1.

Select the company that completes the brand tagline

There are some things money cant buy.for everything else theres ______________.
a.Visa
b.American express
c.discover
d.mastercard

2.what is niche market?

a. A nice market
b. A market specializing in niches
c. A market based in the town of Niche
d. A specialist market

3. Select the company that completes the brand tagline

its your money
a. world bank
b. smith barney
c. E*trade
d. american express

4.Identify the brand tagline of the following company

think outside the bun
a.salad works
b.taco bell
c.pizza hut
d.dominos

5.what is the name of pillsburys mascot?

a.stay puf
b.poppin fresh
c.P.doughy
d.pillsbury dough boy

6.What brand does this mascot represent?

a.texaco
b.kellogs frosted flakes
c.san diego zoo
d.cincinati Bengals

7.The use of name,symbol or design to identify a particular product is known as

a.advertising
b.promotion
c.branding
d.pricing

8.products in the introduction stage of the PLC are likely to require significant
investment and will often incur losses at first.
a.True
b. False

9.Own label brands are owned by

 a.distributors , including wholesalers and retailers

b.retailers
c.manufacturers
d.manufacturers ad retailers
10. Which of the following is not a characteristic of successful brands?
a.Higher customer loyality
b.higher distribution costs
c.higher profit margins
d.higher selling prices

11.brands that are positioned as having high quality and high prices are known
as
a.cowboy brands
b.bargain brands
c.premium brands
d.economy brands
12.Which of the following is not a kind of product extension strategy
a.finding new users for the product
b.encouraging increased usage
c.finding new users/customers
d.increasing the selling price
13. trailing a new product in a limited geographical area or with a small group of
customers is known as
a.product profiling
b.test marketing
c.brand extending
d.geographical segmentation
14. Identify the logo given

 a.michelin
b.duracell
c.apollo
d. MRF

15.Identify the logo

a.Indian airlines
b.United airlines
c.Kingfisher airlines
d. Philippine Airlines

16. Who is the brand ambassador for Fiama DI Wills range of products
a. Kareena Kapoor
b.Katrina Kaif
c. Madhuri dixit
d. Deepika Padukone

17. Who is the brand ambassador of Thums up in 2013?

a.Akshay Kumar
b. Salman Khan
c. Mahesh babu
d. Shah rukh khan
18. Aishwarya Rai line for LOreal is
Because you are .
worth it
b. worthy of it
c. not worth it
d. not worthy of it

19. Who is the brand ambassador of rhiti sports in 2013?

a. Gutha Jwala
b.Saina Nehwal
c.Pankaj Adwani

20. Identify the logo

a. Pizza hut
b. Dominos
c.Burger king
d. MC Donalds

21. Name the first Indian actress to appear in the Lux soaps advertisements?
a. Seethalakshmi Iyer

b. Vandhana Narayanan

c. Leela Chitnis

d. Subaida Ahmad

22. Name the 2 wheeler brand that got associated with Hindi Movie 3 Idiots ?

a.Mahindra Rodeo

b.Honda Activa

c.Mahindra Flyte

d.TVS Wego
23. GHAR AAYI ZINDAGI IS THE TAGLINE OF WHICH COMPANY ?
Airtel TV
b. Dish TV
c.Sun TV
d.Reliance TV
24. Identify the logo

Ans:_______________________
25. Promotion is just about advertising
a.True
b.False
26. Which of the following is not a method of promotion
a. Public relations
b.retailing
c.direct mail
d.advertising
27. A firm launches a new and unique product and decides to charge a high price
to cream the market before competitors respond. What kind of pricing
strategy is this an example of?
a.Price skimming
b.penetration pricing
c.price diferentation
d.price discounting

28. Which of the following is an example of a non-durable consumer good?

a.Ice- cream
b. Microwave oven
c. Personal digital assistant
d. DVD player

29.Which of the following is an advantage of secondary market research?

a.Cheap to collect
b.Available to competitors
c. Often out-of-date
d. Too general
30. The process that helps a business to make marketing decisions scientifically
is usually refered to as the:
a. Marketing plan
b.SMART method
c.Marcouse method
d.Marketing model