Jakarta Music Event: Period: 10 - 15 October, 2012

JAKARTA MUSIC EVENT
Period: 10 15 October, 2012
Peformance analysis all event

To Knowed the interaction peformance of each equity, in this case equity is the music event
120,00%
BigBangAlive ; 78,04%
Interaction Index
100,00%
DavidGuetta ; 89,38%
80,00%
JakBluesFest ; 65,41%
60,00%
DavidGuetta
GenFest ; 64,86%
40,00%
BigBangAlive
GenFest
JakBluesFest
20,00%
0,00%
0
1.000.000
2.000.000
3.000.000
4.000.000
5.000.000
6.000.000
7.000.000
Reach
If we compare Interaction Performance, David Guetta earn the highest percentage of interaction index
(89.38%) In the second ranked is BigBangAlive (78.04%) and followed by JakBluesFest on the third ranked.
Summary of the music event

No
Campaign
Reach
Engagement
(# of Unique User)
Impression
(# of Post/Buzz)
Interaction Index
BigBangAlive
2,349,779
3,355
4,299
0.78041405
DavidGuetta
5,528,122
4,210
4,710
0.893842887
GenFest
4,954,147
2,351
3,625
0.648551724
JakBluesFest
5,094,453
2,194
3,354
0.654144305
List keyword used

A keyword used for search a certain post associate to the project
No
Music event
Keyword
BigBangAlive
Big Bang Alive OR Bigbang Alive OR BigBangAlive OR Bigbang Concert OR Big Bang
Concert
DavidGuetta
David Guetta OR PramborsDavidGuetta OR DavidGuetta
GenFest
GenFest OR Gen Fest OR Gen FM Fest
JakBluesFest
JakBluesFest OR Jakarta Blues Festival OR Jakarta International Blues Festival OR

Jakblues OR JakBlueFest
BIG BANG ALIVE
Big Bang Alives Summary

From period 10 15 October 7,2012 #BigBangAlive generate 4,299 Post (Buzz) with total Reach
2,349,779 and engagement: 3,355 within 1 weeks
About 296 participants of the total 3,355 participants had more than 1,000 followers and contributed
1,485,714 Reach from Total Reach 2,349,779
User by post: Total participants 3,355 User, with total post 4,299 -- 3,347 participants contributed 4,132
post .
Buzz cluster
Top theme of post that most mentioned by Netizens
Storyline of trend conversation

Trend of conversation by Netizens of certain period
Volume Trend
1.800
Date
Post
1.600
10/11/2012
10
1.400
10/12/2012
1,000
1.200
10/13/2012
1,236
1.000
10/14/2012
1,633
10/15/2012
420
Grand Total
4,299
800
600
400
200
10/11/2012
10/12/2012
10/13/2012
10/14/2012
10/15/2012
From 11-15 October 2012 #BigBangAlive gained 4,299 post (Buzz)
User by Post & Followers

Number of Netizens whose interaction with the keyword Counted by their post
behaviour and their followers
POST RANGE
USER COUNT
POSTS
Followers Range
User Account
followers
1 -> 10
3,347
4,132
<1
11 -> 20
55
1 -> 100
620
33,391
21 -> 30
74
101 -> 200
763
113,085
31 -> 40
38
201 -> 300
564
139,463
41 -> 50
301 -> 400
379
130,768
51 -> 60
401 -> 500
267
119,653
61 -> 70
501 -> 600
189
102,828
71 -> 80
601 -> 700
131
85,334
81 -> 90
701 -> 800
71
52,885
91 -> 100
801 -> 900
57
48,080
901 -> 1.000
41
38,578
> 1.000
269
1,485,714
TOTAL
3,355
2,349,779
TOTAL
3,355
4,299
Total participants 3,355

User, with total post 4,299
3,347 participants
contributed 4,132 post.
About 296 participants of
the total 3,355
participants had more
than 1,000 followers and
contributed 1,485,714
Reach from Total Reach
2,349,779.
Most Influence account - By reach & engagement

Measures of most impactful account counted by total number of netizens that get spread of
post(reach) and number of netizens whose interaction with post (engagement)
Reach
(Total)
2,349,779
Engagement # of Post
(Total)
(Total)
3,355
4,299
Interaction
Index
0.78041405
Account ID
Reach
Account ID
Engagement
KapanLagicom
375,789
Faizalinka
38
Samsung_ID
75,131
ismiGD
31
BBVIPForum
onyitkawanku
IklanTerUpdate
KoreanWaveINA
sundaymandarin
BIGBANG__TV
KABAR_CHELSEA
KoreanChingu
56,743
44,010
32,377
30,654
30,360
27,838
24,234
22,556
KpopGalore
eternalnuivip
shfly007
DRamadhaniS
JakartaArea
ilhamlocks
Dheavilz
23
21
17
16
11
11
10
Straw3maenii
10
Top 10 Influencers
Most influenced account measures by total number of post multiplied with
total number of netizens whose spread by post (reach)
Account ID
# of Post
Reach
Impact
KapanLagicom
375,789
751,578
KpopGalore
23
16,590
381,570
Samsung_ID
75,131
300,524
ismiGD
31
4,138
128,278
BIGBANG__TV
27,838
111,352
BBVIPForum
56,743
56,743
DreamersRadioID
16,925
50,775
KoreanChingu
22,556
45,112
onyitkawanku
44,010
44,010
CosmoGirl_IND
18,316
36,632
Most RT account & engagement content

Most impactful account measures by total number Retweet of post by other Netizens
Message
Most Account RT
cnt
@KoreanWaveINA
115
@KpopGalore
93
@sundaymandarin
60
@YGIndonesia
53
@KapanLagicom
50
RT @KoreanWaveINA: [INFO] Liputan (bukan full konser) "All About BIGBANG Alive
Tour 2012" akan tayang malam ini pukul 20.30 WIB di SCTV.
RT @sundaymandarin: Penonton sudah mulai memasuki area konser BIGBANG
Alive Galaxy Tour 2012 #AliveTourJKT
RT @YGIndonesia: Daesung said: "Selamat tinggal, selamat malam!" Dan itu lah
akhir dari Big Bang Alive Galaxy Tour in Indonesia!
RT @sundaymandarin: Jangan lewatkan KpopZone edisi 13 Oktober 2012, dengan
DJ @elvenshouta dan DJ @IndraMuliaLEE // Special Guest // BIG BANG Alive Tour
Review
RT @KapanLagicom: http://t.co/v3WeQH3C 10 Moment Unik Big Bang Alive Galaxy
Tour di Indonesia! #KLC
DAVID GUETTA
David Guettas Summary

From period 10 15 October 7,2012 #DavidGuetta generate 4,710 Post (Buzz) with total Reach
4,430,526 Reach from Total Reach 5,528,122.
post .
Buzz cluster

Volume Trend
2.500
Date
Post
10/11/2012
777
10/12/2012
519
10/13/2012
1,084
10/14/2012
1,951
10/15/2012
379
Grand Total
4,710
2.000
1.500
1.000
500
10/11/2012
10/12/2012
10/13/2012
10/14/2012
10/15/2012
From 11-15 October 2012 #DavidGuet ta gained 4,710 post (Buzz)

POST RANGE
USER COUNT
POSTS
Followers Range
User Account
followers
1 -> 10
4,207
4,679
<1
11 -> 20
31
1 -> 100
680
37,135
21 -> 30
101 -> 200
876
131,616
31 -> 40
201 -> 300
714
177,537
41 -> 50
301 -> 400
492
170,343
51 -> 60
401 -> 500
330
147,742
61 -> 70
501 -> 600
209
113,825
71 -> 80
601 -> 700
160
103,980
81 -> 90
701 -> 800
110
82,285
91 -> 100
801 -> 900
83
70,212
901 -> 1.000
66
62,921
> 1.000
486
4,430,526
TOTAL
4,209
5,528,122
TOTAL
4,209
4,710

4,207 participants
the total 4,209
5,528,122.

Reach
(Total)
5,528,122
(Total)
(Total)
4,210
4,710
Interaction
Index
0.893842887
Account ID
Reach
Account ID
Engagement
ABSCBNNews
603,534
bpm_playlist
17
cathysharon
561,294
warga_jkt
14
KapanLagicom
Prambors
midiahn
adit_insomnia
papahedwan
mustang88fm
TheArabella
katonbagaskara
375,789
181,986
113,697
98,964
91,537
91,140
61,185
58,063
KasSkanSPINFM
zwestyratrianti
QmusicNu
rakkapangestu
NRJ943Musique
RASKYADHARI
GuettaNation
9
9
6
6
6
5
5
emanaditya
Top 10 Influencers
Account ID
# of Post
Reach
Impact
KapanLagicom
375,789
1,127,367
ABSCBNNews
603,534
603,534
cathysharon
561,294
561,294
bpm_playlist
17
13,626
231,642
Prambors
181,986
181,986
katonbagaskara
58,063
174,189
midiahn
113,697
113,697
adit_insomnia
98,964
98,964
papahedwan
91,537
91,537
mustang88fm
91,140
91,140

Most Account RT
cnt
Message
@KapanLagicom
42
@Prambors
35
@detikcom
31
@PennyJakarta
26
@inemsipelayan
21
RT @AsmidarAlias: Untunglah 16 000 orang pergi konsert David Guetta. Cuba bayangkan 16 000 pergi
masjid :)
@AsmidarAlias
19
RT @hafizkenny: untunglah siapa pergi @davidguetta live in Malaysia esok malam !
@DrAnwarFazal
19
@Hafizkenny
12
RT @PennyJakarta: Yg "Oi..Oi.." silahkan ke Carburator Spring ada Tribute to NUFAN, yg "Hacep sob,
muke lu barbuk" bisa ke Ancol, ada David Guetta.
RT @KapanLagicom: David Guetta sulap Eco Park jadi Klab Malam Raksasa http://t.co/Wu6SAHAy #KLC
RT @DrAnwarFazal: Usai Dzuhur ibu menyapa "Konsert artis luar ni (David Guetta) sampai 80 ribu orang
pergi.Majlis-majlis Agama,masjid ada ramai macam ni?"
GEN FEST
GenFests Summary
From period 10 15 October 7,2012 #GenFest generate 3,625 Post (Buzz) with total Reach 4,954,147
and engagement: 2,351 within 1 weeks
4,376,223 Reach from Total Reach 4,954,147 .
post .
Buzz cluster

Volume Trend
1.600
1.400
Date
Post
10/11/2012
404
10/12/2012
333
10/13/2012
1,271
10/14/2012
1,443
10/15/2012
174
Grand Total
3,625
1.200
1.000
800
600
400
200
10/11/2012
10/12/2012
10/13/2012
10/14/2012
10/15/2012
From 11-15 October 2012 #GenFest gained 3,625 post (Buzz)

POST RANGE
USER COUNT
POSTS
Followers Range
User Account
followers
1 -> 10
2,342
3,436
<1
11 -> 20
109
1 -> 100
460
23,170
21 -> 30
101 -> 200
471
71,050
31 -> 40
201 -> 300
318
79,048
41 -> 50
301 -> 400
245
85,845
51 -> 60
401 -> 500
191
85,422
61 -> 70
501 -> 600
129
70,276
71 -> 80
80
601 -> 700
94
60,691
81 -> 90
701 -> 800
59
43,774
91 -> 100
801 -> 900
46
38,763
901 -> 1.000
21
19,885
> 1.000
311
4,376,223
TOTAL
2,351
4,954,147
TOTAL
2,351
3,625

2,342 participants
the total 2,351
4,954,147 .

Reach
(Total)
4,954,147
(Total)
(Total)
2,351
3,625
Interaction
Index
0.648551724
Account ID
Reach
Account ID
Engagement
apriliokevin
1,230,975
987Genfm
80
Cherrybelleindo
462,990
Isroatull
19
Indra_Sinaga
giringnidji99
Vierratale
987Genfm
republikaonline
RANforyourlife
SonyMusicID
roby_geisha
248,006
197,815
192,520
175,292
162,886
111,600
82,276
69,813
fryandini_23
PutriiWS1
lukmanlagi
TreeWayAcc
YayaNufuss
femiliaaaw
moelya_dhie
16
15
13
12
12
11
11
tisasatisa
10
Top 10 Influencers
Account ID
# of Post
Reach
Impact
987Genfm
80
175,292
14,023,360
apriliokevin
1,230,975
1,230,975
giringnidji99
197,815
1,186,890
nidji
69,075
621,675
Cherrybelleindo
462,990
462,990
Vierratale
192,520
385,040
RANforyourlife
111,600
334,800
republikaonline
162,886
325,772
Indra_Sinaga
248,006
248,006
roby_geisha
69,813
209,439

cnt
Message
@987Genfm
337
RT @AnisaChiBi: Yeay! Seru acaranya Genfest @987Genfm makasi buat yg udah ntn chibi td di
senayan ^^ smoga terhibur~
@_widikidiw_
93
@AnisaChiBi
69
Most Account RT
RT @apriliokevin: Besok jangan lupa dengerin saya di @Prambors HOT20, lusa jangan lupa ntn saya
di @987Genfm GenFest! #haha
RT @Cherrybelleindo: 2 hari lagi nih menuju #Genfest @987genfm 2012, siapa yang bakal dateng?
@Cherrybelleindo
54
@RANforyourlife
49
@Apriliokevin
33
RT @_widikidiw_: RT @987Genfm: Cowok2 yang ngga dateng pasti nyesel ngga liat @Vierratale :D
#GenFest 2012 http://t.co/bNLb7RSz
RT @987Genfm: harga tiket masuk #GenFest Rp.20rb, atau bawa CD Musik Original (artis apa saja)
dan dapetin tiket #GenFest GRATIS! ;D
JAKBLUESFEST
JakBluesFests Summary
From period 10 15 October 7,2012 #JakBluesFest generate 3,354 Post (Buzz) with total Reach
4,535,372 Reach from Total Reach 5,094,453 .
post .
Buzz cluster

Volume Trend
1.400
1.200
Date
Post
10/11/2012
365
10/12/2012
559
10/13/2012
1,197
10/14/2012
1,172
400
10/15/2012
61
200
Grand Total
3,354
1.000
800
600
10/11/2012
10/12/2012
10/13/2012
10/14/2012
10/15/2012
From 11-15 October 2012 #JakBluesFest gained 3,354 post (Buzz)

POST RANGE
USER COUNT
POSTS
Followers Range
User Account
followers
1 -> 10
2,181
3,135
1 -> 100
361
20,020
11 -> 20
124
101 -> 200
435
65,311
21 -> 30
95
201 -> 300
359
87,325
31 -> 40
301 -> 400
232
81,050
41 -> 50
401 -> 500
166
74,313
51 -> 60
501 -> 600
126
69,515
61 -> 70
601 -> 700
84
54,763
71 -> 80
701 -> 800
71
53,297
81 -> 90
801 -> 900
41
34,726
91 -> 100
901 -> 1.000
20
18,761
> 1.000
299
4,535,372
TOTAL
2,194
5,094,453
TOTAL
2,194
3,354
Total participants
2,194 User, with total
post 3,354
2,181 participants
contributed 3,135
post.
About 299
participants of the
total 2,194
than 1,000 followers
and contributed
4,535,372 Reach from
Total Reach 5,094,453
.

Reach
(Total)
5,094,453
(Total)
(Total)
2,194
3,354
Interaction
Index
0.654144305
Account ID
Reach
Account ID
Engagement
tantrikotak
961,718
TiketIndonesia
29
KapanLagicom
375,789
Prast_Lampard
23
korantempo
ariyowahab
davidbayu
tempodotco
andreOPA
LalaKarmela
endahNrhesa
ButikMusik
273,644
213,590
173,532
161,943
160,672
133,781
111,963
97,648
E_De_O_Do
dinaawaw
jakbluesfest
alexkuple
Ibobaldea
rindangbanget
malesbanget
22
21
19
16
14
14
13
SoundUp_Magz
13
Top 10 Influencers
Account ID
# of Post
Reach
Impact
tantrikotak
961,718
961,718
malesbanget
13
66,821
868,673
korantempo
273,644
547,288
endahNrhesa
111,963
447,852
info_Jakarta
81,426
407,130
ButikMusik
97,648
390,592
KapanLagicom
375,789
375,789
davidbayu
173,532
347,064
GBluesShelter
55,716
278,580
baimGuitar
43,266
259,596

Most Account RT
cnt
Message
@detikcom
84
RT @detikcom: 100 Gitaris Muda Siap Meriahkan Jakarta Blues Festival 2012 http://t.co/aJXr8W3h via
@detikhot
@tantrikotak
49
RT @tantrikotak: Kotak hari ini di Jakarta Blues Festival di Tennis Indoor Jakarta, main di red stage jam
set 12 malam. #InfoINABlues
@irockumentary
42
RT @davidbayu: Rame amat Jakarta Blues Festival hebat
@KapanLagicom
36
RT @irockumentary: Yg mau 2 tiket gratis @jakbluesfest tanggal 13 Oktober 2012 di Istora Senayan,
ikutin kuisnya jam 6 sore nanti ya. Yg mau ikutan RT! #IRquiz
@davidbayu
31
RT @endahNrhesa: Besok ada yang ke Jakarta Blues Festival @jakbluesfest ? Kami manggung jam
13.00 di blue stage. abis itu jamming malem2 di green stage ^-^
GLOSSARY
TERM
DEFINITION
Buzz
Number of mentions/post
Buzz Cluster
Scale of Sentiment
Opinion of the post with 3 scale: RED (Negative), GREEN (Positive), BLUE (Neutral)
Unique user
Number of Netizens (1 Netizens counted as one unique person)
Reach
Total number of netizens that get spread of post
Interaction Index
Measures of Unique user compared with total number of post
Keyword
A keyword used for search a certain post associate to the project
Storyline (volume trend)
Trend of conversation by Netizens in range of certain period
Engagement
Number of netizens whose interaction with post
THANK YOU

Jakarta Music Event: Period: 10 - 15 October, 2012

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Jakarta Music Event: Period: 10 - 15 October, 2012

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JAKARTA MUSIC EVENT

Period: 10 15 October, 2012

Peformance analysis all event

Summary of the music event

List keyword used

David Guetta OR PramborsDavidGuetta OR DavidGuetta

GenFest OR Gen Fest OR Gen FM Fest

JakBluesFest OR Jakarta Blues Festival OR Jakarta International Blues Festival OR

BIG BANG ALIVE

Big Bang Alives Summary

Storyline of trend conversation

From 11-15 October 2012 #BigBangAlive gained 4,299 post (Buzz)

User by Post & Followers

101 -> 200

201 -> 300

301 -> 400

401 -> 500

501 -> 600

601 -> 700

701 -> 800

801 -> 900

901 -> 1.000

Total participants 3,355

Most Influence account - By reach & engagement

Most RT account & engagement content

David Guettas Summary

Storyline of trend conversation

From 11-15 October 2012 #DavidGuet ta gained 4,710 post (Buzz)

User by Post & Followers

101 -> 200

201 -> 300

301 -> 400

401 -> 500

501 -> 600

601 -> 700

701 -> 800

801 -> 900

901 -> 1.000

Total participants 4,209

Most Influence account - By reach & engagement

Most RT account & engagement content

RT @hafizkenny: untunglah siapa pergi @davidguetta live in Malaysia esok malam !

Storyline of trend conversation

From 11-15 October 2012 #GenFest gained 3,625 post (Buzz)

User by Post & Followers

101 -> 200

201 -> 300

301 -> 400

401 -> 500

501 -> 600

601 -> 700

701 -> 800

801 -> 900

901 -> 1.000

Total participants 2,351

Most Influence account - By reach & engagement

Most RT account & engagement content

Storyline of trend conversation

From 11-15 October 2012 #JakBluesFest gained 3,354 post (Buzz)

User by Post & Followers

101 -> 200

201 -> 300