Beruflich Dokumente
Kultur Dokumente
Provision of Information
is concerned.
Advertisements should be geared more towards promoting the quality
of life of citizens and not only be used to market products to make
profits.
A Free Press
A free press is indicative of a developed democracy. If democracy is
being enhanced by a free press, then certainly that would be evidence
that human development is taking place.
A free press suggests equity and that everyone has a right to express
their views, so long as they do not commit slander or libel. This would
mean that even marginal groups would have a voice in national affairs.
Entertainment and Enjoyment
The mass media entertain through music played, the movies, soap
operas, music videos and talk shows aired celebrity interviews and the
feature stories about various social issues in our society.
The media provides that opium where individuals can relax and release
stress which is an essential aspect of balanced lifestyle. In this sense
the mass media can be a source of recreation.
Forum for cultural expression
The mass media provide a place where the talents of musicians,
singers, actors, novelists and story tellers can be showcased.
It provides an opportunity for the entertainment industry to grow and
for individual artistes to gain fame and increased income.
The boost that entertainers get from being showcased on the mass
media helps to develop cultural industries- music recordings, local
television serials, dramatic presentations- that are widely disseminated
not only in the region but among the Caribbean diaspora as well.
National Identity
The media helps a country to be in charge of its destiny and to build
the national consciousness of its citizens.
The media educates the public about the governments activity and
issues of national importance.
It also allows local culture and national heroes to be celebrated,
thereby building a sense of belonging and a collective destiny. This is
important in independent countries with significant number of people
belonging to different ethnic and racial groups.
Helps develop our culture through regional programmes which helps to
promote integration.
Media and Economic Development
Public and private sector depend on the media to facilitate flow of
information on programmes of economic nature.
It informs the public on the economic policies of the government.
Informs people on redevelopment plans
Helps in marketing business ventures/ investments
Assist in informed decision making among consumers
Advertising employment opportunities
Create partnership with private sector to promote economic venturesworld cup Cricket.
Media and the political Process
Carries political advertisements during political campaigns
Explains citizens rights in the political processes
Provides feedback to government re performance/ popularity
Promotes/ negates policies of ruling government
Indoctrinate masses on political ideology
Sources
MOHAMMED, Jeniffer. (2007). CAPE Caribbean Studies, An Interdisciplinary
Approach. Macmillan Caribbean.
Beckford, Evol. (2007) Caribbean Studies Study Notes