INDUS PUBLIC COLLEGE

COURSE OUTLINE
4TH semester

1. STRATEGIC MANAGEMENT
COURSE DESCRIPTION
This course focuses on how firms formulate, implement, and evaluate
strategies. It will help students to use all knowledge acquired from
prior business, coupled with new strategic management techniques
learned, to chart the future of different organizations. The major
responsibility of students in this course is to make objective strategic
decisions and to justify them.
COURSE OBJECTIVES
After studying this course students will be able to:
Understanding basic concepts of strategic management.
Analyze the organizations environment
Develop strategic for organization
Implement and evaluate strategies.
COURSE CONTENTS:
FUNDAMENTALS OF STRATEGIC MANAGEMENT
Basic terms and concepts of strategic management
Strategic management model and its stages.
STRATEGY FORMULATION
Developing vision and mission statement
External assessment of an organizations environment
Internal assessment of an organization
Analysis of strategies and its choice.
STRATEGY IMPLEMENTATION AND EVALUATION
Implementing strategies and related issues in an organization
Reviewing strategy, its evaluation and control
RECOMMENDED BOOK:
Strategic Management by Fred R. David 12th Ed, Prentice Hall
2. ENTERPRENEURSHIP
COURSE DESCRIPTION
This purpose of this course is to explore practical application of
entrepreneurship. Comer stone of the course is the development of a
detailed business plan examining the finance, marketing, and
production, logistic and strategic implications of starting a potential
new creative/innovative business.
COURSE OBJECTIVES
Write, critique, and refine a business plan
Better weigh the risks and rewards of starting a new business
venture
Personally assess their potential for becoming entrepreneurs

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Understand the entrepreneurial mindset and how best to work

with entrepreneurs.
Understand the risks in growing a business from an entrepreneurrun business to one with the entrepreneur as a manager.
COURSE CONTENTS:
Venture, venture capitalist, and adventure
Goal setting/planning
Risk taking/resource management
The role demands of business
Reasons for failure (internal and external limits)
VARIETY IN ENTREPRENEURSHIP
The concept of change agent and Entrepreneurship
A manager verses an entrepreneur
Advantages and disadvantages of working for self versus others.
Social ventures.
The profit motive versus living a dream (and where they meet)
CHARACTERISTICS OF SUCCESSFUL ENTREPRENEURS
Growth of women entrepreneurs
Factors most and least important to entrepreneurs
Surveys: Are you an entrepreneur?
ENTREPRENEURIAL SKILLS
Seven steps to successful venture
Trying a venture-the loonie business- a one day venture
Finding a mentor
INNOVATION
The challenge of innovation and how to encourage it
IDENTIFYING AND ASSESSING OPPORTUNITIES
Market research
YOUTHE IDEA MACHINE
Examining the creative process (colored hats)
Idea generating (out of the box)
Left and Right brain thinkers.
PLANNING YOUR VENTURE
Goal settingvision
Financial planningcost, break-even, statements
Market Strategytarget market, surveys, advertising
RECOMMENDED BOOKS
Small Business Management & Entrepreneurship
By David Stokes & Nicholas Wilson, 5th Edition
Review: Small and Medium-Sized Enterprises and the Global
Economy
By Gerald I. Susman

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3. ORGANIZATIONAL DEVELOPMENT
COURSE DESCRIPTION
This course will provide an understanding of processes for planned
change and improvement of organization through the application of
behavioral science. It includes collection of techniques for
understanding, changing and developing an organization workforce in
order to improve its effectiveness. OD places a lot of emphasis on
importance of growth, collaborative and participative process.
COURSE OBJECTIVES
After studying this course students will be able to:
Understanding Organizational Developmental, its history and
process
Focus on methods, models and processes related to diagnosing
and planning change
Improve organizations problem solving and renewal process.
COURSE COTENTS
INTRODUCTION AND OVERVIEW
Introduction to Organizational Development
Nature and Planned change
The OD Practitioner
PROCESS OF ORGANIZATIONAL DEVELOPMENT
Entering and Contracting
Diagnosing Groups and Jobs in Organization
Collection, Analyze and Feedback
Designing, Managing and Evaluating Interventions.
OD INTERVENTIONS
Interpersonal and Group Process
Organization Process
Restructuring Organization
Employee involvement
Work Design
Organization and Environment Relation and Transformation
RECOMMENDED BOOK:
An Experimental Approach to OD by Donald R, Brown & Don
Harvey, latest edition
REFERENCE BOOK:
Theory of OD & Change by Cumming & Worley

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