R E I N V I G O R AT I N G T H E AU T H E N T I C I T Y O F

JONES SODA CO.

ANDREW LEE

MARY NGO LINDA NGUYEN MARYA SMIRNOVA ESTHER YOUNG

ARTEFACT FRAMEWORK
Jones Soda
needs to reach out with a younger audience
because theyve lost touch with their core brand
but they dont know how to catch up to todays
internet generation.

MISSING DIGITAL FOOTPRINT

Jones Soda search term Interest Over Time Graph*

2005

2007

2009

2011

2013

*Graph from Google Trends

PROJECT PITCH
We are proposing a website platform designed
based on Jones Soda Cos unique selling point,
their co-creation process so that they can reinvigorate
the authenticity of their brand and reconnect towards
a new and younger generation.

LANDING PAGE,
PARALLAX VIDEOS

LANDING PAGE,
INVITATION TO CO-CREATE

GALLERY, SOCIAL NETWORK

CURRENT EXISTING BUSINESS MODEL OF JONES SODA

2 parts of their Co-Creation Process:

General Photo Submission

myJones Custom Label

WALKTHROUGH OF THE WEBSITE

VALUE OF OUR WEBSITE

The value of using that website is to connect a
community of people with similar lifestyles to not only
share content with one another both through a digital
platform of social networks, but also to share experiences
and memories physically through a unique medium that is
able to bridge these two realms together.

TARGET MARKET
Demographic
16 - 24 year olds

Psychographic
The "Experiencers"
q The new and the offbeat
q Self expression
q Social activities
q Lifestyle

VIDEO

ENG
AG

EXCI
TE

ENGAGEMENT
ECOSYSTEM

PURCHASE

TIC

IPAT

LAUNCH

SOCIAL
MEDIA

AR

AN

SH

BOTTLE WITH
AR CODE

M E M O R A BILI A
BOTTLE WITH
YOUR PHOTO

WAITING FOR
YOUR BOTTLE

VIDEO

DKs Augmented Reality Project

VIDEO

ENG
AG

EXCI
TE

ENGAGEMENT
ECOSYSTEM

PURCHASE

TIC

IPAT

LAUNCH

SOCIAL
MEDIA

AR

AN

SH

BOTTLE WITH
AR CODE

M E M O R A BILI A
BOTTLE WITH
YOUR PHOTO

WAITING FOR
YOUR BOTTLE

STRATEGIC DESIGN
optimize their advertising costs
build their brand value
transform new customers into loyal followers

s
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Te
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Organizational Knowledge

The Innovation Gap

Abo

ut H

ow

Peop

le Li

ve T
heir

Live

REFERENCES
http://uxdesign.smashingmagazine.com/tag/user-experience/
http://www.nike.com/sp/us/en_us/aeroloft-vest
http://winners.webbyawards.com/2013/interactive-advertising-media/media/best-use-of-social-media
http://www.forbes.com/sites/ciocentral/2013/01/24/why-2013-is-the-year-you-need-to-get-serious-about-tumblr/
NYTimes: "Social Media is moving into creativity like tumblr"

http://www.smashingmagazine.com/2012/06/04/social-media-is-a-part-of-the-user-experience/
http://cn.en.nielsen.com/site/documents/NielsenSocialMediaReport2012_FINAL.PDF
http://www.nielsen.com/us/en/newswire/2013/smartphone-switch--three-fourths-of-recent-acquirers-chose-smart.html
http://www.alexa.com/siteinfo/jonessoda.com
http://www.google.com/trends/explore#q=jones%20soda