NEWSTADIUMTICKETUPDATE&

MEDIABRIEFING

April22,2015

INTRODUCTIONS
JeffAnderson ExecutiveDirectorofCommunications,
MinnesotaVikings
LesterBagley ExecutiveVicePresidentofPublicAffairs
&StadiumDevelopment
SteveLaCroix ExecutiveVicePresident& Chief
MarketingOfficer,MinnesotaVikings
JasonGonella VicePresident,VanWagnerTeam&
VenueServices,LLC

SBLDEFINITION/HISTORY
StadiumBuildersLicenses(SBL)definition:

Aonetime contributiongrantingSeasonTicketMemberstherighttocontrol
theirseatsforadefinedtermaslongastheycontinuetopurchaseseason
tickets.
SBLnetproceedsaredirectlyappliedtonewstadiumconstructioncosts.

SBLshaveextensivehistorynationallyandlocally

Programshavebeenusedformorethan20yearstohelpfinanceconstruction
ofnewprofessionalsportsstadiums,ballparksandarenas;havebeenusedby
collegesanduniversitiesformuchlonger.
IncludingthisnewstadiumandAtlantaFalconsnewstadium,SBLprograms
havebeenusedasafinancetoolfor18ofthe32currentNFLstadiums.
Differentfromannual donationprogramsusedbycollegesanduniversities
locallyandnationally.

SBLBENEFITSTOFANS

GrantsSeasonTicketMembertherighttocontrolhis/herseatsfor
adefinedterm(lifeofthestadiumlease minimumof30years)as
longashe/shecontinuestopurchaseVikingsseasontickets.

Abilitytohold,transferorselltheSBLasfansseefitafterfirstyear
ofthestadiumsopening.

Firstpriority/opportunitytopurchaseplayoffticketstoVikings
homegames.

Firstpriority/opportunitytopurchaseindividualgametickets
beforethegeneralpublic.

NEWSTADIUMSBLPROGRAMDETAILS
ProgramestablishedfollowsparameterssetforthbyMSFAinOctober,2013
ProgramincludesnonSBLseating:

25%ofstadiumcapacity,includingmorethan12,000seatsinthestadium
bowl,willnotincludeanSBL.

Varietyofpricingoptionsoffered:

Morethan2,300SBLspricedat$500.
Approximately10,000seatswithanSBLpricedat$1,000orless.
AverageSBLpriceof$2,500.
Approximately80%ofseatswithanSBLpricedat$3,000orless.

NEWSTADIUMSBLPROGRAMDETAILS

NEWSTADIUMSBLPROGRAMDETAILS
NewstadiumSBLprogramincludestwofinancingoptions
1)Anequalinstallmentpaymentplan:

Downpaymentdueatsigning.

Interestfreepaymentsmadepriortotheanticipatedopeningdateofthe
newstadium.
2)Afinanceplanovermultipleyears:

10%downpaymentdueatsigning.

10%interestfreepaymentin2015.

10%interestfreepaymentin2016.

Paymentswithinterest(8%)availableforfiveyearsaftertheanticipated
openingdateofthenewstadium.

NEWSTADIUMSBLPROGRAMDETAILS
FinancingScenario:
SBLPrice:
Seat(s)perTransaction:
TotalTransaction:

$2,000
1
$2,000

InterestFreeDownPayment (30%):

$600

AmountFinanced:
Term(Years)

$1,400
5

InterestRateOptions:
AnnualPayment:
TotalPrincipal:
TotalInterest:
Total:

8%
$350.64
$1,400
$353.20
$1,753.20

VANWAGNERSPORTS&ENTERTAINMENT
VanWagnerSports&Entertainment

RetainedbyVikingsinNovember2012toassistinmarketingandrevenueplansfor
stadiumproject.
Fullservicesportsmarketingfirmthattracesitsoriginsbackto1997.
Corporateconsulting,team&venueconsulting,mediasalesandpremiumticketsales.

Salesteamestablished

JasonGonella VicePresident,VanWagnerTeam&VenueServices,LLC
JonBarthelme Director,NewStadiumSuiteSales
MattCords/NickMaurer Directors,NewStadiumSales
16SBLsalesrepresentatives(26totalstaff)

PreviewCenteropenedinFebruary2014;8,000+tourstodate

7,500squarefeet
AuthenticSuitebuildouts
ReplicatedClubspaceexperience
Cityscapeanddetailedarchitecturalmodels
Interactivetouchkiosks

NEWSEATINGPRODUCTS
NorsemanLoungeMiniSuites

Convertedthreeoffourlogeloungesinto15minisuites
Approximatelyhalfthesizeoftraditionalsuitesandmaximumcapacityof10
Givethestadiumatotalof131suites
Teamcovered$1.2millioninconstructioncosts

ClubPurple

Featuresloungestyleseatingandlogeboxesaccommodating812seats.
Fantasysportsheadquarters
Innovativesportscontentdistributiontomobiledevicesand4kTVdisplays

NORSEMANLOUNGEMINISUITES
NorsemanLoungeMiniSuites

Convertedthreeoffourlogeloungesinto15minisuites
Approximatelyhalfthesizeoftraditionalsuitesandmaximumcapacityof10
Givethestadiumatotalof131suites
Teamcovered$1.2millioninconstructioncosts

ClubPurple

70%oftotalsuiteinventory.
Teamadded15NorsemanLoungeMiniSuiteslastweek.

NORSEMANLOUNGEMINISUITES
NorsemanLoungeMiniSuites

Convertedthreeoffourlogeloungesinto15minisuites
Approximatelyhalfthesizeoftraditionalsuitesandmaximumcapacityof10
Givethestadiumatotalof131suites
Teamcovered$1.2millioninconstructioncosts

ClubPurple

70%oftotalsuiteinventory.
Teamadded15NorsemanLoungeMiniSuiteslastweek.

NORSEMANLOUNGEMINISUITES
NorsemanLoungeMiniSuites

Convertedthreeoffourlogeloungesinto15minisuites
Approximatelyhalfthesizeoftraditionalsuitesandmaximumcapacityof10
Givethestadiumatotalof131suites
Teamcovered$1.2millioninconstructioncosts

ClubPurple

70%oftotalsuiteinventory.
Teamadded15NorsemanLoungeMiniSuiteslastweek.

CLUBPURPLE

CLUBPURPLE
NorsemanLoungeMiniSuites

Convertedthreeoffourlogeloungesinto15minisuites
Approximatelyhalfthesizeoftraditionalsuitesandmaximumcapacityof10
Givethestadiumatotalof131suites
Teamcovered$1.2millioninconstructioncosts

ClubPurple

70%oftotalsuiteinventory.
Teamadded15NorsemanLoungeMiniSuiteslastweek.

CLUBPURPLE
NorsemanLoungeMiniSuites

Convertedthreeoffourlogeloungesinto15minisuites
Approximatelyhalfthesizeoftraditionalsuitesandmaximumcapacityof10
Givethestadiumatotalof131suites
Teamcovered$1.2millioninconstructioncosts

ClubPurple

70%oftotalsuiteinventory.
Teamadded15NorsemanLoungeMiniSuiteslastweek.

CURRENTSBL/SUITESUPDATE
Nearly37,000SeatsCommittedtoDate

75%ofoverallSBLinventorysold.
$97millioninSBLs(78%ofSBLrevenue).

OriginalSBLrevenuegoalforDecember2015 $93million.

91of131SuitesCommittedtoDate

70%oftotalsuiteinventorysold.
Teamadded15NorsemanLoungeMiniSuiteslastweek.

ClubProductsSoldOut

FieldClub,ValhallaClub,VikingsClub,FireClub,IceClub

VariousPricePointsRemainAvailable

SBLsrangingfrom$7502,550

PUBLICONSALEPROCESS
April30 PublicOnSaleProcessBegins

NewStadiumPreviewCenterofficiallyopenstoNonSeasonTicketMembers.
Tours/appointmentscanbescheduledinadvance:

VikingsLegacy.com
952.918.8599

NFLDraftWeekend April30May2

AppearancesbycurrentandformerplayersandVikingscheerleaders.
LiveiHeartRadio broadcastsfromPreviewCenterFriday,May1.

PriorityforNew2015SeasonTicketMembers

Purchasing2015seasonticketsnowallowsfanstomoveaheadofpostApril30
appointments.