PRESS RELEASE

2010, December 1st

RENAULT SAMSUNG MOTORS:

QUALITY LEADER FOR 9 YEARS RUNNING
For the ninth consecutive year, Renault Samsung Motors has been ranked
quality leader on the South Korean market:
No.1 for Initial Quality
No.1 for Marketability
No.1 for Sales
No.1 for After Sales
No.1 for Quality Stress
No.1 for Customer Satisfaction
In a particularly demanding market in terms of both product quality and services,
these excellent results once again bear out the brand's performance and reward
its considerable efforts.

In the land of morning calm, Renault Samsung Motors' philosophy is 'never compromise on
quality'. Firmly focused on customers and service, the brand's policy is continuing to bear fruit.
For the ninth year running, the extensive annual survey held by Marketing Insight has ranked
Renault Samsung Motors number one for quality on the South Korean market.
Marketing Insight's study assessed the degree of satisfaction of more than 106,000 customers
or people intending to buy through a questionnaire on eight items divided into three categories:
-

product quality (Initial Quality Reliability Design Marketability)

service quality (Sales - After-sales)

customer satisfaction (Stress Overall satisfaction)

Overall, Renault Samsung Motors is quality leader on the South Korean market. In retail, the
brand is ranked first in six out of eight categories.

Corporate Communications
68, Quai Georges Gorse 92109 Boulogne Billancourt Cedex
Tel.: + 33 (0)1 76 84 63 36 - Fax: + 33 (0)1 76 89 08 58
Sites: www.renault.com & www.media.renault.com
Renault - Direction de la communication / Corporate Communications

When South Korean customers buy a Renault Samsung Motors vehicle, they can rest assured
that they will have a high-quality, stress-free vehicle with which they will be completely satisfied.
They can also be sure that they will receive top-quality sales and after-sales service.
When asked about these good results, Jean-Marie Hurtiger, Chairman and Managing Director
of Renault Samsung Motors, replied: 'It's a great achievement to be customer satisfaction leader
for nine years running. We'd like our ongoing progress to allow us to remain number one in
2011 and thus reach ten consecutive years'.

.MARKETING INSIGHT - 2010 SURVEY RESULTS.

Market
average

Renault
Samsung
Motors

Hyundai

Kia

GM Daewoo

Ssangyong

Initial quality *

1.90

1.68

1.68

2.06

2.24

2.32

Durability *

4.29

4.15

3.96

4.44

5.20

4.72

Marketability **

555

600

546

520

570

530

Design **

731

718

743

751

719

706

Sales **

763

803

763

744

758

781

After-sales **

798

826

792

783

813

804

Stress *

1.38

1.06

1.36

1.42

1.56

1.56

Overall satisfaction
** & ***

45.1

60.0

42.9

40.0

41.6

33.0

*
Low score better
** High score better
*** Percentage of customers who gave a score above or equal to 8/10

Marketing Insight is a survey company specialising in the automotive sector which has carried
out a large-scale survey questioning more than 100,000 respondents every year since 2002.
The results of this survey demonstrate the quality of Korean car manufacturers. Marketing
Insight publishes 'The White Paper on Automobile Quality'.