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A life without Chewing Gum.
A life without Chewing Gum.

Emily Aradi

Bonnie Lynch

Meagan McKeown

Richard Kottwitz

Gum—[guhm]

A sweetened and flavored preparation for chewing, usually made of chicle.

History Of Chewing Gum

For centuries people have been chewing gum, from the Ancient Greeks to the Native Americans. In these early days people chewed a gum-like substance that came from the resin of trees, while others at the time chewed chicle.

Mexican General Santa Anna Introduced chicle to inventor Thomas Adams, who sought the material to use for other purposes.

Adams, who sought the material to use for other purposes. • His experiments failed, then one

His experiments failed, then one day he popped a piece of the chicle into his mouth, where he found its chewey-ness to be thoroughly enjoyable.

History Of Chewing Gum Continued

Adams opened up the first chewing gum factory in 1870.

1891, William Wrigley Jr. founded the William Wrigley Jr. Company. First started out packaging gum with baking soda.

People began clamoring for the gum more so than the powder, so the Wrigley Co. restructured around their popular brand of chewing gum.

clamoring for the gum more so than the powder, so the Wrigley Co. restructured around their

Usage and Types

Aside from the obvious use in practicing good oral health, chewing gum has been known to help improve concentration and relieve stress.

Gum has been packaged together with other items through its history. One of the prime examples of that is with baseball trading cards.

A variety of choices is available to the gum chewer: bubble gum, stick gum, ribbon gum (think bubble tape - also introduced by Wrigley), and gum balls.

The chewing gum industry is big business. It has an estimated $19 billion in sales (as of 2006), which equates to 1.3 million metric tons of gum.

Industry Overview

Chewing gum sales have grown during the past decade – outperforming the candy sector, which has been hit by obesity and health concerns.

Sugar-free gum options have outstripped other gum varieties by six to one.

Rising prices of cigarettes and smoking bans are expected to increase gum sales.

Innovations expanding the market include flavors, packaging, premium products, and biodegradable research.

sales. • Innovations expanding the market include flavors, packaging, premium products, and biodegradable research.

The Benefits of Chewing Gum

The act of chewing gum maintains oral health, and may help to relieve anxiety, improve alertness, and reduce stress, and aid in learning.

Chewing increases brain flow to the brain.

Chewing sugar-free gum cleanses the mouth of food debris, alleviates dry mouth, neutralizes and slows plaque formation, and reduces tooth stains.

Fun Facts • For all its mint-flavored gums, Wrigley needs about 53 square miles of

Fun Facts

For all its mint-flavored gums, Wrigley needs about 53 square miles of farm land to grow mint- that’s about 30,550 football fields!

Fifty percent of Americans chew gum, averaging about 170 servings per person per year.

Due to the Earth’s gravitational pull, you must measure bubble gum bubbles by their width, not their height.

During his playing career, Michael Jordan chewed Doublemint gum during basketball games to help him concentrate.

National Bubble Gum Week is in March.

Interesting Innovations

Interesting Innovations Japanese “No Time Gum” Simulates teeth brushing Japananese “Design Your Own Gum Pack”

Japanese “No Time Gum”

Simulates teeth brushing

Japananese “Design Your Own Gum Pack”

teeth brushing Japananese “Design Your Own Gum Pack” Japanese “After Wrappers” A unique solution for
teeth brushing Japananese “Design Your Own Gum Pack” Japanese “After Wrappers” A unique solution for

Japanese “After Wrappers”

A unique solution for disposing of chewed gum.

“Meat Gum”

unique solution for disposing of chewed gum. “Meat Gum” “Futuristic Fuwarinka Scented Gum” Contains the aromatic
unique solution for disposing of chewed gum. “Meat Gum” “Futuristic Fuwarinka Scented Gum” Contains the aromatic

“Futuristic Fuwarinka Scented Gum”

Contains the aromatic compounds geraniol and linalool which, when swallowed, waft either Fresh Citrus or Fruity Rose aromas through your skin.

Deprivation Purpose

The purpose of our deprivation study is to determine what consumers primarily value in chewing gum.

to determine what consumers primarily value in chewing gum. • We seek to learn this by

We seek to learn this by studying the motivations, habits, and attitudes that people possess with respect to chewing gum.

By taking this product away from our participants for two weeks, we will focus on the alternatives they turn to and the features and benefits they feel they lack.

In the end, we hope to arrive at some insight into the real beliefs and priorities of gum chewers.

Overview Of Research

Participants will deprive themselves of chewing gum for a period of two weeks. Also, a
Participants will deprive themselves of chewing gum for a
period of two weeks.
Also, a daily quantitative “rate your state” survey will be
collected.

Chewing gum is defined as any type of gum, sugar-free or other.

Participants will be asked to fill out a short pre-deprivation qualification.

At the end of week one and sometime during week two, participants will be asked to assess their emotions and feelings and record them in a weekly qualitative short-answer questionnaire.

Following the end of the deprivation period, participants will be prompted to fill out a short-answer post-deprivation questionnaire.

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Study Findings

Study Findings
Study Findings
Study Findings

Key Findings

After two weeks of deprivation, most participants would not continue to deprive themselves if given the choice.

Fresh breath and oral hygiene are the most valued features of chewing gum.

Mints, fruit snacks, and nuts were substituted.

Most participants missed gum the most when they were multi-tasking and doing activities that demanded high levels of concentration (i.e.: driving, grading papers, writing papers).

Most participants’ attitudes were not significantly altered by the deprivation, gum did not make or break their moods.

Gum is a luxury, valued for enabling clean breath and oral care.