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to face competition
to survive recession
Those which increase the demand for the product ie which change the
demand or utility function. This category includes the contd
Role of an Innovator
Role of Profit
2. Franchising:
A management whereby the manufacturer or sole distributor of trade
marked product or services gives the exclusive rights of local distribution to
independent retailers for their payment and conformance to standardised
operating procedures.
Types of Franchising
a. Product Franchising (e.g. McDonalds, Monginis, Barista )
b. Process Franchising (NIIT, Aptech, Eurokid)
c. Business Format Franchising (e.g. Mckinsey, Earnst & Young)
McDonalds : Im Loving It
Mc Donalds is a very good example of a business that became a runaway
success after the original owners sold it to an enthusiastic, aspiring
entrepreneur.
Arguably, one of the most successful franchise operations, McDonalds is the
worlds largest chain of fast food restaurants. McDonalds outlets primarily
serve hamburgers, French fries, colas, and milkshakes. McDonalds has over
30,000 restaurants serving 52 million people in more than 100 countries.
Some of its outlets are company-owned but over 70 per cent are owned and
operated by franchisees. McDonalds has been open to the idea of trying out
new business models
Thomas Carvelas, also known as Tom Carvel, founded Carvel Ice Cream and
is considered to be the father of modern franchising. He started selling Ice
Cream in New York in 1934. He developed new refrigeration machine and his
own formula for soft-serve ice cream. Soon after the second world war, he
started franchising his business. It was hugely successful and today Carvel
has 570 franchise outlets in USA and is available at over 8500 other stores.
There are others who say that the seeds of franchising were laid by Issac
Singer, who invited distributors to expand the availability of his sewing
machines. A little later, John Pemberton successfully tried out a franchisetype distribution system in Coca-Cola and it was hugely successful.
Advantages to the Franchisee
The entrepreneur does not have to incur all the risks that are often
associated with starting a business from a scratch.
Market Reach
Expansion programmes
Disadvantages of Franchising
Territorial protection.
3. Venture Capital:
Sources of Capital
1. Self
2. Family and friends
3. Suppliers and trade credit
4. Commercial banks
5. Asset-based lenders
6. Institutions and insurance cos
7. Venture capital
8. Private equity placements
9. Public equity offerings
10.
Government programs
Venture Capital
Phased disbursements
Management support
The business must have high potential of growth, not averse to the risk
Second stage Working capital for initial growth phase, but no clear
profitability or cash flow yet.
Third stage Major expansion for the company with rapid sales growth,
at breakeven or positive profit levels but still private company.
They are agents of social change. Questioning the status quo, grabbing
new yet overlooked opportunities, not for personal gain but for social
gain.
Social Entrepreneurship
They propagate the solution and persuade the whole society to adopt
it.
IMPORTANCE:
Social entrepreneurship sector is increasingly important for economic and
social development because it creates social and economic values:
1. Employment Development
The first major economic value that social entrepreneurship creates is
the most obvious one because it is shared with entrepreneurs and
businesses alike: job and employment creation. Estimates ranges from
one to seven percent of people employed in the social
entrepreneurship sector. Secondly, social enterprises provide
employment opportunities and job training to segments of society at
1. Refinance Assistance
a. Seed capital scheme
b. Single window scheme
c. Provision of term loan
d. Scheme for tourism related activities
e. Equipment refinance scheme
2. Direct Assistance
a. ISO 9000 scheme
b. Project finance scheme
c. Scheme for foreign currency
d. Pre-shipment credit foreign currency loan. (PCFC)
3. Bills Scheme
a. Bill direct discounting schemes
b. Bill rediscounting scheme
It is a corporate entrepreneurship
Capital for the idea is easy to come from internal sources within a
corp. identity
1. Support from ownership and top management. This support should not
simply consist of passive approval of innovative ways of thinking. Ideally, it
should also take the form of active support, such as can be seen in
mentoring relationships. Indeed, the small business owner's own
entrepreneurial experiences can be valuable to his firm's intrapreneurial
employees if he makes himself available to them.
2. Recognition that the style of intrapreneurialism that is encouraged needs
to be compatible with business operations and the organization's overall
culture.
3. Make sure that communication systems within the company are strong so
that intrapreneurs who have new ideas for products or processes can be
heard.
4. Intelligent allocation of resources to pursue intrapreneurial ideas.
5. Reward intrapreneurs. All in all, intrapreneurs tend to be creative,
dedicated, and talented in a variety of areas. They are thus of significant
value even to companies that do not feature particularly innovative
environments. Their importance is heightened, then, to firms that do rely on
intrapreneurial initiatives for growth. Since they are such important
Q.4 Define Small Enterprises. Explain characteristics of smallindustry. What are the factors responsible for their success?
Definition
Small Scale Industries.
Definition: Small Scale Industrial Undertakings are those which are
engaged in the manufacturing, procession or preservation of goods and in
which investment in plant and machinery (original cost) excluding the cost of
land and building does not exceed Rs. 1.5 crore. Those would inter alia,
include units engaged in mining or quarrying, or servicing of machinery.
(Limit up to Rs 5 crores in respect of 71 hi-tech export oriented items.)
Characteristics of Small Scale Industries
Small scale industries are the backbone of the Indian traditional structure.
They provide a variety of non-traditional, low technology product. Small-scale
industries constitute an important and crucial segment of the industry sector.
It has all the characteristics of the decentralized sector such as small size
and employment intensity and the entire lot begins to private sector. The
contribution of SSI sector to employment is next only to agriculture as a
dynamic and vibrant sector of the economy. Small scale and cottage
industries are the most important employment providing sectors of the
economy.
1. Small capital investment.
Small scale industries require less capital as compared to medium or
large-scale industries. E.g. an artisans family can start their business with
just few hundred rupees.
2.
Generate Employment.
Small scale industries are generally labor intensive and hence create
employment opportunities which is the need of the hour. It helps in
developing country to solve the problem of unemployment.
3. Personal Contact.
9.
Ownership.
Politics
Agriculture
Education Sector
Corporate world
Entrepreneurship
Family Responsibilities
Social Attitude
Low mobility
Lack of education
Shortage of finance
Competition
Low mobility: Unlike men, women mobility in India is highly limited due
to various reasons. A single woman asking for room is still upon suspicion.
Cumbersome exercise involved in starting an enterprise coupled with the
officials humiliating attitude towards women compels them to give up an
idea of starting an enterprise.
Lack of Education: In India, around three- fifths (60%) of women are still
illiterate illiteracy is the root cause of socio- economic problems. Due to the
lack of education and that too qualitative education, women are not aware of
business, technology and market knowledge. Also, lack of education cases
low achievement motivation among women. Thus, lack of education creates
problems for women in the setting up and running of business enterprises.
Male dominated Society: The constitution of India speaks of equality
between sexes. But, in practice women are looked upon as able i.e. weak in
all respects. Women suffer from male reservations about a womens role,
ability and capacity and are treated accordingly. In nutshell, in the male
dominated Indian society, women are not treated equal to men. This in turn,
serves as a barrier to women entry into business.
information, and secondly, response to government regulations can come in the form of new product
ideas.
5. Research & development Entrepreneurs own R&D is the largest source of new idea. A formal
and well-equipped research and development department enables the entrepreneur to conceive and
develop successful new product ideas.