Shri Vile Parle Kelavani Mandals

Mithibai College of Arts, Chauhan Institute of Science & Amrutben Jivanlal

college of Commerce and Economics
Vile Parle (west) Mumbai 400 056.

M.Sc. Statistics
Questionnaire
1. If you think of buying snacks, do Potato Chips come to your mind first?

Yes

No

2. Which 3 brands come to your mind when you think of potato chips?

a) ______________

b) ______________

3. Which is your favorite brand? (Only 1 )

c) ______________
:

_______________

4. To what extent are you satisfied with your favorite brand of Potato chips on

the basis of following parameters?

Parameters\Satisfacti
on level

Not at
all
satisf
ed

Unsatis
fed

Neutr
al

Satisf
ed

Very
much
Satisfe
d

Price
Brand name
Availability
Packaging
Flavor
Freshness/Crunch
Oil content
Quantity
5. What are the reasons for eating potato chips? (Multiple choice)

To satisfy hunger
Fasting
Merely because its served before you
Because my favorite celebrity endorses it
_________________

Just for munching

Because it is tasty
Others; specify

6. Through which medium are you aware of potato chips? (Multiple choice)

Television

Internet

Newspaper
Family/Friends

Banners & Hoardings

Others; specify

____________

7. What flavours do you prefer? (Multiple choice)

Cream and onion

Salted

Magic masala

Chat Chaska

Tomato

others; specify

___________________
8. Usually what size of potato chips do you buy at a time?

Small [Rs.5]
Large [Rs. 20 or more]

Medium [Rs. 10 or Rs. 15]

9. How frequently do you eat potato chips?

Very often (2 or more times a day)

Daily (Once a day)
Weekly (Once or twice in a week)
Rarely (Once in a
month)
Occasionally (I do not remember the last time I ate Potato chips)
10. How much importance do you give to the following parameters when it

comes to buying a new brand of Potato chips?

Parameters\Importance
level

Not
at
all
importa
nt

Not
Import
ant

Neutral

Importa
nt

Very
much
Importa
nt

Price
Brand name
Availability
Packaging
Flavor
Freshness/Crunch
Oil content
Quantity
11. What are the factors that you dont like about potato chips?(Multiple

choice)
Food preservatives/artificial color

Unhealthy

Fear of getting pimples

satisfy my hunger
None

Dont find worth it

Does not

12. Have you switched over brand?

Yes

No

(If yes then continue, if no go to Q.14)

13. What factors influence you to switch over brands?(Multiple choice)

Cheaper (less costly)

Quantity
Different flavor
Others; specify ____________

Discounts or free gifts

Bored with previous brand

14. From where do you usually purchase potato chips?

General store
Super market (e.g. big bazaar, DMart)
Railway station
Canteen
Others; specify _______________________
15. Choose appropriate supplementary options below that you prefer along with

potato chips?
Burger/Sandwich
Coffee/Tea

Cold drinks
Alcohol

Cake
None

16. Rate the individual factors for various brands at a 5-point scale (even if you

have not eaten still please rate them on your perception)

(1-lowest score .. 5-highest score)
Parameters/Brands

Lay

Balaj

Garde

Pringle

Haldiram

Others
_______
_

Price
Brand Name
Flavor
Availability
Oil content

Quantity
Freshness/Crunch

17. Rate how strongly you agree or disagree on the following set of statements

(Tick on your choice)

Strongly
Disagree
Potato chips are always
available easily
Price of Potato chips
matters to me
I prefer Potato chips
with less oil content
Good
advertisements
influence my purchase
decisions
Package
design
is
important to me
I eat Potato chips to
satisfy my hunger
Brand name matters to
me
I like to try different
flavors of Potato chips
Eating
Potato chips
makes my hand greasy
Discounts and sales on
Potato chips attract me
I find more air than
chips in the packet

Disagr
ee

Neutral

Agree

Stron
gly
agree

I love the
Potato chips

taste

of

I look for quantity when

I buy Potato chips

18. Rate how strongly you agree or disagree on the following set of statements

(Tick on your choice)

Strongl
y
Disagr
ee
Car is a necessity
rather than luxury
I exercise( gym and
leisure
sports)
regularly
I dont mind paying a
high price for quality
I think twice before I
buy anything
I always buy branded
products
A computer is a
necessity rather than
a luxury
I prefer fast food and
ready to use products
I feel foreign made
products are always
superior in quality
I believe one should
enjoy
without
worrying about future
Television is a major
source
of

Disagre
e

Neutr
al

Agree

Strongly
Agree

entertainment
I frequently go out on
weekends
I enjoy surfing the net
Good advertisements
influence
my
purchase decisions
I
take
public
transportation daily

Personal Information
19. Age ____________
20. Gender

Male

Female

21. Weight (in kgs ) ______________________

22. Height; please specify _____________ (in inches)
23. Education Qualification

School
Post Graduate and above

High School
Others _________

24. Monthly Family Income

0-10,000
30,001 50,000

10,001 30,000
50,001 & above

THANKS FOR YOUR COOPERATION.

Graduate