Tata Indica v2 Xeta Car

MANICKBAG AUTOMOBILES (P) LTD.
HUBLI
BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA), BELGAUM

MANICKBAG AUTOMOBILES (P) LTD. HUBLI

CONTENTS
Chapter - I
• Introduction
• Literature review
• Statement of the problem
• Purpose of the study
• Scope of the study
• Objectives of the study
Chapter – II
• Organization profile
• Organization chart
• Sampling
• Research design
• Data collection methods
• Measuring tools
Chapter – III
• Results and discussion with graphs and
chart.
• Summary, conclusion and a proposed
action plan with resource requirement
and projected benefits to the
organization.
Chapter – IV
• Appendix
• Questionnaires
• Bibliography

ACKNOWLEDGEMENT
The report what I have presented is not the mere outcome of my labour alone.
There are dozens of hands buttressed me all through the programme it doesn’t go
without thanking all of those who constantly keep me on the move.
I express my deep gratitude to Karnataka University; Dharwad who have
given us an opportunity to learn something practical apart from books by including
the in-plant training in our MBA Programme.
I express my gratitude to our beloved Director S.R. Bharamanaikar who has
supported me to complete this project. My sincere thanks to our beloved Prof. Mr.
M.N. Manik Internal Guide for encouraging me to work on this project.
I would like to express my most sincere thanks and gratitude to Mr. Wilson
Sales manager calm and utterly professional person to whom the relevance and
authenticity of this report should attribute to the extend every support me helping the
gain, external guide of this project for having faith in this project idea.
I give my sincere token of thanks to all my faculties, relatives and friends who
have gathered me the wisdom of knowledge. This work is dedicated to my parents
who have supported me throughout my study.
RIYAZ AHMED HOSPET


EXECUTIVE SUMMARY
OBJECTIVES OF THE STUDY:
• To know the perception of customers towards Indica V2 Xeta car.
• To know whether the customers are satisfied with the present features
of the car.
• Factors considered in selecting Indica V2 Xeta car.
• To know the effective sources of awareness for the customers towards
Indica V2 Xeta car.
• To know the effectiveness of promotional activities done for Indica V2
Xeta car.
• To seek suggestions and opinion from customers regarding the
improvement of features of Indica V2 Xeta car.
SCOPE OF THE STUDY:-
 The study will help the company to know the perception of customers.
 The company can find out the effectiveness of promotional activities done for
Indica V2 Xeta car.
 The study will help the company to make proper marketing strategy for their
weaker areas.
 The study covers the customers of Manickbag Automobiles owning passenger
cars in Hubli city.

LIMITATIONS OF THE STUDY:-
Not single work is exception to the limitations every work has got its own
limitations, so due to time constraint, my study confines only to Hubli city and it is
not possible to make extensive study. It is assumed that the sample selected represents
entire population.
RESEARCH METHODOLOGY:-
Primary(field survey)
Data source
Secondary (Internet)
Area of research Hubli
Research Approach Survey Method
Research Instrument- Questionnaire
Sample Plan Personal Interview
Sample Unit All existing and potential customers
Sampling Method Stratified random sampling
Sample Size 100 units
Data Analysis: Analysis using SPSS software

INTRODUCTION
In this new area of highly competitive world, Globalization led the market to be
more competitive and innovative. As a result, there is greater demand for
aggressive marketing in this sector. The concept of sellers market has gradually
shifted into buyer’s market.
Few decades back a car was perceived to be luxury good a treated as a status
symbol. But we can observer the major shift from this perception. Now days
the car is considered as a necessity good. Thanks to competitive world, job
requirement, and changing trends. Much consideration is given not only the
price but also to the Mileage, Resale service, running cost, and safety. As a
result we see greater demand for diesel vehicles, and TATA INDICA is found
to be more effective diesel vehicle in its segment.
Stiff market competition coupled with new and improved product line segments is the
emerging trend. As a part of study curriculum for my MBA, it is quite appropriate to
study the nature and quality of service provided by a car manufacturer through
various dealer’s service stations. My Marketing Research objective is to find out
the reason “Why there is less demand for petrol version of Indica and how the
sales and its awareness can be increased”

LITERATURE REVIEW
The world is full of stimuli. A stimulus is any unit of input affecting one or more of
the five senses sight, smell, taste, touch, and hearing. The process by which we select,
organizing interprets these stimuli into a meaningful and coherent picture is called
perception.
In essence, perception is how we see the world around us and how we recognize that
we need some help in making a purchase decision. People cannot perceive every
stimulus in their environment. Therefore, they use selective exposure to notice and
which to ignore. The importance of the concept of care and the actions that define it
were found to be critically important for a customer's total satisfaction. The
importance of the care phase in the total customer process was found to increase as
the customer relationship matures.
Customer Perception Audits:
Every time you lose a customer, there’s a reason why. Do you really know what your
customers think about your business, your offerings, or your service? Are they having
good or bad experiences? Are you equipped with the insight you need to improve
customer satisfaction and loyalty, and make the changes that matter? Entrepreneurs
are often too busy to really take the time to tap into what customers are really
thinking. But customers hold the key. They know what you need to do to dramatically
increase the value you deliver to them. Why keep this data a secret? Uncovering and
understanding it will give you what you need to be the best, generate higher sales and
referrals and earn repeat business.

STATEMENT OF THE PROBLEM:-
TATA Indica is the first car manufactured WHOLLY BY AN Indian firm. Initially
after its launch it had to face a lot of complaints and in February 2001 an improved
version of the car was launched as TATA INDICA V2. The petrol version of TATA
INDICA V2 XETA was introduced in January 2006 in north Karnataka, especially in
Hubli-Dharwad Region; Manickbag Automobiles is the only Dealer of TATA
INDICA. The petrol version of TATA INDICA V2 XETA was unable to make a
Niche for itself.
After the preliminary data collection and interaction with Dealers and Customers, we
framed our Sub-Marketing Problems to the above stated Market Research Problem as:
“What is the impact of promotional activities on purchase of any Indica car?”
“What are the factors used by customer while purchasing a car?”
“What is the impact quality of product on the purchase?”
“What is the impact of Pre and post purchase services offered to the Customers?”
“What is the effect of Price on the Purchase decision?”
By considering the above Marketing problem and sub-Marketing problems we
carried out market research work and tried to bring the best data by which we
will able to arrive at conclusions regarding the above problems and to give few
recommendations to tackle the problem.

PURPOSE OF THE STUDY:-
The main purpose of the study is to understand the perception of customers towards
Indica V2 Xeta which will help the company to make proper marketing strategy to
render good services and satisfy the needs of the customers. The study will help the
company to make proper strategies and emphasize on their weaker areas.
SCOPE OF THE STUDY:-
 The study will help the company to know the perception of customers.
 The company can find out the effectiveness of promotional activities done for
Indica V2 Xeta car.
 The study will help the company to make proper marketing strategy for their
weaker areas.
 The study covers the customers of Manickbag Automobiles owning passenger
cars in Hubli city.

OBJECTIVES OF THE STUDY:-
• To know the perception of customers towards Indica V2 Xeta car.
• To know whether the customers are satisfied with the present features
of the car.
• Factors considered in selecting Indica V2 Xeta car.
• To know the effective sources of awareness for the customers towards
Indica V2 Xeta car.
• To know the effectiveness of promotional activities done for Indica V2
Xeta car.
• To seek suggestions and opinion from customers regarding the
improvement of features of Indica V2 Xeta car.
LIMITATIONS OF THE STUDY:-.
a. Because of time constraint, my study confines only to Hubli city and it is not
possible to make extensive study.
b. By busy schedule of the executives it is difficult to extract more information
from them.
c. Unwillingness of car owners and drivers has left us to make random
conclusions.

COMPANY PROFILE
Tata Motors Limited is India's largest automobile company, with revenues of Rs.
24,000 corers (USD 5.5 billion) in 2005-06. It is the leader by far in commercial
vehicles in each segment, and the second largest in the passenger vehicles market
with winning products in the compact, midsize car and utility vehicle segments. The

company is the world's fifth largest medium and heavy commercial vehicle
manufacturer.
The company's 22,000 employees are guided by the vision to be “best in the manner
in which we operate best in the products we deliver and best in our value system and
ethics.”
Established in 1945, Tata Motors' presence indeed cuts across the length and breadth
of India. Over 3.5 million Tata vehicles ply on Indian roads, since the first rolled out
in 1954. The company's manufacturing base is spread across Jamshedpur, Pune and
Lucknow, supported by a nation-wide dealership, sales, services and spare parts
network comprising about 1,200 touch points.
Tata Motors, the first company from India's engineering sector to be listed in the
New York Stock Exchange (September 2004), has also emerged as a global
automotive company. In 2004, it acquired the Daewoo Commercial Vehicles
Company, Korea's second largest truck maker. The rechristened Tata Daewoo
Commercial Vehicles Company has already begun to launch new products.
In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish
bus and coach manufacturer, with an option to acquire the remaining stake as well.
Hispanic’s presence is being expanded in other markets.

These acquisitions will further extend Tata Motors' global footprint, established
through exports since 1961. The company's commercial and passenger vehicles are
already being marketed in several countries in Europe, Africa, the Middle East,
Australia, South East Asia and South Asia. It has assembly operations in Malaysia,
Kenya, Bangladesh, Spain, Ukraine, Russia and Senegal.
The foundation of the company's growth over the last 50 years is a deep
understanding of economic stimuli and customer needs, and the ability to translate
them into customer-desired offerings through leading edge R&D.
With 1,400 engineers and scientists, the company's Engineering Research Centre,
established in 1966, has enabled pioneering technologies and products. It was Tata
Motors, which developed the first indigenously developed Light Commercial
Vehicle, India's first Sports Utility Vehicle and, in 1998, the Tata Indica, India's first
fully indigenous passenger car. Within two years of launch, Tata Indica became
India's largest selling car in its segment.
The pace of new product development has quickened. In 2005, Tata Motors created
a new segment by launching the Tata Ace, India's first indigenously developed mini-
truck. The years to come will see the introduction of several other innovative
vehicles, all rooted in emerging customer needs. R&D is also focusing on
environment-friendly technologies in emissions and alternative fuels.
Through its subsidiaries, the company is engaged in engineering and automotive
solutions, construction equipment manufacturing, automotive vehicle components
manufacturing and supply chain activities, machine tools and factory automation

solutions, high-precision tooling and plastic and electronic components for
automotive and computer applications, and automotive retailing and service
operations.
True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit
to Corporate Social Responsibility. It is a signatory to the United Nations Global
Compact, and is engaged in community and social initiatives on human rights, labor
and environment standards in compliance with the principles of the Global
Compact. Simultaneously, it also plays an active role in community development,
serving rural communities adjacent to its manufacturing locations. With the
foundation of its rich heritage, Tata Motors today is etching a refulgent future.
Ratan Tata Profile:
Born: December 28, 1937
Achievement: Honored with Padma Bhushan, one of the highest civilian awards in
2000.
Ratan Tata is presently the Chairman of Tata Sons, the holding company of the Tata
Group. Ratan Naval Tata is also the Chairman of the major Tata companies such as
Tata Steel, Tata Motors, Tata Power, Tata Consultancy Services, Tata Tea, Tata
Chemicals, Indian Hotels and Tata Teleservices. He has taken Tata Group to new
heights and under his leadership Group's revenues have grown manifold. Ratan Tata
was born on December 28, 1937, in Bombay. He received a Bachelor of Science
degree in architecture from Cornell University in 1962. Ratan Tata had a short stint
with Jones and Emmons in Los Angeles, California, before returning to India in

late1962. He joined the Tata Group and was assigned to various companies before
being appointed director-in-charge of The National Radio & Electronics Company
(NELCO) in 1971. Ratan Tata was appointed Chairman of Tata Industries in 1981.
He was assigned the task of transforming the company into a Group strategy think-
tank, and a promoter of new ventures in high technology businesses.
In 1991, Ratan Tata took over the Chairmanship from JRD Tata. Under him Tata
Consultancy Services went public and Tata Motors was listed in the New York
Stock Exchange. In 1998, Tata Motors came up with Tata Indica, the first truly
Indian car. The car was the brainchild of Ratan Tata.
Ratan Tata was honored with Padma Bhushan, one of the highest civilian awards in
2000. He was also conferred an honorary doctorate in business administration by
Ohio State University, an honorary doctorate in technology by the Asian Institute of
Technology, Bangkok, and an honorary doctorate in science by the University of
Warwick.
MILESTONES:
It has been a long and accelerated journey for Tata Motors, India's leading automobile
manufacturer. Some significant milestones in the company's journey towards
excellence and leadership.

2000
• First consignment of 160 Indicas shipped to Malta.
• Indica with Bharat Stage 2 (Euro II) compliant diesel engine launched.
• Utility vehicles with Bharat 2 (Euro II) compliant engine launched.
2001
• Indica V2 launched - 2nd generation Indica.
• Launch of the Tata Safari EX
• Indica V2 becomes India's number one car in its segment.
• Exits joint venture with Daimler Chrysler.
2002
• Unveiling of the Tata Sedan at Auto Expo 2002.
• Petrol version of Indica V2 launched.
• 2,00,000th Indica rolled out.
• Launch of the Tata Sumo'+' Series
• Launch of the Tata Indigo.
2003
• Launch of the Tata Safari Limited Edition.
• The Tata Indigo Station Wagon unveiled at the Geneva Motor Show.

• On 29th July, J. R. D. Tata's birth anniversary, Tata Engineering becomes Tata
Motors Limited.
2004
• Tata Motors unveils new product range at Auto Expo '04.
• New Tata Indica V2 launched
• Tata Motors completes acquisition of Daewoo Commercial Vehicle Company
• Tata LPT 909 EX launched
• Tata Motors lists on the NYSE
2005
• Tata Motors rolls out its 500,000 the Passenger Vehicle
• Tata Motors wins JRD QV award for business excellence.
• Tata Motors launches Indica V2 Turbo Diesel.
• One millionth passenger car produced and sold
• Inauguration of new factory at Jamshedpur for Novus
• Launch of Novus range of medium trucks in Korea, by Tata Daewoo
Commercial Vehicle Co. (TDCV)
2006
• Tata Motors vehicle sales in India cross four million mark
• Indica V2 Xeta launched

• Tata Motors first plant for small car to come up in West Bengal
• Tata Motors extends CNG options on its hatchback and estate range
• Tata Motors and Fiat Group announce three additional cooperation
agreements.
Awards:
• Tata Motors chosen as India's Most Trusted Brand in Cars...
• Business today selects Mr. P.P. Kadle as India's Best CFO in
2005...
• Tata Motors is 'Commercial Vehicle Manufacturer of the Year'...
• Industry and Technology Award, 2002.
• Advertising Awards...
• Tata Engineering was conferred Bharat Gaurav Puraskar...
• Best Value for Money Car of the Year - Tata Indigo CNBC Auto Car Auto
Awards - 2...
• National Award for R&D Efforts...
• Best Company Award at Work skills Competition...
• 'Prof. Vasant Rao Rolling Trophy' for Value Engineering - 2002...
• Tata Motors team wins The Runners up Position at The Asian Business
Simulation C...
• Tata Engineering - A Socially Responsible Corporate, says TERI...
Management:

Board of Directors
Mr. Ratan N Tata (Chairman)
Mr. N A Soonawala
Dr. J J Irani
Mr. V R Mehta
Mr. R Gopalakrishnan
Mr. Nusli N Wadia
Mr. S A Naik
Mr. S M Palia
Mr. Ravi Kant
Mr. P P Kadle
Senior Management:
Mr. Ravi Kant Managing Director

Mr. P P Kadle Executive Director (Finance and Corporate Affairs)
Mr. A P Arya President (Heavy and Medium Commercial Vehicles)
Mr. P M Telang President (Light and Small Commercial Vehicles)
Sr. Vice President (Manufacturing and Commercial -

Mr. Rajiv Dube
Passenger Cars)
Mr. C Ramakrishnan Vice-President (Chairman's Office
Vice-President (Sales & Marketing - Commercial Vehicle

Mr. Shyam Mani
Business)
Mr. K C Girotra Vice President (Lucknow Works & FBV)
Mr. R S Thakur Vice President (Finance)
Mr. M V Rajarao Vice President (Manufacturing)
Mr. R K Ghosh Vice President (Customer Care-Commercial Vehicles)
Mr. A I Rebello Chief (Tata Motor Finance)
Vice President (Corporate Finance – Accounts and

Mr. P Y Gurav
Taxation)
Dr S J Tambe Vice President (Human Resource)
Mr. H K Sethna Company Secretary
Mr. Debasis Ray Head - Corporate Communications
Manufacturing:
Tata Motors owes its leading position in the Indian automobile industry to its strong
focus on indigenization. This focus has driven the Company to set up world-class
manufacturing units with state-of-the-art technology. Every stage of product

evolution-design, development, manufacturing, assembly and quality control, is
carried out meticulously. Our manufacturing plants are situated at Jamshedpur in the
East, Pune in the West and Lucknow in the North.
Jamshedpur:
This was the first unit of the Company established in 1945 and is spread over an area
of 822 acres. It consists of 3 divisions - Truck, Engine (including the Gear Box
division) and Axle. The divestments in March 2000.
Pune:
The Pune unit is spread over 2 geographical regions- Pimpri and Chinchwad and has a
combined area of around 510 acres. It was established in 1966 and has a Production
Engineering Division.
Lucknow:
Established in 1991 and covering an area of 600 acres, the Lucknow Plant was
established to assemble Medium Commercial Vehicles (MCVs) to meet the demand
in the Northern Indian market. In 1995, the unit started manufacturing bus.

Research & Development:
Research provides the much-needed inspiration for the birth of new ideas, which in
turn breathes new life into products. World-class automotive research and
development are key factors that contribute to the leadership of the Company.
Engineering Research Centre (ERC):
The Research Centre at Jamshedpur regularly upgrades components and aggregates.
A well-equipped torture track enables rigorous and exhaustive testing of
modifications before they are used as regular fitments. The Engineering Research
Centre in Pune was setup in 1966 and is among the finest in the country. It has been
honored with two prestigious awards - 'The DSIR National Award for R&D Effort in
Industry - 1999' and 'National Award for Successful Commercialization of Indigenous
Technology by an Industrial Concern - 2000.
LOCATION OF MANUFUFACTURING PLANTS:
1 Jamshedpur
2 Pimpri
3 Chinchwad near Pune in Maharashtra.
Associates:
Over the years, Tata Motors has made substantial investments in building
companies that add value, facilitate and support its diverse range of business
activities.
• Tata Technologies Ltd. (TTL) and its subsidiaries
• Telco Construction Equipment Co. Ltd. (Telcon)

• HV Axles Ltd. (HVAL)
• TAL Manufacturing Solutions Ltd. (TAL)
• Concorde Motors (India) Ltd. (Concorde) [formerly known as Minicar

(India) Ltd.]
• Tata Motors Insurance Services Ltd. (TMISL) [formerly known as Concorde

Motors Ltd.]
COLLABORATION:
The company has technical tie up with The Institute of development in
Automotive Engineering, Italy. (For assistance in small car body design and
styling)]
1. Le Moteur Modern, France.
(For the development of diesel and petrol engine for passenger car)
Training:
At Tata Motors, employees are invaluable assets and their career and personal
growth are of prime concern to the Company.
Tata Motors provides a congenial atmosphere to work, learn and grow. The
Company conducts various programmes to train their staff in the latest and the best
technology and management practices. The Company through its in-house vocational
training and apprenticeship programmes trains the technicians at Tata Motors.
Numerous talented

Youngsters, honed by such rigorous programmes, have received numerous National
Best Apprentice Awards - the highest accolade for excellence in skills, in India.
Tata Motors expansion projects offer numerous growth opportunities. Structured
training programmes, rotational assignments and cross-functional mobility allow
employees to grow. Movement across functions is encouraged to help employees
develop a wider perspective and gain expertise in manifold functions.
Corporate Social Responsibility:
Green Matters
Tata Motors, a Company that cares about the future...
True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit
to Corporate Social Responsibility. It is a signatory to the United Nations Global
Compact, and is engaged in community and social initiatives on labour and
environment standards in compliance with the principles of the Global Compact. In
accordance with this, it plays an active role in community development, serving
rural communities around its manufacturing locations.
Tata Motors believes in technology for tomorrow. Our products stand testimony to
this. Our annual expenditure on R&D is approximately 2% of our turnover. We
have also set up two in-house Engineering Research Centers that house India's only
Certified Crash Test Facility. We ensure that our products are environmentally

Sound in a variety of ways. These include reducing hazardous materials in vehicle
components, developing extended life lubricants, fluids and using ozone-friendly
refrigerants. Tata Motors has been making conscious effort in the implementation of
several environmentally sensitive technologies in manufacturing processes. The
Company uses some of the world's most advanced equipment for emission check
and control.
Tata Motors concern is manifested by a dual approach -
1) Reduction of environmental pollution and regular pollution control drives
2) Restoration of ecological balance.
Our endeavors towards environment protection are soil and water conservation
programmes and extensive tree plantation drives. Tata Motors is committed to
restoring and preserving environmental balance, by reducing waste and pollutants,
conserving resources and recycling materials.
Reducing Pollution:
Tata Motors has been at the forefront of the Indian automobile industry's anti-
pollution efforts by introducing cleaner engines. It is the first Indian Company to
introduce vehicles with Euro norms well ahead of the mandated dates. Tata
Motors' joint venture with Cummins Engine Company, USA, in 1992, was a
pioneering effort to introduce emission control technology for India. Over the years,
Tata Motors has also made investments in setting up of an advanced emission-
testing laboratory. With the intention of protecting the environment, Tata Motors
has upgraded the performance of its entire range of four and six cylinder engines to

Meet international emission standards. This has been accomplished with the help of
world-renowned engine consultants like Ricardo and AVL. These engines are used
in Tata Motors vehicles in the Indian market, as well as in over 70 export markets.
Tata Motors is constantly working towards developing alternative fuel engine
technologies. It has manufactured CNG version of buses and followed it up with a
CNG version of its passenger car, the Indica
Restoring Ecological Balance:
Tata Motors has set up effluent treatment facilities in its plants, to avoid release of
polluted water into the ecosystem. In Pune, the treated water is conserved in lakes
attracting various species of birds from around the world thus turning the space into
a green belt.
Tree plantation programmes involving villagers and Tata Motors employees, have
turned acres of barren village green. Tata Motors has planted as many as 80,000
trees in the works and the township and more than 2.4 million trees have been
planted in Jamshedpur region. Over half a million trees have been planted in the
Poona region. Tata Motors has directed all its suppliers to package their products in
alternate material instead of wood.

INTRODUCTION TO MANICKBAG
SERVICES OF MANICKBAG:
Manickbag is exclusive showroom for TATA Motors situated at Vidyanagar
Hubli which is covering 6 districts namely Bagalkot, Bijapur, Dharwad, Gadag,
Belgaum and Haveri.
It is having small showrooms at Ankola and Bijapur to cover those areas, which
are working under the guidance of Manickbag the main branch. It uses promotional
activities such as periodical advertisement, Offers Insurance, Road Shows,
Demonstration.
Sales executives are playing important role in attaining the enquires of their
customers, the present enquiry a purchasing ratio of customer is 3:1.
Since Manickbag is the only big showroom the promotional activities conducted
are not reaching effectively to customers of other districts, it show that most of their
sales are in and around Dharwad district simultaneously it is loosing customers in
other districts.

PRESENT BUSINESS THEY ARE IN:
Hindustan petroleum Since 1950
Simpson Since 1951
Mico Since 1956
Kirloskar Bearings Since 1975
TVS Motors Since 1979
Sesa Goa Pig Iron Cike & Coal Since 1990
Tata Motors Since 1992
BRANCHES OF MANICKBAG:
Head Office : Hubli.
Branch :
• Belgaum,
• Bijapur.
• Ankola.
• Gulbarga.
Service Setup:
• Bagalkot
• Bidar
• Chikodi

MAN POWER:
• Workers 528
• Staff 320
• Service 200
The group was converted in to private limited on 1st April 2002
ACHEVEMENTS:
• Best Dealership Award from TELCO.
• Best Dealership Award form MICO.
• Best Dealership Award from TVS.
ACTIVITIES:
1. Sales of Tata motors Cars.
2. Service/Repair of all range of Tata Cars.
3. Sales of Tata Cars Spares Parts.
ADRESS FOR CONTACT:
Manickbag Auto Mobiles Pvt Ltd,.
Unit of Tata Motors Ltd.
Vidhyanagar, P.B.Road.
Hubli-580031
Tel: (0836) 2374535 / 2372486 / 5251039 Fax: 0836-2374069.
E-mail: salespcdh@manikbag.com

INFRASTRUCTURE AVAILABLE IN PARTICULAR:
Cover Area 1 Acre
Open Area 4500 Sq ft
No. Of Bays More then 50
No. Of Operational Bays 12
No. Of PDI (Pre-Delivery inspection Bay) 02
No Of Bays for Accidental Repairs 12
Bays (Parking Area) 4 Acres
No. Of Trained Mechanics 125
No. Of Trained Supervisors 06
THERE ARE TWO MAIN DIVISIONS IN THE FIRM. THOSE ARE:
• Commercial Vehicle Division
• Passenger Vehicle Division
DEPARTMENT PROFILE:
There are mainly four departments in Manickbag Auto mobiles Pvt Ltd. They are
1. Sales Department.
2. Service Department.
3. Spares Department.
4. Accounts Department.

1. SALES DEPARTMENT:
Sales department is headed by the sales Manager Mr. Wilson A.M. under him.
Show in Charge Mr. Salikoppa.

Assistant Sales Manager Mr. Anand Barimani.
istant Sales Manager Mr. Karikatti.
Finance Executive Mr. Ravi Shetty.
Sales Executive Mr. Ritesh Shetty.
Sales Executive Mr. Anil Hitalmani.
Sales Executive Mr. G.N.Kulkarni.
Customer Care Executive Miss Savita.
2. SERVICE DEPARTMENT:
Mr. Mahaveer Angadi heads Service Department and under his guidance
Service Advisor Mr. Sunil Amingad
Service Advisor Mr. Sunil Iraddi
Service Advisor Mr. Sham Shuddin.
PDI in Charge Mr. Kalappa.

Customer care executive Miss Rajeshwari.
Denting and Painting in charge Mr. Vinod.
3. SPARES DEPARTMENT:

Mr. Kishore. Kurthkoti Heads it under his guidance:

Mr. G.M. Hedge
Mr. Akbar.
Mr. Vinayak.
4. ACCOUNTS DEPARTMENT:
Mr. Shindey maintains all the records
VARIOUS FACILITIES AVAILABLE AT MANICKBAG AUTOMOBILES

LTD:
Good infrastructure qualified and trained manpower, state of the art diagnostic
equipments and innovative ideas were key elements in making Manickbag
Automobiles a successful operation ASO.
FACILITIES AVAILABLE:
SL. No Facilities & System Availability

01 Good infrastructure YES
02 Trained Man power YES
03 Computerized Engine Analysis YES
04 Computerized Wheel Aligner YES
05 Computerized Wheel Balancer YES
06 Pneumatic Lines and Tools YES
07 Standby Vehicle for customers YES
08 Service Promotional Activity YES
09 Feedback Card Analysis YES
10 Customer Complaint Handling YES
11 Customer care Management YES
12 Quick Repair Facility YES
COMPETITORS
The main competitors for Manickbag Automobiles are:
1. RNS Motors, Hubli
2. Bellad Motors, Hubli.

3. Javali Motors, Hubli.
SWOT ANALYSIS
STRENGTHS:
1) Tata company achievements (Indica) and others.
2) The most economical car in this segment.
3) The company is well established.
4) The decisions taken by them are quick and effective when concerned to changes
in market.
5) Presence of effective communication between company and dealers is one of the
important strength.
6) The company is technically well efficient with various modern technologies,
which helps the company to face any challenge either from internal or external
factors.
7) The company has high goodwill in the market for their quality products.
MANICKBAG AUTOMOBILES STRENGHTS:
1) The customers can ask test drive.
2) The customers are attended as soon as as they come.
3) They have their own finance.
4) The dealers have high goodwill in the market for their service.
5) Presence of effective flow of communication between the departments of
Manickbag is the greatest strength, which ensures smooth flow of operations.
WEAKNESS:

1) Tough competition from other companies
2) The dealers prefer experience rather than talent for higher post.
3) Difficulty in marketing Petrol cars as it is set in minds of public that Tata is for
diesel vehicles.
OPPORTUNITIES:
 Can capture rural areas when they are going to launch their new vehicle.
 The dealers can go for diversification.
 The dealers can conduct exchange promotional activities to increase its sales.
 Potential marker in low-income group and rural areas.
THREATS:
 Ever changing market trends.
 Competition from other models.
 Globalization and privatization
 Any sudden change in Government policy may affect the sales.
 New incentive from competitors like price and quality.
 Change in market that is from seller’s market to buyers market.
ORGANIZATION STRUCTURE
PVD
MANAGING PARTNER

Account
Sales Spares Account Service
Manager Manager Manager Manager
Sales ASM Administration Service Staff

Executive Staff
Service
Store Supervisor Advisor
Keeper
Biller Works I/C
Cashier Supervisors
Mechanics
SAMPLING:
Sample plan to know the customers perception towards Indica V2 Xeta in this project
is through personal interview.

SAMPLE UNIT:
I have taken the customers of Manickbag Automobiles who own an Indica V2 Xeta
car.
SAMPLING METHOD:
I have used Non- probability sampling i.e. Stratified Random Sampling.
Sample size for this project is 100 customers who are car owners.
RESEARCH DESIGN:
• In this research design of this project the study was conducted by the survey
method.
• Taking sample of 100 customers owning passenger cars by commencing sampling
using the research instrument as the questionnaire.
• Personal interview is considered as the sample plan.
• For this project area of research is Hubli City.
DATA COLLECTION METHOD:
I have collected the data from the following sources:

A. PRIMARY DATA:
THE PRODUCTS
 ARE:
The data collected from the company persons.
Tata Safari  Pamplets, Brouchers.
Tata Sumo  Questionnaires.

Tata Sierra
Tata Estate
B. SECONDRY DATA:
Tata Spacio
 Interviewing with the owners of cars
Tata Indica
 Internet
 Magazines, Catalogues, etc.

VARIETIES OF INDICA V2
TATA INDICA V2 DIESEL
DL E[N AC]
MEASURING TOOLS:
DEL [with AC]
For preparing this project I have considered questionnaire as measuring tool for
DLS [AC with ST]
collecting the data.
DLG [Semi deluxe]
DLX [fully loaded]
INDICAB [Taxi purpose]
TATA INDICA V2 XETA PETORL
A LI [Mech St]
LEI [AC with MS]
LSI [AC with power ST]
LGI [Cent Locking]

LXI [Fully Loaded] MANICKBAG AUTOMOBILES (P) LTD. HUBLI

Product Profile:
Indica V2 Xeta:
The new Indica V2 Xeta. Its extra Efficiency Torque Advantage petrol engine
delivers 12.4 kgm torques, for a smoother and more responsive drive. With instant
pick up and fewer gear changes in stop-start city traffic.
A new and refined version of Indica called Indica V2 Xeta. Introduced in the local
market by Sipradi Trading Private Limited (STPL) - the authorized dealers of Tata
Motors for Nepal - Xeta is an abbreviation for extra Efficient Torque Advantage
engine.
Available in five different colors, including lagoon blue, palm green and salsa red,
Indica V2 Xeta comes in five different models, namely, GL, GLE, GLF, GLG and
GLX.
Step into the Xeta:
Tata Indica V2 Xeta is the latest model from Tata Motors. Equipped with 475 SI
Multi Point Fuel Injection System with 32-bit microprocessor, Xeta's 1.4 liter extra
fuel Efficient Torque Advantage (XETA) petrol engine delivers an impressive
mileage of 14 kmpl.
TATA Motors' focus has rightfully been centered on the diesel version of its small car
the Indica V2. Most of the cars it sells continue to be diesel powered, though petrol
engine variants have also been available all along. The technology for the Indica's
petrol engine originally came from Le Moto Modern of France, but the engine has

seen considerable refinement since. Yet, two factors must have hampered higher sales
volumes for the Indica and the Indigo petrol variants.
Tata Motors' relative lack of experience with petrol compared to other small-car
manufacturers with established credentials in this segment, and the fact that the `big
and powerful' tag is not necessarily a positive attribute for a petrol car in the
excessively fuel-efficiency conscious small-car segment.
The recently re-launched petrol version, the Indica XETA, could fit the bill, as the
changes to the car's `heart' seem to be capable of offering better fuel efficiency.
Uniqueness:
The changes to the new Indica V2 XETA (acronym for extra fuel Efficient, Torque
Advantage) are really only in the engine department, though the new beige interior
theme also does add a bit of a premium quality to the car. Tata
Motors' reason for taking up the 1.4 liter petrol engine was clearly to improve its fuel
efficiency ranking.
The Indica V2's engine handicap came not just from the fact that it was the biggest in
the small-car segment. The new XETA engine's improved refinement is easily
recognizable. A reduction in noise and vibration levels is a bonus, coming with the
changes that were primarily targeted at improving the engine's fuel efficiency.
The engine's pistons and rings have also been re-engineered to reduce the weight and
width of the ring to achieve a lowering of friction, which will also enable a lowering
of fuel consumption in the long run. In addition, a new two-part aluminum oil sump

and plastic timing covers have been incorporated to improve the XETA's NVH (noise,
vibration and harshness) packaging.
Fuel efficiency of the new XETA should be better than its predecessor by up to 15-20
per cent. Expect mileage numbers of 10-12 kmpl in city driving conditions.
The new XETA has the potential to change the Indica's image of being a guzzler. But
finish quality and reliability will still be issues that Tata Motors will have to tackle to
be considered equal amongst the petrol-driven hatches in the market.

RESULTS AND DISCUSSION WITH GRAPHS AND CHARTS:

1) Do you own a car?
Table-3.1
Frequency Percent Valid Cumulative

Percent Percent
Valid Yes 100 100.0 100.0 100.0
The information presented in table3.1 reveals that:
⇒ Almost all respondents are owning a car.
The same information is presented in the form of diagrammatically as follows:-
Diagram-3.1
120
100
100
80
60
40
Percent
20
0
Yes
2) Are you aware of Tata Indica V2 Xeta (Petrol car)?

Table-3.2
Frequency Percent Valid Percent Cumulative

Percent
Vali Yes 74 74.0 74.0 74.0

d
No 26 26.0 26.0 100.0
Total 100 100.0 100.0
⇒ 74% of the respondents are aware of Tata Indica V2 Xeta (Petrol car).
⇒ While 26% of them are not aware of it.
The same information is presented in the form of diagrammatically as follows:
Diagram-3.2
80
74
60
40
26
20
Percent
0
Yes No
3) How did you come to know about this car?
Table-3.3

Frequency Percent Valid Percent Cumulative

Percent
Vali Friends 41 41.0 41.0 41.0
d
Newspaper 22 22.0 22.0 63.0
Television 9 9.0 9.0 72.0
Magazine 17 17.0 17.0 89.0
Hoardings 7 7.0 7.0 96.0
Internet 4 4.0 4.0 100.0
Total 100 100.0 100.0
The information presented in table- 3.3 reveals that:
⇒ 41% of the respondents have come to know about Tata Indica V2 Xeta
car through their friends and 22% of them through newspaper.
⇒ Nearly 9% of them from television and 17% of them from magazines.
⇒ While 7% from hoardings and 4% from internet.

Diagram-3.3
50
40 41
30
20 22
17
10
Percent
9
7
4
0
Friends New spaper Television Magazine Hoardings Internet
4) Which company's car do you prefer while buying a car?
Table-3.4


Percent Percent
Valid Tata Motors 37 37.0 37.0 37.0
MUL 21 21.0 21.0 58.0
Hyundai 10 10.0 10.0 68.0
Toyota 11 11.0 11.0 79.0
G.M. 9 9.0 9.0 88.0
Honda 12 12.0 12.0 100.0
Total 100 100.0 100.0
⇒ 37% of the respondents prefer to buy a car from Tata Motors and 21%
of them from Maruti.
⇒ 10% of the respondents prefer to buy a car from Hyundai and 11% of
them from Toyota.
⇒ While 9% of them prefer General Motors and 12% of them for Honda.

Diagram-3.4
40
37
30
20 21
12
10 11
10
9
Percent
0
Tata Motors MUL Hyundai Toyota G.M. Honda
5) What are the features that attracted you to buy Tata Indica V2 Xeta (Petrol
car)?
Table-3.5


Percent Percent
Valid Mileage 15 15.0 15.0 15.0
Price 25 25.0 25.0 40.0
Comfort 14 14.0 14.0 54.0
Safety 5 5.0 5.0 59.0
Aesthetics 7 7.0 7.0 66.0
Maintenance 21 21.0 21.0 87.0
Brand name 13 13.0 13.0 100.0
Total 100 100.0 100.0
⇒ 15% of the respondents are attracted by Mileage to buy Tata Indica V2
Xeta car and 25% of them for Price.
⇒ 14% of them are attracted for comfort, 5% for safety and 7% of them
for aesthetics.
⇒ While 21% of the respondents are attracted for maintenance and 13%
of them for Brand Name.

Diagram-3.5
30
25
20 21
15
14
13
10
7
Percent
0
Mileage Comfort Aesthetics Brand name
Price Safety Maintenance
6) Source of finance for purchase of Tata Indica V2 Xeta (Petrol car)?
Table-3.6

Frequenc Percent Valid Cumulative

y Percent Percent
Valid Cash 21 21.0 21.0 21.0
Employee 32 32.0 32.0 53.0
finance
Private finance 28 28.0 28.0 81.0
Bank finance 19 19.0 19.0 100.0
Total 100 100.0 100.0
⇒ 21% of the respondents have purchased Tata Indica V2 Xeta car
through cash and 32% of them through Employee finance.
⇒ While 28% of them have purchased this car through Private finance
and 19% of them through Bank finance.
Diagram-3.6
40
32
30
28
20 21
19
10
Percent
0
Cash Private f inance
Employee f inance Bank f inance
7) Availability of parts for major repairs of Tata Indica V2 Xeta (Petrol car)?
Table-3.7


Percent Percent
Valid Easily available 33 33.0 33.0 33.0
Available 52 52.0 52.0 85.0

Not available 15 15.0 15.0 100.0
Total 100 100.0 100.0
⇒ 33% of the respondents are in favor that parts for major repairs are
easily available
⇒ Nearly 52% of them are in favor that major parts are available.
⇒ While remaining 15% of them are in favor that major parts are not
available.
Diagram-3.7
60
50 52
40
33
30
20
15
Percent
10
0
Easily available Av ailable Not available
8) What is your experience about Tata Indica V2 Xeta (Petrol car)?

Table-3.8

Percent Percent
Valid Very Good 19 19.0 19.0 19.0
Good 43 43.0 43.0 62.0
Neither 11 11.0 11.0 73.0
Good/Bad
Bad 17 17.0 17.0 90.0
Very Bad 10 10.0 10.0 100.0
Total 100 100.0 100.0
⇒ 19% of the respondents are in favor of very good satisfaction from
Indica V2 Xeta car, 43% of them are in favor of good satisfaction and
from the analysis 11% of them are in favor of neither good/bad.
⇒ While 17% of them are in favor of bad satisfaction and remaining
10% in favor of very bad satisfaction

Diagram-3.8
50
43
40
30
20
19
17
10 11
10
Percent
0
Very Good Good Neither Good/Bad Bad Very Bad
9) Indica V2 Xeta car is fit for rough roads?

Table-3.9

Percent Percent
Valid Strongly Agree 9 9.0 9.0 9.0
Agree 39 39.0 39.0 48.0
Neither Agree/Dis- 16 16.0 16.0 64.0
Agree
Dis-Agree 27 27.0 27.0 91.0
Strongly Dis- 9 9.0 9.0 100.0
Agree
Total 100 100.0 100.0
⇒ 9% of the respondents have strongly agree that Tata Indica V2 Xeta car
is fit for rough roads, 39% of them have agree and from the analysis
16% of them have neither agree/dis-agree.
⇒ Nearly 27% of them have dis-agreed and remaining 9% have strongly
dis-agreed for Indica V2 Xeta is not fit for rough roads.

Diagram-3.9
50
40
39
30
27
20
16
10
Percent
9 9
0
Strongly Agree Neither Agree/Dis-Ag Strongly Dis-Agree
Agree Dis-Agree
10) I am satisfied with respect to mileage of Tata Indica V2 Xeta (Petrol car)?

Table-3.10
Frequency Perce Valid Cumulative

nt Percent Percent
Valid Strongly satisfied 9 9.0 9.0 9.0

Satisfied 29 29.0 29.0 38.0
Neither satisfied/Dis- 13 13.0 13.0 51.0
satisfied
Dis Satisfied 38 38.0 38.0 89.0
Strongly Dis-Satisfied 11 11.0 11.0 100.0
Total 100 100.0 100.0
⇒ 9% of the respondents are strongly satisfied with the mileage of Tata
Indica V2 Xeta car, 29% of the respondents are satisfied and from the
analysis 13% of them are neither satisfied/dis-satisfied.
⇒ Nearly 38% of the respondents are dis-satisfied with the mileage and
remaining 11% of them are strongly dis-satisfied.

Diagram-3.10
40
38
30
29
20
13
10 11
9
Percent
0
Strongly satisf ied Neither satisf ied/Di Strongly Dis-Satisf i
Satisf ied Dis Satisf ied
11) What do you feel about the price of Tata Indica V2 Xeta (Petrol car)?
Table-3.11


Percent Percent
Valid Very 12 12.0 12.0 12.0
High
High 21 21.0 21.0 33.0
Competiti 18 18.0 18.0 51.0
ve
Low 35 35.0 35.0 86.0
Very Low 14 14.0 14.0 100.0
Total 100 100.0 100.0
⇒ 12% of the respondents are in favor of Very High price of Tata Indica
V2 Xeta car and 21% of them in favor of High price.
⇒ Nearly 18% of them are in favor of Competitive price of Indica V2
Xeta.
⇒ While 35% of them are in favor of Low price of Indica V2 Xeta car and
14% of them in favor of very low price.

Diagram-3.11
40
35
30
20 21
18
14
12
10
Percent
0
Very High High Competitive Low Very Low
12) Do you agree that Tata Indica V2 Xeta (Petrol car) is comfortable while
driving?
Table-3.12


Percent Percent
ValidStrongly Agree 17 17.0 17.0 17.0

Agree 31 31.0 31.0 48.0
Neither Agree/Dis- 15 15.0 15.0 63.0
Agree
Dis-Agree 28 28.0 28.0 91.0
Strongly Dis-Agree 9 9.0 9.0 100.0
Total 100 100.0 100.0
⇒ 17% of the respondents have strongly agree that Tata Indica V2 Xeta
car is comfortable while driving, 31% of them have agree and from the
analysis 15% of them have neither agree/dis-agree.
dis-agreed about comfortable.

Diagram-3.12
40
30 31
28
20
17
15
10
9
Percent
0
Agree Dis-Agree
13) Whether Tata Indica V2 Xeta (Petrol car) have lived up to your
Expectations?
Table-3.13

Percent Percent

Valid Strongly Agree 13 13.0 13.0 13.0

Agree 36 36.0 36.0 49.0
Neither 16 16.0 16.0 65.0
Agree/Dis-Agree
Dis-Agree 24 24.0 24.0 89.0
Strongly Dis- 11 11.0 11.0 100.0
Agree
Total 100 100.0 100.0
⇒ 13% of the respondents have strongly agreed that Tata Indica V2 Xeta
has lived up to their expectations, 36% of them have agreed and from
the analysis 16% of them have neither agree/dis-agree.
dis-agreed that Indica Xeta car has not lived up to their expectations.
Diagram-3.13

40
36
30
24
20
16
13
10 11
Percent
0
Agree Dis-Agree
14) Are you satisfied with present features of Tata Indica V2 Xeta (Petrol car)?
Table-3.14

Percent Percent

Valid Completely Satisfied 16 16.0 16.0 16.0

Satisfied 38 38.0 38.0 54.0
Neither Satisfied/Dis- 13 13.0 13.0 67.0
Satisfied
Dis-Satisfied 23 23.0 23.0 90.0
Completely Dis- 10 10.0 10.0 100.0
Satisfied
Total 100 100.0 100.0
⇒ 16% of the respondents are completely satisfied with present features
of Tata Indica V2 Xeta car, 38% of the respondents are satisfied and
from the analysis 13% of them are neither satisfied/dis-satisfied.
⇒ Nearly 23% of them are dis-satisfied and remaining 10% of them are
completely dis-satisfied.
Diagram-3.14

40
38
30
23
20
16
13
10
10
Percent
0
Completely Satisfied Neither Satisf ied/Di Completely Dis-Satis
Satisf ied Dis-Satisfied
15) Are you satisfied with the schemes and sales promotion activities of Tata
Indica V2 Xeta (Petrol car)?
Tabe-3.15

Percent Percent

Completely Satisfied 18 18.0 18.0 18.0

Valid
Satisfied 36 36.0 36.0 54.0
Neither Satisfied/Dis- 16 16.0 16.0 70.0
Satisfied
Dis-Satisfied 21 21.0 21.0 91.0
Completely Dis-Satisfied 9 9.0 9.0 100.0
Total 100 100.0 100.0
⇒ 18% of the respondents are completely satisfied with the schemes and
sales promotion activities of Tata Indica V2 Xeta car, 36% of the
respondents are satisfied and from the analysis 16% of them are neither
satisfied/dis-satisfied.
⇒ Nearly 21% of them are dis-satisfied and remaining 9% of them are
completely dis-satisfied.
Diagram-3.15

40
36
30
20 21
18
16
10
9
Percent
0
Completely Satisfied Neither Satisf ied/Di Completely Dis-Satis
Satisf ied Dis-Satisfied
16) Do you recommend others to buy this car?
Table-3.16
Frequency Percent Valid Cumulative Percent

Percent
Valid Yes 73 73.0 73.0 73.0
No 27 27.0 27.0 100.0

Total 100 100.0 100.0
⇒ 73% of the respondents are in favor of recommending others to buy
Tata Indica V2 Xeta car.
⇒ While remaining 27% of them are not in favor of recommending to
others.
Diagram-3.16
80
73
60
40
27
20
Percent
0
Yes No
CONCLUSION
Less than anticipated growth in the face of intensifying competition and rising costs
can hardly be expected to get the company foaming.

Tata Motors is a well known Automobile manufacturing company in the
Indian scenario and it is the leader with monopoly position in Diesel version cars and
with these achievements they have entered into petrol version cars with Tata Indica
V2 Xeta car.
By seeing the observations most of the customers are having positive
perception towards Tata Indica V2 Xeta car and are satisfied with its features such as
Child safety locks on rear door, Light intensity control etc. As Tata Motors is well
known for its Diesel cars, so this car is also progressing continuously in Petrol
division as a new car of Tata motors to compete with other Petrol version car
companies.
SUGGESTIONS
 As 49% of the respondents have Dis- Satisfied with mileage, therefore the
company should work on improving the mileage.

 As 36% of the respondents have Dis-Agreed that Indica V2 Xeta car is fit for
rough roads, so the ground clearance of the vehicle should be increased to suit
the Indian roads.
 47% of the respondents have complained that bonnet of the car is very tall
(Aero dynamic), thus the company should reduce the shape of the bonnet.
 The firm should tap the un-tapped locations & market. This will help them in
increasing the business. Rural places are advised.
 The brand awareness campaigns should be conducted. The firm should work
on its Advertisements through local Medias.
 Mobile test drive centers can be set up through-out Hubli Dharwad city.
 There should be effective customer follow-up for those who come for test
drive.
BENEFITS OF THE PROJECT
• The study will help the company to know the performance of Tata Indica V2 Xeta
car.

• The company will come to know the most effective media t create awareness level
in Hubli city.
• It will help the company to make effective advertisements to increase the
awareness of Indica V2 Xeta car.
• The company will come to know how customers have perceived their Indica V2
Xeta car.
• It will help the company to predict their future sales of this car.

Questionnaire
Dear Sir/Madam,
I am pleased to introduce myself as MBA student of PES&T’s Belgaum

Institute of Management Studies, Belgaum. As a part of my curriculum I

am conducting a survey on “A study on perception of customers towards

Tata Indica V2 XETA car and its awareness to increase the sales”. The
information provided by you will be strictly kept confidential and used
for academic purpose only.
Your co-operation will be highly appreciated.
1. Do you own a car?
Yes No
2. Are you aware of Tata Indica V2 Xeta (Petrol car)?
Yes No
If No go to Q.No: 4
3. How did you come to know about this car?
Friends Newspaper Television
Magazine Hoardings Internet
Any other, specify: ____________
4. Which company’s car do you prefer while buying a car?
Tata Motors MUL Hyundai
Fiat Toyota G.M.
Honda Ford If any other, specify: __________
5. What are the features that attracted you to buy Tata Indica V2 Xeta (Petrol
car)?
Mileage Price Comfort
Safety Aesthetics Maintenance

Brand name Others, specify ______________________
6. Source of finance for purchase of Tata Indica V2 Xeta (Petrol car).
Cash Employee finance
Private finance Bank finance others, specify: ___________
7. Availability of parts for major repairs of Tata Indica V2 Xeta (Petrol car).
Easily available Available Not available
8. What is your experience about Tata Indica V2 Xeta (Petrol car)?
Very Good Good Neither Good Nor Bad
Bad Very Bad
9. Indica V2 Xeta car is fit for rough roads.
Strongly Agree Agree Neither Agree Nor Dis-Agree
Dis-Agree Strongly Dis-Agree
10. I am satisfied with respect to mileage of Tata Indica V2 Xeta (Petrol car).
Strongly satisfied Satisfied Neither satisfied Nor Dis-satisfied
Dis Satisfied Strongly Dis- Satisfied
11. What do you feel about the price of Tata Indica V2 Xeta (Petrol car)?
Very High High Competitive
Low Very Low

12. Do you agree that Tata Indica V2 Xeta (Petrol car) is comfortable while
driving.
13. Whether Tata Indica V2 Xeta (Petrol car) have lived up to your expectations.
14. Are you aware of features of Tata Indica V2 Xeta (Petrol car).
Sl.No. Features Yes No
1 Clear lens Head lamps
2 Light intensity control
3 Lamp in luggage compartment
4 Child safety locks on Rear Doors

.
5 Air Conditioning System.
15. Are you satisfied with present features of Tata Indica V2 Xeta (Petrol car)?
Completely Satisfied Satisfied Neither Satisfied Nor Dis-satisfied
Dis-Satisfied Completely Dis-Satisfied
16. Are you satisfied with the schemes and sales promotion activities of Tata
Indica V2 Xeta (Petrol car)?
Completely Satisfied Satisfied Neither Satisfied Nor Dis-Satisfied
Dis-Satisfied Completely Dis-Satisfied

17. Do you recommend others to buy this car?
Yes No
18. Please provide suggestions to improve the quality and performance of Tata
Indica V2 Xeta (Petrol Car?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
Please provide the below mentioned information:
Name:
_______________________________________________________
Address:
____________________________________________________________
Occupation: _________________________
Annual Income _______________________
Gender: Male [ ] Female [ ]
*** Thank You ***
WEEKLY PROGRESS REPORT
Name the student:-Riyaz Ahmed Hospet
Title of the study:-“A study on perception of customers towards Tata Indica V2
XETA car and its awareness to increase the sales”

Report:-1st
Signature of student Signature of the Internal Guide
Signature of External Guide
date/day ACTIVITIES DONE

1/12/2006 I have prepared for some four project titles based on consumer
Friday behavior & market research.
2/12/2006 I was allotted the project as above. From external guide --------
Saturday
3/12/2006 Holiday
Sunday
4/12/2006 Got the information regarding their products and competitor
Monday which helps this project.
5/12/2006
Tuesday I have studied information regarding consumer behavior.
6/12/2006 Met the internal guide Mr. M. N. Manik and discussed the
Wednesday project & related information
7/12/2006 Met the external guide and discussed the project and how it
Thursday related with comparative study
Name the student:- Riyaz Ahmed Hospet
Title of the study:- "A study on customer satisfaction Index towards after sales
services of Manickbag Automobiles to improve the quality of service”.
Report: - 2nd

8/12/2006 Referred some Marketing Research and Consumer Behavior book

Friday for drafting model questionnaire.
9/12/2006 Referred some Marketing Research for drafting model

Saturday questionnaire
10/12/2006 Holiday
Sunday
11/12/2006 Met Internal & External Guide discussed the questionnaire.

Monday
12/12/2006 Met Internal & External Guide discussed the questionnaire

Tuesday
13/12/2006 Made required changes in questionnaire. As per the instruction of

Wednesday Internal & External Guide.
14/12/2006 Made minor changes in questionnaire.

Thursday

Report:-3rd


15/12/2006 Started research design for A study on customer satisfaction
Friday Index towards after sales services of Manickbag Automobiles
to improve the quality of service”.
16/12/2006 Prepared objectives of study.

Saturday
17/12/2006 Holiday
Sunday
18/12/2006 Met the External Guide. Discuss the research design &
Monday objective of the study.
18/12/2006
Tuesday Met the Internal Guide. Discuss the research design &
objective of the study.
19/12/2006 I made changes in the Research design & objective of the
Wednesday study as per the instruction of External guide & Internal
Guide.
20/12/2006 Referred some standard questionnaire for preliminary draft.
Thursday

Report:- 4th


15/12/2006 Drafted final questionnaire for customers
Friday
16/12/2006 Collected data required from customers.
Saturday
17/12/2006 Holiday
Sunday
18/12/2006 . Referred Journals & Internet for conducting survey
Monday
19/12/2006 I have pointed out the random sample for conducting survey.
Tuesday
20/12/2006 Circulated the consumer questionnaire for pilot testing
Wednesday
21/12/2006 After pilot testing met Internal & External Guide discuss
Thursday problem occurred during the pilot testing of questionnaire
Name the student: - Riyaz Ahmed Hospet

Report:-5th


22/12/2006 After pilot testing met Internal & External Guide discuss
Friday problem occurred during the pilot testing of questionnaire
23/12/2006 Considering the instructions of guides prepared final
Saturday questionnaire
24/12/2006 Holiday
Sunday
25/12/2006 Started conducting survey for 5 customers of MANICKBAG
Monday AUTOMOBILES.
26/12/2006 Started conducting survey for 10 customers of
Tuesday MANICKBAG AUTOMOBILES.
Wednesday MANICKBAG AUTOMOBILES.
28/12/2006 Started conducting survey for 5 customers of MANICKBAG
Thursday AUTOMOBILES.

Report:-6th


Friday MANICKBAG AUTOMOBILES.
30/12/2006 Started conducting survey for 15 customer of
Saturday MANICKBAG AUTOMOBILES
31/12/2006 Holiday
Sunday
3/1/2007 . Started conducting survey for 5 customer of
Thursday MANICKBAG AUTOMOBILES.
Thursday MANICKBAG AUTOMOBILES.

Report:-7th


18/1/2007 Met Internal & External Guide showed the filled
Thursday questionnaire to them.
24/1/2007 Started feeding questionnaire in MS-Excel.
Wednesday
25/1/2007 On leave
Thursday
31/1/2007 On leave
Wednesday
1/2/2007 Started making graph and analyzing the results.
Thursday
7/2/2007 making graph and analyzing the results
Wednesday

Report:-8th


8/2/2007 Started making graph and analyzing the results.
Thursday
14/2/2007 Met External guide discussed the results and findings.
Wednesday
15/2/2007 Continued making the graph and analyzing the results.
Thursday
22/2/2007 Continued making graph and analyzing results.
Wednesday
23/2/2007 Collected all information in one document for making report.
Wednesday
1/3/2007 On leave
Thursday
7/3/2007 On leave
Wednesday
Title of the study:- "A study on customer satisfaction Index towards after sales
services of Manickbag Automobiles to improve the quality of service”.
Report:-9th


8/3/2007 I have showed report to internal guide.
Thursday
14/3/2007 Made required changes in the report.
Wednesday
15/3/2007 I showed report to External Guide.
Thursday
21/3/2007 Made changes as per the instructions of External Guide.
Wednesday
22/3/2007 Made changes as per the instructions of External Guide.
Thursday
28/3/2007 Took print out.
Wednesday
29/3/2007 Submitted report to the institute.
Thursday
BIBLIOGRAPHY
REFERENCE BOOKS:-
1. MARKETING RESEARCH Tull and Hawkins.

3. MARKETING Lamb, Hair, McDaniel.
WEBSITE:-
1. www.tatamotors.com
2. www.google.com.
3. www.khoj.com

Tata Indica v2 Xeta Car

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MANICKBAG AUTOMOBILES (P) LTD.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA), BELGAUM

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA), BELGAUM

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA), BELGAUM

without thanking all of those who constantly keep me on the move.

I express my deep gratitude to Karnataka University; Dharwad who have

given us an opportunity to learn something practical apart from books by including

the in-plant training in our MBA Programme.

I express my gratitude to our beloved Director S.R. Bharamanaikar who has

M.N. Manik Internal Guide for encouraging me to work on this project.

have gathered me the wisdom of knowledge. This work is dedicated to my parents

who have supported me throughout my study.

RIYAZ AHMED HOSPET

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA), BELGAUM

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA), BELGAUM

OBJECTIVES OF THE STUDY:

• To know the perception of customers towards Indica V2 Xeta car.

• Factors considered in selecting Indica V2 Xeta car.

• To know the effective sources of awareness for the customers towards

Indica V2 Xeta car.

• To know the effectiveness of promotional activities done for Indica V2

• To seek suggestions and opinion from customers regarding the

improvement of features of Indica V2 Xeta car.

SCOPE OF THE STUDY:-

Indica V2 Xeta car.

 The study covers the customers of Manickbag Automobiles owning passenger

cars in Hubli city.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA), BELGAUM

LIMITATIONS OF THE STUDY:-

Area of research Hubli

Research Approach Survey Method

Research Instrument- Questionnaire

Sample Plan Personal Interview

Sample Unit All existing and potential customers

Sampling Method Stratified random sampling

Sample Size 100 units

Data Analysis: Analysis using SPSS software

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA), BELGAUM

more competitive and innovative. As a result, there is greater demand for

shifted into buyer’s market.

the car is considered as a necessity good. Thanks to competitive world, job

to be more effective diesel vehicle in its segment.

emerging trend. As a part of study curriculum for my MBA, it is quite appropriate to

various dealer’s service stations. My Marketing Research objective is to find out

sales and its awareness can be increased”

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA), BELGAUM

were found to be critically important for a customer's total satisfaction. The

the customer relationship matures.

Customer Perception Audits:

referrals and earn repeat business.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA), BELGAUM

STATEMENT OF THE PROBLEM:-

INDICA V2 XETA was introduced in January 2006 in north Karnataka, especially in

Hubli-Dharwad Region; Manickbag Automobiles is the only Dealer of TATA

Niche for itself.

“What is the impact of promotional activities on purchase of any Indica car?”

“What are the factors used by customer while purchasing a car?”

“What is the impact quality of product on the purchase?”

“What is the effect of Price on the Purchase decision?”

By considering the above Marketing problem and sub-Marketing problems we

recommendations to tackle the problem.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA), BELGAUM

PURPOSE OF THE STUDY:-