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NANCY J.

SHEA
Office: 973-520-8881
Cell: 847-530-8325

Florham Park, NJ 07932

nancyjshea@gmail.com
www.linkedin.com/in/nancyjshea

Global VP Strategic Marketing| Innovation| CMO


Global executive leader enabling businesses to significantly grow core product portfolios and identify new
expansion opportunities. Delivers creative and strategic solutions and consistently builds high performing, results
orientated strategic marketing and innovation teams.

Diverse industry experience: Fortune 100 Food and Beverages, Housewares, Office Equipment,
Personal Care (skin, hair, home and oral care), Pharmaceuticals, Oil & Gas, Construction and
Coatings.

Specializes in multi-cultural marketing brand management, identification of disruptive market trends


and implications to business, and development of compelling campaigns including social media and
new digital formats resulting in significant topline growth.

Turn around P&L management cost reductions and profit improvements resulting in reversing
double digit declines to single digit growth in less than one year.

Creates cutting-edge global innovation pipelines leverages market trends and transformational
technologies resulting in doubling the size of new product portfolio.

Global Strategic planning across CPG and B2B industrial markets with focus on identifying core
business growth and implementation plans.

ASHLAND SPECIALTY INGREDIENTS


Bridgewater, NJ
2010 - 2014
Global VP of Innovation and Strategic Marketing
Reported to President
Newly created position to design and implement a global, strategic marketing and innovation function within a
$3.4 B division.
Led a 30 person global cross-functional team focused on global and regional strategic growth plans, core
business marketing plans, achieving annual new product revenue targets, and the creation and leadership
of five year innovation portfolios for 9 distinct industries: skin care, hair care, oral care, pharmaceuticals,
nutrition, paints, oil and gas, construction materials and specialty additives.

Led the integration of ISP/Aqualon marketing and new product sales teams, built a high performing multicultural strategic marketing team, aligned and managed the new product sales launch teams, and
developed regional capability to lead marketing and innovation programs.

Improved New Product Revenues to $680 Million (25% of total ASI revenues vs. 18% in 2010); was
responsible for achieving the annual New Product Revenues and co-managing the sell-in process for
ASI. In addition, aligned innovation portfolios to optimize project mix and financial returns; enhanced
global innovation talent across sales and marketing; led monthly new product sales reviews with senior
management; and spearheaded adoption of portfolio management tools resulting in increased innovation
investment.

Spearheaded development of 6 global strategic plans and delivered clarity on key growth priorities, the
challenges to achieve 3-year divisional business plan, and investments required for BD and innovation.

Managed agency alliances, including advertising, digital, PR and social media programs.
Social Cause marketing communication partnerships with key multi-national customers.

Selected to lead the Asia Growth Strategy and co-led a senior management Asia Summit in 2013.
Improved focus on Asia growth plans to achieve 50%+ revenues vs. 2013 plans. Created Asia targeted
Innovation portfolio and achieved alignment with global business growth goals.

Creatively expanded marketing tools to include CPG-type research such as online brand equity, new
product concept testing, and digital marketing. Launched Idea Connection to improve early innovation
collaboration across ASI and capture customer growth needs.

Led global market trend studies across the Personal Care and Coatings businesses. Identified new
global market needs and disruptors to the core businesses. Aligned a cross-functional team to develop
new solutions. Presented market trends and implications to Ashland Board of Directors and senior
executives.

Created and was senior sponsor for 3 Breakthrough Innovation platforms, valued at over $300 Million:
Energy Storage, Medical Technology and Agriculture all new industries for Ashland. Required
designing front-end of innovation process for breakthrough innovation.

Initiated

Identified the opportunity to leverage 2 technology platforms across the ASI portfolio; developed the
business strategy and the $150M+ pipeline of new ideas for each platform.

INNOVATION ADVANTAGE, INC. Lake Forest, IL


2006 - 2010
President of Global Strategic Marketing Practice
Founded a new product and branding consulting practice. Strategic planning, brand equity, product and
packaging development, graphic design and innovation training services.
Consulting practice catered to both Consumer products goods and B2B clients. Packaging designs secured U.S.
Patents. Delivered all types of strategic facilitation services, focus group moderation and insights analysis,
developed concepts for consumer testing, and worked with R&D to develop early prototypes as required per
project. Full disclosure of key projects requires client approval.
Clients: B2B Field Trip Factory, Gordon Flesh, Hi-Cone (ITW subsidiary), Midtown Athletic Clubs, Silgan
CPG Church and Dwight, Lettuce Entertain You, Ocean Spray, Pactiv, Tropicana, Nutri-Systems
Private Equity Enki Inc., Its Fresh, Inc.

FELLOWES, INC. Itasca, IL


2005 2006
Vice President Expansive Innovation Reported to COO
In this newly created position, led a global cross-functional team of marketing, R&D, operations and marketing
research professionals to expand the current portfolio and create new value propositions for existing product lines.

Initiated and led global innovation efforts that identified new technologies for document destruction.

Conducted a market research study that defined the value proposition for document creation,
storage and destruction resulting in new markets and new product/service benefits for Fellowes to
explore and offer.

Identified 3 new Office Products and 2 Records Management new product platforms. Developed a
portfolio of 6 products ($100M+ revenues) and potential acquisition/JV opportunities.

WORLD KITCHEN, INC. Rosemont, IL


2003 2004
Chief Marketing Officer
Reported to CEO
Privately held manufacturer, distributor, and marketer of branded housewares, including Corelle, Corningware,
Revere, Ekco, Pyrex, Bakers Secret and Chicago Cutlery. Member of executive team.
Managed P&Ls of 7 brands. Led Marketing, Trade Marketing, Marketing Research and R&D for a $300 million
product portfolio. Charged with rejuvenating a portfolio of businesses emerging from Chapter 11. Directed a team
of 24 marketing, 8 trade marketing, and 24 R&D professionals.

Improved total portfolio retail sales >9% over past four quarters vs. historical decline of 13%.
Grew WKI brand market share and turned around business performance in 5 of 7 categories.

Drove significant increase in new product ideas launched; tripled revenues from new products from
$11 million in 03 to $32 million in 04, and readied $50 million for 05 launch.

Revitalized the brand positioning with compelling new benefits for emerging households and
expanded brand segmentation strategies for Corelle, Corningware and Pyrex brands.

KRAFT FOODS (General Foods USA) Northfield, IL


1983 2003
Vice President Corporate Innovation and New Business Development
1999 2003
My goal was to significantly improve the innovation portfolio financial results, to improve the strategic rationale for
innovation investments, and to lead the front end of innovation for New to the World Food and Beverage ideas for
Kraft Foods.

Improved total Kraft Foods Innovation performance, resulting in $760 million in new products in
2001 (up +15% vs. 2000) and $1 billion in 2002.

Established teams responsible for and led a cross-divisional New Business Development
Leadership team of New Product Directors and executives from five KFNA divisions and Europe.

Identified 3 new business development platforms: Snacks, Wellness and Organic. Recommended
the acquisition of Nabisco and completed the upfront situation assessment and integration of
Nabisco and KF new product portfolio.

Created a $500 million new product pipeline: $200 million revenues in Snacks and $300 million
revenues in Health and Wellness.

Led a comprehensive analysis including market trend analysis, behavior-based consumer


segmentation study, competitive reviews, identification of new opportunity areas, potential
product pipelines, and entry strategies for each category.

Senior Director Innovation and Strategy


Beverages, Desserts and Snacks Rye Brook, NY

1994 1999

Reported to the division President. Identified strategic growth vision and annual development plan for $1 billion
Beverage Division. Trademarks include Kool-Aid, Crystal Light, Country Time and Capri Sun. Led a staff of 9
marketing professionals and 22-person cross-functional team. Expanded duties included dessert brands Jell-O,
HandiSnacks, and Breyers Yogurt in 1997.

Launched well over $450 million in new products and delivered over $96 million in profits by
contemporizing the powdered soft drink brands and revitalizing the snack brands.

Received the Chairmans Award for Superior Achievement, Kraft Foods top award.

Successfully created and launched in 5 markets a new brand and beverage, Health Quenchers.

Other Roles and Divisions within Kraft Foods:


Director of Beverage Innovation lead the new product efforts for Kool Aid, Capri Sun, Country Time and
Crystal Light
Sr. Brand Manager Post Cereals and Enhancers developed Blueberry Morning Cereal, Shredded
Wheat and Grape Nuts line extensions
Brand Manager Stove Top and Minute Rice developed Stove Top Selects and Minute Microwave
Meals
Associate Brand Manager Oscar Mayer within my first year at Oscar Mayer - developed and launched
Center Cut Bacon nationally. Complex project requiring USDA approval for new product definition.
Hired to participate in highly selective Oscar Mayer Management Training program

EDUCATION
MBA Marketing Carlson School of Management, University of Minnesota
BS Nutrition and Food Science Iowa State University

Graduate of highly competitive Coordinated Undergraduate Program (CUP).

Guest Speaker at Innovation Conferences and Graduate Schools for New Product Development.
Actively involved in Neighborhood House (Morristown, NJ) as homework tutor and developer of the new Health
and Wellness Program slated to begin in June 2015.