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Chapter 4
Brand Elements
Chapter 5
Designing Marketing Programs to Build Brand Equity
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Chapter 6
Integrating Marketing Communication
23.
How Nokia designs its marketing Communication Strategy
24.
What are the challenges Nokia faces in designing Marketing
Communication Strategy
25.
What is the role of 3600marketing in your communication
strategy?
26.
Which types of Advertising you do? And Why?
27.
Which types of PR tactics do you use and why?
28.
Which types of Promotional tools do you use and when and why?
29.
Which types of Sponsorships you give and why?
30.
When and why do you personal sell?
Chapter 7
Leveraging Secondary Brand Association
31.
Do Nokia uses secondary brand Association as a leveraging
factor?
32.
Which type of Leveraging do nokia do?
a. Co-Branding
b. Channel Distribution
c. Alliance
d. Licensing
e. Celebrity Endorsement
f. Events like sport or cultural etc
g. Third Party Sources like awards, ISO etc
33.
Why and How?
Chapter 8
Brand Value Chain
34.
How do you develop brand value chain?
35.
What are the Value stages for your company?
36.
What are multipliers to these value stages?
37.
Do you conduct brand tracking studies?
38.
Do you conduct it by your own or have you outsourced it?
39.
When do you conduct brand tracking studies?
40.
What do you judge by conducting these studies?
41.
Do you publish any brand equity report?
42.
Can we have a sample of that?
43.
How frequent do you publish this report?
44.
Do all of your stockholders have access to these reports?
45.
How do these studies impact on your day to day business
decisions?