Per sem 650/-(only for Marketing Branch)

Semester 4 contact 8602695861(Devendra Kachhi)

Question 1: The orientation of a companys top management, its beliefs and

assumptions significantly impact is approach to international marketing. Discuss the
concept of EPRG framework.
Answer: Management Orientation: EPRG Framework:- The orientation of a companys
top management, its beliefs and assumptions significantly impact its approach to
international marketing. The concept consisting of Ethnocentric, Polycentric, Regiocentric
and Geocentric is widely known as EPRG framework, and it is discussed below.

Question 2: Hofstede;s cultural classification helps in understanding the cultural

diversity. Discuss the 4 dimensions with examples.
Answer: Hofstedes cultural dimensions : Hofstedes cultural classification discussed
below helps us to understand the cultural diversity.
Power distance: The term power distance refers to the degree of inequality among
people who are viewed equal. Power distance implies the ways through which people
develop interpersonal relationship in a society. The hierarchy of relationships is of two kinds,
Question 3: how are the international markets segmented on the basis of development?
Answer: Classification of International markets on the basis of Development:
International markets have been classified into four categories on the basis of development,
namely:
a. Industrialized or developed market economies
b. Most rapidly developing economies
c. Developing economies
d. Subsistence economies or under/least developed economies

Question 4: Differentiate between national and international products, global and

standardized products with examples.
Answer: National products are made for a specific national market whereas international
products are made for regional and multinational markets. Global products are standardised
and sold worldwide.

Question 5: Write short notes on:

a) Containerization
b) 4pl operators
Answer: Containerisation:- Containerisation has revolutionized maritime business
throughout the world. Cargo-carrying containers are an integral part of the transport industry.
Containers facilitate both the unitization and carriage of cargo through different modes of
4PL operators:- Fourth Party Logistics (4PL) operators entered into the logistics
management services. 4PL operators provide a complete business process outsourcing
solution to their clients. Information technology plays an important role in 4PL operations,
comprising elements of people, process and technology.

Question 6: Choose a product and explain how you will prepare seven steps in a global
e-marketing plan ?
Answer: Choosing the product: Before breaking into the foreign market, marketers must
consider factors that influence product adoption. As explained by Diffusion Theory at least
six factors have a bearing on the adoption process: relative advantage, compatibility,
trialability/divisibility, observability, complexity and price

Per sem 650/-(only for Marketing Branch)

Semester 4 contact 8602695861(Devendra Kachhi)