Beruflich Dokumente
Kultur Dokumente
78 Xxxxxxxx | Xxxxxxxx
Above: Mercedes
Lewis Hamilton is
predicted to earn
over $300m more in
his career than the
second ranked driver,
Fernando Alonso
Photography: Sutton-images.com
the race
to riches
and then multiplying the current drivers estimated years
remaining in the sport by their average annual earnings.
The results were then weighted for world champion
drivers and also for those who won their first race or
point ahead of the average time.
As the youngest ever Formula One world champion,
Lewis Hamilton has been a high earner from an early age.
Should he win another championship his earning power
will rise again and he potentially has more than a decade
left in the sport.
Richer still
However, even Hamiltons predicted earnings wont make
him the worlds richest sportsman. Forbes Magazine
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
Driver
Predicted total
career earnings
Lewis Hamilton
$805.9m
Fernando Alonso
$475.9m
Kimi Rikknen
$404.2m
Sebastian Vettel
$249.5m
Jenson Button
$175.6m
Felipe Massa
$120.4m
Mark Webber
$69.6m
Pastor Maldonado
$39.1m
Nico Rosberg
$34.8m
Sergio Prez
$22.4m
Adrian Sutil
$10.3m
Romain Grosjean
$5.0m
$4.0m
Charles Pic
$2.0m
Jules Bianchi
$2.0m
Nico Hlkenberg
$1.9m
Daniel Ricciardo
$1.4m
Max Chilton
$1.0m
Paul di Resta
$1.0m
Jean-ric Vergne
$0.6m
Esteban Gutirrez
$0.5m
Valtteri Bottas
$0.5m
TOTAL
$2,427.5m
$110.3m
Average
80 Drivers | Earnings
Methodology
1. The total career earnings so far for all current drivers was
calculated based on the estimates of driver salaries and
personal sponsorship in the Formula Money databases.
Only salaries and sponsorship earned while competing in
F1 were included.
2. To estimate provisional future earnings for the current
drivers the first step was to calculate the average annual
earnings for each driver. Then all drivers who retired in the
last decade were studied in order to calculate the average
career length for race winners, podium finishers and
everyone else. These average career lengths were applied
to the current drivers depending on their performance
status. The drivers estimated remaining years in the sport
were then multiplied by their average annual earnings to
arrive at a provisional estimation of future earnings for
each. As a result, total earnings for drivers close to the start
of their career have been projected using an average career
length for a competitor of their ability. If such drivers race for
longer then they have the potential to earn much more than
our projections.
3. A weighting was then given to the earnings of world
champions. By studying the earnings of champions who
retired in the last decade, a weighting was calculated by
comparing their salaries in the year they won the
championship to those in the year they left the sport.
The provisional future earnings for the existing world
champions were then multiplied by the percentage
increase this produced.
Photography: Sutton-images.com
Above: Fernando
Alonso currently
earns the most in
the history of F1
Ferrari | Teams 53
Photography: Sutton-images.com
52 Teams | Ferrari
The secret to
success
F
Photography: Lundin/Sutton-images.com
Ferraris
Preferential treatment
If you have ever wondered whether Ferrari
really does get paid more than any other
team then the prospectus is the place to
look. Ditto if you want to know whether
F1s governing body, the Fdration
Internationale de lAutomobile (FIA), has
given Ferrari a veto over the sports
regulations. In fact, the prospectus reveals
that Ferraris influence stretches so far that
it even has first refusal on supplying cars to
race in the sports support series if the
Porsche Supercup ever vacates this place.
Itmay sound like biased behaviour but
there is good reason for Ferraris
preferential treatment.
Ferrari | Teams 55
Above and opposite: Fernando Alonso at the Spanish Grand Prix in 2013. Ferrari won on this occasion but such is the
the legendary Italian teams influence in F1 it doesnt need race victories to guarantee a nice pile of prize money
before a single
race begins, Ferrari
gets guaranteed
prize money of
close to $100m
Money matters
Page 176 of the prospectus covers the teams
financial benefits, which for most of them
means a share of F1s prize fund. This is
comprised of 47.5% of F1s profit, which is
known in the trade as Earnings Before
Interest, Taxes Depreciation and
Amortisation (EBITDA). The top 10 teams
in the standings share this but the
prospectus reveals that Ferrari, McLaren
and Red Bull Racing get an additional
payment. This is because theyre what are
known as Constructors Championship
Bonus (CCB) teams The top three Teams
determined primarily on Events won in the
four seasons prior to 2012.
The prize for this success is that in
addition to getting prize money for being in
Photography: Lundin/Sutton-images.com
Photography: Sutton-images.com
54 Teams | Ferrari
Photography: Davenport/Sutton-images.com
56 Teams | Ferrari
Above: Ferrari doesnt just benefit financially from the preferential treatment it receives from the FIA it also gets
to veto regulations it doesnt agree with
Just reward
Ferrari is also the only car manufacturer
involved with F1 that directly signs its
contract to race in the sport rather than
using a subsidiary company to do so. This is
crucial because if a manufacturer pulls out
of F1 it can simply close down the company
that runs the team meaning that it cant be
pursued for damages. In contrast, if Ferrari
were to breach its contract by pulling out of
F1 the car company would be directly liable.
It gives F1 impressive security and Ferrari
is well rewarded for doing so. But its
benefits stretch way beyond receiving more
cash and control than any other team in F1.
Page 177 of the prospectus reveals that
the longest-standing team gets a right of
first refusal to run an international motor
sport series for its cars as a support event (ie,
to be included in the track programme of an
Event as a support event to the World
Championship).
Ferraris
chairman Luca di
Montezemolo even
has a say in shaping
F1s future
Team terms
So how do Ferraris non-financial benefits
differ to those of the other teams? On page
178 the prospectus lists the general terms of
F1s agreements with the teams and they
cover eight key areas. The first relates to
Ferrari, as it allows the team to use F1
footage in its Ferrari World theme park in
Abu Dhabi as well as two additional parks.
However, it also grants equivalent rights to
any other Team which operates a theme
park dedicated to that Team.
It moves on to cover race-specific
benefits and states, Certain Teams have
entitlements to the free transport of their
race cars and some of their equipment and
spare parts to and from the races outside
Europe. It adds, Each Team shall be
entitled to receive all requested passes to
each Event and truck and motorhome space
in the paddock at each Event. Likewise,
each has the right to display its Team name
above its garage entrance and its official
Team emblem on its trucks admitted to a
circuit and its motorhomes admitted to the
paddock at each Event.
Top dog
Ferrari has a unique status and the benefits
under its Team Agreement reflect this. The
perks on offer to its rivals are nowhere near
as impressive and generally cover the basics
that any team needs to compete.
Ferraris veto over the regulations is at the
top of the list of its benefits and its here to
stay until at least the end of 2020 as that is
when the teams F1 agreements expire.
Although theres now no doubt about
Ferrari having a veto, the next matter of
great speculation is sure to be whether it has
used it. The answer to that question isnt in
the prospectus, so F1s rumour-mill wont
run dry just yet.
Photography: Sutton-images.com
racing into
the future
Formula One has been evolving ever since
it launched in 1950. We take a look at what it
still has ahead of it
Writer: Christian Sylt
HD and 3D developments
The prospectus also reveals the
technological developments in F1 TV
production, which are on the horizon. It
states, During the months outside the
World Championship season, we work on
refurbishing our equipment and systems
and on further technological developments
and enhancements. Some of the
innovations we are developing include an
HD on-board camera, a multi-channel
format with different views of the track and
an interactive 3D replay function.
Some of the
innovations we are
developing include
an interactive 3D
replay function
regulations will
force teams to
switch from 2.4-litre
V8 engines to 1.6-litre
turbocharged V6s
Above: Round 10 of the 2013 GP2 series. F1 is considering launching an American version to foster local talent
Photography: Sutton-images.com
Photography: Capilitan/Sutton-images.com
Photography: Kalisz/Sutton-images.com
Refuelling
Formula One
Over the four years to 2011 the annual prize money payment
banked by Formula Ones teams accelerated by $450.5m to
$698.5m. It is expected that the 2012 total hit a record $751.8m
so why are more of the teams now at risk than ever before?
Writer: Christian Sylt
Prize pay-outs
F1s biggest single cost is the prize money
payment of 63% of its operating profit to the
top 10 teams. Yet despite this bumper haul,
more teams are at risk of going under than
at any other time in recent years. At the
end of 2012 the Spanish outfit HRT became
the first F1 team in three years to close its
doors. Earlier this year McLarens team
principal Martin Whitmarsh said he
believes that seven of the 11 F1 teams are
in such financial difficulty that they are in
survival mode.
At the bottom of the grid, it came to light
in October 2012 that the Marussia Formula
One team, which is owned by a Russian
sports car manufacturer, was in talks with
potential investors. A deal has yet to happen
and the teams chief executive Andy Webb
recently confirmed that there are still
Above: The financial cards are stacked against teams like Caterham that rank lower down the standings
Opposite: Advertising and sponsorship is one of F1s three main revenue sources. Here DHL branding is painted onto the track
Photography: Davenport/Sutton-images.com
F1 goes
green
The 2014 season will see the biggest change to Formula
Ones engine regulations for nearly a decade. The
impact has already been felt
Writer: Christian Sylt
Photography: Daimler
High stakes
A huge amount of money is at risk. In 2011
Mercedes spent 116.4m on its F1 engine
division. The engines material costs are
believed to make up at most only 10% of the
total amount invested in them, with the
remainder being spent on development.
The engine is a put under such stress that
it needs to be bolted to the carbon fibre
body and have the transmission and rear
suspension fixed to it in turn. It therefore
has to be extremely strong but also as light
and compact as possible. Adding to the
complication, the engine needs to be
mounted in as low a position as possible to
help lower the cars centre of gravity and to
enable the height of rear bodywork to be
minimised, which in turn reduces drag.
Maintaining the balance between
engine strength and weight at the same
Photography: Sutton-images.com
Photography: Daimler
Photography: Daimler
Photography: Daimler
Different sound
The changes to the regulations were first
announced in December 2010 and
originally the replacement was due to be a
four-cylinder, 1.6-litre turbocharged
engine. It faced immediate criticism over
fears that it would sound so different to the
current engines that fewer fans would visit
the races. F1s distinctive sound is one of its
unique selling points, and the sports boss
Entertainment
in the
fast lane
Formula One is one of the
worlds wealthiest sports so it
needs an incredibly discreet
and high-level environment to
entertain its investors. Thats
exactly what it has got
Writer: Caroline Reid
Photography: Lundin/Sutton-images.com
Pecking order
Motorhomes are positioned according to
the teams performance in the previous
year. Ecclestones two-floored motorhome
with its blacked-out windows heads the
paddock and lines up with the transporter
trucks that face the motorhomes at most
European races. The transporters back up
to the pit garage rear doors and the oblong
tarmac space between the motorhomes
Photography: Sutton-images.com
Photography: Sutton-images.com
Photography: Sutton-images.com
Photography: Davenport/Sutton-images.com
Photography: Sutton-images.com
Above: Entertainment is laid on for teams and guests in the opulent Red Bull Energy Station, a three-storey motorhome
Photography: Sutton-images.com
Mobile mansion
The 210 ton, six-metre-high and 14-metrelong steel and glass curved structure has a
200-person capacity with offices,
bathrooms, two bars, two terraces and a
chillout area. Each driver has their own
Club class
In addition to having their own
entertainment areas, the teams also get an
allocation of passes for F1s overall
corporate hospitality area, the Paddock
Club. This is a tented structure adorned
with fresh flowers and turf that is flown in
from England before being rolled out on
site. It attracts a suitably high level of
clientle including film stars, politicians,
pop groups, models and sports stars.
The Paddock Club is split into three
distinct areas, with levels of luxury akin to
a deluxe hotel. The Village is a group of
marquees surrounding a central open
Top left: The Marussia team motorhome is relatively modest compared with some others
Top right: The sleekest F1 motorhome on the circuit has to be McLarens three-storey construction
Bottom left: Bernie Ecclestone started the trend for plush hospitality motorhomes in the 1970s
Bottom right: Inside the spacious Williams F1 motorhome; each driver has their own luxurious office
Keeping sponsors
sweet in the f1
paddock increases
the chance theyll
renew their deals
Photography: Sutton-images.com
Pay as
you go
Theres a stigma attached to pay
drivers, but they have once more
become a significant presence in
the sport. Is it time to re-evaluate
their contribution to F1?
Writer: Caroline Reid
Photography: Sutton-images.com
ention the words F1 driver and the image that they conjure
up to many people is of a man who has it all, courted by
leading teams who are willing to lavish millions of dollars
on him so he can indulge his love of the high life as he jets
around the world enjoying the ultimate luxuries. But for
many drivers on the grid in 2013 it is a different story. Rather than focusing
on spending their wages they will instead be scraping together every last
penny to support a career at the tail end of the grid. However, it isnt so long
ago that it looked like pay drivers had been banished to the sports history
books. So how did this aspect of F1 go into reverse?
Back in the formative years of F1, it was normal to see privately wealthy
drivers behind the steering wheel. There was no real sponsorship in those
days and drivers were often amateurs who required another source of
income to fund their racing around the world. After F1 became more
Previous page: Renault was accused of signing Vitaly Petrov more for his sponsors than his talent
Above: Taki Inoue was a cult figure in the 1990s who never scored a point on the race track
several drivers at
the back of the grid
bring sponsorship
or cash in exchange
for their seats
Maldonado makes it
At first it looked like Maldonados
detractors were right because he scored
only one point in his first season and
developed a reputation for crashing out.
But then in 2012 everything changed. At
the Spanish Grand Prix, Maldonado sailed
to a commanding victory, Williams first
since 2004. It seemed that finally the pay
drivers had been vindicated.
Maldonado wasnt the only one to
impress. Although Mexicos Sergio Prez
was widely accepted as a star of the future
when he joined F1 in 2011, even he brought
his Sauber team a stack of cash from
Mexico. His backers, including telecoms
giant Telmex and Cuervo Tequila, brought
the Swiss team an estimated $42m in 2011
and $49m in 2012. This didnt stop him
from being seen as one of the best young
drivers on the grid and securing a soughtafter seat with McLaren for 2013.
However, to many the pay driver label
Photography: Sutton-images.com
Above: Promising driver Sergio Prez brought an estimated $42m of sponsorship to the Sauber team when he was signed in 2011
Below: Williams was vindicated for signing Pastor Maldonado when he decisively won the Spanish Grand Prix in 2012
Reality vs rumour
The reality is not quite so clear cut. If a team
has no chance of making it off the back of
the grid, it doesnt need to worry about how
talented its drivers are, but higher up the
grid a few points or podiums brought in by a
talented driver can mean millions of dollars
more in prize money and sponsorship. A
balance between sponsorship and talent
has to be found.
This is the reason that many of the new
breed of pay drivers come with impressive
CVs. Their financial backing serves to make
them more attractive than their similarly
qualified rivals, and its not difficult to see
Photography: Lundin/Sutton-images.com
Photography: Sutton-images.com
Corporate growth
The
rich
list
Ecclestone is not the oldest person on the list. That honour goes
to 86-year-old Red McCombs, the Texan owner of the United States
Grand Prix venue Circuit of the Americas. The youngest person is
double world champion Fernando Alonso, who at the age of just 32
has made 170m from F1.
There are nine team owners on the list, four people involved in
the running of the sport, five circuit owners or managers and only
two drivers. It may come as a surprise that some of the sports
biggest stars do not appear, but the wealth in the sport is largely
concentrated on the behind-the-scenes power brokers. However, in
the next few years, more drivers may join the list.
Lewis Hamilton might not be one of the 20 richest people in F1 at
the moment, but he looks set to join the elite by the time his
Mercedes contract ends in 2015. Hamilton is currently worth an
estimated 89m, falling 40m short of the 130m needed to scrape
onto the bottom of the rich list. However he will be paid 60m by
Mercedes over the three years of his contract, which will boost him
into the top 20.
Unlike his previous team, McLaren, Mercedes also gives the 2007
world champion more freedom to sign up personal sponsors, which
could add up to 7m a year onto his earnings. Mercedes is also
known to pay its drivers a million dollar (700,000) bonus if they
win a race.
As a result, Hamilton can be expected to end his Mercedes
contract at the age of 30 with a net worth of 177m. This would put
him 16th on the F1 Rich List (compiled by Formula Money), ahead of
rivals Fernando Alonso and Kimi Raikkonen and just behind Lotus
owner, tech tycoon Gerard Lopez.
Together the 20 men on the list are worth 20.7bn. The list only
includes people who have an active current role in Formula One.
Ifthe list included former team owners and drivers and people with
an indirect role in the sport, then the value of the top 20 would be
higher still.
,150m
6
Bernie
Ecclestone
Formula One Group chief executive
Photography: Sutton-images.com
Nationality / British
2,680m
Dietrich
Mateschitz
owner of Red Bull Racing and Toro rosso
Nationality / Austrian
Nationality/ American
Photography: Gettty/Circuit of the Americas
Photography: Sutton-images.com
4,755m
Ong
Beng Seng
Red
McCombs
Nationality / Malaysian
Nationality / American
940m
1,070m
Photography: Sutton-images.com
870m
Mansour
Ojjeh
co-owner of McLaren
Photography: Sutton-images.
655m
Mokhzani
Mahathir
chairman of Sepang
International Circuit
Photography: Sutton-images.com
Photography: Sutton-images.com
Nationality / Malaysian
The son of Malaysias former prime minister Mokhzani
Mahathir is one of the richest and most influential men in the
country. Hes best known in F1 as the chairman of Sepang
International Circuit, the home of the Malaysian Grand Prix.
Sepang joined the calendar in 1999 and despite early
criticism from fans that the circuit was boring it remains a
fixture 14 years later.
He started his business career with Shell as a petroleum
engineer. His experience led him to set up Kencana
Petroleum, the source of most of his wealth. When Kencana
merged with another Malaysian oil company, SapuraCrest,
in 2011 it became Malaysias largest oil and gas provider and
propelled Mahathir into the league of the super-rich.
He admits he is hooked on fast cars and is a keen
amateur racing driver. He owns a string of Porsche
dealerships and is the owner of one of only two Bugatti
Veyrons in Malaysia. He doesnt spend all his money on cars
and is a keen philanthropist. He also owns a hospital group,
which sends doctors to Malaysian villages to provide free
treatment and medicine to local people.
Photography: Getty
Tony Fernandes
owner of Caterham
Nationality / Malaysian
550
m
Ron Walker
chairman of Australian Grand Prix Corporation
Photography: Sutton-images.com
470m
Photography: Sutton-images.com
Nationality / Australian
Former Lord Mayor of Melbourne Ron Walker brought
the city onto the calendar as the new home of the
Australian Grand Prix in 1996 and has been a well-known
figure in F1 ever since. Walker made his first millions in the
1970s when Brooke Barmer, the chemicals company he set
up, was sold for 8m and hes featured on lists of Australias
richest men since the mid-1980s.
After his success in the chemicals industry he turned to
property and took advantage of a building boom in
Melbourne. One of his biggest deals was developing the
citys Crown Casino, the largest casino complex in the
Southern Hemisphere. He also made money from
Paddy
McNally
Paddock Club founder
Photography: Moy/Sutton-images.com
Nationality / British
A former boyfriend of the Duchess of York, Paddy
McNally made his name in Formula One as the founder of
the Paddock Club, the sports luxury hospitality business.
When he began his work three decades ago, hospitality in F1
usually meant being served a warm beer and a packet of
crisps. However, McNallys relentless attention to detail saw
F1 hospitality become the global standard in sport.
Today F1s organisers transport 40,000 glasses, 30,000
plates, 10,000 cut flowers, 5,500 magnums of champagne,
and 200 tonnes of tent material to each race. McNally also
oversaw F1s trackside advertising operations and
transformed it from blocks of scruffy, randomly sized
hoardings to neat rows of banners, optimised for TV, which
cost sponsors millions of dollars per race.
McNally sold his company Allsport to F1s new owners
CVC in 2006 and although he has since retired from the
day-to-day running of the business he still owns a 1% stake
in Formula One, worth around 60m.
He spends much of his time in the Swiss ski resort of
Verbier, but recently restored Georgian mansion Buckland
House in Oxfordshire, despite opposition from local
cricketers who he banned from playing on the front lawn.
460m
450
m
Vijay Mallya
owner and team principal of Force India
Nationality/ Indian
There is a saying in motorsport that the best way to become a millionaire in
Formula One is to start as a billionaire. Flamboyant Force India owner Vijay
Mallya knows the feeling. He has a wide range of business interests spanning
breweries, airlines and engineering, and has also served as an MP in his home
country, but recently times have been tough. Once one of a select group of
Indian billionaires, Mallya has seen his fortune plummet in recent months as
his Kingfisher Airlines was grounded.
The son of industrialist Vittal Mallya he was always destined for a business
career. Mallya took over as chairman of his fathers company United Breweries
Group in 1984 and set about turning the struggling brewery around. By 2007
United had become one of the worlds biggest brewers.
In 2007 he teamed up with Dutch internet entrepreneur Michiel Mol to buy
Force India for 80m from supercar manufacturer Spyker and has been an
enthusiastic member of the F1 circus ever since.
He is a great self-promoter, involved in a wide range of projects. His
Kingfisher brand has its own swimsuit calendar, which was the subject of an
Indian reality TV show.
He owns more than 40 houses around the world, including a Scottish castle
and a South African game lodge, plus a tropical island, a stud farm and a vast
collection of classic cars, the highlight of which is a Rolls Royce garbage truck
that used to belong to a maharajah. He spent 1.2m at auction acquiring the
belongings of Mahatma Gandhi. His private yacht, the Indian Empress, is one
of the largest in the world at 95 metres.
270
m
Luca di Montezemolo
290
m
Piero Ferrari
Ferrari owner
Ferrari chairman
Photography: Sutton-images.com
Nationality / Italian
Photography: Lundin/Sutton-images.com/Getty
Nationality / Italian
200m
Ron Dennis
McLaren owner
Photography: Sutton-images.com
Photography: Sutton-images.com
Photography: Lundin/Sutton-images.com
Nationality / British
Gerard Lopez
Nationality / Luxembourg
independent director of F1
company that looks after the business interests
of drivers such as Romain Grosjean and
Jrme dAmbrosio.
Genii bought Renaults F1 team in late 2009
when the car manufacturer decided to quit
team ownership following the Crashgate
scandal. After losing its main backer, the team
was expected to struggle, but Lopez has turned
its on-track fortunes around.
Lopez poached Lotus as a partner from
Tony Fernandess team and renamed his own
team after the classic marque. He brought on
185m
Nationality / British
Photography: Sutton-images.com
175m
Photography: Hardwick/Sutton-images.com
140m
170m
Donald
Mackenzie
Formula One Group chairman
Fernando Alonso
Nationality / British
but things didnt work out and was soon back at Renault. In
2010 he was signed by Ferrari to lead their title challenge.
Hes impressed at the Scuderia and many considered
him the best driver in 2012, winning three times despite a
car that was believed to be slower than the Red Bull. His
performances have justified Ferraris investment in him,
despite his failure to replicate his championship success.
Alonso is not known as a big spender despite his wealth.
One of his few indulgences is a private jet, which helps
make his hectic travel schedule a little easier to manage. In
2011, he quit his home in Switzerland to move back to
Spain because he was homesick, even though the move has
landed him a 33% tax bill on his salary.
Photography: Lundin/Sutton-images.com
Nationality / Spanish
He may not have won a world championship since 2006,
but Fernando Alonso is still the highest paid driver in the
sport, commanding a salary estimated at 27m a year
fromFerrari. It hasnt always been so easy for the Spaniard.
He started his career at the backmarker Minardi team in
2001 where he had to find sponsorship to cover the cost of
his drive.
Alonso impressed despite his poor machinery and was
snapped up by Renault as a test driver. He graduated to the
race team in 2003 and won the Hungarian Grand Prix that
year, becoming the youngest ever F1 race winner at 22.
He followed this up with two championships for Renault
in 2005 and 2006. He moved briefly to McLaren in 2007,
Photography: Sutton-images.com
Nationality / British
Frank Williams is Formula Ones longest standing
team principal and has been at the helm of his team since
1977 before most of the current driver line-up was born.
During that time Williams has built up an enviable
record in the sport. His team has won seven drivers titles
and nine constructors with some of the biggest names in
F1 behind the wheel, including Nigel Mansell and Damon
Hill. The team has won 114 races, most recently the 2012
Spanish Grand Prix.
But it hasnt all been about victories. Until Venezuelan
driver Pastor Maldonado won in Spain last year Williams
had not won a race since 2004 and had started to flounder
130m
135m
Kimi Rikknen
2007 world champion
Photography: Sutton-images.com
Nationality / Finnish
Jet-set
holidays
Theres no doubt that being a Formula One
driver is a high-pressure job so where do the
sports superstars go to let off steam?
Photography: Cunard
Bruno Senna
Sebastien Buemi
Former Toro Rosso driver Sebastien Buemi calls this place
paradise island and its easy to see why. This picture was taken
on the island of Mauritius, he says. As everyone knows, the
Formula One season is very long and I really like to take a little
break somewhere very calm and relaxing after the season. I like
this place very much because the weather and the beach are
very good. I can really recover and when I fly back to Europe
Im full of energy.
Thierry
Boutsen
Sebastian Vettel
Adrian Newey
acclaimed f1 engineer and Seb Vettells
championship-winning car designer Adrian
Newey prefers to travel further afield than Seb
and his choice of holiday destination is a lot
less glamorous. However, it also has a close
connection to racing. This picture of a
tractor was taken in India last year, explains
Newey. I took some holiday with my family
after the Grand Prix and travelled round.
Towards the end of the trip we stayed in a
Photography: Adrian Newey for Zoom
Pastor Maldonado
Pedro de la Rosa
Ferraris test driver Pedro de la Rosa likes to holiday close to his home
country of Spain. Every summer he visits the island of Mallorca, off the
Spanish coast, and he has sentimental reasons for doing so. This picture is
very special because its the entrance to the bay of Porto Colom, where I spend
my summers, he says. That is the bow of my boat. The house you can see is
the house my parents rented in summer when we were small and, as a result of
spending my summers there, we decided to build our own house nearby.
De la Rosa says his boat is like a second home. He adds, If I were to describe
what I feel when looking at this picture in one word it would be happiness,
because that is where I would go for a swim with my friends when I was a kid.
Photography: Sutton-images.com
Bernie Ecclestone
Few people in Formula One have travelled as much as the
sports boss Bernie Ecclestone. He rarely takes holidays but
when he does, it isnt to a private island or a bolthole for
celebrities. Instead, Ecclestone takes his 37-year-old wife
Fabiana to Croatia and in 2012 Red Bull Racing team
principal Christian Horner joined them.
I was always happy here. I know this place well, he says.
Its little surprise that Ecclestone is well-acquainted with the
area because when he visits he stays on his 52-metre yacht
and cruises the Adriatic. It is really amazing. This is the best
place in the world.
Daniel Ricciardo
Toro Rossos Daniel Ricciardo is taking over from Mark Webber in the Red Bull
Racing seat in 2014 and both holiday in their home country of Australia. Quad
biking is awesome, says Ricciardo. Theres a lot of great beaches near my home
town of Perth that are ideal and I like heading down to Lancelin or further north to
Jurien Bay. Camping and quad bike riding with my friends is a perfect weekend for
me. Putting my feet up and a couple of cold beers never hurt.
Rubens Barrichello
The last place you expect to find an F1
driver training is in a theme park, but Disney
World in Florida is an exception. The former
Ferrari driver is a theme park fanatic and even
runs in an annual marathon through the
Disney resort in Orlando.
My first visit to Disney World was in 1983
with friends, says Barrichello. He was 11 at
the time but a love of Disneys parks in
Orlando has stuck with him just as much as
his passion for motor racing.
I visit twice a year more or less, says the
beaming Brazilian and hes proud of it. From
his Twitter page Barrichello links to photos of
him and his family standing in front of the
world-famous Cinderella castle in the Magic
Kingdom park.
With F1s low profile in the US it isnt likely
he will be pursued by fans there either. Its
very peaceful and my kids enjoy it so much,
he tells us. While the theme parks are the big
draws for his two sons Eduardo and Fernando,
Disney World also has the added attraction for
Barrichello of five lush golf courses.
The golf is also great, he admits and its no
exaggeration, as the courses are so impressive
that until recently an annual round of the PGA
Tour was held there.
Barrichellos
favourite Disney
attraction, Soarin,
is as peaceful as
they come
Jaime Alguersuari
Jaime Alguersuari, Ricciardos predecessor at Toro
Rosso, is a DJ when he isnt racing and owns a recording
studio in Barcelona. The Spaniard performs under the stage
name Squire and has played sets in the party island of Ibiza
and his home country of Spain.
My photo is of the Alhambra palace in southern Spain,
he says Its a beautiful place. I love this amazing Andalusian
spot, one of the most visited in the world.
Kamui Kobayashi
Former Sauber driver Kamui Kobayashi holidays in
Japan and with vistas like this, you can see why. I took
this picture when I visited Mount Fuji for the first time,
he says. Its a beautiful landscape in the Japanese Alps.
You can go by car a good way up to this holy mountain
and this view is what you see when this road ends.
Costs | Teams 23
22 Teams | Costs
RunninG on
Empty
Formula One teams are renowned for
owning some of the most expensive hi-tech
cars in the world and employing the
best-paid drivers, but few of them actually
make any profit. We take a look at why
Writer: Caroline Reid
Photography: Boland/Sutton-images.com
Public knowledge
A total of eight of the teams are based in the
UK and therefore have to file publicly
available financial statements. The most
recent year for which a complete set of
accounts is available is 2011 and this reveals
that the team with the highest paid director
was Red Bull Racing. Its team principal is
Christian Horner and hes believed to have
received the sum of 1.3 million shown on
the statements.
Xxxxxxx | Xxxxxxxxxx 25
24 Teams | Costs
Photography: Sutton-images.com
team revenue is
fuelled by F1s huge
television audience,
just over 500 million
viewers last year
Science of sponsorship
Generally speaking, the rear wing, sides of
the air intake box on top of the car and the
sides of the car itself are prime logo
positions and a sponsorship deal with a top
Photography: Lundin/Sutton-images.com
Previous page: Christian Horner is the highest paid director in F1. A large proportion of the teams money goes on staff costs
Above: The placement of the sponsors logos determines how much they pay for them
Opposite: Sergio Perez owed his arrival in F1 with Sauber in 2011 to significant financial backing from his home country Mexico
Photography: Sutton-images.com
26 Teams | Costs
Above: The F1 teams aim is to get their drivers on the podium as often as possible, not to turn a profit
Below: The more exposure a car can give it sponsors, the better
Photography: Sutton-images.com
Photography: Sutton-images.com
DRIVING
TOURISM
Every year governments around the world pay millions of
dollars to get involved in F1, but what do they get out of it?
We spoke to the tourism departments in So Paulo
and Monaco to find out
BRAZILIAN GRAND PRIX
SO PAULO
world enjoy speed and the fact a race like this takes place in
So Paulo promotes not only the city but the whole country.
Which are the key countries you target for media coverage
and why?
MI: From the point of view of So Paulo Turismo, the official
tourism and events company of the city, it is its priority to
promote the race mainly in the USA, Europe and South
America too.
Do you run any promotional events connected to the
Grand Prix over the race weekend and, if so, what are they?
MI: Some private tourist agencies promote specific travel
packages for the Brazilian Grand Prix, so that interested
people can visit the city and see more places during the week
of the event. But we do not run other events connected to the
Grand Prix.
How do you measure the impact on tourism from the
Grand Prix?
MI: So Paulo Turismo has a research department, the
Tourism Observatory of So Paulo, which studies the impact
of mega-events in the city such as international shows, big
events like Carnival at the Sambadrome of Anhembi, and
others, including the F1 Grand Prix. Just to have an idea, F1 in
2012 brought 127,000 people to the Interlagos track, and
11.3% of them were foreigners.
Photography: Sutton-images.com
monacO