Beruflich Dokumente
Kultur Dokumente
Before Reading
Check your sneakers. Where were they made? What do you think the workers
earned to manufacture them? Do you think they were exploited? Explain your
response.
ike. It means victory. It also means a type of expensive gym shoe. In the
minds of the anti-globalisation movement, it stands for both at once.
Nike stands
the victory of a Western footwear company over the poor
and dispossessed. Spongy, smelly, hungered after by kids across the world,
Nike is the symbol of the unacceptable triumph of global capital.
A Nike is a shoe that simultaneously kicks people out of jobs in the
West, and tramples on the poor in the Third World. Sold for 100 times
more than the wages of the peons who make them, Nike shoes are hate
objects more potent, in the eyes of the protesters at this week's G8 riots,
than McDonald's hamburgers. If you want to be trendy these days, you
don't wear Nikes; you boycott them.
So I was interested to hear someone not only praising Nike sweatshops,
but also claiming that Nike is an example of a good and responsible busi
ness. That someone was the ruling Communist party of Vietnam.
Today Nike has almost four times more workers in Vietnam than
in the United States. I travelJed to Ho Chi Minh to examine the effects
of multinational coroorations on poor countries. Nike being the most
and Vietnam being a dictatorshio with a
"The Noble Feat of Nike" by Johan Norberg, The Spectator, June 7, 2003. Reprinted by
permission.
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Chapter 6
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workplace. How long will it take for our own anti capitalists to learn
that lesson?
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3. What is the writer's tone in this essay? Why is the tone especially effective
in conveying the substance of Norberg's argument?
4. Analyze the writer's style and how it contributes to his argument.
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Responding in Writing
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6. Select a symbol of globalization and write an essay about it. You may use
Nike if you wish, or CocaCola, McDonald's, or any other company that has
a global reach.
7. Write a rebuttal to Norberg's essay.
to answer him
by point.
8. Why have clothing manufacturing and other forms of manufacturing fled from
the United States and other industrialized nations to less developed parts
of the world? Write a causal analysis of this trend, being certain to state a
thesis or present a claim that illustrates your viewpoint on the issue.
Networking
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9. In groups of four, examine your clothes. List the countries where they were
manufactured. Share the list with the class, drawing a global map of the
countries where the various items were produced.
10. Check various Internet sites for information on Nike and its role in
globalization. On the basis of your findings, determine whether or not
this company is sensitive to globalization issues. Participate in a class
discussion of this topic.