Beruflich Dokumente
Kultur Dokumente
Name
Registration ID
Ashar Masood
Ziaullah
Dil Muraad
Ashraf Asghar
Ch. Hassan Azmat
Dharmendar Kumar
22369
20820
17862
17579
20995
22670
20112
Babar Nawaz
_______________________________________
Report Topic: Practical concepts of
Management
Due Date: 06-04-2014
___________________________________________
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LETTER OF ACKNOWLEDGMENT
It has been a pleasure to be Miss Kalpina Dawani students. We would like to
thank her for giving us the chance to apply the theories & principles of
Management in the real world.
Her lectures have been very interesting. We are extremely grateful to her
and appreciate her efforts for providing full support, encouragement and
valuable guidance.
Sincere regards
Contents
Abstract...................................................................................................................... 5
Introduction................................................................................................................ 6
History and Background............................................................................................. 6
Vision Mission Goal objectives.................................................................................... 7
Vision:..................................................................................................................... 7
Mission:................................................................................................................... 7
Goals:...................................................................................................................... 7
Long term goals....................................................................................................... 8
Plans:....................................................................................................................... 8
Strategies:.................................................................................................................. 9
OBJECTIVES OF PSO:................................................................................................. 10
Pyramid (Three level of Manager)..........................................................................11
Function.................................................................................................................... 12
Planning:............................................................................................................... 12
Organizing:............................................................................................................ 12
Leading:................................................................................................................ 12
Controlling:............................................................................................................ 12
Roles......................................................................................................................... 12
Skills......................................................................................................................... 13
Technical Skills:..................................................................................................... 13
Human Skills:........................................................................................................ 13
Conceptual Skills:.................................................................................................. 13
Organizational culture with 7 elements....................................................................13
Attention to detail................................................................................................. 13
Innovation and Risk Taking.................................................................................... 13
Stability................................................................................................................. 13
Aggressiveness..................................................................................................... 14
Team Orientation:.................................................................................................. 14
Outcome Orientation:............................................................................................ 14
People Orientation................................................................................................. 14
Abstract
Open-book & direct approach environment. An assortment of forums/meetings at hand
(Executive Committee, Management Committee, Compensation, and Organization & Employee
Development Committee) inspire discipline and accelerate establishment of processes &
systems. Encourage team work & group dynamics while inculcating a sense of ownership
through empowered Cross Functional Teams (CFTs). Employee Business Process Reengineering
(BPR) to maintain an international working environment by streamlining processes and
removing unnecessary layers. Interactive sessions are regularly held by the Managing Director at
all levels because clear, coherent and consistent messages ensure that employees are able to
integrate the inputs into their thinking. All organizational changes are announced
It is due to this effective implementation of corporate reform and consistent application of the best
industrial practices and business development strategies, that PSO has been able to maintain its market
leadership in a highly competitive business environment.
Mission:
We try to provide our customer the best quality of petroleum, goods and services based on:
1. A professionally trained, high-quality, motivated workforce that works as a team in an
environment which recognizes and rewards performance, innovation and creativity, and provides
for personal growth and development.
2. The lowest-cost operations and assured access to long-term and cost-effective supply sources.
3. Sustained growth in earnings in real terms.
4. Highly ethical, safe, environment-friendly and socially responsible business practices.
Goals:
The most important goal of PSO organization is first to create goodwill of PSO and try to
provide welfare services to poor people who are unable to avail for instance. Education, school,
health sector etc.
PSO shall undertake social, philanthropic or community development programs which
are in alliance with its business strategies or that which will benefit the broader interests of
the community.
Associating to a cause which is in-line with the identified sectors that include:
o
o
o
o
o
o
o
o
Company want to fix their own refinery system with in the country to reduce the cost
and which is profitable for company.
The most specific long term plan of firm is to decreases the cost of productivity.
Through escape the extra labor from company, more make technological process
which can reduces the cost etc.
Plans:
PSO is motivated to add value to its business by introducing modern efficient and
innovative business practices to boost corporate performance. Benefits of this value will be given
to shareholders and the employees of the company.
The organizations formal framework by job tasks is divided in groups but is coordinated.
The basis on which jobs are grouped in order to accomplish organizational goals is functional
departmentalization.
Branding is the reputation and the image of a company, which is conveyed via names logos, acts
packaging and word of mouth. Corporate branding used to focus on logo and name but today it
Corporate Advertising
II.
III.
Sponsorships
PSO has recently set up a dedicated service department that is major step towards
companys overall objective of becoming a customer-oriented company.
The major function of the PRD (public relations department) is to make sure the
projection of the companys image as the countrys premier public sector organization and
conscientious citizens. This is achieved by highlighting positive stories about the company in the
media.
Strategies:
Lubricants have very high profit margins; an average of Rs. 20 profit per liter sold.
Castrol CR is a diesel lubricant, and the largest market is in the diesel engine vehicles
category.
PSOs in-house brands, Carient, DEO and Blaze 7 all show signs of continuous progress
over the next four years.
Unbranded lubricants account a high contribution toward sales, yet is showing a steady
decline in the years to come.
Organizing:
As PSO has a strong back up of petroleum & power engineering so the PSO will be established
the power plants and Engro is providing the human resource. This contribution was set because
of the specialties of the firms in their respective Industries.
Leading:
Different Deputy General Managers is responsible to attain their respective tasks on scheduled
time.
Controlling:
Different General Managers is and would be tracking the performance evaluation on different
scales of time. Rather than that Managing Directors would be keeping an eye over the progress
on different intervals of Time.
Roles
According to organizational Hierarchy roles of the employees are distributed.
Interpersonal Roles:
The first level Managers are usually got in touch with Non-Managerial employees who are
usually on production side and use to supervise them Rather than that different interactions with
external elements also take place like Management training programs for upcoming talent.
Informational Roles:
Different projects or consumers have different demands all information to satisfy the consumer
needs is collected by Deputy General Managers and processed forward with the help of General
Managers.
Skills
Technical Skills:
Training and development Manager would be training the internees twice a year. He has that
much skills that he is able to conduct his job properly.
Human Skills:
Deputy General Managers usually provide motivational speeches or organization success stories
in their respective department during working days to motivate employees towards their work
tasks.
Conceptual Skills:
Usually Managing Director and Board of Director does not upholds the project, which was
offered by many different corporates
e.g: PSO Managing Director has ended up the agreement with PIA because of their increased
credit amount.
Stability
The decisions & performances stability may vary from time to time.
Team Orientation:
Usually almost every project or sales promotion is taking place in team.
Outcome Orientation:
PSO have high ethical standards and a Business 'Principles and Ethics Policy' in place. We value,
encourage and inculcate corporate reforms, good governance, best business practices and an
environment of continued adherence to 'Zero Tolerance', resulting in the development of our
human capital and meeting all business challenges.
People Orientation
Interactive sessions are regularly held by the Managing Director at all levels because clear,
coherent and consistent messages ensure that employees are able to integrate the inputs into their
thinking
Step 2
PSO wants to promote their new project through different kinds of advertisements include print
advertising, outdoor advertising, broadcast advertising, billboards advertising, and public service
advertising.
STEP 3
According to our project we promote our products.
Print media
Social media
Commercial advertisements
Outdoor activities
Public services
10
8
6
4
2
STEP 4
For a new project like fuel pumps or to promote new products for instance lubricants (engine oil)
PSO promoted through commercial advertisements, print media and social media.
Print media
Social media
Commercial
advertisements
Public services
Newspaper
Magazines
Face book
Twitter
30 sec ad on T.V Websites
books
YouTube
radio
Free education
Bill
Aid services
STEP 5
Here we analysis that which alternative is more profitable for a company through these
advertisement ways.
Print media
Social media
Commercial
advertisements
Public services
Investments In
Millions
Newspaper 20
Face book 10
30 sec ad on T.V
50
Free education 40
Total cost
Magazines 10
Twitter
7
Websites 20
Books 10
YouTube 12
Radio 15
40
27
85
Aid services 13
Bill boards
25
78
STEP 6
The revenue PSO generated from promotion of new project and which is reasonable cost for
investment that is print media and social media is obviously less expensive rather than print
media but according to company they target business people, whether middle or lower class
every business person read newspapers, magazines or books every day etc.
STEP 7
We have implemented print media because it is more profitable for company in less cost to
promote their project through newspaper, books or magazines etc.
STEP 8
After meeting a marketing campaign and after certain time period an analysis test can be done to
check out that our decision making process is successful or not.