A social media analysis of

e-commerce industry
February, 2015

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Top 20 e-commerce companies

Brand Name
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

Flipkart
Snapdeal
eBay India
Myntra
Jabong
OLX India
BookMyShowIn
Amazon India
Homeshop18
Junglee.com
Shopclues
Goibibo
FashionandYou
Infibeam
YepmeShopping
Zovi
Cleartrip
Yatra.com
Indiatimes Shopping
Expedia

Facebook
Total Fans

Twitter

No. of fans
engaged

Follower

Mentions (30 days)

Buzz

4,393,436

55,270

247,752

15,636

58,417

3,001,805

33,572

103,510

46,396

62,927

3,378,976

86,788

71,751

17,369

17,895

2,704,772

7,538

80,589

24,751

30,311

3,531,997

44,336

87,974

10,318

10,669

5,486,785

11,641

26,753

13,771

13,857

3,978,677

69,625

60,515

8,266

10,634

4,543,419

34,266

71,033

8,644

10,347

1,567,185

14,105

50,985

26,130

26,912

5,642,469

6,410

12,847

5,428

7,128

2,322,675

60,194

10,114

5,717

10,218

1,502,569

2,374

10,945

1,480

2,790

1,382,680

2,789

13,533

723

952

1,036,886

1,638

11,798

1,307

2,305

5,908,797

853,849

3,496

363

452

845,376

5,293

3,796

2,776

4,878

963,187

1,384

10,038

641

681

1,110,349

9,184

13,846

321

322

839,941

10,137

14,297

142

378

4,969,448

93,697

4,252

203

208

SSI Score
90.6
89.6
86.7
85.3
85.1
84.4
83.4
83.2
82.9
77.2
76.2
67.7
65.3
64.6
64.4
62.4
59.3
58.0
54.9
54.6

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Snapdeal has the highest share of voice

Top 3 players have 51% share of voice

Junglee.com
2.6%
Shopclues
3.8%

Goibibo Infibeam
1.0% 0.8%

Amazon India
3.8%
BookMyShowIn
3.9%

FashionandYou
0.3%

Snapdeal
23.1%

Jabong
3.9%
OLX India
5.1%
eBay India
6.6%

Flipkart
21.5%

Homeshop18
9.9%
Myntra
11.1%

Share of voice among top 20 e-commerce players

Source: Simplify360, February 2014
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Yepme is the clear leader on Facebook

Yepme leads both in the no. of fans engaged on Facebook and the total no. of fans on Facebook.
Other e-commerce companies have low engagement compared to the leader

Facebook performance comparison

999,900

YepmeShopping

No. of people engaged on Facebook

899,900
799,900
699,900

599,900

Size of the bubble represents

the %ge of fans engaged

499,900
399,900
299,900

Cleartrip

FashionandYou
Infibeam

Goibibo

199,900
99,900

Indiatimes ShoppingYatra.com

eBay India
Snapdeal

Homeshop18 Myntra
Shopclues

Amazon India
BookMyShowIn

Jabong
Expedia
Flipkart

OLX India

Junglee.com

Zovi
(100)
1,000

1,001,000

2,001,000

3,001,000

4,001,000

5,001,000

6,001,000

7,001,000

No. of fans on Facebook

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Share of Facebook Fans

Yepme with 5.9 Million fans has the highest share of fans.
Facebook Fan Size
Cleartrip Indiatimes Shoppi
ng
Infibeam 2%
FashionandYou 2%
1%
Zovi
2%
1%
Yatra.com
Goibibo 2%
3%
YepmeShopping
Homeshop18
10%
3%
Shopclues
Junglee.com
4%
10%
Myntra
5%
Snapdeal
5%

OLX India
9%

eBay India
6%
Jabong
6%
BookMyShowIn
7%

Amazon India
8%
Flipkart
7%

E-commerce players
YepmeShopping
Junglee.com
OLX India
Expedia
Amazon India
Flipkart
BookMyShowIn
Jabong
eBay India
Snapdeal
Myntra
Shopclues
Homeshop18
Goibibo
FashionandYou
Yatra.com
Infibeam
Cleartrip
Zovi
Indiatimes Shopping

Fans
5,908,797
5,642,469
5,486,785
4,969,448
4,543,419
4,393,436
3,978,677
3,531,997
3,378,976
3,001,805
2,704,772
2,322,675
1,567,185
1,502,569
1,382,680
1,110,349
1,036,886
963,187
845,376
839,941

Total Facebook fans of the top 20 e-commerce

companies, Data as on February 2015
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Growth of Facebook fans compared to last year

While industry leaders like Flipkart, Snapdeal etc doubled their fan base in one year, Homeshop18,
FashionandYou, Infibeam, Cleartrip, Yatra.com and Indiatimes Shopping has modest growth.
700

591

564

2015

393

408

454

85
91
96
89
111
62
84
32

150
128
138
102
104

232

100

135

157

114

177

182

268

270

338

167

177

200

236

300

252

300

400

353

398

439

500

455

497

549

600

2014

Data of 2014 not available for Goibibo and Expedia, 2014 data as on Jan 2014

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Snapdeal high on engagement. Flipkart high number of followers on Twitter

Snapdeal

50000
45000
40000

Mentions on Twitter

35000
30000

Homeshop18

Myntra

25000
20000
15000

10000
5000
0
(1,000)
-5000

OLX India

eBay India
Flipkart

Jabong
BookMyShowIn
YepmeShopping
Junglee.com
Goibibo
Amazon India
Infibeam
Indiatimes Shopping
49,000

99,000

149,000

199,000

249,000

299,000

Followers
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Methodology
For ranking the top e-commerce players, the total number of organic and inorganic mentions, the fan
size on Facebook, the number of people engaged, the number of followers and mentions in the last
30 days were taken into account. Simplify360 Social Index is a weighted average score of all the
above parameters.
Numbers and figures in the report is as on February 2015.

Brands considered for the analysis:

A total of 57 e-commerce company is considered for the analysis. Following is the list of companies considered:
Flipkart, Snapdeal, eBay India, Myntra, Jabong, OLX India, BookMyShowIn, Amazon India, Homeshop18,
Junglee.com, Shopclues, Goibibo, FashionandYou, Infibeam, YepmeShopping, Zovi, Cleartrip, Yatra.com,
Indiatimes Shopping, Expedia, Naaptol, Redbus, Koovs, Pepperfry, Fashonara, Ixigo, bewakoof.com, KyaZoonga,
LimeRoad.com, Yebhi, Wego India, The MobileStore, BabyOye, landmarkonthenet, Tradus, HealthKart, Metro Shoes,
Mom & Me, FirstCry, Caratlane, UniverCell, LensKart, Urbanladder, Central Official Page, Inkfruit!, 100bestbuy,
Bluestone, FernsNPetals, Lootore.com, Alma Mater, Ezeego1, GrabMore, AllSchoolStuff, Mybabycart, BookChums,
Kidloo, SunglassesIndia.

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About Simplify360
Simplify360, is a leading social business intelligence firm.
Simplify360 is the worlds first integrated enterprise solutions provider; our latest
offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs
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We have already provided solutions through their tool for industry leaders like
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