Mehran Enterprises

Internship Report

Submitted to: Sir Faisal Iqbal

MBA 6th Semester

City Campus Gujrat

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Acknowledgement
We are thankful to God Almighty who enables us to accomplish this task with due care.
We also want to pay tribute to our worthy teachers who are the main source of enlighten to
our mind. We are thankful to them as they prepared us for looking at the matters of life
widely with open minds. This report is one of the sources of giving us knowledge about
Mehran Enterprises Work System in Gujranwala.
We are especially thankful to our honorable mentor who provides us guidance whenever we
feel some difficulty. His knowledge, approach and professionalism have always inspired us
and helped us understand, analyze and solve problems in a practical manner.
I am also thankful to University of Gujrat (UOG), which provide us a platform to polish our
skill and provide a quality of education in our door step.
We must mention our dear respondents for their co-operation because without their cooperation it was not possible for us to complete this activity. The completion of this report is
a result of hard work.

Thank you

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1 Table of Contents
Table of Contents
1

Acknowledgement.............................................................................................. 2

Table of Contents................................................................................................ 3

Executive Summary............................................................................................ 5

Main Body of the Report...................................................................................... 6

Part 1...................................................................................................................... 6
4.1

Introduction................................................................................................. 6

4.2

Overview of the Organization.........................................................................6

4.2.1

Brief History.......................................................................................... 6

4.2.2

Nature of the Organization.......................................................................6

4.2.3
years

Business Volume, Reward honors and success Stories etc during last five

7
4.2.4

Products/ Service Lines..........................................................................8

4.2.5

Contribution of the Organization toward Economic development.................15

4.3

Organizational Structure.............................................................................. 24

4.3.1

Organizational Hierarchy Chart..............................................................24

4.3.2

Numbers of Employees.........................................................................24

4.3.3

Main Offices........................................................................................ 25

4.3.4

Introduction of all Departments...............................................................25

Part 2.................................................................................................................... 26
4.4

Internee Work............................................................................................ 26

4.4.1

Brief Introduction of internees office/branch.............................................26

4.4.2

Details of Supervisors...........................................................................26

4.4.3

Weekly Timetables............................................................................... 26

4.4.4

Summary of the Learning......................................................................28

Conclusion and Recommendations.....................................................................30

5.1

Increase number of distributors and employee.......................................30

5.2

Flexible Policies....................................................................................... 30

5.3

Job security............................................................................................. 30
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5.4

Permanent Hiring.................................................................................... 30

5.5

Job Training Programs.............................................................................. 30

5.6

Perquisites and Allowances.....................................................................30

5.7

Revival of the Claims............................................................................... 30

5.8

Adoption of Effective technology.............................................................30

5.9

Decentralize Decision making.................................................................31

Reference........................................................................................................ 32

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2 Executive Summary
In MBA the internship program is compulsory for regular students and without the internship
program the degree is not complete and the concepts that I learn during the study it is very
important for me to learn all the concepts practically associated with any organization and
learn the practical concepts. I selected Mehran Enterprises Work system Gujranwala zone in
sales department and decided to do internship in this organization.
This report is based on analysis of Mehran Enterprises Work system and our study
objective is to share our practical experience of professional life Which i got during the
internship period the study is based on our findings which I gather during the period and
personnel observation the primary source is interview survey and personnel observation
during the internship and secondary source I read newspaper article text books and internet.
This report is brief description and summery of our work which I perform during six weeks in
Mehran Enterprises Work system in Gujranwala zone during the period I worked in customer
service, cash clearing account and marketing department the task and duties which were
assigned their detail is given below this report specially highlight the hierarch structure and
function of marketing department of Mehran Enterprises Work system. The internship
program provides me the great opportunity of being exposed to actual business, dealing, and
opportunity of professional insight which help me in future. It was a great experience for me
to work in this organization. My theoretical knowledge about my subjects became potent and
strong with the help of practical implication.
When I work in sales department of Mehran Enterprises Work system I see that what is done
in this department. During my internship in Mehran Enterprises I collect data about the main
figures of organization and more I see how the marketing is done in Mehran Enterprises and
see the segmentation strategy, what is the target market of the Mehran Enterprises,
positioning strategy, promotional strategy and other strategies. I also collect data about the
function of sale department and see how the sale department is work.
During the period I saw the strength of the organization is good dynamic environment,
number of employee no job speciation and satisfaction and centralize decision making to
overcome these weakness the top management need to focus on internal and external factor
which affecting the organization and increase sales volume and employee and give special
training to employee to perform their well and it is also necessary to promote and increase
their marketing activities to promote their product and service both local and domestic level
and lunch different kind promotion scheme such like sale promotion public relation and
publicity if Mehran Enterprises follow these guideline and overcome their weakness it will
achieve the new ways of success.

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3 Main Body of the Report
Part 1
3.1 Introduction
Mehran Enterprises came into existence in 1989 with its Head Office in Karachi, and has its
regional office in Lahore and Zonal offices in all the major cities of Pakistan.
The company is lead by the Director with high entrepreneurial skills, combined with
expertise of professionals in the field of Marketing, Sales, SC, technical, HR & Finance.
Mehran Enterprises is one of the leading importer, marketer & distributor of Intl European
and American brands in Cosmetic and Personal Care category. The company realized the
growth potential as the big opportunity in the country and hence over the years expanded its
portfolio.
Mehran Enterprises has a robust distribution network comprising of around 118 distributors
in more than 87 cities.
The company also has coverage of the major segment of Beauty Salons & Mens Salons all
over Pakistan, through a separate sales team Professional.

3.2 Overview of the Organization

3.2.1 Brief History
The scope of business at Mehran Enterprises includes the following areas;
Import & Market Personal care & cosmetics product range.
A training institute for the beauty segment professionals was established in the year 2003; a
platform for providing training to the professionals & professionals in the making product
trials, launches, and also demonstration for new products.
Mehran Enterprises has its own skincare & color cosmetic brands of ME cater to the needs
of the middle income segment, (the largest income segment in the country)
The company has its retail chain stores, a new concept in the category launched by Mehran
Enterprises. Now these retail chain stores are present in all the major cities of Pakistan.
3.2.2 Nature of the Organization
Mehran Enterprises sighted an enormous opportunity in the Pakistani personal care &
cosmetics market in the late 1980s considering its immense growth potential. With a vision to
be one of the pioneering local player in the segment, Mehran Enterprises had ventured into
the industry in 1989 and started its operations as an Importer & Distributor for various
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established
international
brands.
Initially the brands imported, marketed & distributed by Mehran Enterprises were amongst
leading brands of companies such as Unilever & P & G, such as Noxemma, Old Spice &
Vidal Sasoon. The organization then went on to developed 2 brands of its own keeping the
local needs in perspective.
Currently, Mehran Enterprises is the only company in Pakistan which deals with multi
category International Brands in the Personal Care range of products.
3.2.3 Business Volume, Reward honors and success Stories etc during last
five years
Brand contribution:

Targets vs achievements 2012

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3.2.4 Products/ Service Lines

Brands Portfolio
The brands currently under Mehran Enterprises portfolio are mostly market leaders
in their categories namely; Kryolan (German Brand official cosmetics partners for
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Miss Universe for last 3 years), Framesi (Italian Brand), Sothys (French Brand),
Titania (German Brand), Just for Men (US Brand world # 1 mens hair color brand),
Bioline (Italian Brand), Janseen cosmeceutical (German Brand), St Ives, Suave, LCN
(German Brand). Mehran Enterprises Brands catering to color cosmetics segments;
Sweet Touch and Femina Cosmetics.

Makeup for Professionals!

For 66 years KRYOLAN Professional Make-up is a specialized manufacturer of professional
make-up serving theater, film, and television around the globe. A range of more than 16,000
items in 750 shades covers every need any professional make-up artist may have. Today
KRYOLAN Professional Make-up delivers to customers in more than 80 countries on all
across the world.
The commitment towards innovative solution for professional make up, Kryolan has directed
their efforts in developing makeup products that has excellent skin compatibility.
Having gained the respect from the professional makeup artists across the globe, Kryolan has
been associated with Miss Universe pageants since 2009. It is also a prominent name in
Hollywood (Oscar winning Startrek) & Bollywood (Filmfare winning Jodha Akbar) makeup
industry.
The name KRYOLAN and its other trademarks stand for professional competence, high
product quality, exceptional diversity, professionalism, flexibility and tradition.

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Foundations
High Definitions
Makeup Setting
Makeup Removal
Blush
Derma Color Camouflage System
Eyes
Makeup Tools

Framesi is a brand that is imported from Italy. It is one of leading Italian hair care brand that
offers a complete hair coloring and hair care solutions.
The brands commitment to provide innovative and effective solutions has been the reason of
its popularity among professionals.
Professionals in 75 countries across the world have shown confidence in the brand since its
inception in 1940.

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Framesi Categories
Coloring Line
Form and Texture
Conditioning Line
Morphosis Treatment Line
Finishing/ Styling Line

A skin care system from Germany, based on effective & efficient active ingredients
For more than 15 years Janssen Cosmeceutical is engaged in developing professional
cosmetic treatment methods that support beauticians and wellness therapists in providing
their customers with individual treatments thus enabling them to achieve successful effects.
New active substance complexes, process techniques and analytical results are immediately
tested and taken into consideration in new developments by the Development department.
Therefore, over time Janssen Cosmeceutical has grown into a comprehensive product
portfolio leaving no desires unfulfilled.

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Janssen Cosmeceuticals has developed a line of skin care products that caters to different skin
types.

Janssen Categories
Dry Skin
Oily Skin
Combination Skin
Sensitive Skin
Demanding Skin
Regeneration
Whitening Secrets All Skin types
Sun Secrets

Sweet Touch is a color cosmetics & skin care brand imported from Europe that caters to the
desires of young females who want to look & feel special.
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Since its launch in 2001, it has gained wide acceptance among consumers because of the
exciting shades that it offers to suit the look and the mood they want.
Sweet touch is brand that has the complete range of products to transform your looks with a
wide line of products for face, eyes, lips, nails and whitening.

Face
Eyes
Lips
Nails
Whitening Range

Discover the new trend!

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Femina Cosmetics is yet another amazing brand from Mehran Enterprises which is
manufactured in European facilities.
Femina cosmetic is a quality brand that has value for money range. The brand provides
instant gorgeous look at affordable price.
With its launch in year 2009, Femina cosmetic achieved instant acceptance from all the
makeup enthusiastic girls all across Pakistan. Since then Femina Cosmetic became an ideal
make up companion for every girl.
The brand is ideal choice for the girls who are on the go and also want to achieve fabulous
look INSTANTLY!!
Femina Categories
Eye
Lip
Face
Nails

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World Leader in Mens Hair Coloring

Feeling Sporty then why stay with gray hair??
Feel Young.. Look Young!!!
BE CONFIDENT that your hair color should be the best one Simple Choice is Just for
Men- A brand from USA

Why Use Just for Men??

Why use hair color for all??? Get the masculine feel!!!

Femina Institute was established in year 2003. It is the first and only hair, skin and makeup
institute which started from Karachi but now it has its premises all across Pakistan.

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Femina Institute empowers aspirants in the field of Makeup, Hair & skin care industry by
providing its student with in depth knowledge and latest techniques. The institution imparts
cohesive knowledge to hundreds of students by its tailor made course curriculum which
integrates the mix up of theory and practical application.

3.2.5 Contribution of the Organization toward Economic development

Our Purpose

We believe in training those students/beauticians who are either working independently or

they are associated with any professional saloons, by imparting latest beauty knowledge and
helping them creating their mark in this creative world.
Our aim is not only to instill art of beauty in aspiring beauticians but also create awareness
about meeting the balance of mental and physical wellness.
Our Expertise:
The staff at Femina Institute is internationally qualified and they further trains future
beauticians in specialized fields which are as follows:
Esthetics
Nail technology
Cosmetology educator training
Hair coloring, styling and hair treatments
Make-up artistry

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Our Events
Femina Institute arranges workshops throughout Pakistan, where our experts/Estheticians
give demos in their respective fields and shares the modern techniques with the audiences.
Under the supervision of European Qualified Teachers & Trainers, Femina Institute has
organized many workshops all across Pakistan. These workshops introduce international
brands & provide comprehensive knowledge about their application techniques and gave
detailed understanding about the product knowledge and its functioning.
Key events arranged through Femina Institute:
o Bioline workshop 2012
o Derma color camouflage & Silis silk straightening system launch 2011
o Cuts and Colors / Glamour Workshop
o Janssen Cosmecuticals esthetic workshop
o International Mega Beauty Event

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Through the platform of Femina Institute we have arranged about 1200 workshop & classes
and have train approximately 300 Beauticians annually ALL OVER THE PAKISTAN. Our
Diplomas/Certificates are recognized in Canadian & UK embassies.
Our Presence:
Femina Institute has its presence in 6 different cities across Pakistan
Karachi
Hyderabad
Multan
Lahore
Faisalabad
Rawalpindi

Allow us to launch a rewarding and exciting career in the creative world of BEAUTY!!

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A Woman wants to admire her reflection in the mirror. She dreams of having the perfect skin,
perfect hair, perfect makeup A wish to look just PERFECT!!! But beauty does not come
easy, people have travelled all around the world to get the secrets to perfect beautyBut now
the secrets deserves to be revealed!! Its in your CITY!! Makeup city Mehran Enterprises
retail stores are in your town to give you thousands of option to perfect your look.
Mehran Enterprises is pioneer in brining you one stop beauty shopping experience through
Makeup city, where you will get what you desire.
Since the time of the launch in year 2002, Makeup City have been bringing renowned
international personal care brand under one roof, making its mark in the mind of the
consumers all across Pakistan.
An Ultimate One-Stop Personal Care Experience:

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Makeup City is responsible for bringing a unique one stop shopping experience by offering
International brands across a broad range of product categories;
Skincare
Color Cosmetics
Fragrance
Body Care
Hair care
Makeup City is a platform for distribution of Premium quality products for the Hair &
Makeup experts and general cosmetics consumers.
Today, it is the leading chain of cosmetics store in Pakistan having its presence in Karachi,
Lahore, Rawalpindi, Multan and Faisalabad.
With its new Flagship store at Dolmen City Mall Karachi, Makeup city promises to entice all
its customers with the amazing range of color cosmetics , skin and hair care products.

Events and Workshops

Bioline Workshop May 2012

Mehran Enterprises, organized workshop on Italian skin care brand-Bioline in 5

major cities of Pakistan (Karachi, Lahore, Multan, Faisalabad, and Rawalpindi). The
demonstration was presented by Bioline Master Trainer from Italy Ms. Girogia
Rapali.
The workshop educated the skin care experts about the international skin care
techniques and provided a complete knowledge about the usage of theproducts for
various skin issues.

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The events met a great success with a high turnout of the participants and were
attended by renowned skin care experts & dermatologists in every city
Derma Color Camouflage Workshop Dec 2011

In Dec 2011, Mehran Enterprises organized workshops on Derma Color Camouflage

makeup and launched Silis Hair straightening system, in 4 major cities of Pakistan
(Karachi, Lahore, Multan and Rawalpindi). The demonstrations were presented by
renowned German camouflage make up expert Ms. Malu Wilz and experts from
Femina Institute. The key highlight of this event was the application of the
camouflage makeup on the discolored skins (burned skin, scars, vitiligo). Ms. Malu
Wilz also shared her expertise in model makeup using Derma Camouflage makeup

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The workshops were highly appreciated by the skin and makeup experts all across
Pakistan.
Makeup City: Launch of Flagship Store
On 6th July, 12, Mehran Enterprises launched its flagship retail store Makeup City
at Dolmen Mall Clifton Karachi. This is the second outlet of Makeup city in Karachi.
Other operational branches are at Lahore, Rawalpindi, Multan & Faisalabad

The retail outlet showcases all the famous European cosmetic and beauty brands
under one roof. These brands are directly imported from the country of origin.

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On the day of the opening, Deputy Counsel General of Italy Ms. Giuliana Grandi
Franceshinis and Ms. Annamari Antenucci from Italian Consulate along with CEO of
Mehran Enterprises Mr. Sohail Ahmed, were present.
Large turnout of customer was seen at the store which included Beauticians. The
event was attended by people from corporate sector, celebrities and Media.

Other Events
Apna News capturing Mehrane Event
Aaj News captured Mehrane Event
ATV telecasted Mehrane Event
Waqt News showing Mehranes Event
Metro Ones Telecast

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3.3 Organizational Structure
3.3.1 Organizational Hierarchy Chart
Staff in Gujranwala zone.
Name

Design

Base Town

Brand Handling

Town Handling

Rauf Imran
Janjua

Sr. Zsm

Gujranwala

All

Gwl & FSD Zone

Asad Yaqoob

ADM

Gujranwala

All

Gujranwala Zone

Usman Sabir

ASO

Gujranwala

Kryolan

Gwl,Hfd &
wazirabad

Kashif Hayat

ASO

Gujranwala

ST & Janssen

Gwl,Hfd &
Wazirabad

Muhammad
Ayub

ASO

Gujranwala

Fra,JFM&Femna

Gwl,Hfd &
Wazirabad

M.Nassrulla

ASO

Sialkot

All

Skt,Nwl & Daska

Hamza Iqbal

ASO

Gujrat

All

Gujrat,Phalia

Ejaz Mahmood

ASO

Jhelum

All

Jhelum&
Lalamusa

Shakeela

BDO

Gujranwala

All

Gwl,Hfd &
Wazirabad

Muqdas Khan

BDO

Gujrat

All

Gujrat,MBD &
LLM

3.3.2 Numbers of Employees

The company contains approximately thirty five hundred (3500) private and regular
employees. But in the Gujranwala zone company only holds 28 employees.

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3.3.3 Main Offices
Flagship Store:
G6, G7 Dolmen Shopping Mall, Block 4, Clifton, Karachi.
Our Presence:
Karachi:
5&6 GroundFloor, Mehran House, 756, C.C. Area behind Tariq centre, Tariq Road
Karachi. Ph: 021-34300799
Lahore:
28 Ground Floor, City Tower, Main Bouleward, Gulberg II,Lahore. Ph: 042-3577024535788805
Rawalpindi:
1, 2 & 3 First Floor, Rose Arcade, Rehmanabad Chowk Rawalpindi. Ph: 0515890274
Faisalabad:
Shop # 41, Ground Floor, Center Point Koh-e-Noor City, Jaranwala Road above AlFateh Store, Faisalabad. Ph: 041-8554008
Multan:
Shop#39 & 40, Ghani Bukhari Road, Saddar Bazar, Cantt. Ph: 061-4515563
3.3.4 Introduction of all Departments
The company holds all the departments which are compulsory to run a business like
HR department, Sales department, Purchase department, production department
and others. But my concern was only with sales department at Mehran Enterprises in
Gujranwala zone.

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Part 2
3.4 Internee Work
3.4.1 Brief Introduction of internees office/branch
With the work ADM in Gujranwala zone I was used to gat all details from the all area
sales officers of gujranwlw zone including city Gujranwala , gujrat,Sialkot,jehlum and
Rawalpindi.onother responsibility was to look after the sales issues,distributors
management of Gujranwala zone.gujranwala zone includes all above mentioned
cities.
Company has more than eight brands in Pakistan but I was concerned with six of
them.Following are the brands on which I gave my duty as a internee.
KRYOLAN.
SWEET TOUCH.
JUST FOR MEN.
JANSSEN.
FREAMESI.
FEMINA.
3.4.2 Details of Supervisors
There are four supervisors who guide me during internship period and guide me
about the Mehran Enterprises work in which methods the work is completed. The list
of those who guide me during the internship is as
1. rauf Imran janjua

senior Zsm

2. Asad yaqoob

ADM

3. Usman

ASO

4. Kashif Hayat

ASO-ST

As I explain earlier that I have done my internship only in Sales Department. So, it
explains that they all belong to the Sales department of the Mehran Enterprises.

3.4.3 Weekly Timetables

My duration of the internship was from 16 December 2012 till 26 January 2013.
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Complete Weekly schedule of Internship

Date

Timing

Week # 1

11:00am -4:00pm

Week # 2

11:00am -4:00pm

Week # 3

11:00am -4:00pm

Week # 4

11:00am -4:00pm

Week # 5

11:00am -4:00pm

Week # 6

11:00am -4:00pm

Tasks
Introduction own self and organization staff and
area know how.
Product line, price list brand wise, developing
P.R and selling.
Sending Mails, filling vouchers, orders, Making
online transactions.

Making of invitations letters.

Management of workshops, maintaining

expense management.
Supervision working of area sales officers.
Reporting to ZSM.

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3.4.4 Summary of the Learning
3.4.4.1 Skills and Qualifications Learned during Internship
During the six weeks of the internship the weakness which I observe in Mehran
Enterprises is that short number of employee and branches there is only one branch
of Mehran Enterprises in Gujranwala zone and there are 25 employees in this zone.
There is no job training to the employee the behavior of the employee is not so good
toward the customer because the staff is not technical trained and due to short
number of employee the responsibilities of the employee is share between the
department therefore they cannot perform their duties well. The decision making is
centralize and that create the distance between higher and lower level and create
stress on employee.
During the internship I fell that there is a bridge between educational and
professional life The thinks that we read and observer now has implemented
practically it is necessary for us to show our skills the task and assignment which is
assigned us during educational life is very helpful in professional life and show us the
new way of innovation and success
Mehran Enterprises aware their target audiences about their new and existing
product through different media the staff work together as a team together every one
and achieve more that create motivation and synergy the staff is highly qualified.
Mehran Enterprises also provide the online transitions for their customer to get the
account information bills collection money transfer their ideas make it stronger
against their competitor the future perspective of Mehran Enterprises is bright and it
will open new ways of success.
The following are the skills that I got a chance to practice in the practical
environment.
3.4.4.1.1

Interpersonal Skills

This is most common and one of the most important skills during my internship
period. This skill helps a person to interact with others in much better and pleasant
manner. It is an art to present ones views, thoughts, and ideas before its
listeners. During my internship period it helped me to build good rapport with the
other employees who guided me in the best possible manner. My interaction and
dealings with the customers helped me to broaden my social network.
3.4.4.1.2

Communication Skills

Communication means exchange of messages between people for the

purpose of achieving common meanings. It is an art to make information flow
smoother. Today it is very necessary to communicate well especially in
organizational sector and especially for those who are seeking information. My
communication skills gave me self-confidence while interacting with everyone else.
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3.4.4.1.3

Conceptual Skills

I used my conceptual skills to gain an insight into the working of the oganization: how
the work is done? What are the problems? Their relative contribution to the economy
as a whole.
3.4.4.1.4

Stress Management Skills

As this internship was my first experience in a practical environment so I faced a lot

of mental strain in terms of adapting to the new work environment, practical learning,
cope with the challenges faced etc. using my stress management skills I was
able to list priorities and work accordingly.
3.4.4.1.5

Time Management Skills

During my internship period I have learnt punctuality and the significance of time in
an organization. I have realized that time management is an important element of
work. My practical learning has taught me to prioritize and organize my work
according to schedule that enabled me to complete my tasks in the allotted time.
3.4.4.1.6

Human Skills

I learnt the human skills in true manner. Human skills associated with an employees
ability to work well with others both as a member of a group as well as individual
leader who gets things done through others.
3.4.4.1.7

Self-Control

Our ability to exercise control over our own behavior by setting standards and
providing consequences for our own actions refers to self-control. As an internee this
skill is really important because an internee does not have much of authority.
3.4.4.1.8

Co-Ordination

Co-ordination means the smooth flow of work that must be carried on consistently
and systematically without any breakage. In a environment like sales there is need
for integration making co-ordination an essential environment. As an internee it is
necessary to co-ordinate well with supervisors and co-workers.
3.4.4.2 Responsibilities Learned during Internship
During the internship when I was working in sales and customer service department
the task which is assigned to me is that to fill the voucher, get orders and
conformation of the delivery. one day I was working a customer came and provide
me the necessary information and fill the order form and his bank account number
etc. after some time he came and make a noise using bad language and violent
behavior and so rude all the staff gather and regional manager listen his point of
view give him a cup of tea and fill the order form in fact he is wrong and he gave the
wrong information about the account number but the regional manager listen his
point of view and fill order form and he follow-up with the customer after the fact, the
point is that dont ignore the customer listen him be patience and tray to follow up.

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4 Conclusion and Recommendations
After spending six weeks at different departments of the organization, interacting
with the employees, getting their views, observing the organizational activeties, I
have come up with the following suggestions that in my view, will definitely improve a
few weaknesses observed in the bank by me.

4.1 Increase number of distributors and employee

It is necessary for Mehran enterprises in Gujranwala zone to increase number of
distributors and increase number of employee in their area otherwise company can
face difficulty if any employee is turnover and there is only twenty eight employees in
the whole zone of Gujranwala.

4.2 Flexible Policies

The company should be adopting flexible policies, especially in the areas of the
recruitment, promotions, evaluation of the employees otherwise the high turnover
observed in the company will continue to create problems for the organization now
and in the future.

4.3 Job security

The employees in the organization should be insured job security so that there is no
pressure on the employees while performing their tasks.

4.4 Permanent Hiring

The fresh hiring should be made permanent so that they are secured of their future.
Further the allowances and perquisites attached with the permanent jobs will also
increase the motivation level of the employees.

4.5 Job Training Programs

The company should place emphasis on the organization of effective training and
development programs for its new as well as existing employees so that these are
gradually updated regarding the recent developments in the field of modern trading
and manufacturing.

4.6 Perquisites and Allowances

The number of allowances and perquisites for the employees should be increased to
ensure that they put their body and soul in the jobs assigned to them.

4.7 Revival of the Claims

The duration for the various claims provided by the customers should be brought
down a bit, as it would result in increase in the number of customers of the company.

4.8 Adoption of Effective technology

The current unbind system used by the organization is very slow in processing so my
view is that the company should try to adopt some other but more effective form of
technology in order to provide comfort to the customers as well as the staff.

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4.9 Decentralize Decision making
Decentralization management rather than centralized management it would result in i
The higher authorities should form team-based improvement in uplifting the morale
of the employees. They will be more motivated and involved in all their operations
resulting in overall effectiveness of the organization.
If Mehran enterprises follow these guideline it can create strong identity in the market
and achieve new ways of success and company can also achieve their objective
vision and mission my conclusion and recommendation is based on my finding which
I gather during internship period personnel observation and data which I gather both
primary source and secondary source .organization has to overcome their weakness
and avail the opportunity to create a strong image worldwide.

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Mehran Enterprises
5 Reference

Mehrane. (n.d.). Retrieved August 5, 2013, from

http://www.mehrane.com.pk/
Internship report on marketing. (n.d.). Retrieved August 2, 2013, from

http://www.slideshare.net/AwaisJamil/internship-report-on-marketing
Internship Report on Mobilink. (n.d.). Retrieved August 6, 2013, from

http://www.scribd.com/doc/18008423/Internship-Report-on-Mobilink
Internship Report on PEL (2012). (n.d.). Retrieved August 9, 2013, from

http://www.scribd.com/doc/115225412/Internship-Report-on-PEL-2012
MKTI619 Internship Report-Marketing - Virtual University of Pakistan. (n.d.).
Retrieved August 18, 2013, from
http://vustudents.ning.com/group/mkti619internshipreportmarketing?

xg_source=activity
Welcome to Students of Pakisan: Internship Report MBA Marketing AIOU. (n.d.).
Retrieved August 9, 2013, from
http://pakistanstudents.blogspot.com/2008/11/internship-report-mba-marketingaiou.html

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