Beruflich Dokumente
Kultur Dokumente
Music
consumption
As
they
are
a
younger
audience
it
is
most
likely
that
they
would
listen
to
The
Great
Northern
in
more
contemporary
ways
such
as
digital
downloads
or
streaming
to
mobile
devices
via
apps
such
as
Spotify
or
iTunes.
As
this
audience
is
part
of
the
web
2.0
generation
and
constantly
uses
devices
such
as
smartphones
or
laptops
which
support
technologic
convergence.
Also,
streaming
and
illegal
downloading
is
very
common
amongst
this
age
group
with
sites
such
as
Pirate
Bay
or
LimeWire,
however,
it
is
unlikely
that
this
fan
base
would
want
to
undercut
such
a
small-scale
band.
However,
this
genre
is
known
for
its
popularity
in
vinyl
sales,
a
recent
and
growing
trend
amongst
the
XY
generation
who
did
not
even
grow
up
listening
to
vinyls.
This
is
demonstrated
with
the
emergence
of
a
vinyl
chart,
and
in
2014,
record
sales
grew
by
more
than
50%
to
hit
more
than
a
million,
the
highest
since
1996,
and
the
upward
curve
has
continued
in
2015.
Engagement
with
artists
Most
16-24
year
olds
are
very
active
on
social
media
sites
and
use
them
regularly
to
socialize
and
follow
their
favorite
artists
on
platforms
such
as
Facebook,
Twitter
and
Instagram
-
all
of
which
we
have
created
for
the
band.
Also,
since
the
band
members
are
also
young
are
more
likely
to
use
and
update
their
platforms
it
would
cause
additional
engagement
-
bands
such
as
Drenge
sometimes
use
Reddit
and
do
AMAs.
Reddit
is
a
website
where
registered
community
members
can
submit
content,
such
as
text
posts
or
direct
links
which
hold
AMAs
(Ask
Me
Anything)
giving
popular
figures
a
platform
to
answer
any
user
submitted
questions.
Richard
Dyer's
star
theory
says
that
fans
buy
into
the
image
of
the
artist
or
band
and
that
interaction
via
social
media
is
an
important
part
of
being
a
fan.
David
Gauntlett
also
talks
about
artist
identity
in
the
modern
world
and
how
constructing
an
identity
is
a
required
for
success.
Artists
construct
this
image
through
social
media
sites
and
fans
engage
with
them.
A
long
running
trend
with
fans
of
this
age
is
fan
girl/
fan
boy
culture
prevalent
mostly
amongst
females
due
to
a
physical
attraction
to
band
members
(who
are
almost
all
male
in
this
genre).
Fans
would
also
see
and
possibly
meet
the
band
at
live
shows
due
to
the
small
capacity
of
the
venues
such
as
Dingwalls
in
Camden
(500
people).
Music
consumption
Again,
since
we
decided
that
the
secondary
audience
did
not
sit
within
a
specific
age
range,
it
is
possible
that
The
Great
Northerns
work
would
be
consumed
in
both
non-
traditional
(as
aforementioned
with
the
primary
audience)
and
traditional
ways.
Traditional
implying
consuming
or
purchasing
the
music
at
a
small-scale
record
store
in
either
a
CD
or
vinyl
format,
as
the
older
audience
(45
60)
may
prefer
to
handle
the
physical
copy
of
the
CD
and
be
able
to
play
and
listen
to
it
in
a
car
for
example.
Engagement
with
artists
Once
more,
the
younger
fans
of
rock
would
likely
engage
with
the
audience
in
the
same
way,
as
would
the
primary
audience
as
it
conventional
of
our
generation.
Also,
some
active
members
of
the
secondary
audience
might
go
to
see
the
band
live,
however,
aggressive
crowds
and
sub-par
venues
might
discourage
older
people.
Moreover,
it
is
less
likely
that
the
older
members
of
the
secondary
audience
would
follow
them
across
social
media
sites
as
some
are
only
truly
prevalent
amongst
young
audiences
E.g.
Instagram
(14
35).
Therefore,
it
is
most
likely
that
they
would
engage
with
the
band
via
their
website
or
newsletter
function
which
we
have
made
available
to
sign
up
for
on
our
website
for
those
who
are
not
keen
followers
of
social
media
platform
we
started
by
asked
a
range
of
people
with
a
range
of
music
taste
general
questions
about
how
where
they
would
place
the
music
video.
Then,
after
securing
our
target
age
groups
we
were
able
to
collect
feedback
on
aspects
of
our
music
video,
digipack
and
website
such
as
their
opinions
on
various
shots
or
on
the
video
as
a
whole,
as
well
as
getting
opinions
on
specific
elements
of
the
digipack
panels
and
the
sections
and
fonts
of
the
website.
Getting
outside
opinions
on
the
project
was
extremely
useful
as
it
allowed
us
to
see
the
products
differently
from
how
our
audience
saw
them,
as
we
often
lost
perspective
on
them
after
spending
too
much
time
on
them.
Sometimes,
we
found
that
other
people
often
had
very
different
opinions
to
us
on
certain
aspects
and
that
we
often
found
flaws
that
our
target
audience
didn't
even
notice.
For
example,
I
thought
that
we
didnt
incorporate
enough
clips
of
Spencer
actually
lip-syncing
the
song.
However,
when
we
asked
other
people
what
they
thought
of
it,
they
thought
it
worked
well
with
the
sequence
and
suited
the
visual
flow
of
the
song.
Furthermore,
throughout
the
process
our
audience
agreed
that
our
products
very
much
looked
as
if
they
belonged
to
the
alternative
rock
genre
and
some
were
even
able
to
pin
point
aspect
in
which
resembled
other
artists
(however
not
as
direct
copy)
such
as
our
websites
splash
page
or
the
black
and
white
filter
on
our
music
video.