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Welcome!
This guide will show you exactly how to use Landing Page Genius to test your landing pages. Since it's a
quick start guide, it's lean and mean. For more detailed instructions, check out the tutorial videos.
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'peas';
'carrots';
'broccoli';
'squash';
The new snippet code is in orange. As you can see the new Snippet is following the same simple format.
The main difference is that each line begins with $snippet_b .
Landing Page Genius supports up to eight Snippets on each landing page.
You can setup these Snippets by using $snippet_a, $snippet_b, $snippet_c,
$snippet_d, $snippet_e, $snippet_f, $snippet_g, and $snippet_h accordingly.
Using the two example Snippets above, the final code will look like this:
<?php
$snippet_a[1] = 'apples';
$snippet_a[2] = 'oranges';
$snippet_a[3] = 'bananas';
$snippet_b[1]
$snippet_b[2]
$snippet_b[3]
$snippet_b[4]
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'peas';
'carrots';
'broccoli';
'squash';
require_once('lp-genius.php');
?>
We've added the require_once directive below all of the snippets and surrounded the entire code block
with php tags.
That's all there is to it!
Now that you've got a basic understanding of how to setup Snippets and Variations, we can setup our
landing page.
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'peas';
'carrots';
'broccoli';
'squash';
require_once('lp-genius.php');
?>
<html>
... landing page content goes here ...
</html>
2. The final step is inserting the Snippet Tokens. The Snippet Tokens tell Landing Page Genius where in
the page you want your Snippets to appear.
A Snippet Token is simply the name of your Snippet, surrounded by two hash tags on either side. For
example, let's say our landing page source code looks like this:
<html>
<head><title>My Favorite Foods</title></head>
I love to eat apples.
<br><br>
But I hate to eat peas.
</html>
The html code above, will create a simple static web page. It won't ever change no matter how many
times it's viewed.
Now let's look at the same page with the Snippet Tokens added:
<html>
<head><title>My Favorite Foods</title></head>
I love to eat ##snippet_a##.
<br><br>
But I hate to eat ##snippet_b##.
</html>
Notice we've changed apples to ##snippet_a## and peas to ##snippet_b##.
When a visitor views this page now, Landing Page Genius will replace ##snippet_a## with apples,
oranges, or bananas and ##snippet_b## will become peas, carrots, broccoli, or squash.
Landing Page Genius will automatically rotate through all of the Variations we
setup so we can figure out which Variations convert the best.
The complete, final source code of our example landing page:
<?php
$snippet_a[1] = 'apples';
$snippet_a[2] = 'oranges';
$snippet_a[3] = 'bananas';
$snippet_b[1]
$snippet_b[2]
$snippet_b[3]
$snippet_b[4]
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'peas';
'carrots';
'broccoli';
'squash';
require_once('lp-genius.php');
?>
<html>
<head><title>My Favorite Foods</title></head>
I love to eat ##snippet_a##.
<br><br>
But I hate to eat ##snippet_b##.
</html>
In the above example we're using fruits and veggies. In a real test, you'd be
testing a headline, some ad copy, a call-to-action, etc. The important thing to
remember is: no matter what you test, you'll be using the same simple format.
To Remove a Variation
Simply add // (two forward slashes) in front of any Variation line. In this example, I've removed the
Variation apples .
BEFORE
$snippet_a[1] = 'apples';
$snippet_a[2] = 'oranges';
$snippet_a[3] = 'bananas';
AFTER
// $snippet_a[1] = 'apples';
$snippet_a[2] = 'oranges';
$snippet_a[3] = 'bananas';
To Add a Variation
Adding a Variation is straightforward. Simply use the same format but make sure you give it a unique
number. In this example, I've added the Variation grapes.
// $snippet_a[1] = 'apples';
$snippet_a[2] = 'oranges';
$snippet_a[3] = 'bananas';
$snippet_a[4] = 'grapes';
Special Variations
There are a few times when you need to tweak the way you write your Snippets & Variations.
[Leads]
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As you can see, it's already easy to tell that Snippet B, variation 1 (Click Here!) is converting the best.
But just by looking at the stats it's not obvious what content Snippet B actually represents. That's where
Tags come in.
You can Tag a snippet to help make your stats more readable. The format is simple:
$snippet_b['tag'] = 'call to action';
$snippet_b[1] = 'Click Here!';
$snippet_b[2] = 'Buy Now!';
$snippet_b[3] = 'Get More Info!';
Now when you check your stats you'll see this:
[Tracking]
Snippet B (call to action 1)
Snippet B (call to action 2)
Snippet B (call to action 3)
[Leads]
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Now it's immediately obvious that Snippet B is your call to action (CTA). This makes your stats more
readable and lets you identify what's what more easily.
Using the Tag feature is completely optional. You don't have to use it unless you
want to.
For Landing Page Genius to work with Prosper202, you need to make sure you
first install the special Prosper202 Mod according to the installation instructions.
You only need to do this one time.
Basic Setup
Guess what? This section may as well be empty. Since Landing Page Genius has been designed to work
seamlessly with Prosper202, you don't really have to do anything!
Setting up your landing page and pulling links from Prosper202 is done exactly as you've always done it.
The only thing you need to do is make sure you setup your landing page as an Advanced Landing Page.
Once you're on the Group Overview screen, you'll see some new options in the Group By drop-down
menus.
Set the first Group By, to "PPC Network" and the second Group By drop-down to "LP Snippet A".
As you can see in the image below, Prosper202 can now show you exactly which variations are
converting the best. You can, of course, adjust the Group By drop-downs again to show any of your
other LP Snippets too. Once you feel you've gathered enough data, you'll know exactly how to dial in
your landing page for some killer conversions!
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While the Group Overview screen is powerful, there's another view that is also super helpful.
Click on the Analyze tab, and you'll see some new options for viewing each Snippet variation's Landing
Page CTR.
If you click on the options like Snippet A LP CTR you'll see columns appear like this:
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Add Tokens
Check the box that says Capture Extra Tokens. Then add the 5 Extra Token parameters as shown below.
To make things easier, you can copy & paste from here:
Name
LP Snippet A
LP Snippet B
LP Snippet C
LP Snippet D
Keyword
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URL Append
Parameter
mv1
mv2
mv3
mv4
keyword
Make sure you set the ID to 1 or more. If you set it to 0 (zero) or leave it blank,
tracking will not work properly.
Please note that there's a PHP version and a Javascript version in the 2b box.
Make sure you copy the PHP version which is highlighted in the example.
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Campaign URL
Normally CPV Lab gives you a Campaign URL to give to your traffic source. It looks like this:
http://www.cpvlabdomain.com/base.php?c=123&key=7d95.....
DO NOT use this link.
Instead do the following....
First, locate the Landing Page URL you entered here:
Next, locate the URL Append Token from the top of the page here:
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Combine the Landing Page URL with the URL Append Token like this:
http://www.yourdomain.com/mypage.php?keyword=%%$KEYWORD%%
This is the URL you give to your Traffic Source.
Notice the ? is highlighted. We've changed the & character at the start of the URL
Append Token to a question mark. It's important you do this or tracking will not
work properly.
As you can see in the image above, CPV Lab can now show you exactly which variations are converting
the best.
While this Stats view is good, CPV Lab doesn't allow you to drill down to really see what's going on with
Snippet variations individually.
To do that, we need to use the Landing Page Genius CPV Lab Add-on.
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Set the date range, the campaign, then click submit. The report will look like this:
Now you can see the exact CTR and CVR (conversion rate) of each variation. Once you feel you've
gathered enough data, you'll know exactly how to dial in your landing page for some killer conversions!
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Congratulations!
You've reached the end of the Landing Page Genius Quick Start Guide. Pretty easy, right?
You've now got enough know-how to start optimizing your landing pages using powerful multivariate
testing.
Now would be a good time to keep up your momentum and go start testing some
new landing pages. Once you start testing and optimizing I'm sure you're going
to love Landing Page Genius.
We've done our best to make this guide as clear as possible, but there's always room for improvement.
If you have questions or need help with any features or concepts, please don't hesitate to contact us.
Good luck!
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Troubleshooting
If you're having a problem, this section lists some basic and common errors. If you can't find a solution
to your problem here, be sure to check out the Support Section on our web site.
When in doubt, use the example code in this guide and just modify it.
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The above Troubleshooting tips are basic and here just for your convenience. For
detailed answers to support questions, check out the Support Section. You'll be
able to view the FAQ, watch tutorial videos, and contact our support staff for
help.
END
Last modified 1-31-2012
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