CHAPTER I

INTRODUCTION

1.1 Background of the Report

An internship is a work-related learning experience for individuals who wish to develop
hands on work experience in a certain occupational field. It gives the students a valuable
experience and a chance to get exposed to the business environment. Interns are usually
college or university students, seeking skills for a new career. Student internships provide
opportunities for students to gain experience in their field, determine if they have an interest
in a particular career and create a network of contacts. Internships provide the employers
with cheap or free labor for low-level tasks and also the prospect of interns returning to the
company after completing their education and requiring little or no training.
This internship program is designed by Anna University for the partial fulfillment of the
degree of Masters in Business Administration (MBA). Being the student of MBA and
specializing in marketing the students are honored by the internship program under this
curriculum. It helps the students develop their inner ability or the confidence level and the
level of understanding to compete in this complex and sophisticated age. It also increases the
ability of the students to tackle the business problems, to grasp the opportunities and to face
the threats. In its totality, internship program teaches us the corporate culture, develops our
public relationship skills, makes us competent and provides us an excellent working
experience.
This internship report focuses on Marketing Department of United Traders Syndicate Pvt.
Ltd. Sole distributor of Toyota vehicles in Nepal, where internee has worked as an intern.
Marketing Department is the very important division, which focus on advertising, promotion,
and public relation for Toyota all over Nepal. Also is the platform which focuses on building
brand equity of Toyota, conducting launch events, press conference and sponsorships to
various programs.
1

1.2 Objectives of the Internship

The general objectives of this internship are as follows:

To experience the real working scenario of the business organization.

The specific objectives of this internship report are as follows:

To examine the overall activities in Marketing Department of United Traders

Syndicate Pvt. Ltd.

To acquire practical knowledge of advertising and relationship management with

media.
To acquire practical knowledge of event management for the press conference and
launch of the new product.

1.3 Methodology of the Report

The methodology consists of organization selection, placement, duration and activities done,
which are explained below:

1.3.1 Organization Selection

Organization selection is a crucial factor in an internship because it is the place where
internee gains practical knowledge, builds up confidence, develops the inter-personal skills
and communication skills. As for the partial fulfillment of the MBA program and internee
being a Marketing specialized student, chose a corporate house among which United Traders
Syndicate Private Limited, an authorize distributor for Toyota Vehicles in Nepal was the most
preferable, as it is a reputed automobile brand in the world.
So, internee dropped Curriculum Vitae and Application for the internship in United Traders
Syndicate Pvt. Ltd. On the course, UTS accepted the application for an internship and given
an opportunity to get acquainted with the organization.

1.3.2 Placement
The office of United Traders Syndicate Pvt. Ltd. located at VOITH Complex, Tinkune,
appointed internee to conduct internship program in Marketing Department.
The following table 1.1 shows the placement of internship period in Marketing Department:
Table 1.1: Placement of Internship Period in Marketing Department of UTS
Weeks
Marketing

1st

2nd

3rd

4th

5th

6th

7th

8th

Department

During the internship program at UTS, internee was able to gain knowledge about day-to-day
activities of Marketing Department, under the supervision of Marketing Department Head
Ms. Sandhya Shrestha of United Traders Syndicate Pvt. Ltd.

1.3.3 Duration
As per the curricular structure of A.U., an internship for fifteen-week period is compulsory.
During the internship program, Internee was appointed in Marketing Department. So, the
duration of internship period was a total of fifteen weeks which started from January 05,
2015 to April 11, 2015.

1.3.4 Activities Performed in the Organization

During internship period, internee was assigned in Marketing Department and was given a
brief overview about the work done. Then, internee was allowed to perform various activities
under the guidance of the Marketing Head.
During internship period, internee performed various activities such as

Releasing advertisements and follow up with deadlines in newspaper, magazines and

digital theatres.
Handling bills; filing photocopy of the bills to maintain the record.
3

Production of contents and branding materials.

Planning for the event and activities to be implemented during the event.
Making marketing calendars and marketing budget.
Facilitating sponsorship of events.
Filing advertisement copy of competitors.
And maintain relationship with client through social updates, exploring existing and
new media house and agency.

1.4 Limitations of the Report

During the internship program, there were the following limitations:

During the internship program at UTS, interne was only able to work in only one
department; which limited the knowledge regarding work flow of other departments

at UTS.
Some of the activities could not be analyzed since some of the matters were to be kept

confidential as per the policy of the company.

Time constraint was another limitation as for the preparation of the internship report.
As some of the information was confidential, it could not be mentioned in the report.

1.5 Organization of the Report

This study has been organized into five chapters. The content of each chapter of this study is
briefly explained below:
Chapter One: Deals with the general background, objectives of the internship,
methodology of the report, duration of internship, activities and placement of the

internship, and limitation of the report.

Chapter Two: It is concerned with introduction of the automobile industry that
describes history of automobile, background of automobile industry in Nepal, history
of automobile industry in Nepal, overview of NADA and list of authorized

automobile distributor in Nepal.

Chapter Three: Deals with the introduction of VOITH, background of UTS along
with its mission, objectives and achievements, organization structure of UTS,

products of Toyota cars, dealers, service and spare parts station.

Chapter Four: It is an analysis of activities done and problem solved in UTS.
Chapter Five: It describes the conclusions drawn, lesson learnt and recommendation
of the report.
4

CHAPTER II

INTRODUCTION TO AUTOMOBILE INDUSTRY

2.1 Background of Automobile Industry

An automobile (or automotive) is a vehicle that is capable of propelling itself, primarily used
on public roads but adaptable to other surfaces. Automobiles changed the world during the
20thcentury, particularly in the United States and other industrialized nations. The
manufacture, sale, and servicing of automobiles have become key elements of industrial
economies. But along with greater mobility and job creation, the automobile has brought
noise and air pollution and automobile accidents rank among the leading causes of death and
injury throughout the world. But for better or worse, the 1900s can be called the Age of the
Automobile and cars with no doubt continue to shape our culture and economy well into the
21st century.
Automobiles are classified by size, style, number of doors, and intended use. The typical
automobile, also called a car, auto, motorcar, and passenger car, has four wheels and can
carry up to six people, including a driver. Larger vehicles designed to carry more passengers
are called vans, minivans, omnibuses, or buses. Those used to carry cargo are called pickups
or trucks, depending on their size and design. Minivans are van-style vehicles built on a
passenger car frame that can usually carry up to eight passengers. Sport-utility vehicles, also
known as SUVs, are more rugged than passenger cars and are designed for driving in mud or
snow. Today, automobiles play an unimaginable role in the social, economic and industrial
growth of any country.

2.2 History of Automobile Industry

The automobile was not invented in a single day by a single inventor. The history of the
automobile actually began about 4,000 years ago when the first wheel was used for
transportation in India. In the early 15th century the Portuguese arrived in China and the
interaction of the two cultures led to a variety of new technologies, including the creation of
a wheel that turned under its own power.
The automobile history dates back to the late 18th century. Nicolas Joseph Cugnot, a French
engineer is credited with inventing the first self-propelled automobile. It used steam power
for locomotion and found military application in the French army. It was never commercially

sold. In the beginning automobile industry was dominated by steam-powered vehicles. The
vehicles were expensive and difficult to maintain
Commercial history of automobiles started with the invention of gasoline powered internal
combustion engines. The German inventor, Karl Benz constructed his first gasoline powered
vehicle in 1885 at Mannheim, Germany. Commercial production of Benz cars started in
1888. Panhard et Levassor of France was the first company to exclusively build and sell
motor cars from 1889.
The early 1900s saw many automobile manufacturing companies coming into existence in a
number of European countries and the United States. 1900 more than 2300 automobiles were
registered in New York City; Boston, Massachusetts; and Chicago, Illinois. Of these, 1,170
were steam cars, 800 were electric cars, and only 400were gasoline cars. The first mass
produced automobile in the United States was the curved-dash Oldsmobile. It was a threehorsepower machine and sold 5,000 units by 1904. The economics of the US car market was
disrupted by the arrival of Henry Ford and his Model T car. The Model T was the world's
first mass produced vehicle a million units were sold by 1920 a space of 10 years.
In 21st century advances in automobile technology includes better engine control and the use
of innovative types of fuel. Less weight, more efficient engines, and doubled the gas mileage
obtained by the average new car. Engineers are devising ways to reduce driver errors and
poor driving habits. Anti-collision systems with sensors and warning signals are being
developed. In some, the cars brakes automatically slow the vehicle if it is following another
vehicle too closely. New infrared sensors or radar systems may warn drivers when another
vehicle is in their blind spot. Catalytic converters work only when they are warm, so most
of the pollution they emit occurs in the first few minutes of operation.

2.3 Background of Automobile Industry in Nepal

The automobile industry of Nepal has been tremendously growing in Nepal. In the context of
Nepal, the automobile industry is mostly dominated by two wheelers- motorcycles and
scooter. Apart from two wheelers, four wheelers such as cars, microbuses, local buses are
also found in Nepal. Also, three wheeler- Tempo is also found in Nepal which is used as local

transportation in Nepal. And six wheelers- trucks, large buses (tourist buses) are found in
highways of Nepal.
Hulas Motors Pvt. Ltd. is the leading and the only one commercial automobile manufacturer
in Nepal established in 1996 with its product Mustang and Sherpa. Apart from this, Nepal's
roads and highways have vehicles from all over the world such as Toyota, KIA, and Hyundai
The vehicle sales are increasing in Nepal and the main reason is availability of consumer
financing by the banks and finance companies. The vehicle registration doubled in 1990-91
with 76,378 new vehicles in a single year. Economic liberalism and open market policy of
the government fuelled the growth of vehicles in the 1990.Growth of private sector increased
15,000 vehicles to entered in the country -2010 witnessed 28,280 new vehicles with average
of 75,000 vehicles added every year. Vehicles entering into Nepal crossed 100,000 marks in
2007-08 with 102,570 new vehicles coming to Nepal that year. Next year 201,787 new
vehicles were entered.

2.4 History of Automobile Industry in Nepal

The first vehicle entered Nepal (Kathmandu) in 1908 in the regime of Prithivi Bir Bikram
Shah Dev. Later Adolf Hitler gifted King Tribhuvan of Nepal with this 1938 model Mercedes
Benz, which was the first car ever seen in Nepal. It was carried to the capital by men as in
1940 there were no roads in the city. The porters from the region were recruited by
transporters to transport motor cars to Kathmandu. Cars bought mainly by the Rana or Shah
nobility were brought to Calcutta by ship, driven sometimes up to Bhimphedi and then
carried over the mountains by porters.
People did not have access to vehicles in Nepal until 1950. Only king, ministers and elite
close to the ruling Rana family had vehicles that counted in dozens. Vehicles plying on
Nepali roads in early days were Ford (Model B-1930), Ford (Model-1 1931), Flying Saloon
(1936) and Willys jeep (1944). After 1950, public vehicles start playing on the roads but their
number was limited. There were around 3,000 vehicles in Nepal in 1960.

Hulas Motors Pvt. Ltd is the leading and the only commercial vehicle manufacturer in Nepal
manufacturing Light commercial vehicle and Mini Utility Vehicle. It was established in the
year 1996 with the design of Sherpa, Mustang and Mini V. The former Prime Minister of
Nepal Dr. Baburam Bhattarai used Hulas Motors made Mustang as his official Vehicle.

2.5 Overview of Nepal Automobile Dealers Association

Nepal Automobile Dealers Association (NADA) is an organization established for the
primary objective of contributing towards the automobile sector through an organized
channel. NADA is a nonprofit organization that seeks to bring all legitimate automobile
professionals under one roof to further strengthen the sector for its own members benefit
within the territory of the kingdom of Nepal.

2.5.1 Objectives of NADA

To easily make available of road transport vehicles (motorcycle, truck, bus, jeep, tractor,
tempo, etc) and all their spare parts, tires /tubes, transmission, electrical equipment, tools,

automotive engines or any other components used in automobiles.

To preserve its members professional interests and to represent all its members for their

benefit.
To contribute towards the economy of the country and therefore taking social

responsibility for the development of the county.

To plan, provide service, give certification, consultancy or carry out any other task to
further develop the associate.

2.6 List of Authorized Automobile Distributor for Nepal

Table 2.1: Authorized Distributor of Four Wheelers in Nepal
S.N.
1
2
3
4

Brand Name
Cherry
Chervolet
Daihatsu
Fiat

Authorized Dealers
Bama Motors Pvt. Ltd.
Vijaya Motors Pvt. Ltd
Hansraj Hulaschand & co. Pvt. Ltd
Batas Brothers Motors Pvt. Ltd.
9

5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21

Ford
Geely
Great Wall
Honda
Hyundai
Jonway
Kia Motors
Land Rover
Mahindra
Mazda
Mitsubishi
Nissan
Perodua
Proton
Skoda
Sangyong
Subaru

Go Automobiles Pvt. Ltd.

Saakha and Universal Automobiles
Himchuli Auto International
Syakar Trading Company Pvt. Ltd.
Laxmi InterContinental Pvt. Ltd.
Choice Motors
Continental Associates Pvt. Ltd.
Kishor Gears Pvt. Ltd.
Agni Incorporated Pvt. Ltd
Padmashree Pvt. Ltd.
Leon Motors Pvt. Ltd.
Dugar Brothers & Sons
Nemlink Intl Traders
Constant Business Group Pvt. Ltd.
Skoda M.A.W
Constant Business Group Pvt. Ltd.
Vijay Motors Pvt. Ltd.

22
Suzuki
23
TATA
24
Toyota
25
Volkswagen
26
Zotye
Source: Autolife Magazine, July 2014

CG Moto Corp.
Sipradi Trading Pvt. Ltd.
United Traders Syndicate Pvt. Ltd.
Pooja International Nepal Pvt. Ltd.
Constant Business Group Pvt. Ltd.

CHAPTER III

INTRODUCTION OF THE VAIDYAS ORGANIZATION OF

INDUSTRIES AND TRADING HOUSES (VOITH)

3.1 Background of Vaidya's Organization of Industries and Trading Houses

Vaidya's Organization of Industries and Trading Houses or VOITH is one of the most
dynamic business houses in Nepal established by Late Dr. Vijay G. Vaidya It represents a
wide range of integrated trading houses, industrial enterprises, services, construction
activities and educational academies. The organization has been given priority to industries
that contribute greatly to the social growth of the Nepali people. Hence, labor-intensive,

10

agro-based industries are VOITH's priority as these help raise the living standard of Nepal's
poorest people, the bulk of who are farmers.
VOITH being the leading business house in Nepal offers wide range of
products and services which is committed to the development of the
country. In auto mobile sectors it

includes Agni Incorporated Pvt. Ltd.,

Vijaya Motors Pvt. Ltd., Subirasa Incorporated Pvt. Ltd. And United Traders
Syndicate Pvt. Ltd. In Agri Products it includes Nepal Wellhope Agri-Tech
Pvt. Ltd. and Agri Breeders Pvt. Ltd. In Construction sector it includes
Nepal Singha Construction Pvt. Ltd. Tea Nirvana Tea Processing &
Packaging Pvt. Ltd., Mai-Ilam Guranse Tea Industries Pvt. Ltd.and Guranse
Tea Estate Pvt. Ltd. are the tea production estate.
The organization also has affiliation in Serving Minds Pvt. Ltd. which and
Lumbini Insurance Company. With the slogan "Little things we do", the
organization has been reaching out to the communities and involving
itself in social welfare activities. The VOITH organization today employs
more than 7,000 people and prides itself in its staff that represents some
of the best managerial potential in the country

3.2 Background of United Traders Syndicate Pvt. Ltd.

United Traders Syndicate Pvt. Ltd. (UTS) was established by Late Dr. Vijay G. Vaidya, the
Chairman of this Company, in 1967. The company is the sole distributor of Toyota vehicles
and genuine parts of Toyota in Nepal. Currently, UTS is continuing its success with current
leader Mr. Suraj Vaidya President and CEO of UTS.
At the beginning, Mr. Vaidya set up trading concern in 1967 with just US$ 700 in his pocket
to distribute Toyota motors in Nepal with just three staff members. He pledged to sell 12 cars
but ended up selling 67 cars. Now, it sells more than hundreds of Toyota cars yearly in Nepal.

11

UTS brings up Toyota car in different segment like Sedan, SUV, Hatchback and Commercial
which is based upon QDR (quality, durability and reliability). Along with bringing up the
vehicle it is highly concerned in facilitating 3S; Sales, Service and Spare Parts of the Toyota
vehicle.

3.3 Mission of United Traders Syndicate Pvt. Ltd

The mission of UTS is same as that of VOITH which is Growing, Serving and Caring.

3.4 Objectives of United Traders Syndicate Pvt. Ltd

The objective of UTS is same as that of VOITH which are as follow:

To turn challenges into business opportunities by accelerating the pace in its

innovation to achieve new growth.
Building the future together.
To energized by its willingness to constantly take new challenges.
Growing Serving and Caring.

3.4 Achievements of United Traders Syndicate Pvt. Ltd

Toyota Marketing Effort Award in 2000 for its outstanding performance.

Exhibitor Award for the 1st Auto Show 1998 and 2nd Auto Show 2000.
Double Star Service, Parts and Performance Certificate , for Customer Service
Award Program from Toyota Motor Corporation (TMC), Japan for the year 2000.
Recognition of over 30 years of dedicated partnership in 2001 from TMC
"Toyota Marketing Award for Excellence (Vehicle)" 2004/2006/2007/TMC
Awarded for highest tax paying company at fiscal year 2063/2064 as "Customs
Distinguished Personality"

3.5 Organizational Structure of United Traders Syndicate Pvt. Ltd

12

United Traders Syndicate Pvt. Ltd. is headed by Mr. Suraj Vaidya, President of the company.
The Managing Director of the company is Mrs. Ritu Singh Vaidya and the Deputy Director is
Mr. Kailash Rajbhandari accompanied by the new general manager Mr. Mahesh Kumar M.
The organizational structure of UTS has Departmental Organizational Structure.
The organizational structure of UTS is shown in Annex I.

3.6 Products of Toyota Cars

UTS being authorized distributor for Toyota vehicles in Nepal distribute the vehicles that are
suitable and acceptable here in the market. Toyota brand is one of the renowned brands for
four wheelers due to its quality, durability and serviceability. It is counted as luxurious cars
but it has also introduced commercial four wheeler vehicles like Hiace and Hilux.
Toyota Cars have been one of the best brands here in Nepal too since 41 years.
Toyota Cars with different models that are available in UTS is listed in table 3.1.

Table 3.1: Different Models of Toyota Cars in Nepal

S.N. Model
1
All New Corolla
2
Yaris Sedan
3
Etios
4
Toyota Camry
5
Yaris Hatchback
6
Land Cruiser GX
7
Land Cruiser Prado
8
Rav4
9
Toyota Fortuner
10
Toyota Hilux
11
Toyota Hiace
12
Toyota Avanza
Source: Sales Department, UTS

Segment
Sedan
Sedan
Sedan
Sedan
Hatchback
SUV
SUV
SUV
SUV
Commercial
Commercial
Hatchback

13

Petrol /Diesel
Petrol
Petrol
Petrol
Petrol
Petrol
Diesel
Diesel
Petrol
Diesel
Diesel
Diesel
Diesel

3.7 Toyota Dealers

UTS also have many dealers of Toyota spread across the country. The dealers are spread in
six cities in order to capture the market for Toyota.
The following table 3.2 shows the lists of Toyota Dealers across the country.
Table 3.2: Toyota Dealers across the Country
S.N.
Dealer Name
Address
1
AB Enterprise Pvt. Ltd
Biratnagar
2
Auto ways
Pokhara, Butwal, Narayanghat
3
Gauri Shankar Pvt. Ltd
Nepalgunj
4
East Link
Lainchaur
Source: Sales Department, UTS
The table shows the dealers of UTS for Toyota vehicles is spread across the country in
Biratnagar, Pokhara, Butwal , Naranghat, Nepalguj and Lainchour Kathamandu.

3.7 Toyota Service Station and Spare Parts

Service and Spare parts are the parts of 3S which is the core of UTS in selling Toyota
vehicle. The service and spare parts are highly emphasized to gain goodwill, assures
customer about availability of parts and maintenance, maintains long term of relationship and
build brand loyal customer.
The following table 3.3 shows the lists of Toyota Service Stations with their respective
address across the country.
Table 3.3: Total Number of Toyota Service Stations across Country
S.N.
Toyota Service Station Name
1
United Traders Syndicate Pvt. Ltd
2
Balaju Workshop
3
Autoways Engineering Ltd.
4
Dachinkali Brothers
5
Genuine Auto World
6
Global Auto Point
7
New Gaurishankar Enterprises
Source: Service Department, UTS

Address
Tinkune, Sinamangal
Balaju
Pokhara
Dhangadi
Narayanghat
Biratnagar
Nepalgunj

14

The table shows that Toyota has two Service Stations inside Kathmandu Valley and
remaining five outside the valley. The UTS is increasing its service station both inside and
outside the valley to provide better services.
The spare parts of Toyota are easily available in above service station which is genuine
spares of Toyota. Also the Toyota General Motor Oil (TGMO), the motor oil especially used
for Toyota vehicle is available at these stations for smooth and better functionality.

CHAPTER IV

ANALISIS OF ACTIVITIES DONE

This chapter incorporates various activities that were performed during the total internship
period of nine weeks in marketing under the supervision of the Marketing Head of UTS

4.1 Overview of Marketing Department

The Marketing Department is a unit of UTS, charged with carrying out specific tasks that are
deemed to be marketing such as advertising, event management, and development of
marketing calendar and budget, production contents, sponsorship and maintains relationship.
Marketing Department of UTS authorized distributor for Toyota in Nepal acts as an
advertiser in releasing the advertisement of Toyota. The releases of advertisements are
handled by ad agency ANS Creation or Dream Merchant. It performs event management of
Toyota such as press conference and product launch program. It works on Content production
which includes printing of brochure, catalogues, press releases, articles and making of video.
The design and production of content is handled by Soft rock Media in coordination with
marketing head of UTS. And it also looks after distribution of content to sales department,
dealers, media and clients. Apart from these; it also makes decision on sponsorships of the
event organized by other companies. It also works on relationship management with Toyota
Team, client, agency and media house.
15

4.2 Activities Done in Advertising

Advertising is the impersonal method of communicating messages usually paid for by
identified sponsors to promote products, services or ideas to prospective buyers. It is one of
the most important marketing activities carried out in the modern world.
The marketing department of UTS acts as advertiser who makes decision about advertising;
media target audience, media budget and messages in coordination with media house and
agencies.
The following activities were done in advertising of Toyota under marketing department.

4.2.1 Release of Advertisement in Newspapers

UTS publish its advertisement in newspapers mostly The Himalayan Times (THT) and
Kantipur during the promotion of a new product through its ad agency. During the internship
period the creation of the advertisement were done through Soft rock Media and
advertisements of All New Toyota Corolla were released through ad agency Dream
Merchant.
The following table 4.1 shows the release of advertisements in newspaper for All New 11th
Generation Corolla which was launched on 25th April 2014 at VOITH premises.
Table 4.1: Media Schedule Showing Release of Advertisement in Newspaper

S.N

Date of Release

Newspaper

Size

Page

27th April 2014

Kantipur

60 cc

1st Business Page

29th April 2014

THT

60 cc

1st Business Page

Source: Marketing Department, UTS

16

The advertisement consists of generation of Toyota Corolla along with New Corolla. The
objectives of release of advertisement in newspaper are as follows:

Inform about All New 11th Generation Toyota Corolla, a new sedan car introduced in

Nepalese market by Toyota.

Encourage potential car buyers to come for test drive and purchase Toyota Corolla, as

it is a sedan that is satisfying from generation.

Build brand position and awareness of Toyota.

The following advertisement release procedure needs to be followed when releasing an

advertisement in newspaper in coordination with the ad agency:
Figure 4.1: Procedure for Releasing Advertisement in Newspapers

Advertisement Creation

Approval of Advertisement

Check Media Space

Send Release Order

Send Ad copy for release

Release of Advertisement
1. Advertisement

Creation

The advertisement of Toyota is created by Soft rock Media, which is one of the agencies for
Toyota. The advertisement is developed by creative department of agency house. Once the
advertisement is developed, the ad is forwarded to UTS.
17

2. Advertisement Approval
When agency sends the final advertisement design of the advertisement via e-mail, the
advertisement is sent to Marketing Head and Managing Director for approval. For the
approval of advertisement, the body text, grammar, spelling, logo of Toyota and Service
Center, Address Panel are all checked. If it is alright then the advertisement is approved and
approval letter is sent via e-mail. If the ad is not approved then it means certain re-work
needs to be done in the advertisement. The things that need to be changed are mentioned in
the letter and agency again works on the advertisement design and sends it for approval.
3. Check Media Space
After the design has been approved, the ad agency of Toyota, Dream Merchant will check if
space is available in the media or not. Generally the ads of Toyota are released in Kantipur
and The Himalayan Times so it will first of all check whether the space is available in those
two paper ads or not. Generally the ads of Toyota are published in business page of the
newspaper, so the Dream Merchant will check if business page is available or not. If the
space is available, it will book the space for ad of Toyota. Then it will make the media
schedule and forward it to Marketing Department of UTS.
4. Release Order
After media space is available and after Dream Merchant sends the media schedule the
Marketing Department then sends the release order for releasing the advertisement in the
newspaper. Release Order includes total advertisement size to be released, which page to be
released, on which date the advertisement is to be released.
5. Send Advertisement copy for release
Then Soft Rock Media sends the printable file of advertisement for the release in the paper to
the Marketing Department. Then Marketing Department sends that printable file of
advertisement to the Dream Merchant for the release in the newspaper
6. Release of Advertisement
18

After the media receives the printable file of the advertisement, the media prints the ad in the
paper and the advertisement is released in the paper. After the advertisement is released on a
particular date, then in the media schedule, the date on which the advertisement is released is
highlighted.

4.2.2 Release of Advertisement in Weekly and Monthly Magazines

Magazines are generally published on a regular schedule and contain a variety of content
which makes it easier to reach the target market through magazines advertising. UTS publish
Toyota advertisements in weekly and monthly magazines for the promotion and to meet the
target market.
During the internship period, the monthly magazines and weekly paper in which
advertisement were released of Toyota is shown in table 4.2.
Table 4.2: Monthly Magazines and Weekly magazine for Release of Advertisement

S. No. Monthly Magazines

Weekly Magazines

ECS Nepal

Friday

ECS Living

Movers & Shakers

Chanakya

Peoples Review

New Business Age

Auto life

WOW

Source: Marketing Department, UTS

The advertisement of Toyota is released in mentioned magazines and weekly newspaper as
shown in table 4.2 to create brand awareness, recall and recognition of the brand.

19

Magazines have certain deadline to submit the advertisement design, so that the publications
have the design ready before they send the advertisement for the print. It is necessary to
follow up with Publication of Magazines due to following reasons:

To provide confirmation on the advertisement design to be released in the particular Issue

or month.
To make sure the magazine publishers get the design within the deadline date of ad

design submission.
In case of change in ad design for the next release, follow up is necessary so that ad
agency and magazine publishers can know about the new design to be released in their
magazine.

The following table 4.3 shows the advertisement deadline date and publishes date of above
mentioned monthly magazines and weekly paper.
Table 4.3: Deadline Date of Ad Design Submission and Release Date of Magazine

S.N

Monthly

Deadline Date of Ad design

Release Date

Magazines/Weekly Paper

submission

New Business Age

20-25th day of the month

1st day of the month

ECS Nepal

10th day of the month

15th day

of

the

month
3

Chanakya

15-20th day of the month

ECS Living

20-25th day of the month

1st day of the month

1st day of the month
15th day of the

WOW

1st-5th day of the month

Autolife

1st-10th day of the month

month
15th day of the
month
5th day of the week

Friday weekly

th

3-4 day of the week

6th day of the week

Movers & Shakers

th

4 day of the week

20

6th day of the week

9
Peoples Review
Source: Marketing Department, UTS

4th day of the week

4.2.3 Release of Advertisement in Digital Theater & Malls

Digital Theater is way of advertising in an audio video presentation projected through a high
quality digital projector onto the cinema screen before and during the interval of a feature
film.
Advertising in malls is yet another powerful out of home advertising where message is put on
the LED display of malls. It can put a message in front of people from all walks of life as
they head to these popular retail destinations for shopping and entertainment
Both digital theatre and malls advertising were used as advertising medium for All New
Corolla. The duration for advertising in digital theater and mall were of 30 seconds showing
ad of all new Toyota Corolla for 2 months.
The following table 4.4 shows list played for digital advertising in all the screens:
Table 4.4: List of Cinema Halls for Digital Theatre Advertising
S.N
1

Cinema Hall
QFX Civil Mall

No. of Screens
3

Position
Before movie

QFX Jai Nepal

Before movie

QFX Kumari Hall

Before movie

Source: Marketing Department, UTS

The following table 4.5 shows list played for malls advertising in two screens of mall:
Table 4.5: List of Malls for Advertising
S.N

Malls

Slot

O
21

Position Per Day

1
Bhat-Bhateni
2
Sherpa Mall
Source: Marketing Department, UTS

3pm- 8pm
3pm- 8pm

20 times
20 times

The advantage of releasing ad in these malls and theatre are as follow:

These theatres and malls command the greatest number of viewers with the largest

range of disposable income.

It is the cost effective way of targeting and reaching the prospect geographically that

is in Kathmandu Valley.
Persuade potential buyers to purchase Toyota Corolla.
Brand Awareness of Toyota

4.2.4 Facilitate in Payment of Different Advertisement Bills

One of the activities done under Marketing Department was to facilitate in payment of
different advertisement bills. For releasing advertisement in different magazines, TVC the
bills are generally sent by the media house Dream Merchant after release of the
advertisement. The following figure 4.2 shows the procedure for releasing the advertisement:
Figure 4.2: Payment Process for Releasing the Advertisement

Receive Bill

Entry of billing

Forward the bill

Photocopy of the Bill
Forward the bill to Accounts Department

22 slips to Cheque
Forward the pay

Make Payment
1. Receive Bill
UTS receives bill from ad agency, Dream Merchant for release of paper ads or receives bill
from different media house in case of magazine releases, and TVC releases. The billing
company sends one copy of bill in the name of United Traders Syndicate Pvt. Ltd. Marketing
division will check if the billing has been done correctly or not. In the bill, the name of the
advertiser, advertisers VAT no. date of advertisement release, size of the advertisement to be
released, rate of the paper, discount structure provide by publication house and agency needs
to be checked. Then calculation is also done to check if the amount mentioned in the bill is
correct or not. If everything is found correct, the bill is kept with UTS for further processing
of the bill.
2. Entry of Billing Data
After the bill has been received, the information in the bill is entered in the bill entry book.
The bill entry book includes Date of receipt, Size of advertisement, Name of Paper in which
the advertisement was released, Date of advertisement released, Amount of advertising
excluding VAT and Amount of advertising including VAT.
3. Forward the Bill
After entering the information of the bill in the bill entry book, the bill is forwarded to
Managing Director for signature and for those bills of publication such as magazines which
are in contract are proceed to further processing. Signature of Managing Director for that not
in contract is necessary because it ensures that the payment of advertisement can be made.
While forwarding the bill, the rates of paper and the discount structure are also taken in order
to ensure that the billing has been done correctly.
4. Photocopy of the Bill

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After the signature from Managing Director has been made, the bill is photocopied. One
photocopy of the bill is done in order to maintain the record.
5. Forward the Bill to Accounts Department
The bill is then sent to Accounts Department for further processing. While forwarding the
bills the ad copy of the concerned bill is too forwarded to the account department of UTS.
The accounts department will then prepare the pay slip that need to be forwarded to cheque
in the name of concerned.
6. Forward the Pay Slip to Cheque
The account department will forward the pay slip to cheque in the name of concerned media
house or publication house. The cheque is signed by either President or Managing Director of
United Traders Syndicate Pvt. Ltd.
7. Make Payment
After receiving the cheque, the representative of ad agency or publication house will go the
concerned bank and get the cash for the release of the payment.

4.2.5 Taking out Advertisement Copy from Different Newspaper

On the date of release of advertisement of Toyota in any paper, the advertisement is checked
and the whole page of the newspaper in which the advertisement is released is taken out.
Generally three ad copy from three same newspapers is taken out. One advertisement copy is
attached with the photocopy of the bill of the release of concerned date and filed for further
reference. Another advertisement copy is sent to accountant Department, where the
accountant will attach the ad copy with the bill of the advertisement. Ad copy is necessary to
send in accounts because during the end of the fiscal year, the audit would check all the
advertising bills along with the ad copy. And lastly one is sent to Toyota Motor Corporation,
Japan.

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4.3 Activites Done in Production

and Distribution of Contents and

Branding Materials
Marketing Department of UTS produces and distributes different contents such as leaflets,
brochures, booklets, stickers and branding materials like keyring, diary, backdrop and flex.
These contents are produces and distributed by Marketing Department of UTS.These
branding materials are used in events and programs,the contents are used in providing
information about the vechile.

4.3.1 Production of Contents and Branding Materials

The printing of different branding materials are done by different printing press or by agency.
In order to develop branding materials, and contents following activities takes place.
1. Asking quotation and sample
First of all the quotation for printing is asked with the printing press and other ad agency.
While asking the quotation, no. of quantity of prints, size of the printing design, gram of the
paper to be used for printing, types of color to be used while printing and other information
depending upon the printing materials is given to the printing press for the contents. While
asking quotation, agencies is also asked to send a sample, which they have made previously.
2. Receiving quotation and sample
After asking for quotation, the different printing vendors sends the quotation, which includes
the total cost of printing, per cost of printing, quality of paper and colour to be used while
printing. The quotations are received via e-mail. After sending the quotation, the printing
press also sends a sample of the print material
3. Comparing quotation
After receiving all the quotations and samples from all the printing press, comparison of
quotations are done. While comparing, the cost of printing is checked first of all. If two

25

printing press or agency have relativelyy same price then their printing quality is checked by
lookin at the samples.
4. Selection of printing press
Generally the printing press and agency who can provide good quality prints at lower cost is
selected for printing.
5. Sending the printing design
After selecting the printing vendor, the design for printing is sent to the printing press. The
design is prepared by creative department of Toyota ad agency, Softrock Media. After
sending the printing design the vendor starts processing further for printing
6. Printing the design
The printing press prints the design and sends it to Marketing Department of UTS and they
are distributed to all Toyota Dealers and Sales Department of UTS.

4.3.2 Distribution of Content Production and Other Branding Materials

After the printed leaflets, borchures arrive at Marketing Deparment of UTS, it distributes to
Sales Department of UTS. Sales Department sends a requisition form which states a total
quantity of leaflets required to distribute and display in Sales Department. After entry of
requisition form the leaflets and other materials are provided to Sales Department.Toyota
Dealers sends a e-mail mentioning a total quantity of leaflets required and then it is
distributed to the dealers by Marketing Deparment of UTS.
Also The contents and branding materials of Toyota is maintained in stock by the Marketing
Department of UTS.

4.4Activities Done in Event Management

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Event management is another important work which Marketing Department looks after. UTS
Marketing Department works as organizing committee for all the events organized by Toyota.
Apart from this, this division also supervises the events which Toyota sponsors.
During the internship program, one event was held, launch and press conference of All New
11th Generation Toyota Corolla. Also, planning for Etios Liva schedule to be launch on July
were done during the internee internship period.

4.4.1 Press Conference and Launch of All New 11th Generation Corolla
All New 11th Generation Corolla a sedan was launched on June 24, 2014 at VOITH Premises.
It was inaugurated by Managing Director, Mrs. Ritu Singh Vaidya, Mr. Kailash Rajbhandari,
Deputy Director and Sales and Marketing Team of UTS during the press conference in front
of all media and VOITH family.
The following activities were performed for this event.
Preparation of Itinerary, Media Plan and Budget:
Timeline of workflow, media plan and budget was prepared under the supervision of
Marketing Head of UTS. These planning before any event help in smooth, seamless and time
management of the event. In this step along with above mentioned an itinerary or the
program schedule too is a must and it was prepared before the event. The itinerary contains
all the schedule of the program from the registration of the press to distribution of press
release. This schedule helps in smooth and timely management of the program.
List of Media and Publication House
Press conference is an event where media and publication houses are invited to inform or
releases news regarding a product launch or any announcement about any scheme that is
newsworthy. Hence the press conference was conducted to media and publication to
announce arrival of New Corolla and open test drive week. The list of media and publication
house of newspaper and magazines was prepared mention their Business Bureau Chief,
Editor, Photographer, address, email- id and phone number. The list was prepared with the
27

reference of newspaper, online site and through phone calls to the concerned publication
house to get the information about the bureau chief and editor.
Sending of Invitation
The invitation is send to media and publication house inviting for the press conference and
launch of new corolla. The invitation is prepared by Marketing Head and internee was
assigned to perform the task of sending invitation four days before the event. Also the
invitation for test drive and arrival of new corolla was send through mobile phone from SMS
control service software to the GT members and list of potential buyers which were provide
by the Customer Service Department.
Follow up with Media
After sending an invitation follow up is must to know whether the invitation has been
received or not and to know who will be attending the event. The follow is done through
phone call to respective media and publication house .And if the invitation has not received
then the invitation has to be send through email or fax. The follow up is done again for the
request to attend the event and for the confirmation of attendance.
Branding of event
During any event it is necessary to do the branding. Branding activities starts from designing
to printing the design. For this event, two backdrops were taken with the flex board showing
history of Corolla from 1st generation to 10th generation and another with the brand new
Corolla. The branding was done a day before the event and on the same day rest of the
branding for the event were done such as stands, carpets and decoration.
Registration
On the day of event, registration of the media and publication house was done by intern and a
staff of UTS. Registration is necessary as after the event, it serves as a reference to check
how many press arrived in the program and also to send press releases. During the
registration an itinerary was distributed to the guest and was guided to the conference hall.
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Distribution of Press gift

During any Press Conference program of Toyota, press and media is always given certain
kinds of gifts. The press gift is distributed at the end of the program before going to the
launch. The press gift was prepared by intern and it includes calendar, diary, keying, pen,
brochure and press release in English and Nepali.
Distribution of Press Release
A press release which is also known as news release, media release, press statement or video
release is a written or recorded communication directed at members of the news media for
the purpose of announcing something ostensibly newsworthy. The press release was
developed by Marketing Head. After the press conference, press release along with pictures
of All New 11th Generation Corolla and Launch Program is e- mailed or faxed to the
editors at newspapers, magazines, radio stations, and television stations who have attended
the program from the record of the registration book on that very day. Also the press releases
is send to the all those media and publication house which is in list prepared though they
have not attended.
Follow up of press release
The follow up of press release is important task that is to be done a day after and to continue
it until it has published the press statement of the event. The newspaper and magazines are
collected and filed in mentioning press release date. Also those who have not published are
requested to publish the article of the press statement.
Preparation of Report
After the event is over, reporting on the total expenses incurred for the event, total number of
press arrival, total number of press gifs and press released published needs to be shown to the
Managing Director and Marketing Head and then the report needs to be filed in the All New
11th Generation Corolla.

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4.5 Activities Done in Facilitating Sponsorship

Toyota provides sponsorship which is a cash or kind of fee paid to a property such as in
sports, arts, entertainment or causes to increase awareness, brand building and heighten the
visibility of the brand. Also facilitating sponsorship promotes a brand of Toyota brand in
Nepal in association with the program providing financially or through the provision of
products or services. During the internship program, the following sponsorship by Toyota
was provided:

Nepal Management Symposium 2014,from June 14- June 15 organized by KCM

Boris Lissanevitch Junior Open Tennis Tournament from June 23,2014

In order to facilitate sponsorship following process is taken under Marketing Department:

1. Receives Proposal
Marketing Department of UTS receives various proposals for sponsoring an event, program
sports or causes. Different proposal is received which is handled by internee in further
processing for facilitating sponsor to any event or program.
2. Forward to Marketing Head and Managing Director
The received proposal is forwarded to the Marketing Head for further processing and
internee has to take the signature of Marketing Head in the entry book of proposal. Then the
relevant one is selected which enhance and heightens the brand of Toyota in Nepal. The
selected one is again forwarded to the MD for acceptance and to mention the amount to be
provided for facilitating sponsorship.
3. Photocopy and Forward to Account Department
The accepted proposal is photocopied and the original is transferred to account department
for the payment to be made for facilitating sponsorship to the organizer of event.

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4. Provide Branding Material

Along with financial support branding material too are provided such as flex board.

4.6 Activities Done in Marketing Plan

A marketing

plan is

the

central

instrument

for

directing

and

coordinating

the

marketing outlines. The purpose of creating a marketing plan is to clearly show what steps
will be undertaken to achieve the business marketing objectives. The Marketing Department
of UTS includes Marketing Budget and Marketing Calendar in the Plan.

4.6.1 Marketing Calendar

Another activities performed in Marketing Department of UTS is preparing a marketing
calendar which is a document created in the Excel Worksheet that maps out the dates when
marketing tasks related to advertising and or event will be performed.
The marketing calendar consists of yearly marketing plan and then added to the daily,
weekly, monthly or seasonal schedule. It helps to create a smooth, seamless marketing
strategy for forward thinking and planning
During the internship period marketing calendar was prepared for the event of press
conference and launch of New Corolla. And also six month schedule plan from May 2014October 2014 consisting of plans for:
Publication of advertisements in Newspaper, Magazine, Digital Theatre and Malls
During the internship period, the marketing calendar was prepared for new corolla in
monthly worksheet for two month April and May 2014 stating the date for release of
advertisement in daily newspaper; Kantipur and THT, magazines ,digital theatre; QFX

31

screens and Malls; Bhatbhateni Supermarket and Sherpa Mall. Then this calendar should be
approved by Deputy Director of UTS.
Also six month schedule plan from May 2014- October 2014 was prepared which consist of
publication of advertisement in various magazines that are in contract with UTS. In a
worksheet it consists of name of magazine, date of release, and name of a vehicle was
mentioned for monthly and weekly magazines.
Publication of articles of new vehicles
Publication of article for new vehicles Etios Liva and Etios Cross was scheduled according to
date of arrival of vehicles. The articles will be published in different newspaper, magazines
and online sites .And for this the names of newspaper, magazines and online sites were stated
along with date for the publication.
Promotional events; NADA
NADA (Nepal Automobile Dealers Association) which is an organization of authorized
dealers of automobile in Nepal. NADA conducts auto show every year and this year it is
going to be held in September. United Traders Syndicate Pvt. Ltd participates in NADA
every year and this year too it has plan for NADA for promotion of Toyota vehicles. The
marketing plan on the month of September was planned for the NADA show.
Launch of new car Etios Liva and Etios Cross
The schedule was prepared for launching new cars Etios Liva and Etios Cross mentioning the
date and activities that need to be done to promote the car in the market. The timeline was
prepared for the preparation of event and it should be updated time and again.

4.6.2 Marketing Budget

A marketing budget is the marketing plan written in terms of costs. It is a financial plan and
estimate of the costs involved in carrying above mentioned marketing plan throughout the
year and then to the monthly budget. The costs in a marketing budget will be allocated
according to the campaign and the media to be utilized.
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During the internship period the marketing budget for the event of launch program that was
held for New Corolla and for the one that was going to be held for Liva and Etios Cross was
prepared under the supervision of Marketing Head. It too was prepared in the Excel
Worksheet those maps out the total incurred expenses and the amount estimated of the launch
program. Also the monthly budget was estimated for the marketing plan mentioned above
from May 2014 October 2014 in terms of cost. The expenses for each head of the monthly
marketing plan were mentioned with estimated cost.

4.7 Activities Done in Competitors Ad Analysis

Competitors analysis is the process to know the position of the competitors and to know
about their own competitive position. A competitors analysis is a critical part of any
companys marketing plan. With this evaluation, company can establish what makes their
product or service unique. Toyota has numerous competitor brands regarding different car
segments like Hatchback, Sedan, SUV, etc. It is very essential to know about the competitors
plan and schemes of competitors Ad
So, for this purpose internee was assigned to search different schemes and advertisement of
different company like Ford, Volkswagen, Nissan, Subaru etc in newspaper and magazines.
During the internship period competitors scheme and ad copy were analyzed and filed in
those ad copy that were published in newspaper in the name of Competitors Ad

4.8 Activities Done In Public Relation

Public relations (PR) is the way organizations, companies and individuals communicate with
the public and media.PR is another important activity conducted by Marketing Department of
UTS which promote positive attitudes and behaviors towards business that will help convert
interested consumers into customers.

33

During the internship period, the following activities were done to maintain relationship:
Media Relation
Media Relation helps in developing good media contact lists and building relationships with
key journalists to help you distribute your key messages. Such media relation is maintained
by exploring new and existing media houses. Media House is every media broadcasting and
narrowcasting medium such as newspaper, magazines, TV, radio, billboards, and online site.
During the internship period, various media houses were explored to know about its offer and
maintain a corporate relation. The media houses which were explored are Kantipur
Publication House to know the rates and schemes to release ad in the Money Page of The
Kathmandu Post, Naya Patrika to know the circulation of newspaper and to know the rates,
F1 Soft; to know about Cash on ad an android application of advertising and technology
helping to connect brands with a targeted and relevant audience and Mercantile Plaza; Nepal
News website to know the rates for advertising Toyota in the website through popup and
banner ad .The media houses were explored with along with Marketing Head of UTS and
also souvenir were provided to theses media houses with the objective to cultivate a strong,
positive image of the organization
Relation with Existing Ad Agencies
Regular interaction with existing agencies personnel is an important task of Marketing
Department of UTS. During the internship period, the ad agency Dream Merchant, ANS
agency and Soft rock Media were frequently visited to distribute the branding materials and
souvenirs.
Social Media Marketing
Social media is the social interaction among people in which they create, share or exchange
information and ideas in virtual communities and networks. Social networking websites
allow individuals to interact with one another and build relationships. The technology used in
UTS for social media is email, face book and mobile phones. The information is flown
through social media and internee was assigned to update about new product and test drive
34

week through these social media. The invitation was send through mobile phones and email
to customer of Toyota about test drive week. Also the greetings of Mothers Day and
invitation for test drive were updated in face book page of Toyota Nepal.
Relation with Toyota Team
Another task performed in Marketing Department of UTS is to provide updates about event,
sponsorship and advertising to Toyota Team in Japan through e- mail. The updates were
provided about the event of press conference and test drive week with photographs of the
program. Also the magazines and newspaper which has ad of Toyota were sent by air to the
Toyota Motor Corporation, Japan.

4.9 Problems Solved

During the internship period some of the problems were encountered in the Marketing
Department of UTS .Some of the problem that came as an obstacle to the department were
solved by an internee during the internship period and they are as follow:

During the event of press conference for 11th Generation Toyota Corolla, the
Marketing Department was having difficulty for selecting the decoration as the
agency was not assigned for the decoration. Hence, the internee solved the problem
providing the decoration idea and was assigned to coordinate the staff for background

decoration.
During the preparation of marketing budget, there were some problems with the

amount which internee found out and re- calculated the amount in the worksheet.
Internee helped in solving problems related to Excel.

35

36

CHAPTER V

CONCLUSION, LESSON LEARNT AND

RECOMMENDATIONS
5.1 Conclusion
The internship Program of MBA under the Anna University is to provide a blend of practical
knowledge to the theoretical knowledge that is gained till now. The knowledge that has been
acquired in the courses has proved to be very much relevant in the context of the job
placement made. Internee did eight week and another one week internship at UTS; sole
authorized distributor of Toyota in Nepal providing an opportunity to put the theoretical
aspect of the studies into practical use. The feeling of being responsible towards a work was
very new and challenging though it was performed to best efforts possible
It was a great experience for an internee to have practical knowledge of real working
environment and culture of Toyota at UTS. Internee had lots of opportunities to learn about
different aspects of automobile sector and coordinate with the agency.
Today, the Nepalese automobile sector has made a significant progress in Nepal. A number of
automobile brands are imported in Nepal by different trading companies. UTS sole
authorized dealer of Toyota, has significantly played an important role in development of
automobile industry in Nepal. Toyota regularly tries to bring new four wheelers in all
segments which suite the Nepalese market. Through its gradual growth and improvement in
bringing new products along with better 3S; sales, service and spare parts, it has proved itself
as one of the prestigious and well known automobile brand in Nepal.
This internship report focuses on advertisement, production of content, event management,
and media plan and relationship management. Activities done in Marketing Department are
briefly explained in the former section.
Lastly, in conclusion Internship at UTS was indeed fruitful to build up confidence, enhanced
knowledge regarding advertisement and event management, develop idea about marketing

37

plan and budget, interpersonal skills, time management, and the importance of maintaining
confidentiality and develop the skills to deal with the people while doing business.

5.2 Lesson Learnt

Todays world is very dynamic and competitive. A person cannot be competitive enough
without acquiring knowledge in both theoretical and practical aspects and getting exposure in
the practical field. The main objective of internship program is to provide the platform and
foundation for starting the career in the field which we have done our specialization.
As an internee being a part of United Traders Syndicate Pvt. Ltd. various things that are
learned during internship period are as follows:

First of all internee learned the working environment of a Company, its Structure,

decision-making authority and work culture.

Learned about automobile industry and different segment of four wheelers.
Learned about releasing advertisement in newspaper and magazines. And also

requirement of follow up with media house.

Learned to handle bills that need to be forwarded to account section
Learned about importance of relationship management with media ,agency and

clients
Developed communication skills, soft skills and built up confidence level through

interaction with media personnel, and ad agency personnel

Learned about conducting an event , preparing a program schedule and handling all

the activities for the event

Learned about managing time effectively so that the right time is allocated to the right

activity is learnt.
Learned to manage time effectively so that the right time is allocated to the right

activity.
Working in team is very important skill which the internee gained during internship.
Developed the importance of punctuality, sociability, discipline and enthusiasm to

sustain and grow in the organization.

Learned to use office equipments like fax, photocopy, and scanner.

5.3 Recommendations

38

After the completion of the internship program at UTS, some of the recommendations that
can be taken into consideration are as follows:

United Traders Syndicate Pvt. Ltd. should increase the number of insertions while

advertising their ads in Newspaper dailies.

Today is the age of modern technology. So, with the technological development
Toyota should also try to focus on online advertisements, advertisement in mobile

applications.
Marketing Department of UTS should make the computerized database to record the

billing system instead of manually to record billing in the book.

It would be better if the UTS improved their website and update with their new
vehicles.

By Prakash Kumar Bipin

MBA Final Semester
Sona College Of Technology.

39