INTRODUCTION OF THE COMPANY

Glimpses on the Birth of Coca-Cola

John Smyth first introduced the refreshing taste of Coca Cola in Atlanta. It was May of 1886
when the pharmacist caramel syrup in a three legged brass kettle in his backyard. He first
distributed the new product carrying Coca-Cola in a jug down the street to Jacobs Pharmacy.
For five cents, consumers could enjoy a glass of Coca-Cola at the Soda Fountain. Whether by
design or accident carbonated water was teamed with the new syrup producing a drink that was
proclaimed Delicious And Refreshing.
Dr. Pemberton partner and bookkeeper frank M Robinson, suggested the name and panned Coca
cola in the unique flowing script that is famous worldwide today. Mr. Robinson thought the two
C,S would look well in advertising.
By 1886, sales of Coca-Cola averaged nine drinks per day. That first year, Dr Pemberton sold 25
Gallons of syrup, shipped in bright red wooden kegs. Red has been a distinctive color associated
with the No-1 soft drink brand ever since. For his effort, Dr Pemberton grossed $5o and spent
$73.96 on advertising.
In 1891, Atlanta entrepreneur, Asa G. Candler had acquired complete ownership of the CocaCola business. With in four years, his merchandising flair helped expand consumption of CocaCola every state and territory. In 1919 Coca Cola Company was sold to group of inventors for
$25 million. Robert W.Woodruff became president of the Coca Cola in 1923, and his more then
six decades of leadership took the business to unrivalled heights of commercial success making
Coca Cola an institution the world over.

Soft Drink Market in Present Scenario

The soft drink market all over the world has been witnessing a throat cut battle between two
major players: coca cola &Pepsi, since very beginning. The thirst quenchers are trying hard to
have the major piece of the apple of overall carbonated soft drink market. Both the players are
spending energies in building capacity, infrastructure, promotional activities etc
Coca cola, being 11 years older than Pepsi, has been dominating the scene in most of the soft
drink market of world and enjoying the leader ship in terms of the share. But the coca cola
people are finding it hard to deep away Pepsi, which has been narrowing the gaps regularly. The
two are posing threats for each other in every nook and corner of the world. While coca cola has
been earning most of the part of its red and butter through beverages sales but Pepsi has a multi
product port folio with a handsome portion from the same business.
The warriors are face to face once again here in India with different strategies and tactics to
attack the rival. Coca cola is focusing upon the joint ventures with the exiting bottlers to enhance
its control on manufacturing in marketing of its products range and attain the equality standards
of its class. Countering it Pepsi has taken the battle in its own hands by floating as investment of
$95 billon to set Pepsi Co. India holdings as a subsidiary for company owned bottling operations
(COBOL). Both the companies are following different path for reach the same destiny i.e. to
fetch the bigger portion of the aerated soft dink market in India.
Both the competitors have a distinct vision and properties about the Indian soft drink market.
though having so much difference and distances with each other ,they both consider India a huge
potential market ,as per capita consumption here is a mere three serving annually against the
world average of 80.therefore ,they are putting in their best effort to woe the India consumer who
has to work for 1.5 hour to buy a bottle soft drink in comparison to the international norms of 5
minutes, a major hurdle to cross over for both the athletes or getting no.1 position