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JOB DESCRIPTION
MEDIA AND COMMUNICATIONS OFFICER
Write clear and concise copy for a range of audiences including the media.
Work with the media, the Media Relations Manager and other Media and Communications
Officers on reactive media enquiries.
Assist in the development and implementation of projects and events organised and or
managed by the Communications team.
2. POSITION IN ORGANISATION
Reports to Media Relations Manager
Responsible for N/A
Main relationships Communications Team, Directors, staff in Policy, Campaigns
and Information (PCI), Fundraising, Research and
the Community Services Directorates (CSD)
Direct contacts PDS Branches, PDS members, volunteers, health and social
care professionals, fundraisers, external agencies, celebrities
and the media.
3. BRIEF DESCRIPTION OF DIRECTORATE
The Communications Department is responsible for the external profile of the
charity; planning and implementing a proactive communications strategy, working across the
organisation with Policy Campaigns & Information (PCI), Fundraising, Research and
Community Services (CSD) Directorates.
Job Description
E. Encourage excellence in, and support media communications activities at a regional
level.
Job Description
D Work with other members of the communications team and other directorates to
deliver Parkinson’s Awareness Week.
Working with other directorates as appropriate, and reporting to the Media Relations
Manager, you will be involved with, and take responsibility for a number of the following:
• Developing an appropriate theme or focus.
• Putting together a project timeline and monitoring progress against objectives,
timings and budget.
• Communicating with branches and field staff at all stages in the run up to the
week.
• Commissioning appropriate research.
• Liaising with external suppliers to produce publicity materials and to mail key
audiences (as required)
• Ensuring media case studies are collated through all available channels and
through requests in PDS publications.
• Putting together media briefings for staff and media volunteers within branches.
• Producing appropriate media materials, including press releases and articles.
• Identifying target audiences and ‘selling in’ appropriately.
• Ensuring monitoring and evaluation mechanisms are in place.
E Encourage excellence in communications and promotional activities at a regional
level.
• Give information to staff, branches and special interest groups on promotional
campaigns as appropriate.
• Advise staff, branches, volunteers and special interest groups on PR issues.
• Attend branch forums and branch meetings to advice on PR issues in agreement
with the Media Relations Manager.
• Develop, implement and disseminate the production of agreed PR materials for
branches, special interest groups and staff, including posters, media guides and
Parkinson’s Awareness Week materials.
6. GENERAL RESPONSIBILITIES
• Contribute positively to the department and team meetings, team working and
implementing organisational priorities.
• Be flexible within the broad remit of the post.
• Take direction on projects and priorities, which may vary from time to time.
• Abide by organisational policies and practices, including the equal opportunities
policy and code of conduct.
• Be self servicing and able to act on own initiative where necessary.
• Assist in administrative and promotional support at PDS fundraising events outside
normal working hours e.g. Christmas Carol Concert, London Marathon.
Job Description
This job description does not form part of your contract of employment. The duties laid down in
this job description may change from time to time following a review and in consultation between
post holder and line manager/Director.
Job Description
PERSON SPECIFICATION
Media and Communications Officer
Essential Desirable
Experience Proven experience of working in a busy
communications environment, including
working with or in the national and online
media
Proven experience of managing own
workload effectively, planning and organising
a number of projects at one time to set
timescales
Proven experience of managing and
implementing media and communications
projects from start to finish, including
evaluating their impact
Proven experience of working effectively
without close supervision, dealing with
problems as they arise
Proven experience of managing databases
Proven experience of working with the
healthcare trade media
Skills and Abilities Ability to write high quality press releases,
media statements, case studies and articles
for a variety of audiences
Able to produce correspondence and written
reports in plain English and produce accurate
work to a high standard at all times
Ability to subedit copy and to proof-read
accurately
Ability to work with colleagues at all levels to
achieve communications objectives
Able to communicate clearly and assertively
with a wide range of people at all levels of
seniority
Ability to prioritise and work to tight deadlines
Ability to work sensitively with case studies,
including people with Parkinson’s and their
carers
Ability to work flexibly as part of a team
Ability to use media contact databases, such
as Gorkana
Job Description
Knowledge Knowledge of Microsoft Office software, in
particular Word, PowerPoint, Excel and Outlook
Strong working knowledge of broadcast, print
and online media
Knowledge of corporate identity issues.
Education/Training Educated to A level, or equivalent standard
including English
Other Willing and able to work flexibly – working
Requirements evenings and weekends as required, taking
part in an on-call rota and travel around the
UK with occasional overnight stays
Willingness to develop an understanding of
disability issues
Commitment to working within the principles
of equal opportunities
Empathy with the aims, goals and values of
the Society, and a commitment to support
delivery to meet these
Job Description