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All these strategies along with the increased labor costs have an adverse effect on the profitability of the
unit. To mitigate this effect we have two options:
Apple is having 60% profits, thus we can very well negotiate with Apple and pass on the burden
of the increased labor costs to them. Apple should be ready to take this after all Apple would
not want to fall short of iPhone 4 in the market which is detrimental to its market position.
A second, less viable, option can be to make a new plant in a relatively low cost location where
there is more unemployment thus reducing our labor costs. This not a viable option right now as
we do not have enough time to make a 2nd unit and start production there.
APPENDIX
Case Analysis
Table 1
BUDGET: DANSHUI
Monthly Budget
Actual
F/U
180,000 units
Flexible
Variance
0 units
200,000 units
180,000
units
41240
37476
37116
360
Flash Memory
5400
5249
4860
-389
Application Process
2150
1935
1935
Chips-Phone
2810
2529
2529
Gyroscope
520
468
468
8 other chips
14190
12643
12771
128
12507
11305
11256.3
-48.7
Subtotal
37577
34129
33819.3
-309.7
2622
3092
2359.8
-732.2
Shipping
212
191
190.8
-0.2
40411
37412
36369.9
-1042.1
Factory rent
400
400
400
Machine Depreciation
150
150
150
52
52
52
Supervision
127
134
127
-7
729
736
729
-7
Total Costs
41140
38148
37098.9
-1049.1
Net Income
100
-672
17.1
-689.1
Labor
Fixed Costs
Table 2
Material Price Variance
360 U
Material Efficiency
29 U
2850
2622/0.92
2585
2565
2850*0.9
0.92
2359.8
Budgeted Cost/Labor
Hour
Actual Cost/Labor hour
3067.74
3092
24.26
707.94
1.196