people save time which would be used in searching out information .

Regarding the
contents and the ethics of these message, most healthy societies learn how
to come to a
dynamic equilibrium.
It is very interesting to note that as the physical production in the agriculture
and
manufacturing sector expands, the demands on marketing communication
grow, thus
providing people additional employment opportunities. This is an area which
can be
given a thrust.

The future scenario of marketing communication

Among the newer technologies which are likely to enter this area are:
composing
multi addition portable IT technologies automatic language translation
hand held
terminals satellite digital audio broadcasting three dimensional
workstations
exemption for access control system for viewer censoring stereo music
audio and
interactive random data graphical user interface .
It is essential that Indian industries work in advance to acquire or develop
technologies in these areas so that they can be market leaders in India and
possibly export
to other countries as well . If they do not take action now, it is likely that
those in need of
providing such services will import products. The business volumes in many
of these
areas range from a few tens of crores to several thousand crores per year
.Table 8.1
provides a brief picture.
151
TABLE 8.1
Projected Volume of Communication Business 2020
(Annual turnover Rs. crores)
1995 Activity 2020
Marketing services
60 Market research 8001000
3500 Advertising 1800020000
Mass media:
1500 press (Circulation /sale) 65007000
1500 TV (Software) 70008000
200 Cable operations 80001000
(Annual turnover Rs. Crores)
Entertainment media:

1000 Cinema (production & 40005000

collections)
300 Music 25003000
35 Multimediapeople save time which would be used in searching out
information . Regarding the
contents and the ethics of these message, most healthy societies learn how
to come to a
dynamic equilibrium.
It is very interesting to note that as the physical production in the agriculture
and
manufacturing sector expands, the demands on marketing communication
grow, thus
providing people additional employment opportunities. This is an area which
can be
given a thrust.

The future scenario of marketing communication

Among the newer technologies which are likely to enter this area are:
composing
multi addition portable IT technologies automatic language translation
hand held
terminals satellite digital audio broadcasting three dimensional
workstations
exemption for access control system for viewer censoring stereo music
audio and
interactive random data graphical user interface .
It is essential that Indian industries work in advance to acquire or develop
technologies in these areas so that they can be market leaders in India and
possibly export
to other countries as well . If they do not take action now, it is likely that
those in need of
providing such services will import products. The business volumes in many
of these
areas range from a few tens of crores to several thousand crores per year
.Table 8.1
provides a brief picture.
151
TABLE 8.1
Projected Volume of Communication Business 2020
(Annual turnover Rs. crores)
1995 Activity 2020
Marketing services
60 Market research 8001000
3500 Advertising 1800020000
Mass media:
1500 press (Circulation /sale) 65007000
1500 TV (Software) 70008000

200 Cable operations 80001000

(Annual turnover Rs. Crores)
Entertainment media:
1000 Cinema (production & 40005000
collections)
300 Music 25003000
35 Multimediapeople save time which would be used in searching out
information . Regarding the
contents and the ethics of these message, most healthy societies learn how
to come to a
dynamic equilibrium.
It is very interesting to note that as the physical production in the agriculture
and
manufacturing sector expands, the demands on marketing communication
grow, thus
providing people additional employment opportunities. This is an area which
can be
given a thrust.

The future scenario of marketing communication

Among the newer technologies which are likely to enter this area are:
composing
multi addition portable IT technologies automatic language translation
hand held
terminals satellite digital audio broadcasting three dimensional
workstations
exemption for access control system for viewer censoring stereo music
audio and
interactive random data graphical user interface .
It is essential that Indian industries work in advance to acquire or develop
technologies in these areas so that they can be market leaders in India and
possibly export
to other countries as well . If they do not take action now, it is likely that
those in need of
providing such services will import products. The business volumes in many
of these
areas range from a few tens of crores to several thousand crores per year
.Table 8.1
provides a brief picture.
151
TABLE 8.1
Projected Volume of Communication Business 2020
(Annual turnover Rs. crores)
1995 Activity 2020
Marketing services
60 Market research 8001000
3500 Advertising 1800020000

Mass media:
1500 press (Circulation /sale) 65007000
1500 TV (Software) 70008000
200 Cable operations 80001000
(Annual turnover Rs. Crores)
Entertainment media:
1000 Cinema (production & 40005000
collections)
300 Music 25003000
35 Multimediapeople save time which would be used in searching out
information . Regarding the
contents and the ethics of these message, most healthy societies learn how
to come to a
dynamic equilibrium.
It is very interesting to note that as the physical production in the agriculture
and
manufacturing sector expands, the demands on marketing communication
grow, thus
providing people additional employment opportunities. This is an area which
can be
given a thrust.

The future scenario of marketing communication

Among the newer technologies which are likely to enter this area are:
composing
multi addition portable IT technologies automatic language translation
hand held
terminals satellite digital audio broadcasting three dimensional
workstations
exemption for access control system for viewer censoring stereo music
audio and
interactive random data graphical user interface .
It is essential that Indian industries work in advance to acquire or develop
technologies in these areas so that they can be market leaders in India and
possibly export
to other countries as well . If they do not take action now, it is likely that
those in need of
providing such services will import products. The business volumes in many
of these
areas range from a few tens of crores to several thousand crores per year
.Table 8.1
provides a brief picture.
151
TABLE 8.1
Projected Volume of Communication Business 2020
(Annual turnover Rs. crores)
1995 Activity 2020

Marketing services
60 Market research 8001000
3500 Advertising 1800020000
Mass media:
1500 press (Circulation /sale) 65007000
1500 TV (Software) 70008000
200 Cable operations 80001000
(Annual turnover Rs. Crores)
Entertainment media:
1000 Cinema (production & 40005000
collections)
300 Music 25003000
35 Multimediapeople save time which would be used in searching out
information . Regarding the
contents and the ethics of these message, most healthy societies learn how
to come to a
dynamic equilibrium.
It is very interesting to note that as the physical production in the agriculture
and
manufacturing sector expands, the demands on marketing communication
grow, thus
providing people additional employment opportunities. This is an area which
can be
given a thrust.

The future scenario of marketing communication

Among the newer technologies which are likely to enter this area are:
composing
multi addition portable IT technologies automatic language translation
hand held
terminals satellite digital audio broadcasting three dimensional
workstations
exemption for access control system for viewer censoring stereo music
audio and
interactive random data graphical user interface .
It is essential that Indian industries work in advance to acquire or develop
technologies in these areas so that they can be market leaders in India and
possibly export
to other countries as well . If they do not take action now, it is likely that
those in need of
providing such services will import products. The business volumes in many
of these
areas range from a few tens of crores to several thousand crores per year
.Table 8.1
provides a brief picture.
151
TABLE 8.1

Projected Volume of Communication Business 2020

(Annual turnover Rs. crores)
1995 Activity 2020
Marketing services
60 Market research 8001000
3500 Advertising 1800020000
Mass media:
1500 press (Circulation /sale) 65007000
1500 TV (Software) 70008000
200 Cable operations 80001000
(Annual turnover Rs. Crores)
Entertainment media:
1000 Cinema (production & 40005000
collections)
300 Music 25003000
35 Multimedia