Page 6 of 18

4. Sample Project (for Details & Reference only)

4.1 Specialization: General Management

4.2 Topic: A study of Shoppers’ attitude towards Ready to eat Food items

4.3 Literature Study

x Literature related to this area
ƒ Shopper behavior in general
ƒ Special emphasis on shopper behavior towards consumer items
ƒ Study of profile of shoppers
ƒ Sampling, Analysis and Interpretation methods used to study behavior
patterns etc...

x Intensive Industry Analysis

ƒ Ready to eat food mixes – typical products available
ƒ Major players in the market
ƒ Ongoing trend
x Interact with related industry and subject experts
x Fine tune the need, scope and likely deliverables of study

4.4 Objectives

x To study the key drivers influencing the attitude of the shoppers

x To establish relationship between demographic variables (age, income, education,

family status, family size etc.) and attitude towards Ready to eat food mixes.

x To determine relationship between psychographic variables (image conscious,

prize conscious, time conscious, etc..) and attitude towards Ready to eat food
mixes etc..

4.5 Formulation of Hypotheses

x Assumptions regarding relationships among variables (ex. Income level & attitude)

4.6 Scope
o Target Audience
o Study confined to Chennai
o Only Breakfast items/Curries etc...
o Sample Size approximately – 300
o Other assumptions, limitations, constraints...

4.7 Type of Project Study - Indicate the type of project study undertaken
o Explorative
o Descriptive
o Survey type
o Experimental
o Desk research
 Page 7 of 18

4.8 Method of data collection

o Interview schedule ( preparation of list of questions)

o Questionnaire
o Secondary data collection
o Online data collection

4.9 Sampling Methods

o Probability sampling methods (like Random)
o Non Probability sampling methods (like Convenient, Purposive)

4.10 Collection of data, data coding, formatting and storing using appropriate tools.

4.11 Tools for Analysis – data to be analyzed using appropriate tools.

ƒ Normally used tools are:
o Percentage analysis
o Chi-square analysis
o Ranking
o Correlation – Regression
o Factor Analysis
o Cluster etc.

5.0 Data Analysis, Interpretation

x Processed data will be analysed and interpreted using appropriate tools.
6.0 Conclusions:
o Summary of Finding, Suggestions, Conclusions for Future Research
ƒ Conclusions
ƒ Found that people with higher incomes and working in IT field
had positive attitude towards Ready to eat food mixes etc.

o Summary Report of Findings

7.0 Suggestions
ƒ How to advertise for generating positive attitude towards Ready
to eat food mixes
ƒ How to price the product for for generating positive attitude
towards Ready to eat food mixes etc.

8.0 Future Directions

ƒ To take sample from all over Tamilnadu
ƒ To study rural versus urban divide or buying in Supermarkets
versus local grocer in attitude towards Ready to eat food mixes
ƒ To study different products using same assumptions etc.

9.0 Bibliography:

ƒ List the references inside the text in order of occurrence in the

following format
ƒ David Andersen, Hari Balakrishnan, Frans Kaashoek, and
ƒ Robert Morris, “Resilient Overlay Networks”, Proc. of
ƒ ACM Symp. on Operating Systems Principles, pp.15-18, Oct. 2001
 Page 8 of 18

ƒ (Author names, “ title of reference”, Proceedings/Journal name, page

number, Year)
ƒ References can also include web sites

10.0 Appendix - Questionnaire, any other relevant details

All Correspondence regarding projects should be addressed as given below:

ƒ The Convener, MBA, Central Steering Committee, Centre for Distance

Education, Anna University Chennai, Chennai-25.
(in an envelope marked Project – proposal).

ƒ E-mail : please mark subject as MBA (Sep2009 - Dec 2009 Project –Proposal)