A

Project repot on Study of consumer

behavior towards

Mortein coil

Department of Business Administration

Sambalpur University
Jyoti Vihar, Burla
Pin - 768019
Submitted to:
Submitted by:
Dr. T. K. Das
Ashish ku. Pani
Senior lecture
Roll no-03

MBA 2nd Semester

Contains
Chapter -1
Introduction

Chapter -2
Review of literature

Chapter -3
Data source and methodology

Chapter -4
Analysis

Chapter -5
Conclusion, suggestions, limitation

History of Mortein
Mortein was first manufactured as an insecticidal
powder in the 1870s by J. Hagemann, a German
immigrant to Australia. It is said that Hagemann
himself came up with the name Mortein, with a little
help from his French wife: the famous name is a
combination of the French word 'mort' (dead) and
the German 'ein' (one).
Hagemann used crushed chrysanthemum flowers to
produce a pyrethrum extract. The powder was
originally sprinkled about, and in the 1920s a
squeeze puffer was developed. Hagemann
introduced a liquid version in 1928. He combined
this with kerosene and had a pump pack designed

(the traditional 'flit gun') which allowed the

insecticide to be sprayed into the air or onto the
pests themselves.
Hagemann's product was distributed wholesale by
Samuel Taylor. Taylor ran his own business until his
death in 1895. Soon after that , the business went
broke, and in 1909 it came into the hands of F. S.
Steer and Thomas Jackson. They were to revive
Taylor's business and ultimately set it up as a
proprietary company in 1937 as Samuel Taylor Pty
Ltd. This company was to play a critical role in
Mortein's development, mainly through the
activities of its larger-than-life managing director
from the 1940s to the 1960s, Bill Graham.
By 1953, Mortein was already a household name
when the Samuel Taylor company pioneered the
aerosol industry in Australia by introducing the
Pressure Pak. When TV arrived in Australia in 1956,
a lengthy 'infomercial' by Mortein was one of the
first TV ads produced and shown in this country.
Graham believed in aggressive marketing and
advertising, and saw the potential of TV as soon as
it appeared. He developed new brand after new
brand, including several which are household names
today, such as Preen, Fabulon, Aerogard and Mr

Sheen. Mortein was, perhaps, his favourite. He was

a passionate believer in the safety and efficacy of
his product, and once (rumour has it) drank down a
glass of Mortein in front of a shocked government
inquiry to demonstrate how safe it was.
In 1969 the Samuel Taylor company was bought by
the British company Reckitt & Colman. The
Australian firm, under its British parent, introduced
and promoted to the Australian market several of the
country's most familiar household names over past.
Graham believed in aggressive marketing and
advertising, and saw the potential of TV as soon as it
appeared. He developed new brand after new brand,
including several which are household names today, such
as Preen, Fabulon, Aerogard and Mr Sheen. Mortein was,
perhaps, his favourite. He was a passionate believer in
the safety and efficacy of his product, and once (rumour
has it) drank down a glass of Mortein in front of a
shocked government inquiry to demonstrate how safe it
was.
In 1969 the Samuel Taylor company was bought by the
British company Reckitt & Colman. The Australian firm,
under its British parent, introduced and promoted to the
Australian market several of the country's most familiar
household names over the past few decades. Among
these consumer icons, Mortein stands out as the most
widely recognised of all.

that the labours of all the 3 units getting same

training and development opportunities

TEST 1

TEST 2

Null hypothesis Left take the hypothesis that the

customer are satisfy with Mortein coil
Consumers
Student
Employes
Total

Yes (A)
35
25
60

No (B)
20
12
32

Calculation of Expected value :

Total
55
37
92

E.V. =

RT CT
T

E (35) =
E (25) =

60 55
35.86
92
60 37
24.13
92

O
35
25
20
12

E
35.86
24.13
19.13
12.86

E (20) =
E (12) =
(O-E)
- 0.86
.87
.87
- 0.86

32 55
19.13
92

32 37
12.86
92

(O-E)2
0.740
0.757
0.757
0.740

(0-E)2/E
0.0206
0.0313
0.0395
0.0575
2
x = 0.1489

Calculated value of x2 = 0.1489

Calculation of degree of freedom
=

( C 1) (R 1)

(2 1) (2 1)

The tabulated value of x2 at 1 degree of freedom at 5

percent level of significance

Rs. 3.841. Comparing the

calculated value with the tabulated value of x 2. we find

that tabulated value is more than the calculated value.

TEST 3

Null hypothesis Lets take the hypothesis that all the

Mortein coil

Centre
NAC college

Employees
18

Labour
12

Total
30

burla
Sambalpur

20

06

26

university
G.M. college

22

14

36

Sambalpur
Total

60

32

92

Calculation of expected value

E.V. =

RT CT
T

E (18) =
E (20) =
E (22) =

60 30
19.56
92
60 26
16.95
92
60 36
23.47
92

E (12) =
E (6) =

32 30
10.43
92

32 26
9.04
92

E (14) =

32 36
12.52
90

O
18
20
22
12
6
14

(O-E)
- 1.56
3.05
- 1.47
1.57
- 3.04
1.48

19.56
16.95
23.47
10.43
9.04
12.52

(O-E)2
2.43
9.30
2.16
2.46
9.24
2.19

(0-E)2/E
0.124
0.548
0.092
0.235
1.022
0.174
x2=2.195

Calculated value of x2 = 2.195

Degree of freedom

= (C-1) (R 1)
= (2 1) (B 1)
=2

The tabulated value of x2 for 2 degree of freedom at 5

percent level of significant is 5.991. comparing the
calculated value with the tabulated value of x2. We found
that tabulated value is more than the calculated value.
Hence we accept the null hypothesis

-: ANOVA TEST :-

TEST 1
Let us take the hypothesis that the consumer are
satisfied with the pricing
Qualification
Matriculate
Intermediate
Graduation
Post graduate
Total

Yes (A)
8
10
20
22

No (B)
6
6
12
08

60

14
16
32
30
32

Mean of Each Sample

X1

8 10 20 22 60

15
4
4

X 2

6 6 12 8 32

8
4
4
X

Mean of the sample of

=
S.S. Between

=
=
=

X1 X 2
K

15 8 23
11.50
2
2

n1 ( X 1 X ) 2 n2 ( X 2 X ) 2
4 (15 11.50) 2 4 (8 11.50) 2
4 (3.50) 2 4 ( 3.50) 2

Total

92

4 (12.25) 4 (12.25)

49 + 49

98

X 1i X 1 X i X X i X
2

S.S. with in

6 8 6 8 12 8 8 8

=
=

8 15 10 15 20 15 22 15
2

49 25 25 49 4 4 16 0

172

S.S. for total variance = S.S. Between + SS with in = 98 +

172 = 270.

TABLE : 1
Source of
Variation
Between
sample
With in
sample
Total

Sum of
square
(SS)
98

Degree
of
freedom
(2-1)=1

172

(8-2)=6

270

(8-1)=7

MS

F Ratio

5% Flmit

98
98
1

98
2866

F(1,6)

172
28.66
6

= 0.419

5.99

The above table shows that calculated value of F is

3.419 which less than the table value 5.99 at 5% level of
significant with degree of freedom being V1 = 1 and V2 = 6.
This means this analysis supports the hypothesis.
.

TEST 2
Let take the hypothesis that quality Mortein coil .
Trainees
Male
Female
Total

Yes (A)
38
28
66

No (B)
18
8
8

Mean of each sample

X1

38 28 66

33
2
2

X2

18 8 26
13
2
2
X

Mean of the sample or

=
S.S. Between =

X1 X 2
K

33 13 46

23
2
2

n1 X 1 X n2 X 2 X

Total
56
36
92

2 33 23 2 13 23
2

=
=
=

2 100 2 100

400

X i X X i X
2

S.S. within

33 33 28 33 18 13 8 13
2

=
=
=

25 25 25 25

100

S.S. for total variance =

S.S. Between + SS with in =

400 + 100 = 500

TABLE :3

Source
of
variation
Between
sample
Within
sample
Total

Source
of
square
(SS)
400

Degree
of
freedom

MS

F. Ratio

5% Flimit

(2-1)=1

400

400
100

F(1,1)

100

(2-1)=1

100

=4

= 161.4

500

2-1=1

The above table shows that calculated value of F is 4

which is less than the table value 161.4 at 5% level of
significant with degree of freedom being V1 = 1 and V2 = 2.

CHI-SQUARE TEST

Let us take the hypothesis that

satisfied with the Mortein coil.

the customer are

Centre
Sambalpur

Yes
20

No
12

Total
32

university
G.M. college

18

10

28

Sambalpur
NAC college,

24

32

burla
Total

62

30

92

Mean of Each sample

X1

20 18 24 62
20.66
3
3

X2

12 10 8 30
10
3
3

Mean of the sample or

=

S.S. Between =

X1 X 2
K

20.66 10 30.66

15.33
2
2

n1 X 1 X

n2 X 2 X

3 20.66 15.33 3 10 15.33

2

3 (28.40) 3 (28.40)

=
=

85.2 85.2

170.4

X i X X
2

S. S. with in =
=

20 20.66

i X2

18 20.66 24 20.66
2

(12 10) 2 (10 10) 2 (8 10) 2

=
=

(0.44 7.08 11.16 ) ( 4 0 4 )

26.68

SS for total variance

=

SS between + SS within

1704 + 26.68 = 197.08

TABLE :
Source of
Variation
Between
Sample
Within
sample
Total

Source of Degree of
Square
freedom
(SS)
170.4
(2-1)=1
26.68

(3-1)=2

197.08

( 3-1 )=2

MS

F. Ratio

F=Limit

170.4

170.4
12.77
13.34

F(1,2) =
18.51

26.68
13.34
2

The above table shows that the calculated value of F

iS 12.77 which is less than the table value of 18.51 at 5%
level with degree of freedom being V1=1, V2 = 2 that means
this analysis supports the hypothesis.
We may conclude.

Mortein partners Lagos state to

eradicate malaria
Malaria is a deadly disease; it kills faster than the
dreaded HIV/AIDS.

Every year, over 300,000 people die of it, it

accounts for about 60 percent of out patients and 30
percent of hospitalization and it is also responsible
for 25 percent of death in children under one year
and about 11 percent of maternal deaths in Nigeria.
Aside the deaths, economically, malaria causes the
nation to lose about N132b yearly which is

estimated as the cost of treatment, prevention and

loss of manpower, this effect according to National
Malaria Control Programme (NMCP) chips away
Nigerias prospects for development.
To commemorate this years World Malaria Day,
Mortein, the multipurpose cockroach / insect killer
partnered with Lagos State Ministry of Health to
enlighten Nigerians on the scourge of Malaria and
ways of preventing it.
Speaking at events held at Ikorodu Local
Government Secretariat and the General Hospital,
Ikorodu respectively, the Marketing Manager,
Reckitt Benckiser,makers of mortein, Kemi Saliu
said it was pertinent for Mortein to partner with
Lagos state government to enlighten the populace
on the plague of malaria especially on pregnant
women and children under the age of five seeing the
harm it unleashes on these group who according to
research are more vulnerable to its scourge.
Speaking on this years theme, Sustain Gains, Save
Lives; Invest in Malaria, she said Mortein decided
to get actively involved in the campaign against the
deadly disease because they believe that to save the
economy of the annually billions of naira losses, the
fight against Malaria should not be left in the hands
of the government alone as it requires a collective
effort to eradicate its spread.

Saliu affirmed that even though Malaria is a serious

problem in Nigeria, simple practices like using a
quality insecticide like Mortein, using treated bed
nets and keeping the environment clean, would
reduce its impact.
Enumerating the competitive advantages of
Mortein, she stated that, It is very effective for both
crawling and flying insects, because once spread
from the can, it stays suspended in air longer for
direct contact with the insects. Pointing out that
ingredients for Mortein are biodegradable and
rapidly disintegrated in sunlight and air thus there
will be no build up of insecticide dispensed in the
area being treated.
She assured that Mortein is not harmful to human
as it is removed through the urine after being
deactivated by enzymes in human, adding that it is
most suitable for asthmatic persons because of its
odorless nature.
Speaking earlier, Lagos State Commissioner of
Health, Dr. Jide Idris, enumerated various
measures put in place by the state government to
minimize the spread of malaria and urged residents
to sustain government effort by keeping their
environments clean, using the treated bed nets
provided by the government and keeping their
drainages clean.

He said the ministry decided to take the campaign

to Ikorodu because study conducted in Lagos
showed that Malaria was prevalent there.
Aside enlightening the populace, Mortein also
presented gifts worth thousands of naira to the first
baby born on World Malaria Day at the Maternal
and Child Care Centre of Ikorodu General Hospital,
Lagos. This was in addition to a five-year free
Mortein pack for the bab

Things you didnt know about

Mortein
Mortein Pressure Pak was the first
commercially produced aerosol in Australia
back in the 1950s

 Mortein was a pioneer in advertising, producing

one of the first television advertisements in
Australia
That loveable rogue Louie the Fly, synonymous
with the name Mortein, has been around on
television since 1957. Follow Louie the Fly on
Facebook. Visit.
The name 'Mortein' is said to derive from the
French 'mort' (dead) plus the German 'ein' (one)
and was concocted by Mortein's German
inventor and his French wife in the 1870s.
Mortein, developed and made in Australia, has
been the leading brand of household insecticide
in Australian homes for over 100 years.
Mortein has moved a long way from the simple
pyrethrum powder and early kerosene-based flit gun
fly spray.
Mortein now has products to cater for all pest
problems.
Superbrands, a Sydney based publishing company

ADVICE SUMMARY

APPLICATION FOR REGISTRATION

OF A CHEMICAL PRODUCT
Product name:
MORTEIN
AUTOMATIC
INDOOR
INSECT
CONTROL
SYSTEM
HOUSEHOLD
PROTECTION
Applicant: RECKITT
BENCKISER
(AUSTRALIA) PTY LIMITED
Product number:

64493

Application number: 48490

Purpose of Application and Description
of Use: Registration of 6.0g/kg
transfluthrin and 12g/kg dphenothrin aerosol product for
use to control flies, mosquitoes,
ants and American Cockroaches
in household situations.
D-PHENOTHRIN
Active
Constituent TRANSFLUTHRIN

(s):
Regulatory Decision:
To grant the application subject to the following
conditions:
Standard Conditions of Registration/Approval
1 Containers must meet AgVet Code Regulation 18
2 Agricultural products must meet Active Constituents
Quality Assurance Requirements
3 Label must contain a Date of Manufacture and Batch
Number
For full conditions, refer to Standard Conditions for
Applications on the APVMA website.
Non-Standard Conditions of
Registration/Approval

Add in full, any additional non-standard

conditions that will appear on the Notice.

ADVICE
State/External Efficacy Reviewer
One efficacy study was provided to support the
application.
The laboratory study evaluated the knock down and
mortality caused by selected household aerosol
spray treatments released automatically every 15
minutes through a diffuser unit. The treatments

included MORTEIN AUTOMATIC INDOOR INSECT

CONTROL SYSTEM HOUSEHOLD PROTECTION
(MORTEIN) and a reference standard automatic aerosol
product, plus an untreated control.

The efficacy test was conducted against seven

flying and crawling insect species, including house
fly, dengue mosquitoes, greenhead ant, meat ants
German cockroaches, American cockroaches and
cat flea. Each product was tested in ventilated
laboratory test chambers according to acceptable
methodology. The trial assessed efficacy against
houseflies, dengue mosquitoes, greenhead ants,
meat ants, German cockroaches, American
cockroaches and cat flea in the same test chamber
at the same time. The trial measured insect
knockdown and mortality at 1, 2, 3, 21 and 24 hours
after first exposure to the spray for flies and
mosquitoes. All other insects were assessed after
21 and 24 hours. There was adequate group size
and replication for all pests, being 50 flies and
mosquitoes and for all other insects 20 individuals
were used.
Against flies, mosquitoes, greenhead ant, meat
ants, American cockroaches and cat flea, MORTEIN
caused 95-100% mortality by 21 hours after
treatment (HAT).

Against GERMAN cockroaches, MORTEIN resulted

in approximately 53% mortality by 21 HAT.
Significant recovery was exhibited, with mortality
dropping to 30% by 24 HAT.
The efficacy reviewer has concluded that the proposed
use of MORTEIN AUTOMATIC INDOOR INSECT
CONTROL SYSTEM HOUSEHOLD PROTECTION would
be effective against flies, mosquitoes, greenhead ant,
meat ants, American cockroaches

Data relied on to provide the

advice

Dat Dat
a
a
No Sou
rce*

35
64
2

Author(s)

I. Ridley

Title

Date

Evaluation of the
07
knockdown and mortality Jan
properties of the 2
2009
formulations NDH-014a
and SSA-153a when
applied from battery
operated dispensers
against house flies,
dengue mosquitoes,
American cockroaches,
German cockroaches,
greenhead ants, meat
ants and cat fleas in a 20
m3 test chamber

Mortein Rat Kill is a rat killing product

Data Type

Efficacy
and
Safety

produced and marketed in India by Reckitt

Benckiser (India) Ltd. This is very efficient product
as it actually drove away a rat invading into my
house. Around a year back one rat would invade my
house regularly at night climbing up the balcony and
then into my bed room and next into my kitchen. I
was really disturbed at this entire incident. One night
I found a really nasty rat running around my bed
room here and there and then entering into my
kitchen. It would nibble into the waste food in the
kitchen dustbin and spread those all around the
kitchen floor and here and there. It was so nasty and
unclean.
I hated this. I said my mother the next morning
about this incident (luckily the rat never
intruded into her bed room). She said she will
get some kind of rat killing product from
market. The shop keeper recommended this
product as he said this one is really good. My
mother brought it home. It costs less and it is
very cheap.
The packaging was good and there was a leaflet
inside with instructions, precautions and
antidotes etc. The shop keeper actually already

said my mother how to use it and we relied on

his version without taking the pain of reading
this microscopic leaflet (Lol). My mother also
bought some potato chops from a food parlor as
we heard rats are really fond of potato chops.
The Mortein Rat Kill is actually a black
coloured cake. At night my mother put this cake
at all the probable places where the rat would
go topping it with bits of the potato chops. Well
on that night the rat as usual intruded into my
house and after some wondering around here
and there probably went into the kitchen in
search of food.
My mother had also put some of the Rat Kill
cake into the dustbin. The next morning we
found some wasted food nibbled and spread all
around the kitchen floor. I and my mother were
anxious to know if this product has worked but
also did put some Rat Kill cake around in case
the rat was clever enough not to taste it last
night. But well that night the rat didnt come
and it came never again. Though I really dont
know it died or not, at least it didnt die in my
house but it is surely driven away. May be it

died outside my house as they advertise that

rats will die outside the house after having it.

MORTEIN MOSQUITO COILS 30

PACK WITH METAL BURNER
Mortein Mosquito Coils repel mosquitoes
for up to 8 hours. The unique metal burner
allows a convenient and effective way to
burn coils to repel mosquitoes outdoors.
Repels mosquitoes for up to 8 hours
Unique metal burner allows the coils to
be used on a flat surface or to be hung
near the area you want to keep mosquito
free
Resistant to breakage

 Ideal for Outdoors: BBQs, Entertaining,

Camping, Around Patios, and Other
Outdoor Areas
Available in a 30 coils value pack in unique
metal burner.

Mosquito Repellent Coils

During 1999-2000 Manaksia entered into a new
venture for the manufacture of mosquito coils
under the brand name "MORTEIN" with the
support of Reckitt Benckiser (India) Ltd., a
longtime business associate of the Company.
The agreement with Reckitt ensures a complete
buyback of the entire mosquito coil production
for the next five years. 40% of the Rs. 500 crore
mosquito repellent market is held by coiled
products, of which Mortein mosquito coil is
currently the market leader.
The Company also supplies mosquito repellant
coils to Jyothy Laboratories (Maxo brand),

Eveready Industries (Poweron brand), Anmol

Industries (Target brand) and Dabur India
Limited (Odomos brand).

Coil Stands
The mosquito coil stand is as important a
product as the coil, as it provides the base to the
burning coil. Made out of electrolytically
coated tinplate, the product requires accurate
press operation and the use of multiactivity
tools for its manufacture. The product is coated
with special organic chemicals to ensure
resistance to corrosion, proper gloss and good
finish.

THIS IS A SERIOUS THREAT AND NOT TO

BE TAKEN LIGHTLY

What am I talking about? The darn Mosquitoes!

I am sure that the general awareness on mosquitoes is
high. My own definition of mosquito is as follows: Ah!
Mosquitoes are those pesky ungrateful insects that keep
buzzing around you and then suck the blood out of your
system and in return gifts you with all the dreaded
diseases there exists.
Malaria, Elephantiasis, Dengue and it is also
responsible for spreading AIDS. Weird insect, in the
sense that it also houses or carries such dreadful germs,
bacteria within its body and nicely, merrily dances
around, whizzes here and there in glee and then injects all
the trash into an human system who gets screwed badly.
I undertake this task, voluntarily, to brief you more on
this insects and how to avoid them through a many part
series of reviews. Do read them all.
------------------------------------------------------------------------------------

PART A: COIL THEM UP

The best way to eliminate all mosquitoes is to find their

leader and bite it. Ridiculous as it may sound but this is
what a kid came up with when we questioned them
during one of our awareness drive in local schools.
Well, on a more serious tone, best way is to kill their
larvae by means of adding chemicals and toxics in
puddles and non-flowing stagnant water. Though we
would leave this act to Pest Control or Municipal
Corporation (in my case), what we could do at our end is
to keep our surroundings clean and tell others around to
do the same. Yet, however much we try, these pesky
warriors come in throng and attack us while we are
sleeping. We may be quick to squash a few of them with
our hands, but that leaves our hands dirty with blood
stains and is definitely not a wise solution.
And besides, what if we go out on camps or to some
other locality, say, a hostel. What then? The answer is
coils.
I remember my grandmother burn the fibrous remains of
a coconut in a vessel in the evening hours when the

mosquitoes wake up for their breakfast. The result would

be a smoky house but yes, it would definitely choke the
mosquitoes away. But it would also suffocate us. The
mosquito coils are built on a similar concept. Tortoise
was the first brand that introduced such coils in India and
is still quite a famous household name. It does have some
competition from Mortein, Jet and now even Odomos
(famous for skin ointment) has introduced a mosquito
coil.
I describe here Mortein Mosquito coil , though all coils
are basically same with same ingredients and similar
packing with similar action.
WHY MORTEIN?
Tortoise is definitely the most preferred brand that has
high recall value and highly loyal customers. But with
such homogenous products, I wanted to try other
products to kind of test its efficacy. One such upcoming
brand was Mortein by Reckitt Benckiser (India) Ltd. I
liked their advertisements that pictured hungry
mosquitoes that were frustrated because they could not
enter a house because of Mortein. It appealed a lot to my
sadistic mind.
THE PACKING

It comes in a square box with black and red colors. It has

a picture of an inverted dead mosquito - zapped by a
lightening, within which the words MORTEIN in Big
Bold white followed by the words DEEP REACH
Action are printed. The pack with 10 coils has a price of
Rs 19. But the one I got had a bonus offer of Rs 3 off some bonus there!! On backside, is a huge white and
yellow rhombus with words POISON written. Besides
there is a mention of chemicals used. Unlike Odomos, the
instructions to use the coils are not on the packing. It
says, Refer leaflet inside. The leaflet inside is a tiny
piece of paper and it has instructions of usage,
Precautions to be taken and First Aid and Antidotes if
ingested. But this is crammed in 6 languages in a font
lesser than 5, making it useless piece of paper. (Maybe
they should also provide a free magnifying glass with it.
The coils come in plastic bag within and a coil stand. The
coils come in 5 groups of two, and separating these coils
without breaking them requires special skills. I have
mastered the act now!
THE COILS
Unlike most other coils that are green in color, Mortein
has reddish brown color, which stands out as unique.
Another aspect is that while others smell bad, this one
has a pleasant smell. Also after burning, while other coils

tend to suffocate the users, Mortein coils surprisingly are

not suffocating but on the contrary smell good. Another
striking feature is that while Tortoise, Odomos etc burn
faster, this one burns slowly and steadily, staying for
nearly 10 hours, making it the most effective coil
available. Moreover the smoke spreads fairly in the room
creating virtually a wider mosquito free zone. One
disadvantage is that the coil is often found broken in
packing itself.
CHEMICALS USED
While most other coils use Allethrin (0.2% w/w), this one
uses a slight variant the d-trans Allethrin (0.1% w/w)
which is more toxic to insects. Allethrin is a pyrethroid, a
synthetic compound that has stomach and respiratory
action and paralyzes insects before killing them. I have
seen a mosquito that had fallen on the floor literally
struggling to survive and then lying still, struggling again
and so on and ultimately fall to its side with legs
twitching and then die. Allethrin is also toxic to humans
and should be kept out of reach of children. It should not
be stored in kitchen. Every time one uses it, he/she
should wash hands with soap.
USAGE

The coil is spiral. The center has a notch and has can be
fixed to a sharp pointed edge of coil stand. This stand has
a groove where broken coils can be attached. We burn the
coil and then place it in the center of the room, under a
fan, in the evenings, and with window in open condition
for ventilation and to drive away mosquitoes while
ensuring that outside ones dont risk coming in. I would
advise keep this arrangement in a plate or tray so as to
collect the ash that remains.

OVERALL

If you have to use a coil, I highly recommend you to try

Mortein coils. I am sure you wont be disappointed. I see
only the new Herbal Tortoise coils that claim to be safer
for children as the sole competitor

Mortein Mosquito coils with more power

Mortein with a wide range of household pest control
products is the market leader in Sri Lanka the
Registrar of Pesticide (ROP), named Mortein as Sri
Lankas No 1 Household Insecticides Brand..
At the launch Reazul Chowdhury, Managing
Director, Reckitt Benckiser said that as a leader in
the household insecticide category, Mortein has
consistently undertaken different initiatives to

prevent all mosquito borne diseases and the launch

of this hexagonal coil packed with 30% more active
will be the most powerful coil in the market.
.
Zakaria Ahmed Marketing Director, Reckitt said
that the new coil had been developed subsequent to
extensive global research and was guaranteed to be
the most effective coil. Though its higher on
efficacy, it has been tested and approved by
authorities to be entirely safe for use.

Mosquito Repellent Coils

Our perfumed mosquito Coil repellent is the most
effective way to fight against mosquitoes which may
spread diseases such as malaria, dengue,

Chikungunya etc... This Mosquito repellents with

deep reach action keeps mosquito away from every
corner of the home. It also keeping fresh with their
unique fragrance.

Mosquito Coil
Taking the advantage of our latest manufacturing
unit, we are engaged in manufacturing and supplying
huge assortment of Mosquito Coil. These are highly
effective and very strong in nature. Further, being a
quality conscious organization, we administer series

Mosquito Coils
We are leading merchant exporter and supplier of
mosquito coils. These are cost effective and are

procured from certified vendors. Mosquito coils

offered by us are chemical free and do not cause any
harm to human body. These protect the end users
from mosquito bites thus preventing diseases such as
dengue and malaria. We can supply environment
friendly Mosquito Coils of various sizes and
fragrances.

limitation:
An advertisement for Mortein Fly and Insect Killer
(Key No: RCPC 0153 30 K1) was screened on TV
One. The graphics opened with a view of the
landscape as visible from the inside of the
window. A buzzing black dot approached from the
distance and flew, thud, into the window. The
"black dot" was Louie the animated fly character
which said, "Hey you pests in there nah, not

you kid. I'm talking to you flies and mozzies.

Mortein has insect seeking technology."

Then to a visual of another fly spray product in use, the

dialogue continued, "Look, this is how other fly sprays
work. The spray often misses the target." Then Mortein
was sprayed and the dialogue said, "But Mortein has
statistically charged droplets that are attracted to you
guys." With the visual showing Louie the wording
proceeded, "You can't escape you're history. Uh oh
Geez I hate Mortein." And the jingle "More smart.
More safe. Mortein" was heard as the onscreen super
showed the Mortein logo and the words, "More smart.
More safe."

The Complainant said: "I wish to complain

formally about the Advertisement screening,
particularly during T.V.Ones 6pm News - for;
MORTEIN FLY AND INSECT KILLER.

This objection is made on behalf of the Culture

Group called CHRISTIANS who find the use of the
HOLY NAME OF JESUS, as JEES an Expletive of
Language -highly offensive to THEIR CODE OF
ETHICS as indeed all Ethics are based on the
original
CODE
OF
ETHICS
i.e.
THE

COMMANDMENTS, the second of which states;

THOU SHALT NOT TAKE THE NAME OF THE LORD THY
GOD

IN VAIN.
We hope that this matter will be amended as soon
as possible."

Television Commercial Approvals Bureau

(TVCAB) said on behalf of the media:
"The complainant refers to the use of an
expletive in this advertisement (which she
articulates as being Jees), finding it
offensive to Christians.

It has long been our understanding that the

expression geez is in fact a commonly-used
abbreviation of the expression gee whiz.
This is described by various dictionaries as
an interjection, used to express mild surprise,
amazement, or enthusiasm. Whether or not
geez is, in fact, any sort of euphemism for
Jesus is an issue that linguists could
perhaps best resolve.

Notwithstanding, it is our belief that common

sense suggests that neither the social
responsibility direction of the Code of Ethics,
Basic Principle 4, nor the threshold for
generally prevailing community standards
regarding offensiveness under Rule 5 have
been breached by this expression."