Beruflich Dokumente
Kultur Dokumente
1.Whereas focus groups meet for a one-time group session, panels (of members) meet more than
once.
Correct Answer : True
2.The main advantage of the static panel is that it offers a good and sensitive measurement of the
changes that take place between two points in time - a much better alternative than using two
different groups at two different times.
Correct Answer : True
3.An example of an unobtrusive measure is the wear and tear of journals in a university library.
Correct Answer : True
4.Primary data refer to information gathered by someone other than the researcher conducting
the current study.
Correct Answer : False
5.Interviewing is a useful data collection method, especially during the exploratory stages of
research.
Correct Answer : True
6.The main purpose of the unstructured interview is to explore and probe into the several factors
in the situation that might be central to the broad problem area.
Correct Answer : True
7.Personal interviews are expensive in terms of time, training costs, and resource consumption.
Correct Answer : True
8.A thematic apperception test, an inkblot test and word association techniques are all examples
of:
Descriptive methods.
Prescriptive methods.
Iterative methods.
Projective methods.
any time.
Correct Answer : True
10.Face-to-face interviews are best suited at the exploratory stages of research when the
researcher tries to get a handle on concepts or the situational factors.
Correct Answer : True
11.The Delphi Technique is a forecasting method that uses a cautiously selected panel of experts
in a systematic, interactive manner.
Correct Answer : True
12.The Delphi Technique has been widely used for long-run business forecasting.
Correct Answer : True
13.Experiments, interviewing, and case studies are the three main data collection methods in
survey research.
Correct Answer : False
14.Interview bias could be introduced by the interviewer, the interviewee, or the situation.
Correct Answer : True
15.A researcher can establish rapport with the respondent by being pleasant, sincere, sensitive,
and nonevaluative.
Correct Answer : True
1.The problem statement of a research project provides a good starting point for designing a
questionnaire.
Correct Answer : False
2.Do you think there is a good market for the product and that it will sell well? This question
is:
Leading.
Loaded.
Double-barreled.
Ambiguous.
Loaded.
Double-barreled.
None of the above.
Correct Answer : That they not meeting the specific needs of the particular situation or setting.
7.An advantage of electronic questionnaires is that this way of surveying is relatively cheap.
Correct Answer : True
8.An advantage of a mail questionnaire is that a respondent can take more time to respond at
convenience.
Correct Answer : True
9.A disadvantage of a mail questionnaire is that the anonymity of the respondent is high.
Correct Answer : False
10.The nature of the variable tapped - subjective feelings or objective facts - will determine what
kinds of questions are asked.
Correct Answer : True
11.Closed questions allow respondents to answer them in any way they choose.
Correct Answer : False
12.A question that lends itself to different possible responses to its subparts is called a recalldependent question.