Imotions - Attention Tool Eye Tracking Software - PITCH

BEYOND EYE TRACKING™
Attention Tool® is a high end, customizable & scalable eye tracking software
for Market Research & Usability purposes
Click to see Attention Tool video
Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
®
Tour Standard License Add on Modules Usage Hardware Licensing
EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY
What can Attention Tool® do ?
1. Save money & time by catching problems before you launch
2. Know differences & similarities of multicultural consumers
3. Optimize your product / brand & marketing communications
What is it? Who is it for? Why use it?

Attention tool® is the industry's most For the Market Research Industry, Reveals unique insights on consumer
advanced eye tracking software to Marketing, Media, Advertisement, behavior to improve visual communication. It
evaluate visual communications. It is Branding & Design Agencies as well as can be applied in every step of the product's
non-intrusive & have customizable Research & Development, Marketing, life cycle, from concept to execution,
metrics to measure not only what Consumer Insights & Consumer Market providing robust results to gain in ROI.
consumers pay attention to, but also Knowledge departments of corporations
what engages them - both on the such as FMCG, CPG, Banking, Pharma, etc..
cognitive level, and on a deeper
emotional level.
®
Unique, non-intrusive tool that uses Eye Tracking, Reading & Emotion Metrics
to measure what consumers pay attention to, and what really engages them -- both
on the cognitive level, and on a deeper emotional level.
Awareness
Perception
Impact
®
Focus on Ease of Use & Functionality. It is Simple, Stable & Fast
®
High Quality, Reliable & Scalable Data Collection Platform
Study Management
Quality Management
Multiple Locations
®
Wide range of analysis visualizations with both gaze & fixation metrics &
high customization of outputs. All exportable with the click of the mouse.
®
Benchmark -ready results:

Predefined Calibration & Stimuli Setup, Data Quality Assurance, Locked Gaze & Fixation Metrics
®
Delivers value in every step of the product's life cycle.
Packaging Print Ads Editorial Outdoor Retail On line TV / Cinema
STANDARD License ✓ ✓ ✓ ✓ ✓
USABILITY Module ✓
MOVIE Module ✓
READING Module ✓ ✓ ✓ ✓ ✓
EMOTION Module ✓ ✓ ✓ ✓
SHARING Module ✓ ✓ ✓ ✓ ✓ ✓ ✓
®
Client Testimonials
“What people see and what they say are not always the same. At our company, understanding
consumer behavior is critical to improve consumers’ lives and central to our business success. Eye
tracking is an increasingly important tool in our toolbox. iMotions Attention Tool® is facilitating eye
tracking research and helping us to more efficiently meet our objectives. iMotions has produced a
highly intuitive and flexible product that facilitates experimental design and reporting. Their highly
skilled software team is reactive to customer needs and continually innovating in this space”.
Quote source will remain confidential.
We are excited about testing with Attention Tool® on behalf of all our European markets. The tests
that we have carried out so far have generated great insight and value to us. In order to optimize our
decision processes we are testing the use of Attention Tool® in the entire product cycle - from start of
the packaging design to the end of shelf placement.
Allan Sørensen, Commercial Development, Cadbury, Denmark
"Eye Tracking tests conducted by iMotions has given us valuable, quantitative data and hence even greater
understanding of the effectiveness of our campaign's design, layout and content. Eye tracking is a valuable and
simultaneously cost-effective complement to traditional market analysis"
Benjamin Duve, Market Analyst, Market Intelligence, ECCO
"iMotions makes Eye Tracking faster, cheaper and at the same time more accurate. In this way hight-tech
eye tracking now is truly affordable for any customer. There is just no reason not to do it any more."
Joerg Bauer, Research Manager/Consultant, Psyma Research+Consulting, Germany
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All what you need to run Attention Tool® is an Eye Tracker & a computer.
®
The Data Collection testing environment should be calm and relaxing out of
external distractions like odors, noises, unnecessary elements & direct sun light. The
room needs to be as neutral as possible. The recommended setting is a Gessel room
commonly used for focus groups.
®
Attention Tool® STANDARD LICENSE comprises a set of platforms

that allow you to execute all type of eye tracking studies on still images with a
reliable data collection platform, powerful statistics & state of the art visualizations.
Good for: Packaging, Print Ads, Magazines, Outdoors Ads, Packs on Shelves, POS material, etc...
Click to see Attention Tool Standard License Video
Eye Tracking Metrics Data Collection Platform

Specify how the respondent is visually decoding Allows you to collect data fast and
the stimuli. Visualizations: Heat maps, AOI’s, efficiently wether it is Tobii or SMI eye
Automatic Attention Areas (Spotlight), Gaze tracking system. The platform provides
Plot, Gaze Replay, and User Video Recording full study management and state-of-
including all metrics and statistics. the-art quality data assurance.
Statistics Platform Reporting Platform

Easy accessible numerical and text output Built-in drag and drop interface to
for fast statistical analysis of all metrics. build and export reports into a variety
of different formats.
®
Attention Tool® ADD ON MODULES

The add on modules allow you to customize and scale any eye tracking solution according to your specific research needs.
USABILITY Module MOVIE Module READING Module EMOTION Metrics SHARING Module
Reveals how people Evaluates the attention Analyzes the attention Measures the intensity Allows multiple site testing
engage, navigate and in motion media like on text regions to gain of the sub-conscious by collecting data fast and
use interactive media TV ads and programs. insight on how the text emotional impact the efficient with centralized
such as websites, Visualizations include: is perceived and detect stimulus/image on line management
online marketing, Dynamic Heat maps, key words in the copy. produces in the control.
respondent.
software interfaces Bee Swarm and Gaze Visualizations include:
Visualizations: Arousal
and computer games Aggregation Clusters Reading Intensity Maps,
scale
(Rubber Bands). % of Text Read, Number
of Readers.
®
To use Attention Tool® you need to follow the same process
1. Study Setup 2. Data Collection 3. Analysis & Report

- Select the stimuli you want to test - Recruit your target group & segmentation - Choose your segment (s) & make an analysis
- Define what do you want to find out - Test min. 30 valid respondents per segment - Customize & Export the visualizations
- Define your target & segment - Brief the respondent on what he/she has to do - Make a Report
- Establish your goals / success criteria - Calibrate the respondent
- Setup your study in Attention Tool® - Show stimuli to the respondent
®
Attention Tool® software is hardware independent and supports the 2 world

leading eye tracking platforms, SMI and Tobii. We are official resellers & guarantee
the same prices as the manufacturers. We support the following eye trackers:
Tobii T60 Tobii T60 XL The Tobii X120 The SMI RED (All-in-one-system)
®
Licensing
Attention Tool® starts with a STANDARD LICENSE with Data Collection,

Statistics, Reporting and Eye Tracking Platforms and allows multiple
ADD ON MODULES to customize and scale your eye tracking solution:
USABILITY | MOVIE | READING | EMOTION | SHARING
LICENSE PURCHASE MODEL LICENSE SUBSCRIPTION MODEL

One time purchase of the License + concurrent Concurrent monthly fee
Support & Upgrades annual fee. (Support & Upgrades included)
12 month contract
EYE TRACKING SOLUTIONS
iMotions is a high-tech development company specialized in eye tracking software and services.
We develop Attention Tool®, which is the most robust eye tracking software platform for
Market Research and Usability in the World.
Our leading eye tracking technology is proven and have several patents pending on emotion
measurements and reading pattern recognition, which make is unique. We are a step ahead of
all other eye tracking softwares by providing not only eye tracking, but a new way of
measuring consumer behavior in a 100% non intrusive way.
iMotions offers a World-wide full eye tracking solution with Attention Tool® to Marketers,
Market Researchers, Media and Advertising Agencies, Universities, etc...You can license the
software with different models to fit your specific needs. We develop R&D projects for custom
feature creation or further exploration of our technology. We also provide market research
services and have a vast data collection network available with Attention Tool in US.
Our headquarters are in Copenhagen, Denmark. We have offices in India and have resellers
representation in UK, Australia and Latin America.
Some of our clients are: P&G, Nestle, Carlsberg, Kraft, Milward Brown and market research
companies in 20 countries around the World.
Check more on www.imotionsglobal.com

Imotions - Attention Tool Eye Tracking Software - PITCH

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BEYOND EYE TRACKING™

Click to see Attention Tool video

What can Attention Tool® do ?

What is it? Who is it for? Why use it?

Focus on Ease of Use & Functionality. It is Simple, Stable & Fast

High Quality, Reliable & Scalable Data Collection Platform

Benchmark -ready results:

Delivers value in every step of the product's life cycle.

Packaging Print Ads Editorial Outdoor Retail On line TV / Cinema

Quote source will remain confidential.

Allan Sørensen, Commercial Development, Cadbury, Denmark

Benjamin Duve, Market Analyst, Market Intelligence, ECCO

Joerg Bauer, Research Manager/Consultant, Psyma Research+Consulting, Germany

Attention Tool® STANDARD LICENSE comprises a set of platforms

Click to see Attention Tool Standard License Video

Eye Tracking Metrics Data Collection Platform

Statistics Platform Reporting Platform

Attention Tool® ADD ON MODULES

To use Attention Tool® you need to follow the same process

1. Study Setup 2. Data Collection 3. Analysis & Report

Attention Tool® software is hardware independent and supports the 2 world

Attention Tool® starts with a STANDARD LICENSE with Data Collection,

LICENSE PURCHASE MODEL LICENSE SUBSCRIPTION MODEL

Check more on www.imotionsglobal.com

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