A Trademark Lawyers

GUIDE TO SAN DIEGO

Prepared for attendees of the
2015 INTA Annual Meeting

Presented by:

Experience is our trademark.

Trademark is our experience.

2015 Erik M. Pelton & Associates, PLLC

The INTA Annual Meeting is a time for learning, networking, touring, and more as thousands of
trademark attorneys and practitioners from across the globe gather in San Diego.
It is our pleasure to offer visitors this guide to many of the major sites and activities around town, through
our trademark perspective. Because this guide is for use with the INTA (Registration No. 1914028)
conference, we have, of course, included information regarding interesting trademark registrations!
Special thanks to our interns, Sara Ahmed, Elizabeth Dukette, and J.C. Heinbockel, who contributed to this
guide. For more information about firm, which has been Making trademarks bloom since 1999, see
www.ErikPelton.com.

Erik Pelton

Contents
San Diego Landmarks...................................................................................................................................p.2
Getting Around Town...................................................................................................................................p.4
Dining Around Town....................................................................................................................................p.5
Wine and Beer...............................................................................................................................................p.7
Sports Teams.................................................................................................................................................p.9
Education in S.D. ........................................................................................................................................p.10
2015 Erik M. Pelton & Associates, PLLC

SAN DIEGO LANDMARKS

Trademark

Information

Details

The USS MIDWAY MUSEUM (Reg. No. 4552145) at

Navy Pier is the most visited floating naval ship museum in
the world. In 2012 it hosted an NCAA basketball game
between Michigan State and Syracuse.

910 N. Harbor Drive

San Diego, CA 92101 Map

HOTEL DEL CORONADO

(Reg. No. 3414247), built more
than 125 years ago, is just 10
minutes from downtown San
Diego. It is easily distinguished by its iconic red-shingled
roof with the pacific ocean in the background.

1500 Orange Ave.

Coronado, CA 92118 Map

The SAN DIEGO ZOO (Reg. No. 4148646), located in

Balboa Park, houses over 3,700 animals of more than 650
species and subspecies. It pioneered the open-air, cage-less
exhibits that recreate natural animal habitats and is one of
the few zoos in the world where you can see a giant panda.

2920 Zoo Drive

San Diego, CA 92101 Map

TORREY PINES (Reg. No. 3122278) features two

famous 18-hole golf courses that have hosted many PGA
events including the U.S. Open. It is named after the Torrey
Pine, a rare tree that grows in the wild only along this part
of the coastline in San Diego County and on Santa Rosa
Island.

11480 Torrey Pines Park

La Jolla, CA 92037 Map

2015 Erik M. Pelton & Associates, PLLC

Midway Museum Website

Hotel Del Coronado Website

San Diego Zoo Website

Torrey Pines Golf Course

Website

SEAWORLD (Reg. No. 2199930) is an animal theme park

with an outside aquarium and marine mammal park. It was
founded by 4 graduates of UCLA who originally wanted to
create an underwater restaurant. When that idea failed, they
created a 22 acre marine zoological park famous for
hosting Shamu (see below).

500 Sea World Drive

San Diego, CA 92109 Map

SHAMU (Reg. No. 3120795) is the stage name given to the

"star" of the SeaWorld orca (killer whale) shows. The
original Shamu in died in 1971, but the name Shamu was
registered by SeaWorld (as well as the names "Namu" and
"Ramu").

500 Sea World Drive

San Diego, CA 92109 Map

AQUATICA (Reg. No. 4077618) is a famous waterpark

that is ideal for all ages cabanas on a private beach for
adults to relax and rides for the kids! Many of the ride
names are also registered trademarks (Walhalla Wave,
Taumata Racer and Hooroo Run to name a few!).

2052 Entertainment Circle

Chula Vista, CA 91911 Map

THE BIG BAY (Reg. No. 4524470) is 12 miles (19 km) of

scenic waterfront dotted with restaurants, shops, hotels,
attractions, parks, and marinas that reside in seven distinct
areas. It is also home of the UNIFIED PORT OF SAN
DIEGO (3760818), which docks a number of cruise ships
throughout the year.

Map

2015 Erik M. Pelton & Associates, PLLC

Sea World Parks Website

Sea World Parks Website

Aquatica Website

The Unified Port of San Diego

Website

GETTING AROUND TOWN

Trademark

Information

SAN DIEGO
TROLLEY

SAN DIEGO TROLLEY (Reg. No. 1647685) is a 53.5

mile trolley with distinctive red cars. With three lines, the
Trolley carries an average of 124,000 passengers every
weekday. It even goes all the way to the US-Mexico border
at San Ysidro.

4010 Twiggs St.

San Diego, CA 92101 Map

Thousands of trademark professionals from around the

world will be using SAN DIEGO INTERNATIONAL
AIRPORT (Reg. No. 4421935). Also known as Lindbergh
Field, the airport is conveniently located just 3 miles from
the city of San Diego, California, and 15 miles from the
Mexico-US border at Tijuana, Mexico.

3225 N. Harbor Drive

San Diego, CA 92101Map

Rated the best tours in San Diego 4 years in a row, by Trip

Advisor, ANOTHER SIDE OF SAN DIEGO TOURS
(Reg. No. 3545680) offers a fun way of seeing San Diego
through Segway tours, sightseeing tours, and private tours.

308 G St.
San Diego, CA 92101 Map

SAN DIEGO TRANSIT

San Diegos Metropolitan Transit System operates more

than 90 bus and trolley routes in the region. SAN DIEGO
TRANSIT (2180474) serves most neighborhoods,
employment centers, schools, shopping centers and visitor
attractions and operates seven days a week.

2015 Erik M. Pelton & Associates, PLLC

Details

San Diego Trolley Website

San Diego International

Airport Website

Another Side Tours Website

San Diego Transit Riders

Guide

DINING AROUND TOWN

Trademark

Restaurant Information

Details

THE SAN DIEGO TACO COMPANY THE KING OF

ALL TACOS (Reg. No. 4252879) was founded by the
Becerra Family, who moved to San Diego from Mexico in
1900. The logo incorporates the
Coronado Bridge and the San
Diego skyline (hint: theyre in
the sombrero!)

2196 Logan Ave.

San Diego, CA 92113 Map

True to their laudatory name BEST PIZZA AND BREW

SAN DIEGO (Reg. No. 4536350) prides themselves on
specialty pizzas and keeps a number of craft beers on tap.
After a late night at INTA, they even delivers!

9172 Mira Mesa Blvd.

San Diego, CA 92126 Map

BRUSKI BURGERS & BREW (Reg. No. 4674920) is a

family owned restaurant recently opened in 2011. They felt
San Diego needed a place where everybody knows your
name and decided to open a casual joint where one can
choose from 24 craft beers and a range of delicious bites
while watching a game!

9844 Hibert St., Ste. G-10

San Diego, CA 92131 Map

2015 Erik M. Pelton & Associates, PLLC

San Diego Taco Website

Best Pizza and Brew Website

Bruski Burgers & Brew

Website

DON CHIDO (Reg. No. 4721577) translates to Mr. Cool.

For anyone looking for authentic and quality Mexican food,
where they make fresh tortillas in front of your eyes, this is
the place for you! Thrillest voted Don Chido as one of the
11 best new restaurants of 2014. U-T San Diego featured
Don Chidos Chef Antonio Friscia and Zagat posted an
article on the 5 reasons to visit Don Chido!

527 5th Ave.

San Diego, CA 92101 Map

PHILS RIBS #1 (Reg. No. 4163382) are only found at

Phils BBQ, San Diegos BBQ joint! If you are in the mood
for great ribs and want to get your hands a little dirty, Phils
BBQ is where you need to be. It was voted the best BBQ in
San Diego by Yelp and Top 10 in the US. They also have a
separate allergy menu to let their customers know what
ingredients are in certain foods!

3750 Sports Arena Blvd.

San Diego, CA 92110 Map

GOD SAVE THE CUISINE (Reg. No. 4497749) food

truck serves up British inspired gourmet food using local
organic foods. Their traveling location features A glimpse
of London with our red bus, a traditional English phone box
and a British Guardsman.

See calendar for schedule of

locations

NEW YORK ON RYE (Reg. 4399664) serves up a taste of

the Lower East Side like bagels, lox, corned beef, and
brisket, with breakfast and lunch at their S.D. location, as
well as a mobile truck. Plus, they feature a great slogan:
Have a nosh day

7128 Miramar Rd.

San Diego, CA 92121

2015 Erik M. Pelton & Associates, PLLC

Don Chido Website

Phils BBQ Website

God Save the Cuisine website

@NewYorkonRye for truck

location
New York on Rye website
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WINE & BEER

Trademark

Beverage Information

Details

THE FLIGHT PATH (Reg. No. 4489214), located in

downtown San Diego, serves over 70 boutique wines from
Chablis to Napa Cab to Barolo. It is located in a historic
building, where the floors and the columns are part of the
original 1928 construction.

1202 Kettner Blvd.Suite 104

San Diego, CA 92101 Map

At the 3RD CORNER wine and bistro (Reg. No. 4253950)

one can choose from over 800 wines and champagnes from
around the world! Customers have called their wine
collection top notch. The restaurant has a no-whine
policy, meaning the wines are priced to be affordable!

2265 Bacon St,

San Diego, CA 92107 Map

In May 2006, PORT BREWING (Reg. No. 4127029)

expanded from a small pizza company to a full blown
brewery. In 2007, the Great American Beer Festival named
Port Brewing the Small Brewery of the Year.

155 Mata Way, #104

San Marcos, CA 92069 Map

MISSION BREWERY (Reg. No. 4031231) was originally

established in 1913, but went out of business during the first
year of Prohibition. In 2007, the brand was resurrected with
a tasting room located in Downtown San Diego in the
Historic Wonder Bread Building.

1441 L St.,
San Diego, CA 92101 Map

2015 Erik M. Pelton & Associates, PLLC

The Flight Path Website

The 3rd Corner Website

Port Brewing Website

Mission Brewery Website

MODERN TIMES BEER (Reg. No. 4452564) has two

tasting room locations, Lomaland Fermentorium and the
Flavordome. They also own a number of registrations for
their beer creations, including BLAZING WORLD (Reg.
No. 4641773), LOMALAND (Reg. No. 4467770), and
FORTUNATE ISLANDS (Reg. No. 4464005).

Fermentorium
3725 Greenwood St.
San Diego, CA 92110 Map

Flavordome,
3000 Upas St.
San Diego, CA 92104 Map

Modern Times Beer Website

TOOLBOX BREWING COMPANY (Reg. No. 4637579)
pays tribute to its hometown by naming its company after a
term used to describe San Diegos skyline. Among the
buildings, you will find an Allen Wrench, Phillips Head and
Flathead Screwdrivers, and a Chisel.

1495 Poinsettia Ave., Ste. 148

Vista, CA 92081 Map

BALLAST POINT Brewing Companys (Reg. No.

3475098) location in San Diegos Little Italy neighborhood
serves as their lab for research and development, where
employees have the chance to brew and experiment. They
also own a registration for their IMPERIAL RED ALE
TONGUE BUCKLER (Reg. No. 4346165).

2215 India St.

San Diego, CA 92121 Map

When the SAN DIEGO BREWING CO. opened in 1986

(Reg. No. 3491964) offers up to fifty taps of beer every day,
providing a brew to satisfy each and everyone.

10450 Friars Rd. Ste. L, San

Diego, CA 92120 Map

Toolbox Brewing Website

Ballast Point Brewery Website

San Diego Brewing Co.

Website

2015 Erik M. Pelton & Associates, PLLC

SAN DIEGO SPORTS TEAMS

Trademark

Sports Team Information

Details

The SAN DIEGO PADRES (Reg. No. 3683834) are a

professional baseball team founded in 1969.
The teams name, Padres, means Father in
Spanish, and refers to the Spanish Franciscan
friars who founded San Diego in 1769!

Petco Park
100 Park Blvd.
San Diego, CA 92101 Map

Their mascot is the Swinging Friar.

San Diego Padres Website

THE SAN DIEGO CLIPPERS (Reg. No. 2257365)

became LOS ANGELES CLIPPERS (Reg. No. 3035417)
in 1984. In 1978 they were the Buffalo Braves. When the
Braves moved to San Diego from Buffalo, they asked fans
what their new team name should be. As a result the team
decided to call themselves the San Diego Clippers.

1111 S. Figueroa St., #1100

Los Angeles, CA 90015 Map

SAN DIEGO CHARGERS (Reg. No. 2914142) are a

professional American football team and have been a
member of the NFL since 1970. Their powder blue uniforms
with lightning bolts are a fun design (Reg. No. 3633607).
The San Diego Super Chargers song and is one of the
catchiest fight songs in sports due to its distinct 1970s roller
disco vibe. Click to Play Theme Song

Qualcomm Stadium
4020 Murphy Canyon Rd.
San Diego, CA 92123 Map

2015 Erik M. Pelton & Associates, PLLC

History of San Diego Clippers

Chargers Website

EDUCATION IN S.D.
Trademark

Education Information
SAN DIEGO STATE UNIVERSITY (Reg. No. 2434937),
founded in 1897, is the oldest and largest higher education
institution in San Diego County. Notable
alumni include Chief of Staff of the U.S. Air
Force Merrill McPeak, Movie producer
(Jurassic Park, E.T.) Kathleen Kennedy, and
U.S. Federal Judge Roger Benitez.

Details
5500 Campanile Drive
San Diego, CA 92182 Map

San Diego State University

Website

Their sports team mascot is the Aztec Warrior. Interesting

fact: Students at SDU petitioned to drop the Aztec name
because they found it racist and offensive. See More Here
UNIVERSITY OF CALIFORNIA SAN
DIEGO (Reg. No. 3746133) is the 8th best
public university as ranked by U.S. News,
and offers 125 bachelors degree programs.
Fun Fact: More than a dozen public art
projects decorate the campus. UCSDs
mascot is the Triton which is also a
registered trademark (Reg. No. 4273755)

2015 Erik M. Pelton & Associates, PLLC

9500 Gilman Drive,

La Jolla, CA 92093 Map

University of California San

Diego Website

10

UNIVERSITY OF SAN DIEGO (Reg.

No. 3500806) is a private, Roman Catholic
university chartered in 1949. The campuss
architectural style is 16th Century Spanish
Renaissance and is a short drive from
beaches, and mountains. It offers 42
bachelor degrees and 25 master degrees!
Their mascot is the Torero, which is
also a registered trademark (Reg. No.
3625190).

CALIFORNIA COLLEGE SAN DIEGO (Reg. No.

4334097) is a private four year college that moved to
California from Arizona in 1976. At first it only offered a
respiratory therapy technician program and in 2003 it
expanded to include degree programs in business,
technology and medical specialties. Their mascot is the
Bulldog.

2015 Erik M. Pelton & Associates, PLLC

5998 Alcala Park

San Diego, CA 92110 Map

University of San Diego

Website
6602 Convoy Ct #100
San Diego, CA 92111 Map

California College San Diego

Website

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