Beruflich Dokumente
Kultur Dokumente
Secret No#4: The Backup Plan Not the Back Up Plan ...................................................92
Secret No#6: Show What You Do and Do What You Show ...........................................93
Setting Up Your Portfolio .................................................................................................................93
Caricature Parties: A Secret Source Of Work.................................................................................96
Practice Smiles.................................................................................................................................97
DAY 17: MORE WORK SUPPLY NO 2, 3, 4 ......................... ...............................................................103
Bachelorette Nights, Private Parties..............................................................................................103
Card Swap Box ..............................................................................................................................105
Sales Letter Free Bonus No#1 ......................................................................................................105
DAY 18: YET MORE SUPPLY NO 5,6, 7....... .......................................................................................107
Phone Contact Tip .........................................................................................................................107
Practice Dont Forget .....................................................................................................................107
Sketch this one a few times today! Also do it in color. .................................................................108
Day 19: 3 Easy Ways To Make Money .........................................................................................109
1. Get Yourself A Website .............................................................................................................109
Start with Your Business Name.....................................................................................................109
Setting Up a Website ................................................................................................. ....................109
Domain Name Registration............................................................................................................110
Dont Let This Happen To You ......................................................................................................110
Go With A Solid Recommendation................................................................................................110
Website Hosting ....................................................................111
24/7 Salesman ...............................................................................................................................111
Todays Practice Quick Poses.......................................................................................................113
2. Make a Video ............................................................................................... ..............................115
Here Is THE Genius Point .............................................................................................................116
3.Sell on eBay ................................................................................................................................116
DAY 20: SECRETS TO SUCCESS THE PRICE LIST .........................................................................116
HOW TO MAKE $800 IN TWO HOURS................................................................................................117
HOW TO MAKE $1,200 AT A BIRTHDAY PARTY ..............................................................................118
Practice Heads and Smiles............................................................................................................118
DAY 21: READY TO GO ........................................................................................................................120
Copyright Learn-to-Draw.org 2008 All rights reserved.
Copyright Notice
The works contained within this manual are and remain the exclusive copyright of
Learn-to-Draw.org No part may be copied, reproduced or distributed in any manner
without written prior notification of approval by the owners.
All text, photographs, graphics and videos are supplied as is and form the entire
content of this home study publication.
Any breach of international copyright laws will be prosecuted to the full extent of the
law without exception.
This notice is effective from 2008 onwards.
Just how he does it, is what this amazing ebook is all about.
Good luck and enjoy the fun you are going to have with SERIOUS FUN WITH
CARICATURES 21 DAYS TO CARTOON MEGA PROFITS!
Sincerely,
Artist
GregGillespie
Introduction
How to Use this eBook
Before we get started I would like to point out how to get the most out of your
investment of time and money in this eBook SERIOUS FUN WITH CARICATURES
21 DAYS TO CAROON MEGA PROFITS.
Firstly we have laid out the structure of your home study course to be easily completed
in the 21 days as the title suggests. But you must commit to following each step on
a daily basis for the next 21 days to get to maximum return from your efforts.
Course Structure
We have laid out the lessons on the following basis:
o
o
o
o
Video Instruction
Drawings and Example
3D Poses and Exercises
Written Words and Reference
These are going to show you the best way to progress and are a lot of fun in the
process.
Watch out for the following symbols, as they are a guide to take note or do something
special.
Video Symbol
This will link you out to a hosted video on the Internet so you will need to
have an active Internet connection to view the content. A broadband
connection is preferable but you can still manage with a slower connection
but naturally this will take a little longer.
Drawing Symbol
When you see this symbol it is designed to let you know that this example
or drawing contains vital information about technique that you should take
special note of and that it is time to Draw something.
3D Symbol
When you see this symbol it is alerting you to the fact that the image you
see on the page can be manipulated in a true 3 dimensional (3D)
manner. That means it is time to Grab and Drag on the picture to change
the angle of view.
Read Me Symbol
Here is the symbol for text that you need to read. I know reading is not
popular these days but some things can only be conveyed by the written
word and it also means there is more information available with links to
other resources.
10
If you follow diligently the steps outlined in this ebook, including the video tutorials, the
3D posing exercises and all the tips on making this work for you and you dont arrive at
the point of complete satisfaction then it is your money back no questions asked!
We guarantee that this home study course will deliver
exactly what we have promised, and we stand by that
promise completely!
Graeme Biddle
11
Now that doesnt sound like a difficult set up and you are right, what we use is fairly
straight forward and easy to obtain but there are millions of different combinations of art
materials to choose and this course will help you choose the best and forget wasting
your time with the rest.
We can supply all these materials to you through our online store partners, product
details and exact product codes are listed with each item (the codes will save you
hours of searching believe me it took us that long) so you can click and search for
the exact product.
Copyright Learn-to-Draw.org 2008 All rights reserved.
12
Our store supply partners ship worldwide to your door and their prices are great!
See details at the end of the materials section.
Plain Paper
Most of the time the simple photo copy paper will suffice for the
everyday caricature that you will do for a friend or someone at an
event or fair. You can purchase this from our online store partners
(details below).
[10316-1012 Drawing Paper, 24 Sheet Pad Dick Blick]
Archive Paper
When you do a special caricature that needs to be framed then you
should choose to do this on an archive quality paper.
Papers that are acid free last the longest and plain old copier paper will
turn yellow over time. Your local art supply store can supply this for you
or you can purchase this from our online store partners (details below).
[10080-1021 Dick Blick ]
Wooden Clipboard
Why a wooden clipboard you ask? You may have a plastic
covered cardboard one that you think will do the trick - but no.
The old style wooden board is much more sturdy and allows
greater control of the drawing board as you shuffle it around
from time to time as you sketch, do line work and add color.
Your art supply store may be able to provide one of these old
fashioned wooden clipboards (they are hard to find but worth
the effort) or you can purchase this from our online store
(details below).
[GG003 Craft Hobby Wholesale ]
13
Artist Pens
T
he Faber Castell PITT artist pen are the pen of choice as the have tapered tip that
can be used to add fine details or broad strokes for shading. They are non-waterproof
(as long as you wet them before they dry completely), which is good for smudging
which is a quick technique for adding depth to the form of your drawing. This technique
will be covered extensively in the days to come. You can purchase these from our
online store partners (details below).
[20759-1089 Manga, Set of 8 Dick Blick ]
2B Pencils
This has to be the old
favorite of artists friends,
the 2B pencil.
Get a stack of these as they provide you with just the right amount of shading for light
and dark effects that will become invisible when the line work and color go over the top.
You can get 2B pencils from a local newsagent, art supplier or online here.
[20453-2031 Dick Blick code]
Permanent Markers
These guys help out with the dark tones
that you need to add in a quick manner.
The good part of this is that they are
smudge resistant as they are a
waterproof type of ink.
These are applied last or just before the
chalk pastels. You can get Permanent
Markets from a local newsagent, art
supplier or online here.
[22144-0089 Dick Blick code]
Chalk Pastels
14
Tracing Paper
When in the process of learning exactly how to do your caricatures the process will
involve a tracing of Graemes drawings. I know that seems like cheating and you better
believe it, it is cheating but we want to get somewhere fast and the best way to do this
is copy what someone else has already done.
When you have mastered what your teacher has done,
then you are ready to do your own WITHOUT tracing
and of course your own style will develop from there.
[10609-2015 Blick Tracing Paper, 50 sheets Dick Blick
code ]
Rubber Bands
You will need a pack of rubber bands to roll up
your caricatures for your customers to take
their drawing away in a neat package. You can
get these at any newsagent or office supply
store. You will need the small rubber bands, of
Copyright Learn-to-Draw.org 2008 All rights reserved.
15
Your Finished Product, rolled and ready to go! = $30 (5 mins work)!!
I am going to show you how to make $800 in just two hours (later in this course!!!
Patience)
16
Description
Plain Paper
US Letter or A4
Product Code
10316-1012
Suppler
Dick Blick
10080-1021
Dick Blick
GG003
Craft Hobby
2B Pencils
Artist Pens
Permanent
Markers
20453-2031
20759-1089
22144-0089
Dick Blick
Dick Blick
Dick Blick
Chalk Pastels
21930-1032
Dick Blick
Wooden Clipboard
17
Tracing Paper
10609-2015
Dick Blick
Rubber Bands
61411-1002
Dick Blick
18
Time to Analyse
First thing to notice is the way Graeme continually looks up to see his subject. This is a
very important technique when drawing, always study your sitter or subject and they
will be much easier to draw. So how many times did you count for Graeme looking up?
I counted 14!
You simply cannot expect to draw or illustrate someones likeness if you dont know
what he or she look like. A simple tip but one that many inexperienced artists fail to
understand, and they are left wondering why it doesnt look like the person.
By moving your head up and down regularly you achieve an effect not dissimilar to
having your subjects face projected onto your page.
Your mind is constantly being refreshed with the image of what he or she looks like. So
practice looking up as often as possible and you will avoid drawing who you think is
sitting in front of you and end up drawing who is really sitting in front of you.
19
This type of caricature style contains exaggerated features to make the drawing look
humorous. Caricaturist Or Weitzman created this image. The risk with type of drawing
is that you can offend your subject. You may get laughs at first but the person needs to
have thick skin to take this drawing home and hang it with pride on the wall.
This style is well suited to political cartoons or caricatures of celebrities or public
figures.
This next style is a comic book style of caricaturing that is very stylised and quite
difficult to achieve with success. It requires more advanced skills with the brush-pen to
add thickness to outlines to simulate thickness to the form. This image of Ray Charles
was created by kscomix on Youtube.
Copyright Learn-to-Draw.org 2008 All rights reserved.
20
Style 3: Big Head Small Body The Easy Non Offensive Caricature
Okay it is no surprise that we are going to teach you how to do the easiest caricature
style of all, Style 3: Big Head on a Small Body as this is Graemes favourite drawing
method of choice. As you can see by this example caricature created by Graeme
Biddle. It is loose and sketchy and although there is distortion the subjects features
have remained fairly intact with reality. Lets find out why
Copyright Learn-to-Draw.org 2008 All rights reserved.
21
So go with the one that makes people feel good about themselves and you will not only
be making them feel happy, people will be commenting on how realistic the likeness is.
22
You see that a big head on a small body does designate a caricature and it is easy to
make it look like the person. Distortion and exaggeration on the other hand take away
from the realism factor and people will recognise this but in as sub-conscious way.
Trust me on this one, with over 30 years experience this style is the one that will have
people coming back for more. And you will get referral business, one of the greatest
ways to build your portfolio of happy customers and add to your increasing cash
flow.
More on in this on day 15: Secrets to Success.
Graeme drew this color caricature at a trade expo, the subject was a fitness trainer,
hence the appropriate pose with whip in hand and the caption, Gunna whip you into
shape MAN!
23
Make sure you keep a folder with all your drawings in it as you will be able to compare
your drawings as we progress to get a good idea of how your style is improving and
your drawing skills are developing.
This concludes the lesson for day 1.
NB. It is worth pointing out that the amount of detail need not be that tight, as you can
see from Graemes work, it is very sketchy as the gesture is the most important detail
of them all. More on this later.
24
Draw a Face
These are the steps to the face creation process by using an easy oval shape
exercise. You may wish to watch the video (click the image below) first before
going to the 18 step drawing process that follows.
25
Step1: Draw a circle, make divisions above indicated. Divide into 4 sections the lower
half of the circle and draw these markers on the dividing centre line.
Step 2: Draw another circle that intercepts the middle halfway mark of the lower
section of the large circle.
26
Step 3: Draw ovals for the eyes just below the halfway line, add eyebrows.
27
Step 5: Draw the eyelash shapes and upper and lower eyelids.
28
Step 8: Draw the other jaw line and there is another small oval on the chin.
29
Step 9: The mouth is made up from 3 small circles on the edge of the main large circle.
Step 10: The mouth is draw with the outer edge of the lips lining up with the mid point
of the eye, note the line draw lightly from the eye down.
30
Step 11: The lower lip is added and the centre line is defined between the upper and
lower lips.
Step 12: Add definition to the eyes and draw another circle in the eye socket.
31
Step 13: Draw iris of the eyes, leaving a highlight and not coloring in all dark, gives
shine to the eyes.
Step 14: Draw the ears so the top of the ear is inline with the top of the eye.
32
Step 16: Then add in the hair loose shapes to both sides of the head.
33
keep
it
simple
- stupid
Practice drawing ovals and you will be well on your way to mastering the art of the
caricature, as the human head is based up simple oval shapes.
34
As crude as it main seem, these are the 4 types of heads you will be drawing
so learning to identify the basic shape before you start will help to make the
persons caricature your drawing a whole lot more life-like.
Copy these heads above by tracing them, they are small so you dont get bogged down
in the details we are just looking at the head shapes right now.
You do need to be careful here though as you dont want to fall into the exaggeration
Style 1: Big Features way of drawing your subject.
See if you can categorise your own head by looking in the mirror
and analysing what you see.
Celebrity Heads
Look over some of the celebrity websites to further your studies and grab a couple of
examples and do the basic shape head exercise as follows:
1. Loose shape sketch
2. A bit of detail
3. Compare
35
Or just use your tracing paper to do the following celeb, John Travolta.
36
37
For a left eye just do the mirror reverse of the above steps.
38
39
40
41
42
43
Click on the above Nose image and drag to rotate the nose.
When you have it at an interesting angle do a rough sketch. Make special
note of the different planes of the nose as indicated by the grey shading
panels of the nose.
44
The benefit of learning about the nose this way is that you can see the different planes
that make up the nose.
When you have done this for 5 or 6 different angles you can try the 3D drag to another
position and then do the exercise freehand just by watching the screen. Your noses
will improve out of sight with this exercise.
45
As you can see the ear is around the side of the head when viewed straight on so it
disappears around the line shape of the face. Note the gap on the ear 1.that has the
lobes.
In this second drawing of the ears you will see there has been some tone added with
the chalk pastels. You basically have a cone shape that goes into the side of the head
so you can put in some shadow to indicate that valley effect.
So grab a pencil and a brush pen and copy this exercise a few times. When
you are happy with your progress, you can put some chalk pastel on top to
add that extra level of form with the presence of shading to indicate the cone
effect of the ear going into the side of the head.
Ears come in all different shapes and sizes but just like noses, we are going to be very
careful as you drawing their ears too large or even too small can offend people. Just
make sure that you draw Lobes or No Lobes ears on the correct face or head.
46
Page Design
Here is a quick but important part of your job as a caricaturist, and that is page design.
Just where the image should sit on the page, how big or how small is what we are
going to look at.
To make this the easiest way of doing a caricature, remember we are using the big
head on a small body style, the head is going to take up the most part of the drawing
and the page. So plan carefully just how big your head is going to be and where you
are going to place it on the page. Also remember that the bigger the drawing the better
value for money that people believe they are getting!
Your Turn
Practice this now by grabbing a piece of paper and doing the caricature from
above in the correct proportions as demonstrated above. It need only be
sketchy, position is what we are focusing on here.
47
The idea of constructing a pose that is not in front of you as most of the time
your subject will be seated, is a daunting task for most novice artists. Dont
worry we are going to show you how to overcome your fears by a few simple
tricks that are based on the drawing skeleton that will guarantee you cant go wrong.
So grab your tracing paper and do the above simple 3 step sketch.
When you get used to drawing these simple poses you will no longer have to draw a
skeleton first but that will be done the track when you feel confident that your sketches
will do the trick.
Also we will show you how to practice and make perfect simple little skeletons first
before putting on any flesh or clothes.
The biggest mistake that the novice artist makes is to skip this vital step. In so doing
they are missing the point of the cartoon pose, Gesture.
48
Each little skeleton that you draw will have a suggested feeling or projected emotion
that at the heart of the matter is a simple gesture.
Take a look at the above two-step gesture based cartoon. Notice that you can really
read the emotion of the sketch in step1. If you never saw (the rough sketchy) step 2,
you would probably understand that this was cartoon of man in a bold stride.
o
o
o
o
Now the only thing apart from the loose details of the clothing that has been added, is
the face detail and expression. This man is happy, he is in a dashing stride, maybe he
has just won a fortune or maybe he is in Broadway production. To let people in on the
gag completely you simply add in some background elements.
So lets take a look at two different sets of background elements that will do just that.
The first image is going to show you the same man with a background suggesting he
has won a fortune, the second one unchanged apart from the background again, the
man looks like he is part of a Broadway production.
49
50
51
So this is a very important thing to remember, if you get your set lot of poses practice
and rehearsed well, then it will be a simple matter of deciding which one you will
choose to attach to your big head.
Remember, Graemes style of big head - facing straight ahead, can be used in
literally dozens of pose types:
o sitting
o standing
o dancing
o running
o walking
o riding
o jumping
o flying
o landing
o sneaking
o strutting
o falling
Now if you had the person doing a side-on or 3/4 view, you will be limited with your set
poses as to how to make them work easily.
52
53
54
55
W
ell it is not too hard to see the match ups is it?
Now Its Your Turn
Print the above images and trace them off to get a feel for the simplicity of
their construction. Study the proportions carefully and then try to do this
freehand. You can come up with as many different poses as you like.
Practice this exercise on a daily basis from here on to the end of the 21 days to get
your poses in the flow of your artistic hand.
56
57
Dont fall for the trap of trying to make it too realistic with every little fold of clothing
and detail. Remember KISS and sketchy as the gesture holds the key to the success or
failure of the pose.
*This is also very important if you are to make
money, laboured techniques may be more
pleasing to you but they will take you longer and
probably not be appreciated and no one will pay
you anymore.
Get the gesture right with that simple skeleton and
shape trick and the rest is assured to capture the emotion and fun intended in your
drawing.
Have a look at this color caricature and notice the lack of detail on the babys hand,
hardly any indication of fingers but the drawing still works because of the skeleton
(gesture) and simple shapes
for clothes.
Spend time
practicing these quick little
poses by studying other
cartoons such as Tom and
Gerry, Bugs Bunny and any of
the Disney characters. You
can find more books on
cartooning on Amazon by
clicking here.
58
are
59
Re-arrange the hand to a new position and then go ahead and do a sketch. Remember
simple shape first and then the finer details remembering also we just keep it sketchy
to suggest the Gesture and not get bogged down on the tight details. See example
below the 3D image.
60
Rotate the hand in 3D, printscreen and trace off as indicated above.
1. Rotate
2. Draw box shape with tracing paper
3. Trace hand outline
4. Add some tone with pastel or marker
5. Repeat steps 1 4 this time DONT trace, do it freehand
When you have completed the right-hand pose from as many different angles you can
create, you can do the same with the left-hand.
61
Rotate the foot in 3D, printscreen and trace off as indicated above.
1. Rotate
2. Draw box shape with tracing paper
3. Trace hand outline
4. Add some tone with pastel or marker
5. Repeat steps 1 4 this time DONT trace, do it freehand
You can do this exercise to place the foot in as many different positions that you think
you may need to draw them from and do the steps 1 5 as indicated above.
This too should be part of your daily practice.
62
Rotate the foot in 3D, printscreen and trace off as indicated above.
1. Rotate
2. Draw box shape with tracing paper
3. Trace hand outline
4. Add some tone with pastel or marker
63
This is another 3D Exercise, this time you are going to draw this smiling guy
from many different angles. Click and drag the head to a new position!
Once again my special note of the different colored grey contours of the various planes
of the face.
Print Screen and Trace
Drag to reposition the nose and take a screenshot (Windows Printscreen button Mac
Command + Option + 3) print this off and use your tracing paper to draw the nose in
different positions.
Simply rotate the head and draw it from a different angle. You can print and
trace (as above directions) this to get comfortable with the exercise or just
sketch the new position from the screen.
64
1. Head Position
2. Tracing Head
1. Head Position
2. Tracing Head
1. Head Position
2. Tracing Head
Daily Exercises in Head, Hands & Feet: Come back to this page each day
and do at least 5 or 6 different sketchy poses of the 3D head, hands and feet
images.
Copyright Learn-to-Draw.org 2008 All rights reserved.
65
Smudging
It is all about moving a small amount of color across the page to to add in some
atmosphere and depth to the form of your caricatures. If you would like to try
and color this image below please click on it to go to the larger image that you
can print and copy.
66
67
Day 7:
Celebrity Heads
68
Snoop Dog pencil rough. Print this page and copy (or trace if you need to).
69
Snoop Dog finished caricature. Print this page and copy (or trace if you need to).
Or you could go to the following address on the Internet and find your own.
http://www.celebrityheads.com/celebritylist.htm
70
71
72
73
74
Black and White A4 caricatures and he can do about 6 of them in an hour. That is $180
per hour and if the typical event goes for 5 hours then he has made $900. That is
allowing 5 minutes to draw and 5 minutes to charge the customer and get the next
subject into the hot seat!
You can stop the video at each point to do the part you are up to.
Read Me: Try To Sum Up Their Personality
When your subject agrees to be drawn and is in the process of sitting themselves down
to get comfortable, just try to read their body language to see where they sit on the self
acceptance scale.
This takes a bit of practice but once you get used to reading people at the first glance
you will become an expert at reading what personality type they are.
For example you may have the Party Animal type person who loves a laugh, is the
sort of person who doesnt mind you having a go on some of their features. They
typically have a high self-confident outlook and dont take themselves too seriously.
The Quiet or Shy type on the other hand needs to be treated with special care. Try to
keep a fresh glow about this persons look and dont draw attention to their standout
features.
If someone is actin shy or embarrassed this a sure sign of Approach With Caution.
They will not deal with being made fun of so definitely no exaggeration in this
caricature.
On the other hand if your subject is a bit of a party animal, you can loosen up the
details a little and even put them in a more risky pose. They more than likely will be
able to appreciate it.
You will get a feel for this after a while so practice on friends, family members and
neighbours first before trying anyone you dont know, at a function, event or your first
commercial job!
76
77
When you view tomorrows sitter, Jane you will notice the difference between the two
smiles and they are very individual and recognisably each persons look.
Watch and do this caricature of the two gals, Debbie and Jane.
78
79
Fi
g 1 Above: This is TOO far back, as you cant see enough detail.
Copyright Learn-to-Draw.org 2008 All rights reserved.
80
Fig 2 Above: This is just right, close for details but not too close.
Too close and they are on top of you and looking over your clipboard. You definitely
dont want them to see what you are doing. For one it can distract them from holding a
good fun type pose and expression and two it will make your job harder as the last
thing you need is a running critique as you are creating your masterpiece.
81
82
Always have your subject on the booth side and you on the looking in side. You are
then displaying what you are doing, as the curious pass by.
If all they can see is someone with their back to them and have no idea what you on
the inside looking out are doing, then they will more than likely just keep moving to the
next booth. But if they can see you at work (in progress) and the person looking out at
them then the will get the picture much quicker.
83
As you can see from the image above (Graeme is too busy to eat properly!) and the
booth should be displaying your work and your pricelist. In the next section on Making
Money From Caricatures on Day 20 we will show you the pricelist that people are
paying for this type of work.
84
Business cards
Postcards
Letterheads
Leaflets or Flyers
Posters of your work
The bare minimum is to have a business card that you can give out to prospects and
happy customers to call you again for your next job.
You can easily create your business cards online and have them shipped
worldwide and fast!
I recently went online and purchased 200 cards in full color, delivered to my door in a
few days for about $50, these things are pretty inexpensive these days.
85
Letterheads
86
If people can see what you do then they will believe in you.
So how do you get your first subject to sit for you at the beginning of the event
or party? No one wants to be the first so how do you do it?
Graemes favorite tricks for this are:
1. Look for the life of the party you will know them when you see them.
2. Offer to do one for free make sure it is a black and white small one of course;
this also acts as a warm-up exercise.
3. Get host or organiser to sit first to break the ice and get the ball rolling.
4. Look for a real character with a beard or glasses, someone who will make an
easy subject to exploit. Also this acts as a great warm up.
5. Children are easy targets as well because they are usually less self-conscious.
Look for one with curly hair or freckles.
When someone has gone first then the others will start to follow as they have seen first
hand what fun they could be having. Most people secretly want to have a nice picture
of themselves, so getting the whole crew to sit is sometimes easy and sometimes a
little harder, depending on the type of scene you are in.
Is it a trade show and lots of non-related passers by?
Is it a private party when most guests know each other?
Are your subjects children who have no fear?
Copyright Learn-to-Draw.org 2008 All rights reserved.
87
88
Caricature with a big nose and importantly big mouth and smiley teeth.
Also you may get a drunk female requesting a topless pose, it is well advised to avoid
doing such things, as the repercussions may not be pleasant when there arrive
complaints the following day.
89
Rotate the foot in 3D, printscreen and trace off as indicated above.
1. Rotate
2. Draw box shape with tracing paper
3. Trace foot outline
4. Add some tone with pastel or marker
5. Repeat steps 1 4 this time DONT trace, do it freehand
You can do this exercise to place the foot in as many different positions that you think
you may need to draw them from and do the steps 1 5 as indicated above.
90
It is a bit like standing in front of a huge maze in a hedge garden in some exotic
location with any number of different paths to take, that lead to any number of alternate
paths, with each one taking you in an equally long set of turns and ultimate dead ends
all except for the one right one through to the other side.
With over 30 years experience in drawing caricatures and cartoons as a professional
artist I have certainly had my share of wrong turns, all of which I hope you will never
have to make so listen very carefully to this wisdom if success at working with your love
of drawing makes any sense to you.
91
To be perfectly honest I am guilty of this one myself at times but I think I know why we
dont want to write our plans down on paper accountability.
We think that if we write it down then fail to achieve our goal then we are a failure and
will be reminded of this when we look back at our written plan.
In fact the opposite is quite true.
No written plan and we forget fairly quickly what it is we are trying to achieve when we
get faced with hurdles and roadblocks that inevitably come our way. If we know to
expect difficulties when we set out by having them written in our SWOT plan (look up
SWOT on Google if you need more explanation here) and we will be ready for it.
This leads us to our next secret
92
93
Whether you are showing your work to a friend who may refer you on to a great source
of work or showing someone who is a direct source of work, these portable digital
portfolios are worth having.
The Apple iPhone and iPod Touch have amazing new touch screen technology that
allows you to Pinch to zoom in and Flick with your finger to advance through your
folder of work.
The Apple iPhone (left) and the iPod Touch can both display your work in zoom
able pocket sized format.
This gives you many more opportunities to sell your work compared to just lobbing
someone with your business card. Dont be mistaken you should carry business cards
as well but the sample portfolio in your pocket or handbag is going to get you
remembered a whole lot better than a business card alone.
That being said you will still need to have the following portfolio on hand for sit down
interviews.
Get 3 5 pieces (color photo copies from originals scanned at high resolution 300 dpi)
and assembled in the following style of portfolio folder.
94
95
One image per double page, include a quote or testimonial on the left.
This above style of sample folder is stylishly bound and builds the expectations of the
prospect. Dont cheap out on this one, as it will only go against you. Of course you still
need to have great work inside to pull off the coup.
When inserting your work for display keep the examples the same size to make your
folio compact and manageable. Dont make the mistake of having one of those old
fashioned huge full A0 Sized folders that wipe people out of the way when you pass
them or set you sailing in the wrong direction when the wind catches them these look
unprofessional in todays small is good world.
Set one image on the right side of your book and include a testimonial of the subject
who sat for the caricature on the left. This is very important for keeping the focus on
one image at a time and adding weight to the customer satisfaction (social proof) that
makes you a good choice of caricaturist to hire.
96
Women in groups trying to sell or buy stuff from each other and there you are right in
the middle helping them all relax and laugh and have a whole lot more fun. When
people are happy they are more likely to spend money.
Practice Smiles
Time for todays practice smiles here are some examples to copy and prefect. There
are 4 stages of the 3 different types of smiles.
The first image is stage 1: the box shapes and centre line in pencil.
We are doing 3 types of mouths here.
1. Full Lips (female)
2. Larger Teeth (female)
3. Wider Mouth (male)
Mouths in 4 Steps.
1. Pencil Box Shapes
Copyright Learn-to-Draw.org 2008 All rights reserved.
97
98
99
100
101
102
Click the Add your listing to our Caricatures & Silhouettes Directory. The best thing it
is free.
Private Parties are also a superb source of work. Firstly because you
often find that there is no agent commission as you will get this type of
work by word of mouth but also because you will get lots of referral work
from the people you meet at the parties. Make sure you have a flyer to insert into the
rolled caricature that will get the tongues wagging the phone ringing for your next gig.
Also dont forget to collect business cards (more on this later).
103
Sporting Clubs are a great source of work, as there are a whole team of
customers.
104
Graeme has a sure-fire way of collecting names of prospects that helps to build his list
and works like this
Artists who make the mistake of the one-way business card dont get nearly as much
work from referral as Graeme does. If you get as many cards as you give you get an
easy way to follow people up for future work.
Click here and download a simple text file for you to customize.
105
106
107
108
Setting Up a Website
In todays low cost online environment there is
simply no excuse anymore for not having a website.
From as little as about $10 dollars per month you
can have your own site online and attracting business for you.
Websites are 24/7 salesmen and they dont go to sleep ever. You dont have to pay
them much and they can work very hard for you.
Even your own domain name (www.yourdomainname.com) is not expensive to register
like it used to be. For under $20 per year you can have it displaying your business
name and making you look that much more professional then a sub domain
(www.yourname.hostingCompany.com). So by investing a few extra dollars you can
look like a pro the benefits will keep coming for years!
You can set up a website quite quickly and easily but as already mentioned you need
to start with registering a domain name.
Copyright Learn-to-Draw.org 2008 All rights reserved.
109
110
Website Hosting
But what to do about low cost/reliable web hosting, does it truly exist?
That is when I decided to try out a recommended company with just a small website as
a test, to see if they performed and didnt rob me of time, money and data.
It has been over 4 years now and the low cost and 100% reliable web hosting
company that I can truly recommend is www.Aplus.net This company has in my opinion
the best domain name service, web hosting and support that you could possible
need to run your small caricature business online.
They have great packages where you can get your domain name registered for free
when you get a low cost starter web package with them. Click the above banner to
check them out.
24/7 Salesman
With your samples and testimonials online you will find a greater
strike rate with the phone cold calls as well, as you will no doubt be
asked to submit your web link to be considered for future work.
So when your prospect sees how professional you look online they
will have no doubt in getting you in for the all important interview or
even booking you straight up.
Here are some examples of websites for caricature artists some good some not so
good. Can you figure out which ones are going to get the gig and which ones who are
going to get the flick?
Its not hard to pick the professionals click these links to see.
http://www.knabelrealisticcaricatures.com/
http://boston.craigslist.org/gbs/evs/636092117.html
http://homepage.ntlworld.com/paul.moyse3/index.htm
http://www.drawn4u.com/
http://www.jpastudios.com/index.php?s=Galleries
Special note on the above caricaturists chosen at random on the entertainers directory
you will see that most fall for the Style 1: Big Features trap. I can guarantee that if you
go this way you will have less work. Graemes Style 3: Works Best Big Head Small
body (this is a real trade secret).
111
112
113
Do this one in Color with chalk pastels and brush pen line work.
Line them up and see which ones are the best. Naturally the 5 min ones are going to
be rougher or sketchier than the more polished 10 mins, but done at 2 times the speed.
Could this mean 2 times the amount of work done and double the profit?
More work done in the same time period when working for the man doesnt add much
to your bottom line but since you are working for yourself here it definitely pays to have
a quick and loose style you can triple the amount of money you could make in one
day if you understand this one principle. (this does depend upon the fact that you are
charging per caricature and not by the event or party, these ones you could bring out
your slower 15 min versions and let the polish shine through a bit more).
114
2. Make a Video
You are probably wondering how making a video can be a source of work right? Well it
goes like this
the following:
Friends
Family
Prospects
Agents
Events Organisers
School Principals
Other Artists
& Whoever Else you can think of
Youtube is a social phenomenon that is not only social it is also viral. When someone
sneezes on Youtube his or her friends get a cold or in our case a look at you in action
creating your amazing artwork.
The wow factor of watching it all emerge is a brilliant teaser or promotional device to
get interested parties to find out more. I am sure you are familiar with the videos of
Youtube by now.
Copyright Learn-to-Draw.org 2008 All rights reserved.
115
3.Sell on eBay
How do you sell your caricatures on eBay? Isnt it just for stuff lying around your attic
collecting dust that you wish to sell to reclaim some space back?
No way at all!
Most people think of eBay as an Auction site but they are
wrong. EBay is actually a traffic generating machine.
People come to eBay to buy things. If they type in cartoon or
caricature they are interested in buying one or two or three.
Dont overlook eBay as it can deliver and enormous amount of work your way. Even if
you use it to just generate leads with a low cost item you will have found a customer
you can sell larger more expensive items to in the future. Start with Caricature
Birthday Cards as an opening item. You could design up a range of birthday cards and
you simply modify them with your customers face on a set pose. Get them printed to
set quantities and delivered to your customers world wide.
You can put up your eBay store to sell your caricatures as gifts for people, birthday
invitations, party bookings and whatever else you care to think of.
Click here to go to eBay.
Size
Letter/A4
Letter/A4
Letter/A4
Letter/A4
B/W
Color
2 Person
2 Person
$25 - $30
$30 - $35
Letter/A4
Letter/A4
B/W
Color
3 Person
3 Person
$30 - $35
$35 - $40
Ledger/A3
Ledger/A3
B/W
Color
1 Person
1 Person
$30 - $35
$35 - $40
Ledger/A3
Ledger/A3
B/W
Color
2 Person
2 Person
$35 - $40
$40 - $45
116
Ledger/A3
Ledger/A3
Size
Letter/A4
Letter/A4
B/W
Color
3 Person
3 Person
$40- $45
$45 - $50
Letter/A4
Letter/A4
B/W
Color
2 Person
2 Person
$75 - $90
$90 - $105
Letter/A4
Letter/A4
B/W
Color
3 Person
3 Person
$90 - $105
$105 - $120
Ledger/A3
Ledger/A3
B/W
Color
1 Person
1 Person
$150 - $200
$200 - $300
Ledger/A3
Ledger/A3
B/W
Color
2 Person
2 Person
$200 - $300
$300 - $400
Ledger/A3
Ledger/A3
B/W
Color
3 Person
3 Person
$300- $400
$400 - $500
These prices are a guide and the variations that you see are based upon the total
content in the drawings. For example if a child wants to hold their pet or be sitting with
a toy or they request something in the background then you can charge the higher fee.
Size
Broadsheet/A2
Broadsheet/A2
Broadsheet/A2
B/W
2 Person
$650
Broadsheet/A2
Color
2 Person
$800
As you can see the most lucrative commission is the 2 person color on a Broadsheet or
A2 sized piece of paper. This type of caricature is usually for a birthday party to be
framed and have guests sign the drawing. You have photographs of the person or
persons supplied and you draw this in your own studio at your own pace.
You can also create birthday or party invitations from this drawing. You could offer to
make the cards for them and get premium charge added on by using your local instant
printer. Prices on this will depend on what you can negotiate with your printer.
For more details on paper sizes visit http://en.wikipedia.org/wiki/Paper_size
117
customer from the $200 - $300 version is dependant upon your selling skills but if you
are showing samples to an individual in person, it is not difficult to demonstrate just
how much nicer the caricature will be when clearly bigger is better.
Alternatively you can quite easily do 4 x 1 person Ledger/A3 color caricatures in your
studio @ $200 - $300 each giving you approximately $800 - $1200 for one hours work.
Now find a better pay rate as a commercial artist and email me at
info@artrainexpress.com.au as I would like to know it please!!!
So when you weigh up the quick and fresh style of my caricatures that capture all the
necessary ingredients (pose, gesture and smiley customer) and the prices that people
actually pay me for this, then you can see how easy it is to make at least $1,500 per
week and if you work a little harder make $3,000 without too much extra effort.
118
Once you have done this, go back and do the same caricature again. Keep doing them
until they look just right. You can add the best to your sample folder and website.
Repeating something until is right is the only way to improve. With practice you just get
better and better!
119
These sites open up a whole world of traffic for your business that you may be missing
out on, so its time to get on board the wagon.
Using existing networks, forming new ones and watch your business calendar fill up.
Dont just think about doing it go and do it now. Sign up to at least 3 of the above and
make it happen today or let the people at the Socialmarking2.0.com website sign up
for you. It is inexpensive and you can have about 1200 back-links to your website for
about $70. This service takes about 2 weeks from start to completion.
This part of sales promotion should be part of your long-term plans, as search engine
optimisation is something that does improve over time. Still now is a good time to be
doing this as you have your site ready (if that is the case, if not leave this until you have
your site up and running).
120
Dont do anything else on this day except some practice of sketches that you
can now decide upon doing. Go back over the exercises from previous days,
even chart your progress by looking over earlier drawings and see the
improvement you have made over these past 3 weeks.
Grab some of what you previously were happy with and now do them again watch
the improvement and add to your website and portfolio ONLY if they are better than
what you currently have in place.
On this note of updating your website, always take copies of your best work and upload
this to your site only if it is better or more topical than what you have on there at
present.
121
122
123
One other thing you should consider doing is video yourself on the job.
You can host this on Youtube and other video sharing sites to feed the viral machine,
so pack that video camera as well. (get a few jobs under your belt first before
attempting this one, as it is just another thing you need to do and you dont need that
sort of pressure while you are finding your feet).
Have a friend or assistant do the videoing for you. Make sure you have good lighting as
it will look too dark if you dont have either natural light or good strong overhead lights
to work with.
Uses for your Video:
1. Display on your website for you in action
2. How Tos for the curious (ebook for resale)
3. Great promotional piece for friends and referrals
That completes our home study course Fun With Caricatures 21 Days to Cartoon
Mega Profits with Graeme Biddle.
We wish you every success in your quest for a lifestyle of consistent work, doing the
thing you love and getting paid handsomely on top of it all!
All the very best,
Artist
Graeme Biddle
124
http://www.learn-to-draw.org/
125