Social media has changed the way we live our lives as we know.

The news cycle thing is

now twenty four hours a day. Sometimes thats good, sometimes thats bad, but for the most
part, in my opinion, its pretty bad. I really dont like having to have to be connected around the
clock so you are always expected to be on call for everything. Immediate answers are expected,
and so is immediate gratification.
Social media can be used for good and bad, especially for business. It has caused major
problems, but also major advantages. Sometimes, when a company is in hot water, the issue is
immediately known by the public, and the public is expecting answers immediately.
People over the age of fifty five tend to use older news outlets than people under the age
of thirty. Older people tend to still read more newspapers and watch more news on television.
The issue with this according to the article I read is that that news could is starting to be more
and more irrelevant and outdated since news travels faster now than it ever has before.
There was an incident with lucky brand jeans a few years back with twitter. There was a
data breach of their servers. What happened was hackers took emails of people on the lucky
mailing list. They sent out an email asking for credit card numbers for special deals using the
lucky email. People were getting charged with large amounts of lucky goods after that, so they
took to twitter. They asked the lucky twitter what was going on. Lucky didnt even know what
the situation was until they were getting tweeted. After that they isolated the incident and then
acted accordingly, and they sent out tweets saying that the problem was solved and what not.
They did all this in three hours, which would seem like a short period of time to solve a big issue
like that, but research by this company shows that people start really getting angry after one
hundred and twenty minutes of posting something to a company. This shows how instant things
must be now because of social media.

The article talks about having a plan too. It is crucial for companies to have disaster
plans in case something goes horribly wrong. It is also important to designate jobs before a
disaster occurs. So in case something goes wrong, everyone already knows what to do. As a
lifeguard and someone who has some training in disasters, its important to designate jobs even
during a disaster if youre on the front lines. Its important to give specific jobs to people or else
no one will know what to do, and they will just hang around and do nothing.
The presentation talks about disaster crisis on social media. When I looked at the links, I
thought that it had more to do with like having a shitty internet presence, so thats why I clicked
on it, but it was more business disasters. One of the things the guy stressed was handling a
disaster on twitter. He really stressed that you need to tweet appropriately, and make sure that
you turn off your automated tweets immediately after a disaster. There are so many incidents of
companies making fools of themselves because they are going to through a crisis and they look
like complete heartless people when they dont remember to turn off automated tweets. He
brings up the incident a few years back when the stage collapsed and people died I think and
were seriously injured. They forgot to turn the tweet off saying something like getting ready for
the sugarland concert! It just sounded really insensitive by them, which is never good for
business obviously.
One article talks about the idea of contextual integrity, which I havent heard of until
now. It talks about how the rights of privacy vary depending on the context. The violations of
the social contextual norms is a loss of privacy. I thought that was an important key because
lawyers are using these things as leverage in social media. Lawyers are seeing things like
doctors having twitter conversations and following patients, which could be a violation
sometimes of privacy. And where giving them information that they need to private information

that is going over the internet and social media. This article also talks about how social media
can even be used by just regular people to try to damage someones reputation or image. This
article talks about smaller scale social media disasters rather than the hootsuite article that talked
more about crisis management for bigger companies.
Jin, liu and Austin came up with a model for social media. Its called the social mediated
crisis communication (SMCC) model. It is a model that is supposed to be used before, during,
and after a crisis. It talks about depending on the origin of a crisis, people will react differently.
People will react differently to a crisis if the causes are internal. People will general be a little
more calm about an internal crisis because they feel like it is more controlled. Even though they
will find it more controlled, people attribute a higher responsibility to the cause of the crisis.

I just read an interesting article about how social media for businesses help reduce
backlash from corporate greenwash. I wasnt aware of greenwash until I read the article, but
apparently it is a pretty big deal, and something to look out for in businesses. Businesses try to
portray themselves as more green than they actually are. Companies have to be honest, but they
dont have to disclose everything that they do over social media. Its important to remain
skeptical of companies that say they are environmentally friendly, when they really arent. one
thing this article talks about is how it is sometimes harder for companies to greenwash now
because of all the people on social media. If people are skeptical of greenwashing in the first
place, companies are a little less likely to tweet misleading information. This generation and
people in general are a little bit smarter now and a little more skeptic, so we tend to question
what companies are doing, and we understand that most of them are just a bunch of liars.
Another really interesting thing about this article is that there was a chart with green
companies, middle companies, and brown companies-not green companies. What they found

was a little bit surprising. The table was showing information disclosures in these companies.
What the table said was that green companies do not disclose any information about how things
are made. Middle companies will sometimes disclose information, and brown companies will
usually disclose information. I thought this was interesting because it makes you think about
how green a company really is. This could mean that these green companies are just as brown as
these brown companies, the only difference is the green companies arent admitting anything to
the public about their health practices.
According to this same article, companies with already green reputations dont really
need to do anything. Their research showed that they dont really need to be maintaining their
green image to the public on social media. People think that it is annoying when businesses try
to force their good deeds on people. Citizens would rather just not hear about it, since the
companys reputation is already still intact.
They also found that companies that actively take a lot of fuel like oil companies and
transportation which are brown companies, are more likely to disclose environmental
information. They use three times more space in reports for environmental impact. This is due
to everyone wanting answers, and wanting to fix the problem. They are forced by society to
divulge this information as to seem transparent in their business. I think this makes sense.
People are really trying to make the effort to move out of using fossil fuels, so the companies that
rely heavily on them feel like it is necessary to talk about what theyre doing to improve.
The research also shows that the greener the firm, the more that company will use social
media to promote themselves as green companies. They are more likely to answer questions
over twitter and so on. Legitimate green companies such as whole foods have more success over

social media because since they already have such a good reputation for being a clean company,
social media users dont really have a platform to criticize them for not being green enough.
We live in a society where social media rules our lives. The only time I dont get my
news from media is when my parents tell me something they hear on the news, which is usually
something that I already knew about from my twitter feed. Its more important than ever for
businesses to have a strong social media presence in order to keep current with the younger
generation.

Works Cited
http://library.kean.edu:2062/ehost/command/detail?sid=a4feee09-b41b-4792-823e5f15cc36bb3f%40sessionmgr113&vid=3&hid=116 page 10 and 11
http://library.kean.edu:2493/content/41/1/74.full.pdf+html social mediated crisis
communication model smcc model starting page 3
http://library.kean.edu:2062/ehost/command/detail?sid=fbf6f497-4e27-4a1e-9dabe4f2e1782b6b%40sessionmgr111&vid=5&hid=101
http://library.kean.edu:2062/ehost/pdfviewer/pdfviewer?sid=160b2fbd-450f-40a5-bcbaf51e575eb111%40sessionmgr198&vid=1&hid=101