REAL ESTATE FACT SHEET

BRIGADE EXOTICA

Brigade Exotica
Project Snapshot
Segment: Mid High Segment
-Type: Apartments
-Units: 3 BHK, 4 BHK, 5 BHK
-Total Units: 454
-Size of Units: 2640-5540 sqft
-Launch Price: INR. 4900
-Launch Date: September 2011
-Possession: Jun 2016
-Land Holding
-Approvals: BBMP approval is obtained

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- Layout Analysis: Spread in an area of 10 acres, the project will have two towers,
consisting of a total of 454 units comprising of 3, 4 and 5 BHK apartments.
-Amenities: Mini forest, Green Zones, Swimming Pool, Gymnasium, Jogging Track, Club
House, Indoor Games, Power Back Up, Garden, Outdoor Caf, Retail Space
-Not so good about the project: Water problem around the area.
- Payment Schedule: NA
- USP: Premium apartments catering to the taste of rich and elites, yet moderately priced
Price Comparison
Though the project falls under the mid high segment, it could be seen that it is moderately
priced in comparison to numerous other similar projects in the Bangalore city.

Figure 1: Price comparison of some of the key projects in Bangalore in terms of INR/ sqft
Appreciation Analysis
Mentioned below are some of the major residential projects in and around, Old Madras Road,
where the project is being developed
-Purva Midtown: The project is located off the Old Madras Road and spread on a total area of
4.5 acres, comprising of 2 BHK flats ranging between 1208 to 1677 sqft. The project is priced
at INR 5,100 per sqft.

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- Gina Shalom: Located in the Old Madras road, the project involves a total of four buildings
comprising of 170, 2 and 3 BHK apartments. The apartments are priced at INR 4,450 per sqft.
- Prestige Tranquility: Located off the Old Madras road, the project is built in an area of 38
acres and involves a total of 2368 units. The flats are available in 1, 2 and 3 BHK apartments
and are priced at INR 4,000.
- Shriram Greenfields: The project is located in the Old Madras road and involves over 1000
units of apartments, spread in an area of nearly 20 acres. The apartments are available in 2
and 3 BHK with a price of INR 3,500. The project is presently under construction and will be
ready by 2017.
Mentioned below are some of the major residential projects developed by Brigade group in
Bangalore.
-Brigade Cosmopolis: Located in Whitefield, the project is presently under construction. The
project is being developed on an area of 9 acres and involves 440 units of 2 and 3 BHK
apartments. The high end project is priced at INR 6,500 per sqft.
- Brigade Lakefront: The lakeside project is nearly complete with possession available from
the year end. The project is being developed in an area of 20 acres and comprises of 700
units of 2, 3 and 4 BHK apartments. The cost of the project is INR 6,000 per sqft.
- Brigade Mountain View: Launched in November last year, the project involves a total of 150
units, comprising of 2, 3 and 4 BHK. The project is located on Mysore Road and has a cost of
INR 4,850 per sqft.
-Brigade Northridge: The development, which is presently under construction is spread on an
area of 6 acres and comprises of 450 units of apartments which are either 2 or 3 BHK. The
cost of the project is INR 4,650 per sqft.
Location Analysis
The project is developed at a distance of 500 meters from Budigere Cross, Old Madras Road,
which is also touted as the focal point of the leading IT parks and offices located of the East
and North Bangalore. Key advantage of the location also involves superb logistics in the form
of development of the metro line, closeness to the KR Puram railway station and easy
connectivity to the International Airport through Cargo Road. The project lies within 15
minutes from some of the leading commercial (and residential) hubs such as Whitefield,
Varthur and Indira Nagar
Whitefield: It is one of the major IT hubs of the Bangalore. It is estimated that nearly one third
of the office space of the Bangalore city is situated in the Whitefield area. In addition, near
around 30 million sqft of office space is either under construction or in pipeline, indicating that
more offices and companies will be set up in the location. This will consequently keep on
fueling the residential real estate market as well.

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Varthur: Considered as one of the suburbs of the Whitefield area; it is primarily used by
professional working in the IT sector and other MNCs of the Whitefield and Sarjapur-Outer
Ring Road area.
Indira Nagar: It is considered as one of the top notch residential, commercial and retail
location of Bangalore, witnessing one of the highest property appreciations in the recent time.
With the arrival of metro, which has been serving Indira Nagar since 2011 coupled with
emergence of new IT companies, the value of Indira Nagar is expected to continue
appreciating in the near future as well.
- Distance from Major Landmark
Land Mark
KR Puram Railway Station
Indira Nagar Metro Station
Airport
MG Road

Distance (KM)
10
14
41
19

-Nearby Infrastructure Development

-Metro Line: With metro already serving the Indira Nagar area, the location falls under the
purview of the ongoing metro project. This is expected to be great boost to the overall
attractiveness of the project.
-Airport Road: New road is laid down to connect the Satya Sai baba Ashram with the
Bangalore International Airport.
-Office Space in White Field: As mentioned above near around 30 million sqft of office
space is either under construction or in pipeline in Whitefield, indicating that more offices
and companies will be set up in the location. This will consequently keep on fueling the
residential real estate market of the nearby locations.
-Chennai Bangalore Corridor: The project is supposed to accommodate large volume of
industries thereby giving a boost to the nearby residential locations such as the given
project.
- Comparison: Budigere and Old Madras Road along with its nearby areas such as Whitefield,
Varthur and Indira Nagar have undergone significant growth and development in the recent
time. Interestingly, the area is still growing with strong potential in the coming time as
mentioned above. The area is primarily preferred by the working professionals who work in
the nearby IT and ITES companies and given the fact that more companies are rapidly setting
up their base, the location is expected to demonstrate double digit growth in the coming time.
Likewise locations such as Hennur Road, Tumkur Road and Yellahanka in North Bangalore
are also touted as a high growth region. The advantage of North Bangalore lies in its

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proximity to the airport, ease of access to the city through the Bellary Road and upcoming
commercial project such as the Manyata Tech Park.
In contrast the Southern Bangalore, with places such as JP Nagar and Jaya Nagar are known
for their calm and serene atmosphere and hence also liked by many families. However, the
growth potential is relatively less in contrast to above mentioned markets.
Expected Appreciation: Large volume of IT and ITes companies are in close vicinity of the
project, making it a suitable option for individuals working in these companies. A robust IT
industry integrated with a rapidly evolving residential market has also resulted in a vibrant
social and retail infrastructure in the form of plethora of schools, hospitals, colleges,
restaurants and retail outlets, thereby adding further value to the location.
On the backdrop of a rising IT industry, it could be estimated that in the next 3-5 years, the
property prices will appreciate by 12-14% annually. Likewise the rentals will intercept a 3-5%
annual increase.
Builder Analysis
- SWOT of Brigade

Strength
- Strong hold in residential sector
-

Trusted brand name- leading brand of

South India

Usage of latest technologies and state

of the art architects.

Known for executing projects on time

Have been active in Bangalore since

1986

In the financial year 2013-14 the

company made net sales of over INR
960 crores, registering a sales growth
of over 15%.

Received credit rating upgrade from

ICRA from BBB+ to A

Over dozen awards

Opportunities
- 10 -15% rise in demand expected in
terms of residential units in 2015

Weakness
- Has been more focused on high end
apartments (INR 1 Crore and above)
-

Reach is limited to Southern Indian

Has higher debt

Threat
- Economy will take some more time to
fully recover. Rupee depreciation
continues (Though this can boost NRI

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Political stability, rise in output, job

creation and sound investment
fundamentals expected to further
stimulate demand

Expected further reduction in Repo

rate will result into easy home loans

Delivery status of recent projects

Projects
Brigade
Metropolis
Brigade Sonata
Brigade
Crescent
Brigade
Gateway

investment)
-

Subdued market sentiments in the

recent past

Large unsold inventory

Status
Ready for possession since Aug
2013
Ready for possession since Jun
2013
Ready for possession since Dec
2011
Project completed and has been
ready for possession since Oct
2011

Customer Feedback: Brigade is one of the high end brands in the realty market, which
has been active since 1986. The geographical reach of the developers involve
Hyderabad, Mangalore and Mysore along with Bangalore, whereas in terms of vertical
reach,it is active in commercial, retail and hospitality, besides residential market.
Primarily active on the high end segment, Brigade is one of the most trusted and wellknown brands in the Southern Indias residential and other real estate market. In the
recent past Brigade has been focused on developing state of the art developments
with an international appeal that can cater to the taste of the international citizens,
NRIs and expatriates.

Conclusion
-Reasons to invest in the project
-High appreciation expected in the coming time on the backdrop of rise in IT companies,
retail and residential activities.
- State of the art residences situated inside one of the tallest towers of Bangalore thereby
giving an exquisite view of the city.
- Like other recent projects by Brigade, it has an international appeal and has been
designed keeping in mind the taste of global citizen.
- The project is moderately priced when compared to other projects by Brigade.
- In close proximity to the vast IT space of Bangalore and hence will be preferred by
individuals working over there. It also has Powerful retail and social infrastructure along
with upcoming infrastructure projects.
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www.kinhousing.com You hereby acknowledge of having read and accepted the same by use or access of this Website.