[T]oo many social

entrepreneurs and impact

fund managers view metrics
and performance tracking as
something we do for
funders rather than
something we need do for
ourselves to ensure our work
is actually creating the
impact we seek rather than
the outcomes we claim.
Jed Emerson
Senior Advisor, Gary Community
Investment Company, Blue Haven Initiative
Senior Strategic Advisor, RS Group
Chief Impact Strategist, ImpactAssets

- Markets For Good

Presenting assessments of a charity's

performance doesn't necessarily increase
donations

Study 1: The mention or omission of

scientific rigour had no effect at all on
whether someone donated. It also had only a
tiny effect on the total amount raised.
Study 2: Half the donors were shown the
(charity) rating; the other half weren't. The
presence of the ratings made no meaningful
difference to their responses.
Caroline Fiennes
Director for Giving Evidence, published
author, and columnist for Third Sector
UK

Study 3: Donors appeared to use evidence of

effectiveness as they would a hygiene factor:
they seemed to expect all charities to have
(high) ratings (of effectiveness), and reduced
donations when they were disappointed
but never increased them because they were
never positively surprised.

AV P N , S I N G A P O R E A P R I L 2 2 nd 2 0 1 5
N I C O L A C R O S TA E X E C U T I V E V I C E P R E S I D E N T
N I C O L A @ E P I C . F O U N D AT I O N

Twitter : @ nico_cr os

IMPACT
=
CHANGE

Supply
of philanthropic capital

Demand
for philanthropic capital

Big market failure: why?

We have asked 1,000+ organizations and donors from 83 Countries

NGOs: What do you need to achieve impact?

82%: Smarter, more engaged donors.

Donors: What do you need to donate more/better?

90+%: More data, opportunities to engage.

A clear disconnect, need for new tools to bridge it

Donors

NGOs

Select

Access

Monitor

Impact

Experience

Engagement

Fragmented market = obstacle for donors looking for impact

1. SELECTION
DONORS

Online Giving Platforms

Individual Philanthropists

Wealth Managers
Consultants

Family Offices

Family Foundations

Strategic Philanthropy

2. MONITORING
Consultants

Corporate Foundations
Evaluation Consultants
CSR Departments

National Agencies

Strategic Philanthropy

3. EXPERIENCE
Travel Agencies

International Agencies

Volunteer Programs

RESEARCH

Epic Toolkit

SELECT

MONITOR

Outstanding NGOs &

Social Enterprises

EXPERIENCE

Progress on Social
objectives

the journey towards

Impact

Highly integrated tools, deliberate focus on technology

All this leads to rigorous, yet actionable research

CHANGE

TOMORROW

T O D AY

N I C O L A C R O S TA E X E C U T I V E V I C E P R E S I D E N T
N I C O L A @ E P I C . F O U N D AT I O N