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For Immediate Release:


~First retailer to offer a Software App Store for netbooks in India ~
~ Offering more than 1,000 applications for entertainment, social
networking, gaming and productivity ~
New Delhi, October 19, 2010: Infiniti Retail Ltd, a 100% subsidiary of Tata Sons
Ltd, is all set to revolutionize the retailing experience with the launch of CROMA
APPS, a software application store powered by Intel AppUpSM center. This
association of Intel and Croma in India marks a strategic step in bringing enhanced
software solutions to its customers that will help them make the most of their
computers. The Croma Apps was launched by Mr. R. Sivakumar, MD-Sales &
Marketing Group, Intel South Asia in the presence of Mr. Ajit Joshi, MD & CEO,
Infiniti Retail Ltd at the newly opened Croma store in Connaught place, New Delhi.
Croma Apps, powered by Intel AppUpSM center offers a great selection of free and
paid applications for netbooks. With over 1,000 applications sprawling across
categories like entertainment, social networking, gaming and productivity, Croma
Apps will be a hub for consumers. Croma will pre-install the Croma Apps client on all
the netbooks and Croma pen drives retailed at their stores. The existing netbook
users can also download these free and paid applications by visiting Cromas website
and downloading the Croma Apps client.
Speaking on the occasion, Mr. Ajit Joshi, CEO & Managing Director, Infiniti
Retail Ltd said, We are very proud to be the first retailer to introduce our own
software application storefront in India. With `Croma Apps powered by Intel Appup
center, we aim to cater to variety of computing and entertainment needs of our
customers. Croma Apps will be a one-stop destination for people who like to engage
with new technology enabling them to personalize their computing experience. This
initiative evidently affirms our resolution of bringing world-class shopping experience
to our customers.
One of Indias largest specialty consumer electronics store, Croma houses a wide
range of local and global brands across various product categories. With categories
like Home Entertainment, Small Appliances, White Goods, Computers and
Peripherals, Communication, Music, Imaging and Gaming software each of the Croma
store promises to deliver the widest choice of products.
With Croma Apps powered by the Intel AppUp center, consumers now have access
to a range of new applications that provide them with a choice of personalized and
enhanced user experiences on their netbooks, said Mr. R. Sivakumar, Managing
Director-Sales & Marketing Group, Intel South Asia. In particular, we are
delighted that the developer community has shown such strong interest in creating
India-centric applications. Having localized content is one of the best ways to drive
excitement on the netbook platform and we look forward to seeing even more of
these applications in the near future.

About Infiniti Retail Limited:

Infiniti Retail Limited is a 100% subsidiary of Tata Sons. The company has launched
Croma, a national chain of mega stores of consumer electronics and durables. The
first Croma store was launched in Juhu, Mumbai in October 2006. Currently they are
operating a total of 51 Croma + 5 Croma Zip store in India, i.e. 14 Croma mega
stores and 4 Croma Zip stores in Mumbai, 4 Croma mega stores in Pune 2 Croma
stores in Ahmedabad, 2 in Surat, 1 in Rajkot, 1 in Vadodara, 1 in Aurangabad, 8 in
Bengalooru, 2 in Hyderabad, 14 Croma mega stores and 1 Croma Zip stores in Delhi
NCR and 3 Croma mega stores in Chennai. With Croma, Infiniti Retail Ltd. has
entered into a technical and sourcing agreement with Australian retail giant;
Woolworths Ltd. Infiniti Retail Ltd. will own and run the retail operations in India,
while Woolworths will provide technical support and strategic sourcing facilities from
its global network.
About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company
designs and builds the essential technologies that serve as the foundation for the
worlds computing devices. Additional information about Intel is available at and
For Further information, please contact:
Stuti Singh/Dhara Rajput Vaishnavi Corporate Communications Pvt Ltd. Tel:
9867035866 / 9867554172
Surendra Chawla at Intel Tel: 99801-31788