Coca-Cola history began in 1886 when the curiosity of

an Atlanta pharmacist, John Pemberton, led him to

create a distinctive tasting soft drink that could be sold
at soda fountains. He created a flavored syrup, took it
to its neighborhood pharmacy, where it was mixed with
carbonated water.
Pemberton said that this intellectual beverage and
temperance drink contains the valuable tonic and nerve
stimulant properties of the Coca plant and Cola nuts,
and makes not only a delicious, exhilarating and
refreshing beverage but also a valuable brain tonic and
a cure for all nervous affections.
He also sustains that the peculiar flavor of COCA-COLA
delights every palate.
In 1886 the first newspaper ad appears announcing
Coca-Cola as a Delicious and Refreshing Beverage.
Next year, cupons are first used to promote COCACOLA.
Then, Griggs Candler begins to acquire personal
control of the Coca-Cola formula and patents from John
Pemberton and his partners. He also uses calendars for
advertising and he declares in the Annual Report that
Coca-Cola is sold and drunk in every state and territory
in the United States.
Clocks are first used for
advertising purposes. In 1899 the rights to bottle
Coca-Cola are sold by Candler to Benjamin Thomas
and Joseph Whitehead for $1.
In 1900 Music hall performer Hilda Clark becomes
the first celebrity to appear in multiple advertising

formats, including trays, posters and even bookmarks.

Canada, Cuba and Panama, become the first three
countries outside the United States that bottle
Coca-Cola. The diamond-shaped paper label is
introduced for bottles and
the first festoons are
installed. The Company begins its long association with
athletes and
makes donation and also
begins
worldwide sponsorship of Special Olympics.
Answering the call of The Coca-Cola Company, the
contour bottle prototype is designed by Alexander
Samuelson and becomes the standard bottle.
The first use of the slogan Thirst Knows No
Season helps transition Coca-Cola from a summer
beverage to one enjoyed year-round. The Company
begins sponsoring its first radio program, Vivian the
Coca-Cola Girl.
Seeking to create an advertising program that links
Coca-Cola with Christmas, artist Haddon Sundblom
creates his first illustration showing Santa Claus
pausing for a Coke. Lettie Pate Evans joins the Board of
Directors of The Coca-Cola Company and she is the first
woman to serve on the board of a major corporation.
Later, the The Sprite Boy character appears to
convey the message that Coca-Cola and Coke are
two terms that reference the same product. The Yes
poster is released and wins multiple design awards. The
red disc metal sign is introduced.
In 1950 Coca-Cola becomes the first product to
appear on the cover of Time magazine. The first kingsize bottles make their appearance in the United

States. Fanta Orange is introduced in Italy, and is the

first new product distributed by the Company.
The Coca-Cola Company adds a line of juice
products to its portfolio, like Sprite, TaB, the first diet
drink and Fresca, a sugar-free soft drink and the
Things Go Better with Coke advertising campaign
begins.
Coca-Colas advertising started to reflect a brand connected with
fun, friends and good times. Many remember Hilltop Singers performing
Id Like to Buy the World a Coke, or Have a Coke and a Smile .

Diet Coke is introduced in New York, now the

world`s top diet drink. The formula for Coca-Cola is
changed for the first time and this generated consumer
protest nationwide and the original formula is returned
to the market later. Coca-Cola becomes the first soft
drink consumed in space.
The popular polar bears are introduced in the
commercial Northern Lights.
In 2001-Simply Orange is introduced and later the
Fridge Pack.
A Coca-Cola Facebook page is established by two fans.
The site has over 22 million fans and continues to grow.
In 2011 The Coca-Cola Company celebrated 125 years
of brand Coca-Cola.
Since its birth in downtown Atlanta, Georgia,
Coca-Cola has been a catalyst for social interaction and
inspired innovation. These unique moments in history
have helped create a global brand that provides billions
of moments of refreshment every day. Studies have

shown that Coca-Cola is among the most-admired and

best-known trademarks in the world. In fact, it is
documented that Coca-Cola is the second-most
widely understood term in the world, after okay.
Experts have long believed in the connection between
happiness and wellness, and Coca-Cola is proud to have
played a part in happy occasions around the globe.
The quest for true happiness is not really a quest at all, but a
decision and a choice. So don't wait another moment. Open an
ice cold Coca-Cola and choose happiness!