001. Since then, Vietnam has become a significant trade partner for the US.
Vietnam is the second largest source of US clothing imports after China. From US$ 48 million in
2001, the US import of apparel from Vietnam has increased to US$ 8,126 million in 2013 at an
impressive CAGR of 53%.
Figure 33: US Apparel Imports from Vietnam (In US$ million)

Before FTA

After FTA
53%

19%

8,126

4,359
2,375 2,562 2,725

5,223 5,068

5,877

6,644

7,101

3,222

895
17

47

48

1995 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Data Source: Office of Textile and Apparel (OTEXA)

Bangladesh has been a WTO member since 1995 and benefits from the EU's "Everything but
Arms" arrangement, which grants duty free, quota free access for all exports, except arms and
ammunition. The EU works closely with Bangladesh in the framework of the EU-Bangladesh Cooperation Agreement, concluded in 2001. Taking advantage of these arrangements, Bangladesh
exports of apparel to EU-27 region has significantly increased from US$ 3.3 billion in 2000 to
US$ 12 billion in 2013 at a CAGR of 11%.
Figure 34: Bangladesh Exports to EU-27 (In US$ million)

12,234

CAGR: 11%
7,819
3,264

2000

4,458

2005

2010

2013

Data Source: Eurostat

30

Even Indian textile and apparel exports have been able to gain faster growth in Japanese
market since India Japan Comprehensive Economic Partnership Agreement (IJCEPA), with
increase of 37% overall exports in the year 2011-12 immediately after the agreement.
Figure 35: Indias Textile and Apparel Exports to Japan (In US$ Million)

Before CEPA

After CEPA
11%
420

5%

423

397

Apparel

Fabric

308
275

218

221

216

231

Made Ups

145

118

16
4
19
35

19
4
21
39

21
4
21
32

22
6
37
44

72

73

84

94

67

82

2004-05

2005-06

2010-11

2011-12

2012-13

2013-14

85

Fibre

19
6
37
51

25
5
42
48

Others
Yarn
Total

Data Source: Ministry of Commerce, Govt. of India

However, the Sub-Saharan African countries, despite having preferential market access to
major markets of US (under African Growth Opportunity Act -AGOA) and EU (under Everything
But Arms) have not been able to increase their trade share. An analysis of US imports of
Apparel under AGOA indicates that the exports rose since AGOA's inception late in 2000 till
2004 but thereafter failed to maintain the growth.
Figure 36: US Imports of Apparel under AGOA (In US$ Million)

1,300
1,146
1,010

1,027

986
860

723

855
704

726

813

904

264

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Data Source: African Growth and Opportunity Act website

31

There are several reasons behind this anomaly ranging from lack of export infrastructure to
political instability to absence of integrated capacities.
Another FTA on the horizon - Trans Pacific Partnership (TPP) agreement, where United States is
negotiating with 11 other countries throughout the Asia-Pacific region (Australia, Brunei
Darussalam, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, and
Vietnam). The inclusion of a significant apparel producer, Vietnam in this free trade agreement
will provide it with great advantage in markets of Canada, Australia and Japan.

32

5. Way Ahead
From an overall perspective Indian textile and apparel sector is in a position of good advantage. To
buyers looking for alternate, large supply bases India offers a credible alternate. Indias economic
growth is also expected to be higher for next few years which will result in higher demand for textile
and apparel products in domestic front too. However, our lack of focus on synthetic value chain,
manpower challenge and duty disadvantage in major markets compared to our competing nations
are main threats that can mar the anticipated growth at country level.
For manufacturers to take benefit of the domestic market growth story, the requirement will be to
be flexible enough to tap opportunities appearing in various market segments. On one hand the
manufacturers will need to cater large international brands and retailers, who will prefer sourcing
locally; while there will be fast growing Indian brands too. Need of brands and retailers to develop
lower cost business models will be key to enhance their presence in cities beyond Tier I and II. For
this, e-commerce will become more important. Manufacturers will have to focus on being lean and
enhance their productivity. As the brands and retailers will grow large within the country, they will
look for manufacturers with economies of scale who can cater to large orders timely. Strategic tieups between such manufacturers and buyers will happen which will enhance stability and efficiency
in the overall sector.
For exports, establishment of larger, integrated set-ups will be required. It will also be important for
Indian textile exporters to have business tie-ups in countries like Bangladesh, Vietnam, Myanmar,
etc. These countries will be attractive export destinations for Indian fibre manufacturers, spinners
and fabric manufacturers. In addition, they may prove good investment destinations for Indian
companies too, because of competitive manufacturing cost and preferential market access to US, EU
and Japan.

33

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With 64 offices, including 9 Centres of Excellence, in India, and 7 overseas offices in Australia, China,
Egypt, France, Singapore, UK, and USA, as well as institutional partnerships with 312 counterpart
organizations in 106 countries, CII serves as a reference point for Indian industry and the international
business community.
.
Confederation of Indian Industry
The Mantosh Sondhi Centre
23, Institutional Area, Lodi Road, New Delhi 110 003 (India)
T: 91 11 45771000 / 24629994-7 | F: 91 11 24626149
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About Wazir Advisor

Wazir Advisors is a management consulting firm that supports clients globally on strategy,
investment, alliance and implementation assignments in sectors of Textiles, Apparel, Technical
Textiles, Retail, and other consumer focused sectors. Wazir also works with Government and
Development Bodies for scheme and policy formulation as well as implementation.
Having worked with leading Indian and International private companies, public sector organization,
Government departments, development bodies and trade bodies over the years Wazir has
developed an in-depth understanding of global sector dynamics and connects with the decision
makers. This body of knowledge and contacts are leveraged in delivering value to clients in each
assignment. Wazir also has tied-up with select international consulting partner firms in key global
regions for delivering international projects.
With a team of experienced professionals, Wazir offers a comprehensive range of services to its
clients in fibre to fashion value chain.
Wazirs Service Offerings:
a) Strategy advisory services
Corporate strategy
Market entry strategy
Manufacturing strategy

Product diversification strategy

Marketing and distribution strategy
b) Implementation assistance
Garment factory re-engineering
Supply chain optimization
Process re-engineering
Productivity improvement
Benchmarking against best practices
Cluster
and
industrial
parks
development
Workforce & middle management
training
c) Services for Govt. and development
bodies
Sector growth strategy
Scheme / Policy recommendations &
formulation

Scheme / Policy evaluation

Investment Promotion FDI & Domestic
Project management and monitoring
d) Market research
Surveys
Trade research
Market intelligence
Customer feedback & relationship
management
e) Support for investments
Cross border investments
Company due-diligence
Location analysis
Debt restructuring
Partner search - M&A, JV, other forms
of business partnerships
Feasibility studies and DPR preparation
Techno-Economic Viability (TEV) Studies
f) Thought leadership
Sector white paper
Knowledge partner in conferences

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