Jesus The Marketer

Jesus The Marketer
How The Enlightened Masters Teachings

Can Add Attractive Power To Your Message
& Increase Your Flow Of Abundance
by Joshua Aaron Stanley,

Conscious Copywriter
www.ConsciousCopy.com
About The Author

As a Conscious Copywriter, Joshua Aaron Stanley applies the principles of
Empathy, Integrity & Authenticity to create marketing messages and sales letters
that persuade and inspire. His copy has produced breakthrough results for his
clients, activating or increasing their stream of abundance. Through courses and
training programs, he shows enlightened entrepreneurs how to apply
fundamental spiritual principles to the practical art of copywriting so they can
market their business with a clean conscience while attracting just the kind of
prospects they want to work with.
Sharing This Message With The World

As the sole author of this work, I authorize youthe readerto distribute or
redistribute this work to anyone you feel may benefit, under two conditions...
1. That you leave this work intact, making no edits, cuts, nor changes of any
kind.
2. That you do not charge any price, but give it freely.
2009-2010 Joshua Aaron Stanley. I approve of the free distribution and redistribution
of this document so long as it is not altered in any way, nor sold for profit.
Table Of Contents
INTRODUCTION
THE TRUE DEFINITION OF MARKETING

WHY I WROTE THIS EBOOK
6
7
THE RULES OF THE GAME
THE LAW OF LOVE

THE LAW OF ABUNDANCE
THE LAW OF FREE WILL
THE LAW OF KARMA
THE LAW OF GRACE
8
8
9
10
10
THE QUANDARY
12
THE SOLUTION
13
THE CREATIVE POWER OF WORDS
14
THE THREE SACRED PRINCIPLES
15
THE PATTERN: A TIMELESS EXAMPLE
16
A MARKETING PLAN IN A NUTSHELL
17
EMPATHY: MARKETING WITH CONNECTION
18
TARGET YOUR AUDIENCE

SOLVE A PROBLEM
KNOW YOUR PROSPECT
ENTER YOUR PROSPECTS WORLD
WALK A MILE IN YOUR PROSPECTS SHOES
BE OF SERVICE
RESONATE WITH YOUR PROSPECT
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19
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20
21
22
22
INTEGRITY: MARKETING WITH INTENTION
24
WORDS ORIGINATE IN CONSCIOUSNESS

HOW INTEGRITY IS COMPROMISED
THE FALSE VIRTUE OF GREED
THE POOR IN SPIRIT
MAINTAINING INTEGRITY
24
25
26
27
28
Connect on Facebook: http://www.facebook.com/consciouscopy

Visit Coscious Copy at www.ConsciousCopy.com.
4
THE REWARD
THE POWER OF BELIEF
28
29
AUTHENTICITY: MARKETING WITH ATTRACTION
31
THE MEANING OF AUTHENTICITY

DO WHAT YOU LOVE
BE FOCUSED
CREATE YOUR OWN MESSAGE
BELIEVABILITY
31
31
31
32
34
A FOUNDATION OF ROCK
36
APPENDIX A: A PHILOSOPHY OF ABUNDANCE
37
THE LIMITATION OF OUR MONETARY SYSTEM

ARTIFICIAL SCARCITY
THE TRUE NATURE OF ABUNDANCE
GREASING THE WHEELS OF TRADE
37
37
38
38
APPENDIX B: AWAKENING TO CONSCIOUS COPY
40
ITS A WHOLE LOT LIKE COMPOSING

MY LIFE CHANGED FOREVER.
THEN IT HAPPENED.
I RESURRECTED AN ENTIRELY DIFFERENT PERSON.
40
42
42
43
APPENDIX C: HOW I CAN BE OF SERVICE
44
CLIENT TESTIMONIALS
45

Introduction
I have come that they may have life, and have it to the full.
-John 10:10
Jesus the Marketer.
Sounds almost blasphemous, doesnt it? After all, Jesus would surely have
condemned many of the standard marketing practices of today.
He said things like, You cannot serve both God and money. And, It is easier for
a camel to pass through the eye of a needle than for a rich man to enter the
Kingdom of Heaven. And, Do unto others as youd have them do unto you.
His one violent act was to overturn the tables of the moneychangers and Temple
Marketers who watered down spirituality, and turned it into a profiteering
enterprise.
Even these days, most marketers seem more concerned about making and
hoarding money than doing the right thing. Indeed, Darwinian Capitalism is only
concerned with ever-greater profits and survival of the richest. It has little regard
for humanity, common decency, and the environment.
Marketing has helped fuel a culture of greed and consumerism. The West has
been turned into a hoard of buying zombies through prodigious use of
psychological programming, subconscious manipulation, and covert mind control
in education and the media.
So how in the world can I call Jesus a marketer?
First, lets separate the game from the players.
Think of your favorite sport. Some players will play dirty by bending or breaking
the rules to ensure victory. It doesnt mean the game itself is evil. Nor does it
mean the game causes people to act evil.
People do bad things because those things are already in their consciousness.
Nothing outside of themselves can cause them to do those things. External
circumstances can only serve as an opportunity or catalyst to act on whats
already in their mind.
Other players are perfectly content to obey the rules of the game, and believe it
to be good sportsmanship. Even so, these same players can be persuaded to
play dirty when it appears that everyone else is doing it and its necessary to
compete.
However noble the game itself might be, the actions of the players can easily
distort it into something ignoble.
The True Definition Of Marketing
To understand how I can dare call Jesus a Marketer, lets define what
marketing actually means.
It is not simply about selling somethingthough that is often the goal. And it is
not about manipulation or mind controlthough theyre often used. It is, quite
simply...
Getting the right message to the right individuals.
Thats it.
If you have a messageany messageintended for more than one person, you
are engaged in the act of marketing.
Notice how I used the word individuals rather than people or audience. I did
that for a very good reason. The built-in plurality of the words people and
audience often imply a faceless crowd. This problem is even more magnified
when you refer to them only by their action, such as consumers or buyers.
There is no such thing as a faceless crowd. Any audience (or any group of
people) is a unique combination of unique individuals. When we forget that, it is
all too easy to emotionally separate ourselves from those individuals and begin
thinking of them as theysome mass entity, which exists to be exploited.
There is nothing inherently good or bad, righteous or evil about marketing. Many
marketers choose to play dirty. But marketing is simply the process of
communicating a message to more than one person.
So... consider Jesus of Nazareth.
Did he have a message?
Of course he did. And a very important one!
And was he concerned with getting that message to the right individuals?
Of course he was! It was the only way to fulfill his mission.
Then, by simple deduction, he was a marketer: Jesus the Marketer.
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Why I Wrote This eBook
I decided to write this ebook and freely distribute it out of a sincere desire to be of
service, and not be so selfish for once.
I am increasingly concerned about the direction our society has taken. Were a
society dominated by greed and consumption. We are slaves to insatiable
desires. And most of us are too concerned about our own welfare to care much
for others.
I cant change everything. In fact, I cant even change one person. Its not my job
to change anyone else. All I can do is change myself while presenting this
message of conscious marketing to the world.
Im not nave enough to believe this ebook will change the world. But the
message it contains will. And perhaps this message can change you.
Im writing this ebook with two kinds of readers in mind...
1. Those who are already astute at business and marketing, who perhaps
have marketed in a selfish or unethical way in the past, but are beginning
to awaken to a paradigm of unselfish love and service...
2. Those who have always been uncomfortable with marketing, and tend to
be overly meek in crafting an effective message and getting it out to
appropriate individuals.
To the former, I hope to demonstrate a better way... and to the latter, I hope to
present a marketing paradigm you can fully embraceone that will allow you to
be of service to more people while enjoying a more abundant life.
The key to living in true abundance is living life and conducting business in
harmony with the natural laws of the Universe.
This is the essence of what conscious marketing is all about. And this is where
Id like to begin...

The Rules of the Game

There are certain laws that govern the entire Universe. Some of them have been
described by science. Others are laws of consciousness, which are only
beginning to be explored by science. Regardless of current scientific thought or
understanding, these laws are as absolute as any known scientific law. It is
helpful to know what they are...
The Law Of Love
Love your neighbor as yourself.
-Matthew 22:39
God is love. Whoever lives in love lives in God, and God in him.
-1 John 4:16
If I have the gift of prophecy, and know all mysteries and all knowledge; and if I have
all faith, so as to remove mountains, but do not have love, I am nothing.
-1 Corinthians 13:2
Love is the uniting force in the Universe. It is the greatest of all Laws. It cannot be
adequately defined or explained. It can only be experienced.
Anything less than perfect Love divides and causes pain. This leads to a whole
host of insatiable desires that serve to temporarily relieve the pain.
But Loveand only Loveheals and unites once again. It serves wholeheartedly
and wants the absolute best for everyone, because in so doing you are ensuring
the best for yourself.
Ultimately, we are all one. This is the Law of Love.
The Law of Abundance
Therefore I tell you, do not worry about your life, what you will eat or drink; or about
your body, what you will wear. Is not life more important than food, and the body more
important than clothes? Look at the birds of the air; they do not sow or reap or store away
in barns, and yet your heavenly Father feeds them. Are you not much more valuable than
they? Who of you by worrying can add a single hour to his life?
And why do you worry about clothes? See how the lilies of the field grow. They do not
labor or spin. Yet I tell you that not even Solomon in all his splendor was dressed like
one of these. If that is how God clothes the grass of the field, which is here today and
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tomorrow is thrown into the fire, will he not much more clothe you, O you of little faith?
So do not worry, saying, 'What shall we eat?' or 'What shall we drink?' or 'What shall we
wear?' For the pagans run after all these things, and your heavenly Father knows that you
need them. But seek first his kingdom and his righteousness, and all these things will be
given to you as well. Therefore do not worry about tomorrow, for tomorrow will worry
about itself. Each day has enough trouble of its own.
-Matthew 6:25-34
I have come that they may have life, and have it to the full.
-John 10:10
Abundance is about quality of lifein every aspect, not just financial. Most
people dont fully understand and appreciate the true meaning of abundance. It
has very little to do with money. (To understand why, see Appendix A: A
Philosophy of Abundance.)
There is no such thing as scarcity. Where scarcity exists, it is either
manufactured or believed into existence.
Abundance means there is enough: enough of everything... enough to go
around... enough for the entire worldbut only when shared unselfishly out of
love and service, and not greedily hoarded for profit.
The Law Of Free Will
You must not eat from the tree of the knowledge of good and evil, for when you eat of it
you will surely die. [God speaking to Adam & Eve]
-Genesis 2:17
When the woman saw that the fruit of the tree was good for food and pleasing to the
eye, and also desirable for gaining wisdom, she took some and ate it. She also gave some
to her husband, who was with her, and he ate it. Then the eyes of both of them were
opened...
-Genesis 3:6-7a
In the beginning, our Creator gave us Free Will.
He warned us of the consequences of descending into duality (knowledge of
good and evil). He knew the loss of consciousness that would result, and the
pain and suffering that would go with it. He knew it was better for us if we didnt
do it.
But even God Himself did not violate our Free Will right to make the wrong
decision.

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And without Free Will, we wouldnt be who we are. This precious gift allows us to
make decisions for ourselves... to make up our own minds... to choose our own
destinieseven when we choose the wrong one.
If God Himself honors this, then what right do we haveas mere mortalsto
violate the Free Will right of others? No one is above God.
Free Will is a sacred right and enjoys Divine protection: anyone who violates the
Free Will of another will eventually learn of the next law...
The Law Of Karma
In everything, do to others what you would want them to do to you.
-Matthew 7:12
Do not be deceived: God cannot be mocked. A man reaps what he sows.
-Galatians 6:7
The Law of Karma is our teacher. It teaches us what Love is and what Love is
not. It teaches us the Knowledge of Good & Evil.
Some think of Karma as the wrath of God, which is often how the Bible
poetically refers to it. But the Law of Karma is impersonal, and not a respecter of
persons. Unlike our own human justice system, Karma delivers perfect Divine
justice. No one gets away with anything.
It has also been called The Law of Attraction, which is how Karma works. What
you think, say, and do always attracts similar things. Birds of a feather reveals a
deep spiritual truth.
The Law Of Grace
Do not judge, and you will not be judged. Do not condemn, and you will not be
condemned. Forgive, and you will be forgiven.
-Luke 6:37
And when you stand praying, if you hold anything against anyone, forgive him, so that
your Father in heaven may forgive you your sins.
-Mark 11:25
Fortunately, there is the Law of Grace. It is not necessarily relevant to our
discussion of marketing. But it is so beautiful I had to include it anyway.

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The Law of Grace is our means of release from the school of Karma. We are not
condemned to suffer through bad karma forever. There is a way out through
love and forgiveness.
The Law of Grace appears to operate in direct proportion to our own ability to
accept and offer forgiveness. Which means it is critically important to live our
lives without hatred and without grudges of any kind... to never judge others too
harshly, even when their actions are despicable. Remember the words of John
Bradford: There, but for the grace of God, go I.

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The Quandary
If youre a conscious business owner, youre only offering products and services
that you know will make a positive impact in your prospects lives, and will do no
harm to humanity nor the environment. Anything less would be unethical and out
of harmony with the Laws of the Universe.
But now you have a quandary: You know all the benefits of your product or
service, and how helpful it would be to your prospect... but your prospect doesnt
know it.
Furthermore, because of the Law of Free Will, it is entirely your prospects
decision whether to accept your service. Any coercion on your part is a violation
of Free Will.
Surprisingly common violations of Free Will...
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Manipulating the laws to make it illegal not to buy your product

or service.
Creating a monopoly where buyers must buy from youusually
at inflated prices.
Actively suppressing alternative valid solutions and persecuting
those who promote them.
Misrepresenting the product or service to make it look more
beneficial than it really is.
Misrepresenting or incorrectly discrediting other competing
solutions.
Failing to disclose all the details of the offer, and all costs
involved.
Making it difficult or impossible to cancel services or orders when
there is no good reason to do so.
Appealing to humanitys greatest weaknesses (greed, pride, lust,
fear, etc.) to manipulate them into buying.
Using calculated subliminal messages, hypnosis, or other mind
control tactics to bypass reason.
Using manipulative psychological tactics like artificial scarcity or
one time only time-sensitive offers for no good reason other
than to make the sale.
Not taking no for an answer.
Unfortunately, most marketers and sales professionals do not acknowledge the

Law of Free Will. They use every manipulative tool at their disposal to coerce
their prospects into doing business with them, with little thought to the karmic
consequences.
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Given our Darwinian survival of the richest version of capitalism, Im sure youll
have no trouble remembering plenty of examples of the above violations.
The Solution
Understand that in order to fully operate within the Law of Love, you are morally
obligated to communicate the benefits of what you offer in a clear, compelling
way so your prospect can understand. Its also important to communicate the
consequences of not taking action. (For example, God was pretty clear when he
warned Adam and Eve not to eat of the fruit of the Tree.)
Otherwise, how can you expect your prospect to make an intelligent, informed
decision? If he is not properly informed, then he cannot exercise true Free Will.
Notice I did NOT say that you are morally obligated to make the sale. That is not
your concern. You cannot control that. Only your prospect can make that
decision. What you CAN control is how you present your product or service: in
other words, your marketing message.
Conscious Marketing is the delicate balance between the Law of Free Will &
The Law of Love in true recognition of the Law of Abundance in order to
live in harmony with the Law of Karma...
The Law of Love compels us to make sure our prospects fully

understand the value and benefit of our products and services.
The Law of Free Will compels us to allow our prospects to decide for
themselves rather than resorting to manipulative techniques or armtwisting sales tactics.
The Law of Abundance compels us to charge fair and reasonable

rates, giving back to the community when profits exceed necessary
living expenses.

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The Creative Power Of Words

In the beginning God created the heavens and the earth... And God said, Let there be
light.
-Genesis 1:1,3a
In the beginning was the Word, and the Word was with God, and the Word was God...
Through it all things were made.
-John 1:1, 3a
The entire universe was created by the Word of the Infinite Mind. Mystics tell us
the universe still resonates with the sound of that original Wordthe sound of the
Amen or Aum vibration. Both words mean Let it be: the Word of creation,
which spoke the universe into existence.
A word is a vibration of creative thought-energy. Just as sound creates vibration
through air, thought-energy creates a vibration through space-time. Modern
research is pointing to the truth of this, such as Dr. Masaru Emotos experiments
described in Hidden Messages In Water.
We, being created in the image and likeness of the Creator Himself, speak
words of vibratory creative power.
They are expressions of ideas, emotions, or desires. Each word carries its own
unique thought-energy.
Its important to understand that marketing is a game of the mind, played on a
field of consciousness... and words are the game pieces. Words originate in the
mind (consciousness) and touch the soul with their unique vibration.
They have the power to attract attention... elicit emotion... arouse desire... forge a
connection... evoke the imagination... and move individuals to action.
Words have the power to persuade and inspire...
They can become a powerful force of attraction... or drive your prospect
away before you can say, But wait, theres more!...
They can emotionally engage your prospect and arouse his deepest
desires and highest aspirations... or leave him completely disinterested...
They can persuade your ideal prospect to respond with enthusiasm... or
put up walls of skepticism and resistance.

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This is the marketing challenge: to create a compelling message that attracts
your ideal prospect and persuades him to action so you can be of service to him.
So how do you overcome your prospects natural skepticism to sales pitches and
marketing messages? How do you persuade without resorting to manipulative
tactics?
The Three Sacred Principles
Choose words that resonate with Empathy, Integrity, & Authenticity...
Empathy creates words with Connection...
Integrity creates words with Intention... and...
Authenticity creates words with Attraction.
I call these the Three Sacred Principles of Conscious Copy.
I chose to call my business Conscious Copy because the word conscious
implies awakethose who have awaken to a certain degree from the false
matrix of consensus reality...
If the flesh came into being because of spirit, that is a marvel. But if spirit
came into being because of the body, that is a marvel of marvels.
-Thomas 29:1-2
The fundamental truth of our existence is that were not merely human animals
we come from Spirit. And if indeed this is true, it has many implications toward
how we should think... what we should say... and how we should live and act in
every area of our lives.
We are also holistic beings. Just as the ancient Israelites were told, The Lord thy
God is one, we too, are meant to be one holistic beingnot a fragmented
consciousness. Being whole is a prerequisite to being conscious. And love is the
path to wholeness.
Those who are conscious recognize this by living in harmony with the Laws of
the Universe and applying Empathy, Integrity, & Authenticity to everything they
think, say, and do. Not only does this increase the wholeness within yourself... it
increases the wholeness of those impacted by your love and service.
This paradigm of Conscious Copy is a mindset, philosophy, and technique all
rolled up into one. And Id love to share it with you...

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The Pattern: A Timeless Example

Two thousand years ago, humanity was in desperate need of a spiritual
awakening. They were oppressed from without, but the oppression within was
much worse. They were in prison, held behind walls and bound by chains
created by their own mind.
But salvation had to come from the right personnot just anyone selling
awakening.
It had to come from a Christ. Which means Jesus could not save mankind until
he proved himself to be the Christ. Without becoming the Christ, Jesus would
have been just another insurgent among countless thousands to hang on a
cross.
But the Great Master proved by his words and actions that he had a level of
Empathy, Integrity, and Authenticity greater than anyone else. He was without
sin, as the temptation in the desert vividly illustrates.
And because of thatbecause of who he ishe has become an inspiration and
the source of spiritual awakening for billions of people.
Lets look at how this pattern can enlighten your business and marketing
philosophy...
You see, marketing is never about what you sell. Instead...
1. It is first and foremost about your prospect: who he is, whats important to
him, what resonates with him, what problems hes having, what his needs
and desires are... and whether he needsor is even looking fora
savior.
2. Then, it is about who you are as a personyour level of Empathy,
Integrity, and Authenticity... and whether youre the one to solve your
prospects problem, meet his need, or fulfill his desires.
3. Only then is it about what you can do for your prospect: HOW you can
solve his problem, meet his need, or fulfill his desire.
It is never about WHAT you sell.
The what is just a thing. It has no life in itself. It only has life when it serves your
prospect by meeting his need. The who, why, and how are far more
important than the what: who your prospect is, why youre the one to solve his
problem, and how you plan to do it.
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This is why most copy fails to make the connection, and fails to move people to
action. It focuses on what is being sold rather than the true subject of the
message: the prospect.
The Pattern is the key to success in anything... and it is the foundation of
conscious marketing.
Conscious Copy recognizes the importance of right thoughts, which lead to
right words. It is a complete alignment of thought, word, and deed with Universal
Spiritual Principles.
A Marketing Plan In A Nutshell
Before we proceed, lets take this one step further by taking another look at the
definition of marketing...
Getting the right message to the right individuals.
Notice how this definition implies a 3-step marketing action plan:
Step 1: Identify the right individuals (your ideal prospect). You cant even
begin writing an appropriate message until you know your recipient.
Step 2: Create a message uniquely targeted to this ideal prospect. Explain
how you can solve their problem, as well as who you are and why they should
do business with you.
Step 3: Get this message to your ideal prospect using appropriate channels.
These three steps, in a nutshell, make up a marketing plan. If youve ever been
mystified about creating a marketing plan for your business, simply start with
these three steps and flesh them out.
Many entrepreneurs make the mistake of failing to spend enough time on the first
two steps. Consequently, they end up wasting thousands of dollars on ineffective
advertising or driving traffic, and having little to show for it.
These first two critical steps is the domain of Conscious Copy. Lets begin by
taking a look at your prospect...

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Empathy: Marketing With Connection

Target Your Audience
Look, the sower went out, took a handful of seeds, and scattered them. Some fell on the
road, and the birds came and gathered them. Others fell on rock, and they didnt take root
in the soil and didnt produce heads of grain. Others fell on thorns, and they choked the
seeds and worms ate them. And others fell on good soil, and it produced a good crop:
it yielded sixty per measure and one hundred twenty per measure.
-Thomas 9:1-5
Marketing starts with a choice: who is your target prospect?
Different individuals have different needs, different perspectives, different goals,
and different hopes and dreams. You cant possibly be everything to everyone, or
youll become as the saying goes, nothing to no one.
Instead, look for good soil: Who has a problem? How can you solve that
problem? Who can afford to pay for your solution (i.e., buyers or donors)? Who
has the ability to make a buying decision? Finally, who do you naturally resonate
with?
The answer to these questions points to your ideal prospect.
By definition, choosing your prospect means rejecting others as appropriate
recipients of your message. Theres nothing you can do about this. Even Christ
himself sowed among thorns, rock, and hard roads before he found fertile soil.
Some will accept you... others reject you. Craft your message for your ideal
prospect. Dont try to create a general message that supposedly appeals to a
wide audience. It is impossible. Create a specific message for a specific type of
prospect.
Christs message was universal in scope. Yet he appeared to a specific culture,
and created his message using the specific language and idioms of that culture
and time periodwhich is why there is so much confusion about his true
message today. It is impossible to create even a truly universal message for
everyone. It must be clothed in the language of the intended recipients.
When there is a match between your message and your target prospects, your
prospects will respond to it, and your business will grow and prosper.
Choose your prospect very carefully. Craft your message even more carefully.

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Solve A Problem
It isnt the healthy who need a doctor but the sick.
- Matthew 9:12
Making a sale is about solving a problem. You can only help those with a
problem... and only those with a problem youre uniquely qualified to solve.
Its very difficult to prove to someone he has a problem. He must already know it,
be aware of it, and be in a certain amount of pain because of it.
The arrogant, self-righteous Pharisees of Jesus day were clearly in need of a
doctor. But they didnt realize it. Consequently, there was nothing Jesus could
do for them.
A smoker who doesnt want to quit wont buy your quit-smoking product, and
certainly wont spend money on coaching or therapy. In the words of the Great
Master,
Dont cast your pearls before swine.
- Matthew 7:6
Dont try to sell to those who dont need or dont want your services. It is a futile
exercise.
Know Your Prospect
When Jesus saw Nathanael approaching, he said of him, Here is a true Israelite, in
whom there is nothing false.
How do you know me? Nathanael asked.
Jesus answered, I saw you while you were still under the fig tree before Philip called
you.
Then Nathanael declared, Rabbi, you are the Son of God; you are the King of Israel.
Jesus said, You believe because I told you I saw you under the fig tree...
-John 1:47-50a
Notice how readily Nathanael responded to Jesus when he demonstrated that he
knew and understood him. Of course unlike most of us, Jesus had supernatural
ways of knowing.

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But even for the rest of us mere mortals, we can learn a powerful lesson from
this. People respond positively when they feel they are known and understood.
And it doesnt take any paranormal skills to understand your ideal prospects.
Simply spend time with your best clients... interview them... and, of course
Enter Your Prospects World
"There was a man who had two sons. The younger one said to his father, 'Father, give me
my share of the estate.' So he divided his property between them.
"Not long after that, the younger son got together all he had, set off for a distant country
and there squandered his wealth in wild living. After he had spent everything, there was a
severe famine in that whole country, and he began to be in need. So he went and hired
himself out to a citizen of that country, who sent him to his fields to feed pigs. He longed
to fill his stomach with the pods that the pigs were eating, but no one gave him anything.
"When he came to his senses, he said, 'How many of my father's hired men have food to
spare, and here I am starving to death! I will set out and go back to my father and say to
him: Father, I have sinned against heaven and against you. I am no longer worthy to be
called your son; make me like one of your hired men.' So he got up and went to his
father.
"But while he was still a long way off, his father saw him and was filled with
compassion for him; he ran to his son, threw his arms around him and kissed him.
"The son said to him, 'Father, I have sinned against heaven and against you. I am no
longer worthy to be called your son.'
"But the father said to his servants, 'Quick! Bring the best robe and put it on him. Put a
ring on his finger and sandals on his feet. Bring the fattened calf and kill it. Let's have a
feast and celebrate. For this son of mine was dead and is alive again; he was lost and is
found.' So they began to celebrate.
Meanwhile the older son was in the field. When he came near the house, he heard music
and dancing. So he called one of the servants and asked him what was going on. Your
brother has come, he replied, and your father has killed the fattened calf because he has
him back safe and sound.
The older brother became angry and refused to go in. So his father went out and
pleaded with him. But he answered his father, Look! All these years Ive been slaving
for you and never disobeyed your orders. Yet you never gave me even a young goat so I
could celebrate with my friends. But when this son of yours who has squandered your
property with prostitutes comes home, you kill the fattened calf for him!
My son, the father said, you are always with me, and everything I have is yours. But
we had to celebrate and be glad, because this brother of yours was dead and is alive
again; he was lost and is found.
- Luke 15:11-24
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This is my favorite parable of Jesus, and my favorite passage of all scripture,

which is why I included it in its entirety.
This parable richly yet elegantly depicts our fallen spiritual condition and
redemption. Just by being here on Earth, were living in a far off land. And
unless weve been enlightened, were living in a far off land in our consciousness,
as well. (Each of these exiles are illustrated in the parable, depicted by the two
sons.)
There is much I can say to elaborate on this passage, but how can it help us
become better, more conscious marketers?
The key is in the highlighted sections above. Notice that the father sees the
younger son while he was still a long way off. He was filled with compassion
for him; he ran to his son, threw his arms around him and kissed him.
Even for the elder son, who was supposedly with him but refused to go in, the
Father went out and pleaded with him.
In other words, God meets us where we arewherever that might be. There are
no hoops to jump through... no prerequisites of dogma... and certainly no
condemnation.
As marketers, we too must meet our prospect where he is. We must enter his
world by stepping out of our own. Its important to understand him and where
hes coming from. This is true empathy.
You cannot have a truly compelling message without demonstrating through your
message (and actions) that you understand and care about your prospect...
Walk A Mile In Your Prospects Shoes
Jesus purpose in coming to Earth was to experience everything we experience
(limitation, suffering, etc.)... yet lay out the path to overcoming it:
For we do not have a high priest who is unable to sympathize with our weaknesses, but we
have one who has been tempted in every way, just as we areyet was without sin. Let us
then approach the throne of grace with confidence, so that we may receive mercy and find
grace to help us in our time of need.
Hebrews 4:15-16
In other words, Jesus experienced what we experience. He was not offering a
solution to a problem he didnt fully and completely understand... and he was not
offering a solution to any person he did not fully and completely understand.
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The key to understanding your prospect and communicating your Empathy is

walking a mile in his shoes.
Use your imagination.
Talk with your prospects on a regular basis.
Try to understand what theyre going through: What are they thinking about?
What is important to them? What are their problems and concerns? What is
keeping them awake at night? What are their hopes, desires, and dreams?
THAT is the kind of information that will allow you to create a message that
immediately attracts and resonates with your Ideal Prospect.
Be Of Service
What you think and how you feel will determine your tone of voice as you write.
Thats why its extremely important to recognize and accept at a very deep level
that you are in no way better than your prospect. Youre there to serve him...
You know that those who are regarded as rulers of the Gentiles lord it over them, and their
high officials exercise authority over them. Not so with you. Instead, whoever wants to
become great among you must be your servant, and whoever wants to be first must be slave
of all.
-Mark 10:42-44
Blessed are the meek (humble), for they will inherit the earth.
-Matthew 5:5
All too often, I read sales letters with an arrogant tone that screams, Im better
than you... so buy my product! This will put people off and lower your response
rates.
Instead, focus on genuinely being of service. Be there to solve a problem... not
just to sell something.
Resonate With Your Prospect
In order to communicate his universal message to first-century Judeans, Jesus
taught from their cultural perspective. He used their language... their
terminology... their words... to get his message across.
In the same way, try to use the very same language and words your prospect
uses in order to create deep resonance.
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To understand your prospects worldview, to learn his language, and to discover

his problems, you must speak with him in person. Youll soon learn what
resonates with him and what is really important to him. Youll learn his
language.
Thats why I consider interviewing existing customers or clients a critical part of
the marketing & copywriting process. There is no better way to get priceless
inside information.
Many copywriters pay lip service to getting inside the prospects head. But in
reality, theyre usually just guessing because they havent taken the time to truly
understand their prospect by speaking with him one-on-one.
Ivory Tower marketing rarely works. Jesus of Nazareth didnt teach in isolation.
He was constantly with the people, spoke with them often, and understood their
needs.

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Integrity: Marketing With Intention

Words Originate In Consciousness
"The good man out of the good treasure of his heart brings forth what is good; and
the evil man out of the evil treasure brings forth what is evil; for his mouth speaks
from that which fills his heart.
-Luke 6:45
The power of words is driven by the intention behind them: Out of the
abundance of the heart the mouth speaks, to use the more traditional version of
the above quote.
Integrity is about intent. It is not merely your actions that determine your integrity.
It is your very thoughts and emotions. In other words, Integrity begins in the
mind.
But I tell you that anyone who looks at a woman lustfully has already committed
adultery with her in his heart.
-Matthew 5:28
This is the great truth the Master was referring to when he said if you hate your
brother, youve murdered him in your heart... and if you lust after a woman youve
committed adultery with her in your heart.
It doesnt mean the mental sin of hate is the same as the physical sin of murder.
Hes simply pointing out that outward action begins in the mind. No action is
taken without it first being conceived in the mind.
Your thoughts influence the words you use. They influence your actions. They
also impact the world around you. Other people can sense your thoughts, even if
only at the subconscious level. This often manifests as a gut feeling.
Thats why its important to guard your intention. Your intention is your deepseated motivation. It is your reason for doing or saying what you do or say. Your
intention can either weaken or add power to your words and actions. If your
words are not in line with your intention, their power is weakened.
If your intention is focused on selfish desires like the pursuit of wealth, power,
materialism, etc., then your wordshowever noble and altruistic they may sound
to youwill fall flat and fail to connect. Inevitably and unintentionally, your
message will be focused on yourself and not on your prospects. And its
persuasive impact will be severely weakened.

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How Integrity Is Compromised

Again, the devil took him to a very high mountain and showed him all the kingdoms of
the world and their splendor. All this I will give you, he said, if you will bow down and
worship me.
-Matthew 4:8-9
There is a constant battle for your mind. Whether there is a real Satan or not is
irrelevant. The war is real, even if the only enemy is yourself.
It is a subtle war. There are no spectacular explosions, no aerial bombings, no
fierce gun battles. The battles take place in subtle realms of consciousness. Yet
the end result is just as devastating. We see it on a daily basis when we read or
watch the news.
Every act of betrayal, every con job, every corporate scandal, every act of
violence, every murder, every assassination, every war, every act of tyranny,
every crime against humanity began with a compromise of Integrity.
Integrity is the sole bulwark against sin, which makes it the prime target. The
assault begins secretly at first, like a parasitic fungus that invades unnoticed until
the infection has completely overwhelmed the bodys defenses.
The breach begins with a hint of selfishnessthe perception of self as inherently
different and separate from all other selves. This is the original sin that provides
the fertile ground for all other sins to take root. This perception of separation
gives birth to the ego-mind who says, I am different... which soon becomes, I
am better.
And thus pride is born. And as the seed of pride takes root it spawns a host of
other desires such as greed and self-gratification... then come fear and
loneliness, along with the desire to placate them.
And soon, the ego becomes a raging, out-of-control demon called the man of
lawlessness, the anti-Christ, the dweller at the threshold, Satan, and many
other poetic names.
The last temptation of Christ (according to Matthews account) is about the status
of this ego-self. It is the ego-self that demands to be bowed to and worshipped. It
seeks to put itself in Spirits place and rule over your life and others. Its insatiable
desires seek all the wealth and power in the world. And Jesusas powerful as
he wascould have had it all had he succumbed to the temptation of satisfying
his ego-self.

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Yet Jesus understood there was a wealth far richer than all the material wealth
and power the world had to offer. Instead of bowing to it, he subjugated his ego
to Spirit... and in the process became the Christ.
The False Virtue Of Greed
Greed, for lack of a better word, is good. Greed is right. Greed works. Greed clarifies,
cuts through, and captures, the essence of the evolutionary spirit. Greed, in all of its
formsgreed for life, for money, for love, knowledgehas marked the upward surge of
mankind.
-Gordon Gekko (from the film Wall Street)

Watch out! Be on your guard against all kinds of greed; a mans life does not consist in
the abundance of his possessions.
-Luke 12:15
Like pride, greed comes subtly at first. It is satisfying to the ego-self so the egoself clothes it in virtue. It sanitizes it in virtuous-sounding language such as
claiming your abundance. It even spiritualizes it, equating spiritual development
with the size of your bank account.
Yet monetary and material wealth is a false abundance. It only placates our fear
of uncertainty instead of releasing it through faith and trust. Instead of relying on
the Universe to abundantly provide as the need arises, it relies on the security
of accumulated material wealth. And with that false reliance comes a mindset of
scarcity and the fear of loss. In a world of true abundance, there is nothing to
lose because there is nothing to get attached to... and there is no fear of scarcity
because there is always enough for everyone.
No one can serve two masters. Either he will hate the one and love the other, or he will
be devoted to the one and despise the other. You cannot serve both God and Money.
-Matthew 6:24
It is easier for a camel to go through the eye of a needle than for a rich man to enter the
kingdom of God.
-Mark 10:25
As uncomfortable as these passages are to the ego-self, they teach us a
valuable lesson. The truth of them becomes even more apparent when you
understand how our money system works, and how it is designed to create
scarcity, poverty, and economic slavery. (See Appendix A: A Philosophy of
Abundance.)
Keep in mind, the Master is not condemning wealth, nor is he condemning the
wealthy. He used hyperbole to illustrate a point: that the pursuit of material
wealth is not compatible with a Spirit-guided life. The cost is too high. It places
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more importance on money than on values. It hinders the consciousness from
entering the true abundance of the Kingdom of Heaven. As Christ himself said,
Is not life more important than food, and the body more important than clothes?
-Matthew 6:25b
This is not to say that having wealth is inherently wrong. There is nothing wrong
with wealth if the Universe is truly rewarding you for your service. But this is a
blessing that is received rather than pursued.
The Poor In Spirit
Blessed are the poor in spirit, for theirs is the kingdom of heaven.
-Matthew 5:3
Even the wealthy can be poor in spirit, just as the poor can succumb to greed.
Being poor in spirit is about cultivating a mindset that doesnt place undue
importance on money or material things.
The poor in spirit arent overly attached to money or the bottom line. They
dont compromise their values in the vain pursuit of wealth... and they wouldnt
even think of providing less than stellar products and services to their customers
or clients...
They offer real solutions to real problems. They dont sell a product just to
make money...
They charge fair and reasonable rates that make sense. They dont inflate
prices just because they can get away with it...
They tell the truth in the most compelling and persuasive way possible.
They do not exaggerate the facts, or mislead the reader...
They communicate genuine urgency when appropriate. They do not resort
to fake urgency or arbitrary scarcity merely to light a fire under the
prospects wallet...
They do not sneak by continuity offers under-the-radar, hoping the
customer wont notice or care. They disclose everything before the sale...
And they build trust by focusing on the relationship instead of just the sale.
The poor in spirit are the blessed recipients of true abundance and prosperity.

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Maintaining Integrity
Seek first his kingdom and his righteousness, and all these things will be given to you as
well.
-Matthew 6:33
The kingdom of heaven is within you.
-Luke 17:21
These statements reveal the key to maintaining your Integrity and preventing
pride and greed from gaining a foothold.
The Kingdom of Heaven is a realm of consciousness marked by love, peace,
joy, and other fruits of the spirit. It is not merely a place you go when you dieit
is a state of mind and awareness you can enter into here and now through
regular meditation, prayer, and spiritual living.
The Master is teaching that if we seek first the Divine Connection within... and
seek to do what is right in thought, word, and action (righteousness)... then well
have everything we need. This is true abundance.
In other words, maintaining our Integrity is our highest priority: seek first his
kingdom and his righteousness.
Some people mistakenly take this to mean, seek only his kingdom. But this is
not a call to withdraw from the world. We are indeed spiritual beings. But at this
moment, we live in a physical world, which requires physical actions to produce
physical means to pay for physical needs.
Work is a necessary reality of life on Earth. Dont rely on thought or prayer
alone. It is necessary to invest the appropriate time and effort in building and
marketing your business.
The Reward
Give, and it will be given to you. A good measure, pressed down, shaken together and
running over, will be poured into your lap. For with the measure you use, it will be
measured to you.
-Luke 6:38
This is about more than just giving money. It is about giving your heart, your
mind, and your actions in the service of others. As the poet Kahlil Gibran wrote,
It is when you give of yourself that you truly give.
If your intention is to be of service firstrather than simply making a living
youll find yourself richly rewarded in ways far beyond mere dollar bills. After all,
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Is not life more important than food, and the body more important than clothes?
-Matthew 6:25
As the Master said...
Do not store up for yourselves treasure on earth, where moth and rust destroy, and
where thieves break in and steal. But store up for yourselves treasures in heaven, where
moth and rust do not destroy, and where thieves do not break in and steal. For where your
treasure is, there your heart will be also.
-Matthew 6:19
One of the most profound and paradigm-shifting statements Jesus ever uttered
was, The kingdom of heaven is within you. It is a key to understanding a great
deal of Scripture. Treasures in heaven refer to treasures of consciousness:
love, peace, joy, and other fruits of the kingdom that accompany a truly
abundant life. This is a true reward, which far exceeds any material treasure the
world could offer.
The Conscious Marketer is driven by the desire to spread love, joy, and peace...
and the desire to be of service to others over and above monetary reward.
In a perfect world inhabited by perfect citizens, we wouldnt even need a money
system. Everyone would give themselves freely in the service of others to ensure
every member of society was living happy, healthy, and whole lives.
But until that day, money is a necessary means of exchange. It helps ensure
value is received as well as given, maintaining the balance of service and trade.
So while a desire to serve is important, it doesnt mean you should give
everything away for free. After all,
The worker is worth his keep.
-Matthew 10:10
However, a desire for service does mean rates should be fair and reasonable to
preserve the energetic balance of giving and receiving.
The Power Of Belief
Belief is essential to maintaining Integrity. Jesus made many references to the
power of belief. He would tell people, Your faith has made you well. There are
even accounts of him being unable to perform miracles due to a lack of faith.
He was telling us that our minds are a powerful co-creative force with the Divine
Mind. Our minds create our own reality and can even produce miracles as long
as thought, belief, and intent are in perfect alignment...
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I tell you the truth, if you have faith as small as a mustard seed, you can say to this
mountain, Move from here to there and it will move. Nothing will be impossible for
you.
-Matthew 17:20
Ask and it will be given to you. Seek and you will find. Knock and the door will be
opened to you. For everyone who asks receives; he who seeks finds; and to him who
knocks, the door will be opened.
-Matthew 7:7-8
Embrace your spiritual power. Know that your thoughtsyour Integrity and
intentionsare the foundation of everything you say and do.
There is light within a person of light, and it shines on the whole world. If it does not
shine, it is dark.
-Thomas 24:2-3
The light within you, the light of your Integrity, is a powerful attractive force. It is a
deep well that brings forth words of creative, attractive power.
When your words are born of Integrity, and communicated with Empathy &
Authenticity in a compelling way, your prospects will feel a powerful, magnetic
attraction.
There is no need for coercion or manipulative psychological tricks.

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Authenticity: Marketing With Attraction

The Meaning Of Authenticity
Faith without works is dead.
-James 2:20b
Authenticity is about alignment: aligning thoughts and beliefs with words and
actions. Intention is useless without physical action to give it life. This alignment
makes your words and actions genuine, which is the definition of authenticity.
By implication it means embracing your unique individuality. Your unique
individuality is born in thought... and part of aligning thought with action is living
your individuality.
Do What You Love
Dont lie, and dont do what you hate, because all things are disclosed before heaven.
After all, there is nothing hidden that wont be revealed, and there is nothing covered up
that will remain undisclosed.
- Thomas 6:2-6
Whatever you do, work at it with all your heart, as working for the Lord, not for men.
-Colossians 3:23
It is impossible to be truly Authentic if you dont absolutely love what you do and
feel it is your highest and best calling. Do only what brings you peace, love, and
joy. For out of the heart the mouth speaks (Mt. 12:34), and will testify to your
Authenticity.
Be Focused
A person cannot mount two horses or bend two bows. And a slave cannot serve two
masters, otherwise that slave will honor the one and offend the other.
-Thomas 47:1-2
Be single minded in purpose and vision. All too often, entrepreneurs try to ride
two horses. Yet if you ride two horses, no one will know which one really
belongs to you. James, the brother of Jesus, added, A double minded man is
unstable in all his ways (James 1:8).

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To illustrate this, I used to work for a small business that offered IT support
services... and phone systems... and security systems... and home entertainment
systems. There was no unifying message or theme. It was a little of this and a
little of that from a small operation.
I often meet people at networking events who explain what they do, then proceed
to ruin their impact by saying, and I also do... (Those in network marketing are
particularly susceptible to this.)
Choose your horse and ride it. If youre serving two (or more) masters, not only
will people will get confused, but your efforts will be scattered and therefore less
effective.
Thats not to say you cant have other hobbies or interests or income-producing
pursuits in addition to your primary business. It fact, it is essential for maintaining
good mental health. For example, I still write music.
However, your marketing message should be focused toward the audience
youre targetingand in the same way focused on one over-arching themenot
divided or scattered all over the place.
Each marketing message should have one purpose and one offer. Know what
your purpose is before you write a single word... and be sure every word
supports that purpose.
Create Your Own Message
At the time of Jesus, Judea was subject to Rome and forced to pay tribute. To
add insult to injury, Rome was a pagan empire while the Jews felt they alone
worshipped the one true God. Why then, if their God was more powerful than any
pagan god, were they subjects of Rome?
This cognitive dissonance caused the Judeans to react in various ways. There
were four main political-religious factions...
1. The Pharisees reacted by becoming more pious. They adhered to a strict
interpretation of scriptures and made all sorts of rules and regulations
everyone should follow if they really wanted to please God. They felt that
only strict piety could bring the promised Messiah, who would free them
from Roman rule.
2. The Sadducees were much more secular than the Pharisees and
conformed more to Greek culture. You could think of them as ancient
agnostics. They denied that humans had an immortal soul or that God
really cared or was active in the world.
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3. Then there were the Zealots, who felt very strongly that it was Israels
divine right to rule themselves and be free from pagan rule. All that
needed to happen was for Judeans to rise up and take action. They didnt
hesitate to resort to violence, which made them the terrorist extremists of
their day.
4. Finally, there were the Essenes. They thought of themselves as the
righteous remnant. Everyone else was going to hell in a hand basket.
They were a cult who preferred to separate themselves from the rest of
society and form enclaves out in the wilderness to wait for the end of the
world as they knew it.
Besides these four political-religious factions, there were the multitudes who I
imagine were a bit confused by the different factions and their conflicting ideas.
They probably just wanted to live their lives in peace and be left alone.
It was this world into which the Great Master entered. Yet he belonged to no
faction. He had his own unique message as his words demonstrate...
To the Pharisees (who constantly harassed him about breaking petty laws and
regulations), he said,
You hypocrites! You shut the kingdom of heaven in men's faces. You yourselves do not
enter, nor will you let those enter who are trying to.
-Matthew 23:12-14
To the Sadducees he said,
Have you not read what God said to you, I am the God of Abraham, the God of Isaac,
and the God of Jacob? He is not the God of the dead but of the living.
-Matthew 22:31-32
To the Zealots he said,
Do not resist an evil person. If someone strikes you on the right cheek, turn to him the
other also.
-Matthew 5:39
Love your enemies and pray for those that persecute you.
-Matthew 5:44
To the Essenes he said,
You are the light of the world. A city on a hill cannot be hidden. Neither do people light
a lamp and put it under a bowl. Instead they put it on its stand, and it gives light to
everyone in the house. In the same way, let your light shine before men.
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-Matthew 5:14-16
And finally, to the multitudes he said,
Come to me, all you who are weary and burdened, and I will give you rest. Take my
yoke upon you and learn from me, for I am gentle and humble in heart, and you will find
rest for your souls. For my yoke is easy and my burden is light.
-Matthew 11:28-30
Jesus of Nazareth clearly had his own unique message. In marketing, we call this
the Unique Selling Proposition. Its the answer to the question, Why should I do
business with you as opposed to any and all of the alternatives that are available
to me, including doing nothing?
As his words illustrate, the Master clearly communicated the answer to this
question. He didnt simply repeat what everyone else was saying. He had his
own unique message.
His overarching theme was loveGods unconditional love for us, and therefore
our love for God... and by extension, our unconditional love for all mankind. It is
through this unconditional love that men are saved, awakened, enlightened
whatever you choose to call it.
The Master so believed and so embodied his core message that he even died
willingly to keep from violating itand thus set an example for all humanity.
Now THAT is authenticity!
Believability
Authenticity does what it loves to doso long as its rightwith no apologies to
anyone...
...it means knowing and being comfortable with who you are as a unique
individual....
...it keeps it real" and doesn't "try too hard"... it lives in the Divine flow...
Authenticity creates believabilityan essential pre-requisite to attracting your
ideal prospects. That believability is communicated through the words you use.
(Out of the abundance of the heart, the mouth speaks.)
Your words are a reflection of your inner values. They reveal (or betray) your
subconscious beliefs and mindset. Thats whyif you are not a talented
copywriter yourselfit is critically important to work only with a copywriter who
shares your core values and is capable of translating them into words.
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When your marketing is infused with the principles of Conscious Copy, youll not
only keep your conscience clear... youll see real, tangible results in terms of
increased sales.

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A Foundation Of Rock
As you apply the sacred principles of Integrity, Empathy, and Authenticity to your
life, business, and marketing message, they will become like yeast worked all
the way through the dough (Mt. 13:33). These principles will infuse, enlighten,
and empower your thoughts, words, and actions. Your marketing message,
infused with these words, will become a powerful force of attraction...
And the end result will be a prosperous business that delivers a steady stream of
abundance for you and your family. Indeed, like the seed on fertile soil, it will
yield sixty per measure and one hundred twenty per measure (Thomas 9:1-5).
It is like a mustard seed. Its the smallest of all seeds, but when it falls on prepared
soil, it produces a large branch and becomes a shelter for birds of the sky.
-Thomas 20:2-4
A magnetic marketing message targeted toward the right prospects will yield
prosperity, even during tough times...
Everyone who hears these words of mine and puts them into practice is like a wise man
who built his house on the rock. The rain came down, the streams rose, and the winds
blew and beat against that house; yet it did not fall, because it had its foundation on the
rock.
-Matthew 7:24-26
Even through recession, depression, inflation, deflation, taxation, or whatever
economic challenges may come, a business built on these principles with a
marketing message effectively communicating them will stand firm.
No one who has left home or brothers or sisters or mother or father or children or fields for
me and the gospel will fail to receive a hundred times as much in this present age... and in
the age to come, eternal life.
-Mark 10:29-30

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Appendix A: A Philosophy Of Abundance

Recommended Resource: www.TheMoneyFix.org. (Watch this online
documentary to discover how our monetary system works, how its very design
creates artificial scarcity, and what we can do to live in abundance.)
The Limitation Of Our Monetary System
Imagine this scenario: John offers a valuable service. Jane is in need of that
service, but doesnt have the cash to pay for it. Jane herself offers a valuable
service, but John does not need it right now. Naturally, the transaction does not
happen. Jane doesnt benefit from Johns service! and John doesnt benefit
from Janes potential economic contribution, either.
How many times has this happened to you? If youre anything like me, more
times than you can possibly count!
Not only does this illustrate the weakness of pure barter! it also illustrates the
weakness of our monetary system.
Why?
Because when the money was needed for a perfectly valid transaction, it wasnt
there. Both Jane and John are valuable contributors to society... they believe in
being of service... theyre coming from a place of Empathy, Integrity, and
Authenticity! yet they could not complete the transaction. John could not serve
Jane even though there was a desire to do so on both sides.
The lack of dollars routinely prevents trade from happening. The problem is even
more exacerbated in times of economic distress. In fact, our monetary system is
responsible for economic hardship.
Artificial Scarcity
The U.S. Dollar (and every other national currency) is a scarce resource by
design. There are those who claim it is abundant, but theyre betraying a lack of
understanding both of what abundance really means! and about how our
monetary system actually works. It is designed to create scarcity, competition,
poverty, and economic slavery. Its very nature justifies Darwinian capitalism.
(The explanation of this is not hard to grasp, but it takes time to explain it, and it
is beyond the scope of this ebook. I recommend watching The Money Fix
documentary to learn why.)

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The truth is, our money system is not in harmony with the abundant nature of the
universe. This is one of the big reasons why greed has come to dominate our
society. Greed is fueled by a mindset of scarcity, and our scarce dollars promote
a culture of greed.
The True Nature Of Abundance
Abundance has very little to do with money as we currently understand it
despite what some so-called spiritual teachers are preaching these days.
Abundance is about quality of lifenot money in the bank. As far as business
and trade are concerned, it is about the ability to give and receive freely without
being hindered by scarce dollars.
If everyone were coming from a genuine place of love and service, there would
be no need for a monetary system. We would gladly serve each other to ensure
each and every member of society was living an abundant life full of health,
happiness, and fulfillment.
Sadly, humanity isnt yet evolved enough to live this way. But until that day, there
are ways to facilitate trade that arent absolutely dependent on scarce dollars!
and which allow you to experience more abundance in your life.
Greasing The Wheels Of Trade
I am a strong believer in barter, barter networks, and alternative currencies
especially currencies that are designed to be created by the user as the need
arises. (See The Money Fix for an excellent explanation of how a truly
abundance-conscious money system works.)
My intention is to offer a valuable service to those who need it, while maintaining
a mindset of abundance rather than scarcity. I do that in a number of ways!
!
!
!
I seek to offer the best of myself in a spirit of service at a reasonable rate.

Greed seeks to do as little as possible for as much as possible! and get
as much as possible for as little as possible. Abundance, on the other
hand, upholds fair and equitable trade.
I accept alternative forms of payment to help circumvent the scarcity of
U.S. Dollars and uphold true abundance. I am open to alternative means
of exchange through barter (if its a high-priority need), barter networks,
gift certificates, or alternative currencies. Lets be creative!
I am open to alternative payment plans that work within your budgetas
long as they are within reason.
I choose to work only with conscious business owners and non-profits who
believe in true abundance, who make a valuable contribution to humanity,
39
and who believe in fair trade.

I believe in giving back to the community. There is an inherent selfishness
to hoarding wealth. It comes from a mindset of scarcity and greed. But
abundance recognizes there is no need to hoard, and therefore gives
freely to worthy causes.
Finally, the very service I offer (writing Conscious Copy) contributes to a life of
abundance by creating a compelling marketing message that attracts those in
need of your services.
If youd like to explore how Conscious Copy can help you get more business or
donations, then I invite you to request a FREE 30-Minute Marketing
Consultation by contacting me through my website at
www.ConsciousCopy.com.

40
Appendix B: Awakening To Conscious Copy

As 2007 came to a close, I decided to leave the comfort and security of a real
job with the respectable title of Marketing Director, and start my own business
as a freelance marketing consultant and copywriter.
I didnt know it at the time, but I wasnt even close to being ready for the
challenge of entrepreneurship. But then again, who is?
Sometimes, you just gotta do it, and learn as you go along! which is exactly
what I did.
No one is born a successful entrepreneur. Each person has their own unique
journey. Mine began as a classically trained musician!
Back in my college days, I earned a B.M. degree in Trumpet Performance! then
went to graduate school to study Music Composition. It was my dream to be like
John Williams, and write big orchestral scores for exciting action-adventure
films!
!At least until I moved to L.A., and was faced with the down-to-earth reality of
having to pay the rent! (What do you call a musician without a wife or girlfriend?
Homeless!)
Thats when I entered the real world and got a real job. You gotta keep the
rent paid somehow.
But I wasnt happy. I tried several careerscomputer technician, accounting,
even pre-med schoolbut there was no creativity in any of them.
Finally, after becoming exhausted and burnt out, I knew I had to find something I
could be truly passionate about! but would also allow me to support my habit of
living indoors.
Thats when I discovered copywriting! and I soon realized,
Its a whole lot like composing!
!because a composer must be both creative and analytical. There is no such
thing as being one without the other. Without creativity, music lacks life and
energy. But without the logical mind, it lacks form and structure.
It is the same with writing a persuasive sales message.

41
There is an underlying structure to every sales argument that requires a logical
mind to understand and create it. Yet at the same time, it takes creativity and
sensitivity to write a rhythmic, flowingeven hypnoticmessage over this
structure that keeps your reader engaged.
I attribute my musical training as a key influence in my writing style. But more
than that, Ive spent enormous amounts of time studying the old direct response
masters. Marketing legends such as!
Claude Hopkins Robert Collier John Caples Vic Schwab David
Ogilvy Eugene Schwartz Gary Halbert even many of todays living
legends.
It was because of my burgeoning interest and passion in direct marketing that I
was given the chance to take a job as Marketing Director for a manufacturing
company in Torrance, CA.
Thats where I continued to learn and hone my skill as I completely rewrote all of
their marketing materials. Heres what the President of the company says about
my work!
Consistently Delivered Excellent Results
Aarons witty and friendly writing style has been a big hit with our customers and has
consistently delivered excellent results. Weve gotten so many positive comments
from our customers.
He has even helped define our unique selling proposition and made sure all of our
marketing materials communicate it.
I dont know how he does it but he always manages to quickly grasp our message with
minimal input on our part, and effectively communicate it to our customers in a fun,
easy to read fashion.
I would not hesitate to recommend him to anyone!
John Berardi, President, Wildfire Lighting & Visual Effects

As much as I enjoyed having the title of Marketing Director, it didnt take long to
realize I much prefer writing copy than being a manager.
I live for the analytical and creative challenge of positioning and promoting
different products and services. Each new challenge is a problem to be
solved! a piece to be composed! a victory to be won.
Which is exactly why I struck out on my own at the dawn of 2008 to offer my
skills and talents to the world. And!
42
My life changed forever.
You see, there is nothing like giving up the security of a steady paycheck for the
wild and dangerous life of an entrepreneur. It can either destroy you! or force
you to change and become who you were always meant to be.
It is a journey of transformationlike going through a refiners fire that forges a
new and better person out of you. It has beenand will continue to bean epic
journey.
Let me give you an example of how my life has shifted forever!
A bit over a year ago, I began to get flooded with work. Project after project was
coming in the door, and it looked like I was going to be booked for at least 2 solid
months straight.
Then it happened.
In an odd act of synchronicityand due to circumstances completely beyond my
controlevery last sale I thought I had made evaporated before my very eyes.
Suddenly, I went from being booked solid for the next 2 or 3 months to having
virtually nothing on my plate.
I was dumbfounded. The only thing I could do was get back to work promoting
my business.
Only problem was! I was exhausted.
Id been working days, nights, and weekends for months doing the entrepreneur
thing. (If youre an entrepreneur, you know exactly what Im talking about.)
Theres nothing wrong with hard work, but everyone needs a break from time to
time.
And thats exactly what I did. It was a only a few months before this time that I
began awakening to my true spiritual nature. Before thenand despite having
grown up in the Christian ChurchI had no idea what it even meant to be
spiritual.
But now, I was awakening to things that opened my mind and heart. I realized I
was on the wrong path and headed for a shallow, meaningless existence.
So I took a spiritual hiatus to reconnect with my inner spirit. I spent as much
time as I could in a state of meditation and prayer. I laid everything down before
God and the Universemy business! my life path! my core beliefs! even life
itself.
43
Rev. Michael Beckwith once said, So you want a resurrection? Well,

something has to die!
So! like the Great Master before methough not quite so dramaticallyI
placed the totality of myself and my experience on the cross of sacrifice.
Thats when my life changed. Again.
I resurrected an entirely different person.
I had a profound new realization of who I am, what my mission is, and the kind of
force for good I can bring to those around me.
It wasnt easy.
In fact, it is still very much a process of continuous death and resurrection in
different aspects of my life and consciousness. I am still experiencing paradigmshifting discoveries! profound new insights! and ever-greater realizations.
Welcome to the path of spiritual evolution.
But one thing is certain: I am a child of my Creator, I am committed to living in the
Light, and my mission here is to serve others in whatever way I can.
It is my mission to use my talents and gifts in the service of humanity
especially in respect to fostering a conscious business community that
does business consciously, within the framework of the Natural Law of
Abundance.
Thats the mission behind Conscious Copy. Writing copy is my direct means of
service. But behind that is my sincere desire for humanity to shift away from our
culture of greed, and into a culture of abundance and prosperity for every
member of society.
My journey has awakened me to a wider world of spirituality. It has helped me
realize the deep, spiritual power that words have. It has allowed me to feel the
power and impact of each word! and therefore choose words very carefully like
an artist chooses just the right color and texture for a particular brush stroke.
Conscious Copy is a mindset! a philosophy! and a technique all rolled up into
one. It is an elevation of consciousness that goes beyond selling and into
serving.

44
Appendix C: How I Can Be Of Service

Option 1: Training Course: How To Write Conscious Copy
Discover the system behind Conscious Copy, and turn your sales message into
a powerful force of attractionno hype or sleazy snake oil tactics required. This
complete home study course will take you through the very same process I use
to write compelling and attractive sales copy.
Option 2: Conscious Marketing Coaching/Consulting
What if you had regular, dial-up access to an experienced marketing expert?
Through one-on-one marketing coaching/consulting, I will help you form a
Strategic Marketing Action Plan, and guide you into creating a persuasive clientattracting message.
Option 3: Writing Conscious Copy
My thorough 8-step copywriting process ensures you get a powerful marketing
asset that will activate and increase your flow of abundance.
See my website for all the details, and remember to...
Request a FREE 30-Minute Marketing Consultation.
Contact me through my website at www.ConsciousCopy.com.

45
Client Testimonials
A Jaw-Dropping 12% Conversion Rate!
Before Aaron, my offer was getting only about a .25% conversion rate. I mean, the sales were
just trickling in. But Aarons copy had an immediate impact. Conversions suddenly increased
800%. And with tweaking, he has continued to generate better and better results. Last month, my
average conversion rate was a jaw-dropping 12%! Bottom line Aarons copy has allowed me to
retire from my day job.
William Kelley Eidem, Author
www.TheDoctorWhoCuresCancer.com
Double-Digit Conversion Rate!
Aaron is amazing. The Sales Letter he wrote for my Big Money Marketing Seminar brought in a
double-digit conversion rate!
Suzy Prudden
www.BigMoneyMarketingSeminar.com
My Website Actually Makes Me Money!
Thank you, Aaron. My website actually makes me money! It gives me a steady stream of new
clients every week who are willing to pay premium prices for my services. Most of them turn into
regular paying customers. I dont even have to do anything. I just wait for the calls to come in!
Alba Garcia, The Eyebrow Artist
www.TheEyebrowArtist.com
The Real Deal
Aaron is my secret weapon! I had him re-do every sales letter on my site, and all of a sudden
ka-ching! The right words put together really can increase your sales. Go with Aaron Stanley.
Hes the real deal!
Arvee Robinson, Master Speaker Trainer
www.InstantProSpeaker.com
Exceeded My Expectations
Finally, someone who can take your thoughts and ideas and create them into a powerful
marketing tool that will really get results. Aaron exceeded my expectations in a big way.
Laurie Lock, Business Systemizer
Leap 2 Millions, LLC


Jesus The Marketer

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Jesus The Marketer

How The Enlightened Masters Teachings

by Joshua Aaron Stanley,

About The Author

Sharing This Message With The World

THE TRUE DEFINITION OF MARKETING

THE RULES OF THE GAME

THE LAW OF LOVE

THE CREATIVE POWER OF WORDS

THE THREE SACRED PRINCIPLES

THE PATTERN: A TIMELESS EXAMPLE

A MARKETING PLAN IN A NUTSHELL

EMPATHY: MARKETING WITH CONNECTION

TARGET YOUR AUDIENCE

INTEGRITY: MARKETING WITH INTENTION

WORDS ORIGINATE IN CONSCIOUSNESS

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AUTHENTICITY: MARKETING WITH ATTRACTION

THE MEANING OF AUTHENTICITY

APPENDIX A: A PHILOSOPHY OF ABUNDANCE

THE LIMITATION OF OUR MONETARY SYSTEM

APPENDIX B: AWAKENING TO CONSCIOUS COPY

ITS A WHOLE LOT LIKE COMPOSING

APPENDIX C: HOW I CAN BE OF SERVICE

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The Rules of the Game

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Manipulating the laws to make it illegal not to buy your product

Unfortunately, most marketers and sales professionals do not acknowledge the

The Law of Love compels us to make sure our prospects fully

The Law of Abundance compels us to charge fair and reasonable

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The Creative Power Of Words

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The Pattern: A Timeless Example

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Empathy: Marketing With Connection

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This is my favorite parable of Jesus, and my favorite passage of all scripture,

The key to understanding your prospect and communicating your Empathy is

To understand your prospects worldview, to learn his language, and to discover

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Integrity: Marketing With Intention

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How Integrity Is Compromised

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-Gordon Gekko (from the film Wall Street)

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Authenticity: Marketing With Attraction

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Appendix A: A Philosophy Of Abundance

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I seek to offer the best of myself in a spirit of service at a reasonable rate.

and who believe in fair trade.

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