A

PROJECT REPORT
ON
COMPERATIVE STUDY OF SERVICES PROVIDED BY LIC &
ICICI PRUDENTIAL LIFE INSURANCE

In the partial fulfillment of the award of the degree of

BACHELOR OF DEGREE
B.COM VOC. IIIrd YEAR (INSURANCE)
2014-2015
Under the Guidance
Dr. P.A Joy

Submitted by
ANSHUL MARWAH
B.Com. III Year
(Insurance)
Roll. 1500309131035

ST. JOHNS COLLEGE, AGRA

APRIL-2015

ACKNOWLEDGEMENT

We are hearty grateful to Dr. P.A. Joy they have always been an invaluable source
of inspiration had work, sincerity and dedication.
It gives me immense pleasure in submitting this project on COMPERATIVE

STUDY

OF

SERVICES

PROVIDED

BY

LIC

&

ICICI

PRUDENTIAL LIFE INSURANCE I have developed this project in

partial fulfillment of B.Com from St. Johns College, Agra I would like to express
my sincere ineptness to my Project Guide Dr. P.A Joy for his constant guidance and
valuable support during the project work. Encouragement and excellent guidance
in the successful completion of the project work. And of course nothing could have
come true without the support of my family, friends and all the classmates for their
constant encouragement and useful tips through out my project. I will always
grateful to them.

Anshul Marwah

DECLARATION
I, Anshul Marwah, student of B.Com Vocational IIIrd, St. Johns College, Agra here
by declare that the project title COMPERATIVE STUDY OF SERVICES

PROVIDED BY LIC & ICICI PRUDENTIAL LIFE INSURANCE

is the outcome of my own work and the same has not been submitted to
any other university/institution for the award of any degree or
professional diploma.

Date :
Place : Agra

PREFACE

It is a matter of great privilege for me to present this project.

COMPERATIVE STUDY OF SERVICES PROVIDED BY LIC &

ICICI PRUDENTIAL LIFE INSURANCE The report of this project has

been written in a simple and self learning style. The clarity has been given top
priority throughout the project.
The aim of this project report is to give complete view of ICICI Prudential
Life Insurance Company with Special Reference to customer satisfaction with
regard facilities provided by ICICI Prudential Life Insurance in simple and lucid
manner.
I trust this Report will be helpful in understanding the subject.

ST. JOHNS COLLEGE, AGRA

Founded 1850
SUPERVISORS CERTIFICATE
This to certify that project entitled, COMPERATIVE STUDY OF

SERVICES PROVIDED BY LIC & ICICI PRUDENTIAL LIFE

INSURANCE completed by Anshul Marwah in partial fulfillment of the
requirement for the award of the degree of B.Com (Voc) III Insurance of, Dr. B.R.
AMBEDKAR UNIVERSITY Agra under my supervision and guidance.
To the best part of my knowledge and belief, the project report embodies the work
of the candidate himself and has not been submitted elsewhere.

DATE

Dr. P.A. JOY

(SUPERVISOR)

Table of Content
Executive Summary
Introduction
Objectives
Limitations
Finding & Results

Industry profile
Company profile
Company products
SWOT Analysis
Research methodology
Advantage of life insurance

Conclusion
Questionnaire
Bibliography