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The company established in 1865 having its foundation in Finland.

Nokia is one of
the leading mobile communications in the world, it has 9 manufacturing plants
throughout the world and they have 130,000employees. The company owns R&D
centers in Japan and China. Nokia mobile company plays a major role in India and
have huge market share In comparison to other players. They have started its
process in India in 1995and have their offices in major cities like New Delhi,
Mumbai, Chennai, Kolkata, Hyderabad, and Bangalore. And also they have targeting
all class of people by releasing different kind of mobiles with different features.
Distribution Channel Structure Nokia manufactures low budget mobile handsets,
costing below RS. 3500in Chennai manufacturing plant, located at Sriperumbudur,
Chennai and then it transfers to Nokias mother depot which is located in Gurgaon.
Other multimedia and smart phones of Nokia costing Rs 3500 & above are
manufactured at other Nokia plants but the mobile handsets shipped to India are
from two plants located at China, one at Beijing and the other at
Dongguan. These Handsets are then shipped to the Nokias mother warehouse
located at SP Infocity, Industrial Plot No. 243 Udyog Vihar,Phase 1, Dundahera,
Gurgaon. For shipping of mobiles to the mother warehouse from the manufacturing
plants, Nokia has tied up with Safex as national logistic partner and FadEx for
International shipment. In cases where Safex service is not available, the
consignment is forwarded to third party logistic service by Safex. From here on HCL
takes the distribution for the North, East & North-East part of the country and for
the West and South India Nokia has developed its own distribution channel which
takes responsibility of transferring handsets to end users. HCL is the C&AF for Nokia
India. HCL takes order from all the distributers in the region and then it supply the
product to the retailers with the help of RDSS (Re-Distribution stockiest supplier).
RDSS are further divided in to two types based on quantity distributed and
geographic nature as RDSS city and RDSS MD (Micro Distributers), RDSS city caters
to large cities and supply directly to the retailers whereas RDSSMD will supply to
some retailers and its micro distributers to carter small towns and through them it
will be supplied to retailers. HCL haves its own warehouse for warehousing at
different places .Nokia also takes responsibilities like recruiting sales force, training
and developing. Stock norms of Nokia- HCL says that how many days stock should
be maintained in each level of distribution in the supply chain which are as, HCL
7,RDSS city 5, RDSS MD 4 and MD 3. Anything below this number of days
would be replenished immediately to avoid stock out.
Moving on to Nokias distribution network in this Assam and North-East with special
reference to Dibrugarh, it is handled by HCL. HCL works as C&AF and have it
warehouse at Lokhra, Guwahati. HCL warehouse in charge at Guwahati is Sharique
Imdad Hussain, who can be contacted at+919678071553. HCL receives its stock
from the Gurgaon warehouse of Nokia. From here on HCL sends the stock to N.J
Distributor (Beside HotelRajawas, Marwarypatty, DIbrugarh), which is the RDSS MD
at Dibrugarh. Contact person for RDSS MD, Dibrugarh is Prem Pal Singh (Mobile:

+919435475317). RDSS MD, Dibrugarh cater to the urban retailers in and around
Dibrugarh Town. There are two Micro Distributor (MD) under this RDSS MD; one is
Sai Distributor, located at Moran (Contact Person: SunilGarodia & Gaurav Garodia)
and the other is S.S Distributor, located at Duliajan (Contact Person: Saurav Gogoi);
to cater to the retailers of thesub-urban area. The RDSS MD, MD have their own
sales person to collect order form the retailers and delivery of the order to the

The distribution system for CDMA will be little different from GSM as there is a need
for programming from the mobile network operators. The CDMA handsets are
manufactured and send to Nokias mother warehouse located in Gurgaon. And then
from there it is delivered directly to the mobile network operators of India. There
they will do the programming and then end it to its own operators outlets and large
distributors. The large distributors will further transferred to agents, chain of stores,
etc. and finally it will reach the end customers. Nokia has a tie-up with TATA Indicom
and Reliance network for its CDMA handsets.
Finally, our team had found out that the distribution system of Nokia is well
designed and properly structured for both CDMA and GSM model handsets in India.
The companys distribution system is strong in north, east & north -eastern part of
India as it is taken care by HCL distribution and also efficient in south and west part
of India as it is taken care by Nokia itself.