REVIEW OF LITERATUREY

RESEARCH METHODODLOGY -methods and techniques

BY C.R KOTHARI

This book on research methodology gives more stress on the various categories of
information that should be collected for carrying out the preliminary investigation for the
research study .The author C.R Kothari gives importance to six categories of information that are
to be used for preliminary investigation namely (a) the product (b) the company,industry and the
competition (c) the market (d) the channel of distribution (e)the sales (f) the sales promotion
policies .further,this book also stress on the pilot survey that should be conducted before strating
the original survey .Hence ,taking all this into account ,a preliminary questionnaire was drafted
and it was tested among the customers .The flow found in the questionnaire was later rectified
after consulting few experts too in this field and final the original questionnaire was drafted.

MARKETING MANAGEMENT

BY Philip kutler

This book, which is one of the masterpiece in the fieled of marketing ,has given an excellent
(overage in various fields of marketing .The author has elaborately examined the issues in
designing the marketing .Strategies for various companies ,tactical marketing and and also the
hardles that arises in the administration side of marketing which were all very much helpful in
analyzing the various problems of the research study and finally in also putting forth various
feasible recommendations and suggestions for this research work .This bookl has also prescribed
various frame work for analyzing certain recurrent problem in the field of marketing ,which were
also effectively used in the research work.

MARKETING RESEARCH

By stanely .F. stasch

This book gives a excellent explanation about the entire research methodology system in
detail .Various statistical tools and techniques are exhaustively dealt in this book .Further
determination of sample size ,drafting of questionnaire etc are also dealt in this book which has
been aplly utilized at the required stages in this research work.

STATISTISTICAL METHODS

By S.P.GUPTA

This statistical book also gives explanation about various statiscal tools and techniques that could
be used for research purpose.This book helped very much in the research study while using
different statistical tools used such as ANOVA,CHI-SQUARE,KOLMOGOROV SMIRNOV
test etc.
BUSIVESS STATISTICS :

By S.P.GUPTA & M.P GUPTA

This book gives a very excellent explanation about the research work in detail. This book helped
very much in research study while determination of sample size, drafting questionnaire and
stasticial tools used. This book helped in every stages of the research work.

OBJECTICES OF THE STUDY:

Primary Objectives:

➢ T o analyse the loans & advances and the customer satisfaction on various types of retail
loans offered by Indian O verseas Bank(Arumbakkam Branch in Chennai)

Secondary Objectives:

➢ To analyze the type of Loans & Advances for the past 3 Years.
➢ To analyze the demographic factors of the customers.
➢ To analyze the tpe and durationl of Loans availed by the customers.
➢ To analyze the awareness level of customers on various soruces of loans.
➢ To analyze the reasons for opting INDIAN OVERSEAS BANK Loan.
➢ To analyze the problem faced by the customers.
➢ To analyze the reference level of customers on loans offered by the bank.
➢ To find out preference and statisfaction level of customers on various attributes of loan
procedures.