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Ted Zollinger
Tampa, FL 33626 (727) 667-7550 ted.zollinger@icould.com www.linkedin.com/in/tedzollinger
Direct Response Marketing / P&L Management / Database Marketing / Systems Development /
Data Analysis / Customer Segmentation / Email / Customer Acquisition Marketing / Cost Control /
Revenue Growth / CRM / BPM / Modeling / Client Services / SQL/ SPSS / Marketing Automation
Resourceful, innovative professional with over 20 years strategic marketing management experience in
Fortune 500 companies within both domestic and international markets. Held P&L responsibilities. Able
to grow business through strategic planning, big data research and modeling, and state-of-the-art
marketing techniques.
A turnaround champion with proven skills in management, analysis,
conceptualization, marketing, development, troubleshooting, and an ability to improve operations
through policies that promote a team based work atmosphere, creative thinking, superior client services,
and a positive effect on the corporate bottom line.
EXPERIENCE
ACCUDATA INTEGRATED MARKETING, CLEARWATER, FL
2005-2015
SENIOR VICE PRESIDENT, MARKETING AND PRODUCT MANAGEMENT, Aug 2014 - Apr 2015
Develop go to market product strategy and messaging as a way to communicate the benefit proposition of
multiple product lines, and both increase sales to current clients and generate new accounts. Within
three months of revamping marketing approach, sales went from underperforming against budget to
regularly exceeding budget by over 10%.
VICE PRESIDENT, PROFESSIONAL SERVICES, Apr 2011 Aug 2014
Provide leadership in developing, architecting, and presenting new consulting opportunities in
conjunction with Business Development teams. Steer analytic practice that creates statistical model
solutions for our clients, and develop innovative ways to report on the success of their marketing activity.
VICE PRESIDENT, CLIENT RELATIONSHIP MANAGER, Dec 2007 Apr 2011
Lead team responsible for day to day consulting and strategic marketing leadership on key hosted data
solution accounts. Maintain client oriented communications focus, and work with clients to understand
and document project goals, and communicate best practices in database marketing.
SENIOR DIRECTOR, STRATEGIC CLIENT RELATIONSHIPS, Apr 2005 Dec 2007
Serve as subject matter expert supporting Business Development teams in understanding new client
marketing needs, and help present viable solutions to new prospective clients.
Spearhead
implementation of new campaign management, reporting, and analysis tools.
COLUMBIA HOUSE COMPANY, NEW YORK, NY
2002-2005
1998-2001
1994-1998
1991-1994
1988-1991
EDUCATION/PROFESSIONAL TRAINING
BS, Marketing. Lehigh University
1988
Additional coursework in Time Management, Team Building, Leadership, Sexual Harassment, Diversity,
Statistics, Circulation Planning, Test Design, Process Improvement, Marketing, Negotiations, International
Cultures, Budgeting, P&L and Leadership.