Beruflich Dokumente
Kultur Dokumente
Semester: VI
Course Objective:
1. The course aims to provide an understanding to the students to become more receptive to the
concepts and the ideas, suggestions of how to handle business related issues.
2. To help students understand the functions and responsibilities of an enterprises general management .
3. To identify problems associated with the management of an enterprise.
4. To learn how to Design and implement the corporate strategies.
Course Outcome:
CO1. The course would equip students with conceptual knowledge and Managerial ability to identify,
explore& examine factors deals with the constraints and complexities of real life businesses.
CO2. The course would incorporate an understanding of the complex interaction that takes place between
different functional areas.
CO3. The course would give a framework to work with real life organization issues concerned with
formulation of policies which will aid them to develop their decision making power.
CO4. The course would relate environmental changes to policy changes within organization.
CO5. The Course would be able to produce Global managers.
Mapping the Course Outcomes with the given Programme Outcomes
Course
Outcomes
Programme Outcomes
PO1
Core/advance
subject
knowledge
CO1
CO2
CO3
CO4
CO5
High
High
High
High
High
PO2
Decision
making&
problem
solving/
Critical
thinking
Medium
Medium
High
Medium
Medium
PO3
Value based
Education
PO4
Managerial
Skills
PO5
Global
perspective
Medium
Medium
Medium
Medium
Medium
High
High
High
Medium
Medium
High
Medium
Medium
Medium
High
L
No.
Lecture
Objective
L1
L2
L3
To make them
learn
the
importance
of
course
and
business policy.
L4
To
give
the
conceptual clarity
about forecasting.
L5
To make them
understand how
long
range
planning works in
the organization.
L6
To tell students
how to manage
the
org.
strategically.
L7
Methodology
Lecture
Nature,
Scope
&
Importance of the course
on
business
policy-Concept
of
strategy,Concept of business policy,Nature of business policy,Importance of business
policy
Evolution of this course- Evolution of business policy
as a discipline,- How
strategic
management
evolved: Forecasting, Long
range planning, strategic
planning,
strategic
management
- Phases of development of
strategic management in a
firm
ForecastingForecasting
Introduction,- Forecasting
Techniques- Extrapolation,
Multivariate
interaction
analysis, Expert Opinion
Methods, Brain storming,
etc.
Long Range Planning,
Strategic
Planning,
Introduction to strategic
Planning & Long Range
Planning - Levels at which
strategy operates
Strategic Management - Strategic decision making,Issues in strategic decision
making,Strategic
management
- Benefits of strategic
management
Strategic
management
process
Introduction & Model of
strategic
management
process
Phases: Strategic Intent,
Environmental
analysis,
Organizational
analysis,
formulation of strategy,
Strategy
Implementation,
Lecture
Referenc
e Books
T
R1
R2
Lecture
T
R1
R2
Lecture
T
R2
Lecture
T
R2
Lecture
T
R1
R2
Lecture
T
R1
R2
Lecture
Outcome
Date of
Delivery
L8
To
tell
the
students about the
formulation stage
of process.
L9
To them how to
implement
the
strategy,
L10
L11
L12
L13
L14
To
tell
the
students
about
different
categories
of
environment.
L15
To make them
aware
of
the
PEST analysis.
L16
To
tell
the
students
about
Issues
Priority
index.
L17
To
tell
the
students
about
SAP matrix.
L18
To make them
aware of Porters
five force model.
Lecture
T
R1
R2
Lecture
T
R1
Lecture
T
R1
R2
Overview UNIT II
Environmental Analysis: Meaning & Concept, Dynamics of environment, Need for environmental
scanning, - Characteristics, Sources of information
Categorization of
Environmental factors
External & Internal
Environment
General Vs. Relevant
Environment
Different environmental
factors
Approaches to the
environmental scanning
process
PEST Analysis
Approaches to the
environmental scanning
process
- Issues Priority Matrix
- Concept, method,
advantages & limitations
Lecture
T
R1
Approaches to the
environmental scanning
process
- SAP
- Meaning, concept,
advantages &
limitations
Approaches to the
environmental scanning
process
R2
Lecture
T
R1
Lecture
T
R1
Lecture
T
R1
Lecture
T
R1
R2
Lecture
R1
L19
To guide them
about
ETOP
analysis.
L20
To reiterate unit-II
L21
To evaluate the
students
performance.
To
tell
the
students about the
resource analysis.
L22
L23
L24
L25
To tell students
about capability
factors.
L26
To make them
aware
about
strategic
advantage
analysis.
To make them
aware
about
strategic
advantage
analysis.
L27
L28
To make them
aware about value
chain analysis.
- Structural analysis of
competitive
environment(Porters 5
forces model)
- Identifying key issues with
its help
Approaches to the
environmental scanning
process
- ETOP a diagnosis tool
Environmental sectors
analysis
Revision Unit-II,
Assignment-II
Class test-I
Overview UNIT III
Analysis of internal
resources
- Why Internal resources
- Dynamics of Internal
environment
- Organizational resources
Strengths & WeaknessMeaning, Importance,
SWOT
Resource Audit
- A resource based approach
to organizational analysis
- Using resources to gain
competitive advantage
- Determining the
sustainability of an
advantage
Organizational Capability
Factors- Financial,
Marketing, Operational,
Personnel capabilities
Strategic advantage
analysis:
- Marketing & Distribution
- Finance & Account
- Production & Operation
Strategic advantage
analysis:
- R & D Production
- HR & Organizational
factors
- General management
compatibility
Value chain approach to
Internal analysis:
-Primary Activities&
Support Activities
Lecture
T
R2
Lecture
T
R1
R2
Lecture
T
R1
Lecture
Notes
T
R1
Lecture
T
R1
R2
Lecture
R1
Lecture
T
R1
R2
Lecture
T
R1
L29
To make them
aware
about
diagnosing
corporate
capabilities.
L30
To make
aware
diagnosing
corporate
capabilities.
To
tell
students
Functional
Profile.
L31
them
about
the
about
Area
L32
To
tell
the
students
about
SAP.
L33
To
tell
the
students
about
SWOT Analysis.
L34
To reiterate unitIII
To evaluate.
To tell students
about Formulation
of strategy.
L35
L36
L37
To make them
aware
about
approaches
of
strategy
formulation.
L 38
To guide them
about
Major
strategy options.
L39
-Usefulness of approach
Methods of analysis and
diagnosing corporate
capabilities:
- Introduction to different
methods
- Evaluation of Internal
capabilities
Criteria for evaluating
internal capabilities,
Identifying core
competencies
Functional Area Profile
Resource Deployment
Matrix
- Functional Area Profile
- Matrix
Example
Strategic Advantage
Profile
- Understanding Profile
- Importance
SWOT Analysis
-SWOT- Meaning
- Matching Internal
capabilities with
Environmental factors
Revision Unit-III,
Assignment-III
Self-Learning/Tutorial
UNIT IV
Formulation of strategy
- Introduction to strategic
decision
- Strategic Decision
Framework
- Nature of strategic
planning
Approaches to strategy
formulation
- Intuition, Disjointed
Incrementalism
,Entrepreneurial approach,
Inside out planning, key
factor approach, integrated
approach, defensive &
creative, synergistic effects
Major Strategy options
Stability
- When & Why, Variants
- Strategies
Growth & Expansion
- When & Why
- Reasons for growth
Lecture
T
R1
Lecture
T
R1
R2
Lecture
T
R1
Lecture
Lecture
T
R1
Lecture
T
R1
R2
Lecture
T
R1
Lecture
T
R1
Lecture
R2
T
R1
L40
To guide students
about
retrenchment and
combination
strategy.
L41
To tell student
how to choose
strategy.
L42
To guide them
about
the
application
of
BCG matrix.
L 43
To
tell
the
students
about
PIMS.
L44
L45
To tell the
students about
implementation of
the strategy.
To tell the
students about
implementation of
the strategy
- Limits to growth
- Variants
Diversification
- Types
- Reasons for adoption
Retrenchment
-Reasons for adoption
- Variants: Divestment,
Turnaround, Liquidation
Combination/ Mixed
-Meaning
-Reasons for adoption
Choice of strategy
- Process of strategic
choice,- Ways of making
strategic choice,- Analysis
of cultural context
- Factors influencing
strategic choice
Generic strategies
- Comparing alternatives for
strategic decisions
Choice of startegy:
Analysing Strategic
Alternatives: Analytical
Models:
- BCG ModelUnderstanding Model,
developing business
portfolio, implications&
limitations
- Stop light strategy
model- Understanding
model, implications
- Directional policy
matrix- Understanding
Model, implications
- Product/Market
Evolution-understanding
model, implications
-(PIMS)- Concept
Major Issues involved in
the implementation of
strategy
- Elements of strategy
implementation, Role of top
management in strategic
affairs, Process of
Implementation
Strategy and organization
structure
Major Issues involved in
the implementation of
strategy, Leadership
- Universal inner structure
R2
Lecture
T
R1
R2
Lecture
Lecture
Lecture
T
R1
R2
Lecture
T
R1
R2
Lecture
T
R1
R2
L46
L47
To tell the
students about
how to allocate
resources.
To tell the
students about
Evaluation and
control.
L48 To
tell
the
students
about
Evaluation
and
control.
Lecture
T
R1
R2
Lecture
T
R1
R2
Lecture
T
R1
R2
L50 To
L51
L52
Revision
Lecture
Faculty
Programme Director
HOD-Mgt