www.wiantech.

com

SEARCH ENGINE OPTIMIZATION REPORT

Report By

Wian Tech Pvt. Ltd.

1. SEO Audit 3
1. Site Crawl 3
2. Canonical URL check 3
3. Check for use of Flash/Frames/Ajax 3
4. Google Banned URL check 4
5. Sitemap 4
6. Site Index Ratio 4
2. Site Analysis 5
1. Title and Description Tags 5
2. Keywords Meta Tags 5
3. Keyword Density 5
4. Header Tags 5
5. Robots Tag 6
6. Navigation 6
3. Competitor Analysis 7
1. Identified top 5 keywords 7
2. Traffic Details 7
3. Search Engine Ranking Position 7
4. Back links 7
5. Presence on Online Social Media 7
4. About Wiantech Pvt. Ltd. 9

1.SEO Audit
Search engine optimization (SEO) is the process of improving the volume and
quality of traffic to a web site from search engines via "natural" ("organic" or
"algorithmic") search results.
Search engine optimization improves the organic traffic to the website by
increasing the search engine ranking position (SERP) and also it helps the
crawler index all the pages of the website.
SEO can be used to generate traffic through organic listings over the long
term.
We have conducted an SEO audit for your website and below are the
observations from the same. We have analyzed your home page
www.wiantech.com.

A)Site Crawl
The site is checked with a site crawler simulator to check if the site can
be crawled by the search engine bots. If the web pages are not crawled
then the web pages wont be listed out in the search engine database and
web page wont be shown up in the search engine results like Google and
Yahoo.
Result :

Recommendations :
Make sure that all the links in your sitemap are quality working links that
you want Google to crawl.Most of these errors are often caused by redirect
errors. Make sure you minimize redirect chains, the redirect timer is set for
a short period, and dont use meta refreshes in the head of your pages.

B)Canonical URL check

A canonical problem exists were a site can be found by using the www.
version (http://www.yoursite.co.uk) and the non www. version
(http://yoursite.co.uk) This creates a problem because it can be seen as
duplicate content by the search engines and one version can be removed
from their indexes the problem arises when the wrong version is deleted
(this is usually the non www. version)
Result :
http://www.wiantech.com/ and http://wiantech.com/ should resolve to the
same URL, but currently do not.
Recommendations :
- If you want to redirect http://www.example.com to http://example.com, you
can use this:
RewriteCond %{HTTP_HOST} ^www\.example\.com$
RewriteRule ^/?$ "http\:\/\/example\.com\/" [R=301,L]
- If you want to redirect http://example.com to http://www.example.com, you
can use this:
RewriteCond %{HTTP_HOST} !^www.example.com$ [NC]
RewriteRule ^(.*)$ http://www.example.com/$1 [L,R=301]
Note that you must put the above lines somewhere after RewriteEngine On
line.

C)Check for use of Flash/Frames/Ajax

Search engines cannot crawl and index flash, frames and Ajax. Excess usage
of the above mentioned techniques tamper the visibility and performance
of the website in search engine results.
Result :
Your website uses AJAX & FLASH techniques only. Flash is an outdated
technology that was widely used in the past to deliver rich multimedia
content.
Recommendations :
Nowadays Flash evolved to newer, more mature technologies and standards
based on HTML 5, so it's not considered a good practice to use it. Flash
content does not work well on mobile devices, and it's not Search Engine
friendly.

D)Google Banned URL check

This check looks to see if a URL has been banned from the Google, this can
be for a variety of reasons and action needs to be taken if it has been
removed from the index.
Result :
Your URL not banned from the Google.

E)Sitemap
A site map is essential for every web site in order to keep the site linked
well; each page should at least be linked to the sitemap. A good site
infrastructure allows the search engine spiders to crawl the entire site and
therefore ensure all pages of the site are present in the indexes of the
major search engines.

Result :
We've found 1 sitemap file for your website
http://www.wiantech.com/sitemap.xml

2.Site Analysis
A)Title and Description Tags
Title tag is an element which defines the title of the document. Title tag
defines the web page; it holds utmost importance in search engines. Title
tag is the one which appears during search results in bold letters. The
primary keyword of the webpage should be present in the title tag and it
can have 2 3 keywords.
Result :
The title of your page have a length of 120 characters.The meta description
of your page have a length of 604 characters.
Recommendations :
Most search engines will truncate titles to 70 characters and meta
descriptions to 160 characters.

B)Keywords Meta Tags

The meta keywords tag is a tag which can be used to highlight keywords
and keyword phrases which the web page is targeting.
Result :
You are using your keywords in your meta-tags, which helps search engines
properly identify the topic of your page.

C)Keyword Density
A measure of search engine relevancy based on how prominent keywords
appeared within the content of a page. Ideal keyword density for keyword
is 3 5%. Keyword density assures the content is keyword rich and it
increases the content and meta tag relevancy.
Result :

D)Header Tags
Header tags are heading tags in HTML. There are 6 predefined headings,
ranging from <H1> to <H6> which tells a visitor and search engines the
topic of the web page.

Result :
Your page contains H1 headings. Your page does not contain any H2
headings. H2 headings help describe the sub-topics of your web-page to
search engines. While less important than good meta-titles and
descriptions, H1 and H2 headings may still help define the topics of your
page to search engines.
Recommendations :
you must identify the most important sub-topics from your page and insert
those sub-topics between <h2>...</h2> tags.

E)Robots Tag
This tag enables you to control whether a web page is to be indexed or
not. This tag is optional hence a web page will be spidered by a search
engine spider if this tag is missing.
Result :
Your site use a "robots.txt" file: http://www.wiantech.com/robots.txt

F)Navigation
Navigation indicates whether site is crawl able means each and every
webpage can be reachable by search engines or not at the same time it
shows how user friendly is the navigation of the website.
Result :
Congrats !! Your website have user friendly navigation.

3.Competitor Analysis
1.Identified top 5 keywords
The SEO audit of the site has shortlisted 5 keywords from the website
content and the space that the business operates. These keywords have
been shortlisted based on their respective search volumes on Google.
Result :

2.Traffic Details
Traffic indicates the number of visitors coming to a website. More traffic
indicates that the website is a popular website. Website Popularity is one
of the criteria used by search engines to gauge the position in the search
results. Site popularity is also indicated by Alexa rank, the lower the rank
the more popular the website.
Result :

Alexa Ranking:

3.Search Engine Ranking Position

For the shortlisted five keywords we have determined the position of your
website www.wiantech.com.
Result :

4.Back links
Back links indicate the incoming links to a website. Back links help in SERP,
indicating the popularity of the website by the number of users linking to
the page. This forms one of the factors considered by the Search Engines for
positioning on the search engine result page.
Result :

5.Presence on Online Social Media

Social media is taking precedence in the online world. Social media is
favored by people and crawlers. People spend a lot of time on social media
like facebook, linkedin, digg, twitter and crawlers/search engines like to
follow people.
Presence of a website on social media indicates that the business is at par
with the technology and provides more visibility to the business. It helps
people to find business on internet and crawlers to visit your site easily and
regularly.
Result :
Congratulations! Your website is connected successfully with social media
using: Facebook; Twitter;

- Facebook Likes: 9, Facebook Shares: 22, Facebook Comments: 1

- Tweets: 7
- No activity on GooglePlus!
- No activity on Pinterest!

About Wiantech
Wiantech is an acronym for "Whats In A Name". The idea was to make
Wiantech synonym of world leaders in solutions. Our vision encompasses
optimal solutions exactly as per requirements with the client's expectations.
The founders of this company had experience working for global
organizations and being on the other side of the table. The leaders knew
the problems that global clients faced in outsourcing their projects. Their
sole determination to provide perfect solutions while outsourcing to India
deleting these problems lead to the birth of Wiantech.
Our Expertise lies in
1 . Web Development.
2. Search Engine Optimization.
3. Graphic Designing.
4. MySQL.