E-STAR - Participant Tool Kit

Organization
Committee
Chairman : Nanda Asridinan Noor, Business Management,
Management, Bandung Institute of Technology
General Secretary : Vaskhia Viega Surya,
Surya Industrial Engineering, Bandung Institute of Technology
Event Management : Irfandie Adi Pradana,
Pradana Material Engineering,, Bandung Institute of Technology
Agung Setiabudhi,
Setiabudhi Industrial Engineering Management,, Bandung Institute of Technology
Andhika Rio,, Material Engineering,
Engineering Bandung Institute of Technology
Fanny Octa Febrina,
Febrina Business Management,, Bandung Institute of Technology
Novita Maya Lestari,
Lestari Chemical Science,, Bandung Institute of Technology
Accomodations & Consumptions : Bintang Ednin Dewanto,
Dewanto Civil Engineering, Bandungg Institute of Technology
Muhammad Baiquni, Civil Engineering,, Bandung Institute of Technology
Logistic & Transportation : Roy Adam,
Adam Business Management,, Bandung Institute of Technology
Rendy Satrio,
Satrio Business Management,, Bandung Institute of Technology
Mulham Mubarak,
Mubarak Business Management,, Bandung Institute of Technology
Ahmad Reza,
Reza Business Management,, Bandung Institute of Technology
Sponsorship : Reza Ernanda,, Civil Engineering,
Diego Einstein,, Chemical Engineering,
Hariz Siddiq,, Aeronautics and Astronautics,
Astronautics, Bandung Institute of Technology
Publication & Media : Indrajati Herumurti,
Herumurti Metalurgical Engineering,, Bandung Institute of Technology
Lavalette Erica,
Erica Metalurgical Engineering, Bandung Institute of Technology
Registration :
Puteri Siti Salmiati,, Environmental Engineering,

Engineering, Bandung Institute of Technology
Arimbi Shita Pramesty,
Pramesty Environmental Engineering,, Bandung Institute of Technology
Ashri Rahmatia,, Physics Engineering,
Humaira Zahra,, Business Management,
Management Bandung Institute of Technology
Finance : Rifan Ibnu Rahman,, Business Management,

Management Bandung Institute of Technology
Audi Wiratama Prabowo,, Business Management,
Management, Bandung Institute of Technology
Technolo
Documentations & Design : Nawangwulan Nitisuari,
Nitisuari Interior Design,, Bandung Institute of Technology
Anastasia Jauw,
Jauw Design Communication Visual,, Bandung Institute of Technology
Titis Sekarwigati,
Sekarwigati Material Engineering,, Bandung Institute of Technology
Human Resource : Muhammad Habibi,
Habibi Geological Engineering,, Bandung Institute of Technology
E-STAR Committee
www.estar-itb.org
estar.itb2011@gmail.com
1
Speakers and Panelists (some still in confirmation)

Surna Tjahja Djajadiningrat, Chairman of ASEAN Learning Network Council
Dwi Larso, Lecturer of Entrepreneurship & Vice Dean of School of Business Management
Rhenald Kasali, Head of Study Economy faculty University of Indonesia & Entrepreneur of House of Change
Iskandar, CEO of Biofarma, a leading vaccine manufacturer in Indonesia

Tri Mumpuni, Entrepreneur of socio and green energy in Indonesia
Hiramsyah S. Thaib, CEO of Bakrieland, a leading property developer in Indonesia
Hasnul Suhaimi, CEO of XL Axiata, a leading mobile telecom provider in Indonesia
Rika Anggraini, Head of Corp. Social Responsibility, The Body Shop Indonesia
Kuntoro Mangkusubroto, Leader of Indonesian Presidency Government Control

Fasli Djalal, ex-Vice
Vice Minister of Education, Indonesian government
Faisal Basri, Indonesian government economic adviser
E-STAR Committee
www.estar-itb.org
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Table of Contents
Contents
................................
..................... page 1
Organization .....................................................................................................................
Table of contents .............................................................................................................
................................
............. page 3
Note from E-STAR Chairman and President of ITB Student Association ......................... page 4
E-STAR ................................................................
..............................................................................................
.............................. page 5
Timetable ................................................................
.........................................................................................
......................... page 7
Rules ................................................................
................................................................................................
................................. page 8
Important contact number ..............................................................................................
................................
.............................. page 9
Map ................................................................
................................................................................................
.................................. page 11
Participants essay................................
............................................................................................................
............ page 12
E-STAR Committee
www.estar-itb.org
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Note from EE-STAR Chairman and President of ITB Student Association

Dear Distinguished Participants,
Warm greetings from Indonesia, Institut Teknologi Bandung and E-STAR.
E
First and foremost, CONGRATULATIONS on being selected as a country delegate for joining EE
STAR!
Your application has been evaluated and proved to be ready to challenge green business while
expanding international network. We are pleased to inform that you now are a part of this program,
so be proud of yourself!
E-STARs
STARs initiative purpose is to facilitate students and youth to enhance sustainability
knowledge in entrepreneurship, through learning process
process from different ethical attitude and
perspectives that goes beyond borders. Followed by a collaborative platform movement, E-STAR
E
aims to transform future leadership and help make the world an even better place, yet requires
long-term vision and commitment.
ent.
By being a part of the 1st E-STAR,
E STAR, we are going to firstly learn more about green business then
map values and principles from various case perspectives in a structured approach and exciting way.
After that, country representatives will act the campaign
campaign locally in their home country.
This toolkit is a handbook to prepare your journey in February which informs everything
e
you
need to know about the summit green business concept and technical things (including
accomodations, attire to bring, rundown, etc.).
et Since you are one step closer to E-STAR,
E
please read
this toolkit carefully.
Last but not least, we are looking forward for collaborations, right here in remarkable
Indonesia! We hope you enjoy the excitement on each second of your experience. Thank you.
y
Warmest regards,
Nanda Asridinan Noor

Committee Chairman, E-STAR
E
Tizar Muhammad Kautsar Bijaksana

President, ITB Student Association
Representing Committee Team
E-STAR Committee
www.estar-itb.org
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E-STAR
What is E-STAR?
E-STAR (Entrepreneurship
Entrepreneurship Sustainability Student Summit for Transformational Leadership),
Leadership is an
annual forum meeting for developing comprehensive, structured green business model knowledge
in youth entrepreneurship through international network and organized campaign.
campaign This is
important and urgent, knowing negative business impact to environment,
environment growing needs for
sustainable way of life,, thus economy and environment is in opposite direction.
direction Students need
higher interest for future generations sustainable business mindset.
Students are still limited by country knowledge, cultural background, conventional approach, closed
thoughts and ideas. In the summit, chosen students (as country delegates) that are through
selection process, will discover values and principles about green entrepreneurship from academic,
entrepreneur, government expert, map fundamental values that green business model must have
after analyzing different industry cases.
cases They are then will plot regional campaign action plans and
ratified report.
All are done through beyond borders learning process. Benefits of this program will not only impact
students but also entrepreneurs
trepreneurs and communities alike. In the long run, E-STAR
STAR aims to become an
international student entrepreneur organization and continue realizing the vision.
vision As a conclusion,
the program objectives are network of students, interest to sustainability, knowledge
knowledge of green
business and ASEAN campaign.
When?
1st to 8th February 2012
Who will participate in E-STAR?

STAR?
E-STAR participates are ASEAN university students as country delegates coming to Indonesia on
February 2012, to share and map ideal values of green business practice, facilitated by
entrepreneurs, academicians and government officials.
E-STAR Committee
www.estar-itb.org
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What will we do in E-STAR?

Through a full-week work-life
life balance summit program, from seminar, company visit, dinners until
tree planting, network bonding games and cultural exchange, E-STAR
E STAR shall give you memorable
experience in remarkable Indonesian traditional environment and eco-friendly
friendly management,
management thus
long-lasting
lasting relationship could be built. Yet we are here, together, to start a collaborative movement
of green entrepreneurship mindset development campaign to ASEAN universities.
Why greenpreneurship?
Our program was made from the urgency and importance of building knowledge and interest on
greener,
eener, more efficient activities up for students, as a mean of supporting global movement on
sustainable development, based on 4 MDGs Most Difficult to Achieve by Indonesia (July 2011):
ending poverty,, women empowerment,
empowe
HIV/AIDS eradication, and environmental
ntal conservation.
conservation
The challenge for balance between economy and environment does not only happen in Indonesia,
but also countries all around the world. Thus, future leaders (students) from different background
should take the opportunity to share and learn wisdoms of this issue.
One of ways to progress on sustainability is the making of green economy. It could start from youth
entrepreneurship, begins in the mindframe, anywhere, and should begin right now.
As a mean of our theme, Sustainability in Business Model of E-STAR
STAR will be described in:
E-STAR Committee
www.estar-itb.org
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E-STAR Committee
www.estar-itb.org
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Why The Program Is Important?

The program was made seeing the need of more effective and efficient business profitability
while protecting the environment. Unfortunately, there are conditions where green
entrepreneurship knowledge is unstructured and not ideally implemented throughout
comprehensive
prehensive
business
process.
Experts
mentioned
sustainability
practice
in
entrepreneurship is currently perceived only as a status, not as processes in which need to

be integrated with business model. Future entrepreneurs and leaders are challenged to
change.
On the other hand, when students need to learn so, they are limited with country
knowledge, cultural background,
background conventional approach, closed thoughts and ideas.
ideas They
need to go beyond borders, engage with other student from different perspective, and do
advanced learning process while being facilitated by experts from entrepreneurs, academics
and government concerning sustainable entrepreneurship and green economy. Yet, this
cannot be done only now, but should be planned for the long-run.
long
Programs Objective
(a) To develop network and cross-country
cross country access of ASEAN youths to learn and share
ideas.
(b) To increase interest of ASEAN students delegating country to green entrepreneurship.
(c) To find out ideal, structured green business model knowledge for ASEAN youth.
(d) To plan campaign strategy on encouraging university students for sustainability
entrepreneurship.
After the program, E-STAR

STAR plans to send each delegates back to their home country
to campaign the green business model to each university and community.
communit E-STAR will also
build its own international organization to control the campaign results while conducts
future summit for improvement.
E-STAR Committee
www.estar-itb.org
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Investment Costs Involved

Each participant is required to pay USD $175 (equivalent to 1.500.000 IDR) for the entire program.
The $175 you invest includes accommodation, food, transportation costs, E--STAR 2012 T-shirts,
goodie bags and many more.
You are expected to bear this cost on your own. The programme fee has been subsidized
significantly and we are working towards providing further subsidy depending on availability of
funding.
The payment method is thus:

Please transfer the application money
mo
of USD $175 (or equivalent) to the E-STAR
STAR bank account.
Once the money has been transferred,

tran
send us a copy of the receipt (preferably via email) and
details about your bank account number,
nu
etc. We will confirm the reception of the money ASAP.
Please make sure to transfer the money by Wednesday, January 18th, latest. If you have any
issues/questions feel free to email us at estar.itb2011@gmail.com.
The information needed for telegraphic transfer is as follows:

1) Pay to: Bank Central Asia - Indonesia,
Indon
SWIFT: CENAIDJA
2) Beneficiary name: Rifan Ibnu Rahman
3) Account number: 777-102-668
668-4
4) Bank address: Jalan Ir. H. Juanda 66 Bandung West Java - Indonesia
Reaching E-STAR 2012

The venue of the program is at Bandung Institute of Technology,
Technology Jl. Ganeca 10 Bandung 40132
West Java, Indonesia.
The accommodation venue for E-STAR 2012 is in Bandung, Indonesia. We are currently in the final
stages of confirming the accommodation. Below is the best alternative for your staying:
Casa d Ladera Hotel & Restaurant

Jalan Dr. Setiabudhi no. 262
Bandung, 40143 West Java - Indonesia
We will let you now the confirmed accommodation (should there be any changes or not) ASAP.
E-STAR Committee
www.estar-itb.org
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For participants coming in from outside Indonesia, we recommend that you book your air-tickets
air
to
fly to Soekarno Hatta International Airport Jakarta or Husein Sastranegara Airport Bandung,
Indonesia. There will be scheduled pickups and/or shuttle travel from these two airports only on 1st
of February,, the timings of which you will be notified in advance. For returning back to your country,
we will arrange your need for pickups and/or shuttle travel from Bandung to your airport.
For local participants, you can get to Bandung in any transportation that suits you (shuttle travel,
bus, train, or flight) and let us know if you also need pickups. We recommend you not to bring
personal vehicles, since committee will prepare all your transportation needs throughout program.
We expect every participant to join

join the welcoming dinner by arriving in the venue or hotel before 5
p.m on 1st February. By doing so, you will have one hour rest and come to the dinner on-time.
on
Visa to Enter Indonesia

Residents of any ASEAN country do not need a visa to enter Indonesia. However, we recommend
that you double-check
check for any possible issues you may face.
By transferring the summit fee/investment cost, booking your flight plans (include estimated time of
arrival & departure)
and visa details,
then sending
us
these info
via
e-mail to
estar.itb2011@gmail.com,, you confirm yourself to become a participant of E-STAR.

E STAR. Please make sure
you do this by January 18th.
E-STAR Committee
www.estar-itb.org
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Timetable E-STAR
Day 0 (1 Feb)
Time
Day 1 (2 Feb)
Initial Meeting Critical Warm-Up

Preparation &
Breakfast
7 until 8
8 until 9
ITB Tour
9 until 10
10 until 11
11 until 12
12 until 13
13 until 14
Arrival of All
Local &
International
Participants
Organization
Presentation
Daybreak
Day 2 (3 Feb)
Day 3 (4 Feb)
Day 4 (5 Feb)
Summit Part 1
Summit Part 2
Summit Part 3
Preparation &
Breakfast
Summit Prep.
Preparation &
Breakfast
Summit Prep.
Preparation &
Breakfast
Summit Prep.
Day 5 (6 Feb)
Day 6 (7 Feb)
Unlocking
Relations
Preparation &
Breakfast
Travel Prep.
Paramount
Responsibilities
Preparation &
Breakfast
Summit (Opening
Travel
Summit (1st
Summit (2nd
& Panel
Breakout)
Plenary) Morning
Presentation)
Morning Session
Session
Company Visit
Morning Session
Daybreak
Daybreak
Daybreak
Daybreak
14 until 15
Sustainability
Knowledge
Seminar
16 until 17
17 until 18
18 until 19
Red Carpet
Welcoming
19 until 20
Photo-shoot
22 until 23
23 until 24
Farewell
Preparation &
Breakfast
Travel to Green
Place
Tree Plantation
Event
Daybreak
Travel
15 until 16
20 until 21
21 until 22
Day 7 (8 Feb)
Photo / Grouping
Dinner
Welcoming
Dinner
Check-In
Group Discussion
& Summit Prep.
Rest
Summit (1st
Plen
Plenary)
Afternoon
Session
Summit (2nd
Breakout)
Afternoon
Session
Summit
(Debriefing)
Afternoon
Session
Photo + Finishing Photo + Finishing Summit Closing

Summit Part
Summit Part
Reception
Dinner
Dinner
Dinner
Summit
Evaluations
Summit
Evaluations
Evaluations &
Cultural Show
Travel to Cultural
Recreation Place
Cultural
Recreation
Exploration
Dinner
Travel back,
sharing
Visit to
Merchandise
shops
Networking &
Feedbacks
Closing Dinner w/
Classical Music
Day Summarized Day Summarized Day Summarized Day Summarized

Closing + Rest
+ Rest
+ Rest
+ Rest
+ Rest
E-STAR Committee
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Check-Out,
Departure of All
Participants
Follow-ups
Rules
Things that participants will need to bring to E-Star

E
2012
1. Clothes
Here are the recommend dress codes for the programs:
Day
Event
Recommended Clothing
1st February
Welcoming Dinner
Traditional dress, symbolic (such as batik to

Indonesia), otherwise there could use formal wear
2nd February
ITB Tour and Seminar
Semiformal Attire
3rd February
Opening Summit Session
Formal Attire
Olahraga
Sportswear + sneaker
Summit Session
Semiformal Attire
5rd February
Closing Summit Session
Formal Attire
6rd February
Company
Visit
and E-STAR 2012 T-shirt*
shirt* + Extra change of casual
Recreational Bonding
clothes (optional)
4rd February
Sportswear + sneaker + Extra change of casual

clothes (must)
7 February
Closing Dinner
Formal Attire
*The organizers will provide E-STAR
STAR 2012 T-shirts
T
for participants.
Green Planting
rd
2.
3.
4.
5.
6.
7.
8.
9.
10.
Basic stationery and Notepads,

Notepads Laptop*
Card Identity (passport, Id card, student Id)
Camera
Extra Cash (preferably in Rupiah)
Medicines
Toiletries
Souvenirs from your own country
Business plan and business ideas materials
Business card
The dos and donts during this program!

program
Dos

Follows a series of events in accordance with a rundown of the event.

Participants have the contact of LO and Committee.
Notify the LO of there is an urgent need.
Do dress neatly during the program.
DON'Ts
Make a noise or a problem during the event.
Left the event without permission from LO or committee.
Don't even think about buying or transporting illegal drugs.
E-STAR Committee
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Important Contact Numbers

umbers
Mobile Number
+62 818 0910 1991
E-STAR Committee
Organizing Committee Chair
Nanda Asridinan Noor
Chief of Event Management
Irfandie Adi Pradana
+62 856 2423 5886
Chief of Registration
Puteri Siti Salmati
+62 856 2048 934
Chief of Finance
Rifan Ibnu Rahman
+62 821 1501 6429

Contacs
Phone Number
112
118
113
Police
Ambulance
Fire Brigade
Embassy
Embassy of the People's Republic of Bangladesh
Jl. Denpasar Raya No.3 Blok A 13
Kav.10, Kuningan, Jakarta Selatan
+62 21 525 1986
Embassy of Brunnei Darussalam in Indonesia

Wisma GBKI
Jl. Jend. Sudirman Kav. 19
+62 21 574 1437
Royal Embassy of Cambodia in Indonesia

Jl. Kintamani Raya C-15 No.33
Kuningan Timur, Jakarta Selatan
+62 21 520 2673
Embassy of India in Indonesia

Jl. HR. Rasuna Said S-1
Kuningan, Jakarta 12950
+62 21 520 4150
Embassy of the Lao People's Democratic Republic

Jl. Patra Kuningan XIV No.1A
Jakarta Selatan 12950
+62 21 522 9602
Embassy of Malaysia in Indonesia

Jl. HR. Rasuna Said Kav.X-6/1-3
3
Jakarta Selatan 12950
+62 21 522 4947
Embassy of the Union of Myanmar

Jl. H. Agus Salim No.109
Menteng, Jakarta Pusat
+62 21 314 0440
Embassy of the Republic of the Philippines in Indonesia

Jl. Imam Bonjol No. 6-8,
8, Menteng,
Jakarta 10310
E-STAR Committee
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+62 21 310 0334
Embassy of the Republic of Singapore

Jl. H.R. Rasuna Said Kav BI X/4 Kav.2,
Kuningan, Jakarta 12950
+62 21 520 1489
Royal Thai Embassy

Jl. Imam Bonjol No. 74
Jakarta Pusat 10310
+62 21 390 4052
Embassy of the Sosialist Republic of Vietnam

Jl. Teuku Umar No. 25
Menteng, Jakarta Pusat
+62 21 910 0163
Public Transportation
Blue Bird Taxi
Jl. Terusan Buah Batu 194
Bandung
+62 22 756 1234
Cipaganti Taxi
Jl. Gatot Subroto No. 94
Bandung
+62 22 731 9498

+62 22 700 700 00
Gemah Ripah Taxi

Jl. Sumbersari 21
Babakan Ciparay, Bandung
+62 22 603 0063
E-STAR Committee
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Map ITB
Bandung Institute of Technology

Jl. Ganesha 10
Bandung 40132
West Java, Indonesia
E-STAR Committee
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Participants
Participants Essay
GREEN ENTREPRENEURSHIP PRACTICE AND ITS CHALLENGE, DEFINITION OF A
SUSTAINABLE BUSINESS MODEL, AND GREEN PRACTICE KNOWLEDGE ON SPESIFIC
AREAS/ INDUSTRY IN INDIA
Arunkumar R
Indian Institute of Technology Roorkee
Roorkee, India
rampurearun@gmail.com
It is a growing field. We have good talent

in India so in terms of clean technology talent
we are at par with the world. The market is
diverse
and
offers
unprecedented
opportunities. The biggest will be solar
projects.
Sustainable Business Model:
atural environment is probably at
The natural
the top of the list, for it encompasses the
resources on which we all depend and it
brings the joy, the balance and the sense of
belonging that is at the core of our human
wellbeing. Equally constituent for our human
environment
ironment is our civilization, of which
politics; economics and entertainment is just
a few of the inseparable parts.
Renewable Energy Sources in India

Hydel: India has a total hydro energy
potential of about 1.5 lakh MW of which
about 20 % is installed. Small hydro plant
potential is about 15000 MW and most of it is
in the northern and eastern hilly regions.
Wind Energy: The wind power potential
of India is about 45,000 MW out of which
capacity of 8748 MW has been installed in
India till 31st March 2008. India is one of the
leading countries in generating the power
through wind energy. These potentials could
be improved if the technology of putting
turbines in sea is embraced. There are wind
farms on sea generating as high as 160 MW of
power
Biogas / Biomass
Biomass is converted into gas through a
gasifier after combustion. The biomass could
be used to generate steam or power or used
as a fuel. There are various examples of
gasifier power plants in India. Power is
generated using rice husk in Andhra Pradesh,
Pr
while several bagasse based plants are there.
India has a potential of 3500 MW from
bagasse. Other fast growing plants could be
planned over a huge area, so that it provides
biomass for generating power.
Bio-fuels
The input carbon dioxide and the old
o foe
of clean environment and light which is
aplenty. Just by using these two things algae
grows, and could be used for extracting oil
and then extracting bio-fuel
fuel from it. It will also
act as a sink for carbon dioxide and seems to
be the most attractive option. In a way it
should be called utilization of solar energy!
Solar energy
India is a tropical country and has many
sunny days. According to estimates, 35 MW of
power could be generated from 1 sq km. With
such potential, solar is going to be the future.
futu
The startup cost is the biggest limitation
which has led to the low realization of the
potential it has. For solar energy to become
one of the front runners, it will require lot of
research, cheap technology and low capital.
Cooking, lighting, water heating and open
air drying applications are common now-anow
days, using solar energy. There are other
applications like solar vehicles, desalination,
agriculture, etc. which are coming up. It will
E-STAR Committee
www.estar-itb.org
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take time to catch up because of the high cost

involved in it. The two main methods of
converting solar energy in to power are:
i)
Photovoltaic
cells
ii) Concentrated solar power and any
operating fluid.
Such huge quantity of wastes generated

all over India, are a huge opportunity to be
tapped.
apped. Sorting is required to be done for
organic and inorganic and there is a good
quantity for energy needs. Some of these are
converted into fuel briquettes and sold.
Energy from wastes
E-STAR Committee
www.estar-itb.org
17

AREAS/ INDUSTRY IN INDONESIA
Aulia Qisthi
University of Indonesia
Jakarta, Indonesia
aulia.qisthi@ui.ac.id
Green entrepreneurship is actually
creating a new products or services which is
not only for better in terms of quality and
quantity as an economical but also better for
our planet as well.
As I learned from Banjarsari Kampong in
Cilandak, South Jakarta whom was awarded
as the eco-friendly
friendly village from UNESCO in
1998 that they actually can managed all their
trash very well and by that they could
produced a compost every three days with
their organic waste and sell it to people. We
can see that at the samee time they got a very
clean, green and health environment besides
they can earn money as well. Thats is one of
the greenpreuneurship about.
Actually this is what I would like to share

to a lot of people especially for a low-income
low
people that we can bee green and we can earn
money as well too. Facts from voanews.co.id
said that Jakarta produced 6,300 tons of
garbage a day and only five percent of that
ends up being processed for reuse and the
rest of that just ends up in poorly maintained
dump sites, thrown
rown into street or tossed into
rivers and canals. So tihs is one of the biggest
challenge in Jakarta, Indonesia for sure. We
need more hand and people to help recycle
this tons of garbage and I optimist we can do
it better. Dont forget that we are our
principal
incipal architect of our planet design a good
environment for our children because Haida
Indian once said that We do not inherit this
land from our ancestors, but we borrow it
from our children.
E-STAR Committee
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18

Chaterine Bernike Christine
Bandung, Indonesia
chaterinetobing@gmail.com
Green Entrepreneurship is a new way to
run businness with an attitude. It is not
only about starting a new business but
also taking responsibility for your life
choices. Green entrepeurneurship is a
mindset
which relates with natural
resources,personal,
(individual/passion),people, and profit.
perspective
of
This
new
entrepreneurship introduced firstly in
America due to global financial crisis,
climate change, and global information
revolution. Green Entrepreneurship is a
sustainable way for the next generation.
The Sustainable business to conserve the
existing resources (environment) for the
future and to seek the balance of human and
nature.
The sustainable business model itself
can be defined as making money and be
earth\friendly. The long term well being
maintainance with the responsible business

management to the motherearth.
Nowadays there are lots of green
practice knowledges one of them is an
Indonesian brand namely Magno Design,
known with its radio. It was initiated by
Mr.Singgih Susilo Kartono. He found that
wood is a good material for his product and it
also supported by the fact that people at
his
village
(Kandangan
(Kandangan\Temanggung,
Indonesia) are skilled at craftmanship.
Subsequently, he designed wooden radio
made by unwell\educated
educated yet skilled at craft\
villagers in Temanggung. He also takes
responsibility for the environment, for
every tree used for Magno Design, He
replants another trees. In the order hand, he
helps the villagers to get work and also to
improve the craftmanship which is been
declined because of the technology. Finally,
the greenpreneurship
is all about
life,limit,and balance that would be lasting
for our next granchildren.
E-STAR Committee
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19

Dyah Savitri Pritadrajati
Gadjah Mada University
Yogyakarta, Indonesia
dyah.pritadrajati@gmail.com
Whatever is done in marketing and

business, customer remains as the focus, in
other words, marketers and business man run
the activities with customer oriented. The
most
significant
implementation
for
marketers
keters and business man regarding
consumer products and services are that
consumers are acting according to the values
that they hold through the power of their
purchasing decisions.
cisions. This new emerging
trend is called environmental consumerism.
The term is interpreted as an effort of
individuals to protect their planet or earth by
purchasing only the products they consider
green. So the consumers do not just judge on
the productt performance and price, but also
on corporate social responsibility (CSR). It also
includes the value of the product and its

environmental requirements. A business that
is able to bring up the value of its products,
without ignoring the environment can be
called as a sustainable business. Nowadays,
there are many industry and business
promoting green and organic product, but
sometimes they may just forget or ignore the
need of green or environmentally
enviro
friendly
process of production. Besides, some
industries
ies or businesses sometimes hide
behind the pretext of corporate social
responsibility (CSR) which become the
shortcut to exit from the responsibility to
make the process of production is
environmental friendly.
E-STAR Committee
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GREEN
N ENTREPRENEURSHIP PRACTICE AND ITS CHALLENGE, DEFINITION OF A
Eka Swani
Bandung, Indonesia
ekaswani@yahoo.com
I dont know that much about green
entrepreneurship as most of the people tend
to know I guess. I think they are people that
make profit by doing services or creating
products that benefit or at least do not harm
the environment. As for the region Im at, I
think coming from not having any background
in environment, I tend to see that the
challenges of this business is how to make
m
an
economic profit from it. From my perspective
I see that this business is blooming right now

and everyone want to be beneficial to the
environment, but how to make an economic
profit from it is another story. Basically to
build a sustainable business model from this is
really not just getting the value proposition
that it offer but rather to how it will generate
revenue stream from the customer
relationship,
channels,
and
customer
segments.
E-STAR Committee
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GREEN ENTREPRENEURSHIP PRACTICE AND

AND ITS CHALLENGE, DEFINITION OF A
Herawan Dwika Purba
Diponegoro University
Semarang, Indonesia
dwikaherawan@rocketmail.com
Now I am living on Semarang,
Semarang Tembalang
(Diponegoro University ). A location of
crowded and high populated
populat
people.
Considering from the diversity of business , It
similar to other city which is located near to
university, Has food and beverages outlets,
laundry, boarding, etc.. Based from this
consideration, I felt an another needs ,
because I think the businesses here purely are
profit-oriented in majority.
It needed another touch that are not
merely focused on financial gain, it should
more about it; a sustainable benefit .
Moreover, the Tembalang area has many
things to considered , and environment is
being my focus. This was the first
firs idea of mine
to start a green entrepreneurship, an effort
that not only profit-oriented
oriented but also save
sa the
environment. Practically
ractically , my concept Has a
clear feedback agendas toward the
environment future.
Myy concepts overview are to produce
polo shirts trough
rough convection and sablon
business.. In front of the shirt is written a tag
motto of phrases that arouse awareness of
the environment. For example:
" your clothes is clean today, but the Earth
were increasingly dirty. Want to participate?
Please throw the trash in right place " etc. The
result of the shirts selling are 100% not for
managers /community members,
members but back
circulated into the community with the
manager make environment activities /
programs. For example: training of garbage
recycling, monthly seminars on environment,
eco-friendly festival etc. Besides
esides creating
awareness, it will constantly stimulate
participatory and initiatives act to the
surrounding society.
Some of the benefits;

1. The tag motto is creative and not
monotonous
2. As polo shirt, it can be used as formal
uniform of academic course, which is requires
the use of a collared dress
3. A college student is the right market for this
shirt, they have a responsibility as they have
Tri Dharma Perguruan Tinggi obligation.
Especially thee 3rd point ; social service. So
that they encouraged to buy the product
4. Besides that, college student is easy to
follow the "mode". It will ease us to sell this
polo shirt.
5. Convection and screen printing business
itself are the eco-friendly
friendly business. The waste
can be distributed to producers of certain
goods such as carpet and the production
process isn't involving harmful chemical
compound.
This business is precisely perfect to cover
3E,
e.g.,:
Education,
Environment,
Entrepreneurship.
hip. We educate people to love
the environment through words, we do
business, and we do the program based on
environment. And this must be sustainable for
long period of time.. I believe the concept is a
unique answer of environmental problems, as
the activity
ity comprising of creativity, social,
and innovation element . Why don't we just
make the eco-project
project directly without any
production of this shirt?
Periodically, it is made on that way, I
initially wanted to spread awareness first
among the people, with their awareness and /
or responsibility, participatory
articipatory and initiatives
action will appear as well as this business
developed.
The biggest challenge is (not just in
Semarang but in all places ): is there of us who
E-STAR Committee
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22
want to start the movement?? Everything is

important to be started, event that will be the
smallest effort than the others had.
had I am sure
if there's intention to move, all forms of
physical challenges, bureaucratic etc. will not
mean anything. All will be missed easily

through Initiation power .
I AM READY TO MOVE FOR A BETTER
ENVIRONMENT.
E-STAR Committee
www.estar-itb.org
23

SPESI
AREAS/ INDUSTRY IN INDIA
Karthik Kodandaraman
Indian Institute of Technology
Madras, India
karthikharekrishna@gmail.com
Current Practices:
It is a new avenue.Today, we are almost
close to the Western world. It accounts for at
least or over 10 per cent of Indias
investments. While the skew still tilts towards
metros since thats where the industries are,
there is clean tech emerging in smaller
small towns
and rural areas as well. This is set for rapid
growth in the next five years.
Prominent Green practices include:

Climate
Change:
CO2
utilization/sequestration,
ocean
acidification, forest conservation, forest
carbon measurement, emissions, climate
clima
modeling
Water Resource Management: watershed,
sewage, conservation, desalination
Energy
Distribution
&
Storage:
transmission and distribution (e.g. smart
grid), storage (grid level, end user,
community), monitoring and measurement
Clean Energy: solar/PV, wind, geothermal,
hydro, tidal, biofuels
Energy Efficiency/Use: smart buildings,
transportation, command
The market is huge. For new entrants, as

per the NAPCC (National Action Plan for
Climate Change), released by the Prime
Minister Manmohan Singh, It lists ten
missions like solar, water, etc. So each
mission offers unprecedented opportunity
and support from the government.
Challenges: There are two sets of
challenges/ needs:
On the government side, regulation and policy
must
be
enacted
to
encourage
entrepreneurship and the commercial sector
to enter. At the very least, policies that
hinder its development should be eliminated.
For example, in many municipalities, we have
found that the garbage contracts actually

prohibit the recycling or composting of waste
and mandate the waste be placed in an open
dumpsite.
On the commercial side, a lot of capital is
pumped into green products. However, in
developing economies particularly with
large rural and poor populations and
inadequate infrastructure
ucture much of the issue
is distribution and service. Traditional
paradigms of product and service delivery do
not work and while Indian VCs are growing
savvy about barefoot products, I would love
to see more investment in doorstep services
for lower income
come markets. The firm that can
tap into both will tap into vast green markets
in India.
A
Sustainable
business
is
any
organization
that
participates
in
environmentally friendly or green activities to
ensure that all processes, products, and
manufacturingg activities adequately address
current environmental concerns while
maintaining a profit. In other words, it is a
business that meets the needs of the present
world without compromising the ability of the
future generations to meet their own needs.
It iss the process of assessing how to design
products that will take advantage of the
current environmental situation and how well
a companys products perform with
renewable resources.
Green Practices knowledge, to be specific
in my region includes
1. Production
on of Bio-Fuels
Bio
from raw
materials by decomposition using
Micro Algae.
2. Production of Ethanol (Alternative for
Gasolene) by fermentation.
3. Replacing cookstoves that burn solid
fuel, mainly wood or coal with cost
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effective gas stoves which is the

largest market for cookstoves (over
770 million households) in the world.
E-STAR Committee
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25

SPESI
AREAS/ INDUSTRY IN BRUNEI DARUSSALAM
Khairunnisa Ash'ari
University of Brunei Darussalam
Gadong, Brunei Darussalam
khairunnisa.ashari@gmail.com
Green entrepreneurship practice can
simply refer to a venture into connecting and
creating alternatives and pursuing innovation
to address the needs of the environment for a
sustainable future, and addresses all areas
including natural environment, economic,
economi
social and personal needs.
through increased productivity, reuse

materials and waste products, and consume
resources responsibly. The entire product
lifecycle would have to be green, from
transporting the raw materials, labour,
packaging and other sustainability-related
sustainability
criteria.
Changing the mindset of people will

always be a challenge. It is a common
misconception that anything green tends to
have a higher cost (and also price) than
conventional products or services, making
people reluctant to switch their buying habits
or production
uction methods. Brunei, in particular,
has a very limited number of companies
providing green solutions. The important
thing is to be able to explain to companies
and consumers the long-term
term economic
benefits of going green. It would be a
challenge to have everything locally sourced
and often the endless war of environment
versus economics will always cause a
dilemma. Being green can be a new concept
for a lot of people despite the media exposure
on climate change awareness, and anyone
going green will be negatively
egatively labeled as a
treehugger or hippie. In fact, a lot of people
do not realize that being environmental has a
lot of economic benefits, especially as
companies ensure the sustainability of their
actions. Supporting green companies can
ensure that they stay in the market longer,
and as green products saturate the market, it
will eventually push the price down and more
people would be able to enjoy green
products. Products need to be affordable to
be sustainable.
Being green can be applied to all parts

and process of the business, including
transport, utilities and labour. As such, green
business does not necessarily mean producing
green alternatives such as energy or recycled
re
paper, but can be in any industry or business
sector. Being green is a practice, and as such
can be designed and implemented in any
business.
A sustainable business model would have

to be able to stretch natural resources
Brunei Darussalams economy has been

dominated by the oil and gas industry for the
past 80 years. Today, Brunei is the fourth
largest oil producer in South East Asia and the
ninth largest exporter of liquefied natural gas
in the world. Brunei Shell Petroleum ensures
that they preserve the environment by
developing hydrocarbon
arbon resources in a
sustainable manner.
There is strong
commitment to support environmental
activities, one of which is the Heart of Borneo
project. The commitment finds expression in a
whole range of internationally-benchmarked
internationally
policies, practices, standards
dards and controls
geared towards environmental sustainability,
which BSP has integrated into their business
operations. This is not entirely the answer to
solving the worlds environmental problems,
but while we wait for alternative energies to
be perfectly
ly developed, it is important that
the oil and gas industries be as responsible
and consume resources as sustainably as
possible.
E-STAR Committee
www.estar-itb.org
26

AREAS/ INDUSTRY IN MYANMAR
Kyaing Thin Pyant Aung
PS Business School, Yangon University of Foreign Language
Yangon, Myanmar
kyaing.leon.ktp@gmail.com
Our country, Myanmar, start Green
Program
in
nowadays
as
Green
Entrepreneurship program are so important in
every minutes. We have to care back to our
Earth before it fills with waste things. Green
Programs
rams provides not only for people but
also for environment to healthier n make
them feel like even single drop might harm
our earth. Most of the Green Program
activities such as planting trees in the campus,
planting organic plants n fruits, iron recycle
process,
rocess, reduce CO2 in the surrounding
environment, reduce-reuse-recycle
recycle program
are famous among the students to create
environmental awareness starting from the
students to their family and nation as a whole.
This is how we start Green.
Recycle bag for customer, Toyo battery used

refilled co2 gas, recycling paper of Top
Choice..etc. The one that I admired most is
recycling flower and make back of Flower
Pagoda again. As everyone
yone know , Shwedagon
Pagoda is trade mark of Golden country and
many Buddhists and Foreigners visit there.
The more the visitors visit , the more the
donated flower it becomes. However, Pagoda
also have to keep clean every day but lots of
flowers are waste
te of it .So, people think about
recycling process and got solution for it. It is
to make little Pagoda made of wasted flowers.
The process is first Blended all the wasted
flowers together. Secondly, it was put in the
(---)) to get the shape of Pagoda and
an the last
one is painting the cover side with golden
paint. That is how our country use Green.
There are some business

usiness which starts
doing Green things like ,e.g City Mart used
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SPESI
Lika Lulu
Padjajaran University
Bandung, Indonesia
liklul@gmail.com
Myy basic as agribusiness student to close
with green entrepreneurship practice because
in agriculture everything back to nature and it
must have sustainability and environmental
responsibility. The earth is no longer able to
meet human needs with current pattern.
along with increasing human population of
the world will also need unlimited food, new
materials, new energy, and new processe.
Sustainable development is a strategic
process of continuous change in the direction

of sustainability.
Sustainable
ustainable business model is set of
system conditions that can continue
indefinitely. In agriculture it means no waste
when production hulu until hilir, start
from cultivation until the goods are in the
hands of consumers.
onsumers. all used for agriculture
even though the cattle feed and compost.
E-STAR Committee
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SPESI
Muhammad Afif Izzatullah
Bandung, Indonesia
maizzatullah@gmail.com
First I want to define what sustainable
development is according to my knowledge
and experience I have, generally. In March
2011, I ever had discussion with Cinta
Azwiendasari, alumni of ITB Environmental
engineering batch 2004, who is continuing her
master
ter degree in German. The topic
discussion is about sustainable development.
The main point I got after the discussion
is, there 2 model of development which
involve 3 pillars of nations, those are
environment, economic and social. Many
nations (including
ing Indonesia) use the Mickey
Mouse model which just focuses in economic
development besides the environment and
society circle. Meanwhile, the one that should
the nations use is the first model that is
Bullseye model which contain the variable
of sustainability.
ainability. Environment must be the
biggest focus in country development because
it is related with the future of the world. By
having climate change until now and some
disaster caused by disorder nature, human
must aware that we have to most concern in
environmental
vironmental balance in order to reach
sustainability life of humanity.
Then if we specifically talk about green

entrepreneurship, it is not too far correlated
with
that
sustainable
development.
Entrepreneurship cannot only focus in finance
sector (economy)
onomy) but also must care about
environmental
ntal issues. The practice, for
example in printing business which uses many
papers with it, must have the sustainability
model in its business model. The business
busi
must care about the waste they have
produced and at least have 3R (reduce, reuse,
re
recycle) method when they do the business.
For some big industries, which produce
such a big amount of waste, they must know
and have a system in order the waste they
have produce cannot contaminate the nature.
They must recycle it or reduce it as minimum
as they can so that the waste can be
decreased
sed or turn to be a product again that
has a value added to be sold. For example an
animal farm industries, they can recycle the
waste to be compos; or big industries which
produce chemist waste, they can implement
such reducing system by using eceng gondok;
gondo
and etc.
The main point, the young business
leader that will open a new business must
care about environmental issues and analyze
the environment problem of a country. For
example, Indonesia needs more renewable
energy business that can tackle both energy
crisis and climate change at once instead of
un-sustainable
sustainable energy that can pollute the
nature. Because if we are talking about
environment, we are not just focus in small
scope yet we will influent the global scope all
over the world.
E-STAR Committee
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29

SPESI
AREAS/ INDUSTRY IN BRUNEI DARUSSALAM
Muhammad Arif Bin Haji Zainal
University of Brunei Darussalam
Gadong, Brunei Darussalam
MUHDARIF148@HOTMAIL.COM
Green entrepreneurship practice is a
venture that practices green initiatives in
pursuit to a more sustainable future while
addressing the needs of the natural
environment.
For a start, changing the mindset of the
community will always be the number one
challenge. It is always said that in adapting
any green practices, it always come at an
outraged cost or the process is too
complicated. These are misconceptions.
Putting green, cost and complicated in the
same sentence would put off most people
who tries to venture in green
n practices and
making them reluctant to change. It is a
constant dilemma between economics and
environment. In fact, looking at the long-term,
long
there are economic benefits. It ensures
sustainability of their action. They would stay
in the market longer as the community
supports companies with green initiatives.
A sustainable business model is
incorporating sustainability in every business
decisions, every product and every service
without having a negative impact on the
environment. Being green is not just
specifically mean recycling papers or saving
energy. Being green is about redesigning any
product services or services with green
initiatives.
Sustainable development has been one
of the long-term
term goals of Brunei. It is stated in
the national development plans where the

environment will continue to be prioritized.
Brunei looks to have a solid sustainable state
with the abundance of forest but it is most
likely because of the small population. Issues
arise in sustainability where Bruneis energy
consumption
n per capita is higher than Japan,
Germany and France. Brunei generates more
waste per person per day than most ASEAN
countries and uses more liters of water per
person than Malaysia and Singapore.
Two of the Brunei Long Term
Development Plan is to conserve
cons
Bruneis
biodiversity, rain forests and natural habitat,
and enforcing regulations on public health
and safety. Tree planting is a regular event in
Brunei and there is a policy where four trees
must be planted when a tree is cut.
However the flagship of sustainability is
the Heart of Borneo (HoB). HoB is cooperation
between Brunei, Malaysia and Indonesia in
the Borneo Island. HoB is where pristine
forest is conserved on a very large scale. It
contains protected
ected areas and sustainably
managed forests. The success of the
conservation is the continuation of
collaboration
between
government,
engagement in short term and long term
planning, and especially cooperation between
the private sector in positively contributing
contr
to
sustainable resource management. It is
important that private sectors as well as
public
sectors
to
be
responsible.
E-STAR Committee
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30

SPESI
Muhammad Iqhrammullah
Diponegoro University
Semarang, Indonesia
vincent.ikram@yahoo.com
Actually, nothing too exciting if we talk
about the Green Entrepreneur in the region of
Aceh. The fact is the growth of Green
Entrepreneur is still minimal. Green
Entrepreneurship itself has not become a
trend if we discuss it in Aceh. Why? Due to its
own environmental problems can still be
handled for the region of Aceh. The point,
there is no significant environmental problem
in Aceh.
Aceh itself is far from the urban lifestyle
which is far from the Green Lifestyle. Thus
Green Lifestyle itself is indirectly implemented
by the community. Why not directly? Because
people in the region of Aceh still do not
understand and concerned with Green
Lifestyle. Well, Here was the problem, where
people have minimum
m knowledge about the
Green Lifestyle. What happens with the
changing times that continues to dissociate us
from Green Lifestyle? Ignorance of the
importance of culture that had been inherent
inside themselves, would make them
vulnerable to the harmful currents
cur
of
globalization. As we know that the Acehnese
culture has been on friendly terms with
nature. The shift of cultural values due to the
lack of knowledge mastery, will shift the
values of the Green Lifestyle itself.
For the current green entrepreneurship,
entreprene
Aceh can target the youth and environmental
activist and still a long way to target it widely,
such as a society. Because people are still
unsure of the quality and the use of products
itself. For practice, the use of tumbler, the
paradigm of peoplee that bringing tumbler is

inconvenient has been planted, making it
difficult to replace the use or consumption of
mineral water in the bottle. But, it doesn't
happen in all products, e.g. compost.
Acehnese are still dominant for doing organic
farming.
Waste treatment itself is still under
little
scale, which is grouping
and
distribution. For instance, a waste treatment
factory, employing just five employees. It thus
induced the function of factory itself is still
small. Subsequent process was handed
hand over
to the existing factory in Medan. I hope that
Aceh can have its own plastic waste treatment
factory, considering the amount of waste is
increasing.
The Aceh Government successful in
terms of waste treatment. But of course there
is still a lack of efficient. Final disposal area
process in Aceh took the theme of beauty,
where the final disposal area here organized
and shaped beautifully to attract tourist. In
fact, for a major waste problem, which is the
smell, isn't affect anyway. This waste
treatment
tment is also supported by the presence
of recycling waste furniture workshop in that
area. Which makes it less efficient is when
composting process produce greenhouse
gases (CH4). It would be nice if it can be used
as an alternative fuel as it has done in Java,
for example. Another obstacle is the lack of
campaign from the government about this
activity.
E-STAR Committee
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31

SPESI
Muhammad Thofhan Hannanto
Telkom Institute of Technology
Bandung,Indonesia
Th7618@gmail.com
From
what
I
know,
green
entrepreneurship
or
shortened
as
greenpreneurship is the combination of both
greenery and entrepreneurship. Most people
argue that its impossible to happen, provided
both of them
m are often against each other.
Especially, in Indonesia, almost all of the
companies here dont care about the
environment at all. Having a company, a

factory, and many product made from it, but
no business model to take care of the waste
resulted from production.
oduction. Many social
organization have already protested that, but
they keep staying ignorant, even the
government dont put that into their main
concern either.
E-STAR Committee
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32

SPESI
AREAS/ INDUSTRY IN BANGLADESH
Muhammad Younus
Northern University of Bangladesh
Dhaka, Bangladesh
Summon.law88@gmail.com
We are very interested about your good
plan,its the most important in our country.
Its the good way for us in development.
Without
ithout business system change not can be
possible development. Each
ach country must be
accompany any face the problems in the
world. We can create any association or union
in south Asia Countries.as like European
union.than we must be solution our all
businesss problems we have a higher
expectation about our country. We would like
to change or revolution in economical system.
We are agree that all information,
communications,
materials
coming
Entrepreneurship
sustainability
student
summit for Transformation Leadership,
eadership, are
unsolicited and must be kept private,
confidential and protected from any
disclosure. Moreover the information,
communications and materials contained

herein are not to be regarded as an offer.
I am explain about our company of
Cascade Group
p Ltd, its the group of company.
at first we are took the plan,
Our current projects:
1.we had build an agro industry at Rongpur in
Bangladesh.(Cascade agro industry)
2.We had build a company website
www.cascadebd.com/agro
3.Our industrial product (dairy
(dai farm, fishery
farm, vegetable)
4.Cascade properties Ltd.
Our Next projects:
1.Cascade Developers,
2.Cascade Pharmaceuticals,
3.Cascade Food Beverage,
4.Cascade Technology
E-STAR Committee
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33

SPESI
Myo Min Oo
Yangon University
Yangon, Myanmar
myominmighty@gmail.com
Green becomes hot and buzz words in
these days as when the pollution and climate
changes make people aware of its
importance and forces. Burma (Myanmar) is a
resource
source rich country and we need to
converse and reserve its beauty and its
impact. Concerned with green issue, we see
the emission of CO2 gas only. The business
should solely focus on profit making and
always forget about the other stakeholder
interest. Thee business not only focuses on

making profit but also the environmental
factors. Sometimes, the boss thinks that they
are not directly affected by the project they
are funding and reaping the profit. The impact
can be affected to all who live under the blue
blu
sky.
Nowadays, business model should be on
People, Planet and Profit.
E-STAR Committee
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34

Sai Tun Hein Aung
PS Business School, University of Medicine
Yangon, Myanmar
sai.tunhein.aung@gmail.com
One of the biggest issues for the 21st
century is all about the word Green. In the
past, people focused on economic
developments, increased production and
profit maximization without taking account of
environmental factor and social issues.
Nowadays, many countries have increased
expendituree to stimulate economic growth
while aiming for the long term sustainability
and green growth. This emerging Green
Gr
Economy
provides
tremendous
entrepreneurial opportunities and there are
lots of resources dedicated to support green
entrepreneurs.
It is very
ery hard for businesses to be
sustainable if they do not meet the
environmental and social challenges they
faced. Sustainable business will try to produce
products or services that emphasize on
current environmental concerns and ensure
that all the process and activities are following
eco-friendly
friendly practices. This increases the role
of green innovation and entrepreneurship in
every organization. An example can be given
with the case of Inle Lake.
Inle Lake is one of the tourist
destinations in Myanmar. It is
i the second
largest lake in the country and is famous for
leg rowing, floating food garden, floating
market and Phaung Daw Oo Pagoda. But, it is
suffering from environmental effects of
increased population and population growth.
In the summer of 2010, water
er level of the lake
dropped to the lowest level in 50 years. This
increases the awareness of environmental
issue and green practices among local
residence, hotel and travel association. Thus,
Inle 20 miles green zones program was
established by UMTA (Union
ion of Myanmar
Travel Association). Hotels in Inle have taken

the leading role in the program. They begin to
grow more fruits tree not only to conserve the
environment but also provide chemical free
fruits to the guest. They also grow organic
plants to reduce
uce chicken costs. Drip water
system is used for watering the plants to
reduce wastage. All signs and landmarks in
the resort are made from recycled timber and
tree trunks. Waste materials are separated
into paper, plastics, aluminum cans, glass and
metals.. Green practices to the guests are
promoted with natural activities like bird
watching. Exhibitions on green practices and
environmental awareness are organized for
local communities. Old bed sheets are
recycled as cleaning cloths. Mineral bottles
are replaced
laced with jug and glass. Some hotels
also have own Sustainable Department with
dedicated staff to implement green and
sustainable practices. Not only in Hotel
Industry, all others sectors are also promoting
green practices. For examples, chemical
fertilizers
ers are replaced by organic fertilizer
and fuel energy is replaced by solar energy. It
is also a good tool for marketing. Marketers
try to position their green products in the
consumers mind that they are saving the
earth while using the products. This can
ca
increase sales as well as goodwill and
reputation among customers.
Green Revolution has changed how
people live. They make the environment
healthier and more enjoyable. Though there
are still cases against green revolution, the
role of green entrepreneurs is very important
in the sustainability of organization,
biodiversity, environment and ultimately the
planet we live.
E-STAR Committee
www.estar-itb.org
35

SUSTAINABLE BUSINESS MODEL, AND
AND GREEN PRACTICE KNOWLEDGE ON SPESIFIC
SPESI
Saw Simon Ohn Kywe
National Management College
Yangon, Myanmar
simonohnkywe@gmail.com
Green Entrepreneurship is a practice
which balances its concerns for profitability
with the concern for the environment in all its
activities. It is a responsible business model in
which its business activities and its goals are
also
directed
towards
environmental
wellbeing.
In a region in which many of the
countries are still considered as developing
nations, balancing the need to develop the
respective economies and the need to protect
and preserve the natural environment are of
great importance. In this regard, while the
regional countries are striving towards
enacting regulations which will reinforce
environmental sustainability, the private
sector also needs to play a crucial role in
taking the initiative

itiative
entrepreneurship.
towards
green
The SMEs, which are naturally some of

the most creative sectors in the economy, can
play a greater role in promoting sustainability
and environmental awareness through
innovative ideas. In todays environment
where environmental awareness is increasing,
the SMEs and other businesses are also
promoting their efforts towards sustainability
in their promotions and advertisings.
Sustainable business model is a business
model which ensures that its activities
address the current environmental concerns
while also maintaining profitability. It
incorporates environmental principles in its
business operations.
E-STAR Committee
www.estar-itb.org
36

SPESI
Shine Min Tun
PS Business School
Yangon, Myanmar
shineminhtun@gmail.com
The word green is not new to all ages
of life but the practice of green in business
is novel to all and at a cost. Now, the world is
suffered badly form the global warming
problems and our modern society is facing
with the huge waste disposal. Our world
has been threaten by these disasters and it
needs green environment and our country,
Myanmar, is also one of the victims by Nargis
and Giri cyclone which made our people
homeless, killed thousands of thousands and
turned children into orphans. The green
entrepreneurship practice tends to protect
our social environment from potential
disasters, and it considers the possible ways
and does their business in the beneficial and
environmentally friendly ways for the society.
The goal of green entrepreneurs
entrepreneur may be
successfully achieve profits goals while
creating environmental and social solution.
The major problem is the use of plastic bags
which is the most harmful thing for the
ground and it create visual pollution problems
and can have harmful effects on
n aquatics and
terrestrial animals. Rejecting the use of plastic
bags have been accepted and using world
wide, our country is now start the way of
avoiding the use of plastic bags and replace
with the recycle bags or paper bags. As our
country is a developing
ing country, it is not wellwell
developed with the green entrepreneurship
practice, however it has been introduced and
has been started this practice little by little.
One of the most biggest retail shops in
Myanmar, City Mart, start using the recycle
bags program
gram for its customers and some
private business such as coffee-shop
coffee
and
handicrafts shops start using recycle bags
program. For example, Sharky coffee shop
packages its snacks for take away customers
in paper bags and next time the customer
come to the shop
op bring those bags again can
get 100 kyats discounts. And one of the
manufacturer company in Myanmar, Fame
Company which produce medical products
also grow more plants to maintain green
environment as it has to produce carbon
dioxide as the waste of its production.
p
In my
opinion, sustainable business model simply
means a model which ensures that the
development of a business is maintained. In
wider perspective, the business should also
consider that it also maintains the
environment and make sure it does not harm
environment by its business activities. By
caring the environmental issues may lead to
sustainable business model.
E-STAR Committee
www.estar-itb.org
37

SUSTAINABLE BUSINESS MODEL, AND GREEN
GREEN PRACTICE KNOWLEDGE ON SPESIFIC
SPESI
Su Myat Lin
Professional Study
Myanmar
sumyat.eisu@gmail.com
Green Entrepreneurs are people who
have the knowledge , initiative , and resources
to solve these problems or find innovative
ways to bring existing solutions to market that
benefits the environment. They see a need for
an environmentally-friendly
friendly solution , and
they
hey work toward creating a product or
service that meets the need. Some
entrepreneurs start a green business primarily
because of their passion for the environment.
Green work can be technology or
science-intensive. For example,
xample, generating
and transmitting energy from wind or solar
panels, or developing plastics from bio-based
bio
products , like corn or other organic material.
These are all better for the
he environment than
traditional methods (like
ike burning fossil fuel for
energy or using petroleum-based
based plastics).
Market can create social benefits-but
benefits
not
all
the
outcomes
or
by
by-products
from economic activity are desirable and that
can create problems. Green entrepreneurs
see environmental degradation
ion or social
problems as great opportunities. Analyze the
trends in STEM industries (science,
(
technology, engineering ,and math) where
many green innovators
vators get their start.
Example : Nanotechnology: which works with
atoms and molecules and their processes
to create environmentally friendly
riendly products,
pro
and to find solutions to environmental
problems. Storage techniques for renewable
energy that is able to capture wind or solar
power, and store it for future use. In our
country, some industries adopt green
entrepreneur practice. Fame pharmaceuticals
pha
enterprise produces a variety of medicines to
get healthy life for people and create a brand
new green product. The owner of Fame
enterprise is a doctor so he also use the
resources
to
be
effectively
used
by monitoring and analyzing his outputs and

learnt an enormous amount about what was
really happening right through the production
process. And measure the amount of carbon
dioxide cause of production process and then
they grew many firms that produce oxygen
oxyg to
reduce air pollution. Most of raw materials
they used were well grown in our country
especially in FAME Organic Pharm . These
plants are cultivated according to strict
regulation of organic farming practice,
consulted
lted by Grolink Organic Farming
Consultancy
cy Service, based in Sweden.
The farm was certified organic by
Myanmar Organic Group and ACT(Thailand)
complied with the standard laid down
d
by
IFOAM, based in Germany.
All products of FAME Pharmaceuticals
are natural, organic, and highly effective. The
products range indicated from minor skin
abrasion to major diseases like malaria,
tuberculosis, cancer and
nd HIV. They can
guarantee that their products are free from
synthetic chemical drugs, fertilizers and
residue
sidue of chemical insecticides.
They invested in environmental impact
technology,
but
the
costs
are
offset by the benefits of finding cost
cos savings
and ways of improving products to deliver
higher profits. Therefore
ore FAME has also
received many international and National
awards for its quality
uality and technology such as
OHSAS 18001:2007(Occupational Safely and
Health Management System), Organic
certified in 20010 and so on. And
manufacturing many ecidence based Natural
Medicinak Products, FAME is well known for
its
product
on
Quality,
Safety
and
Efficacy.
F
Fame
pharmaceuticals enterprise is one of the
E-STAR Committee
www.estar-itb.org
38
enterprises that practice the green

entrepreneurship actions in our nation. It also
challenges other business in our region to do

green practise.
E-STAR Committee
www.estar-itb.org
39

SPESI
Thet Htar Su Kyi
PS Business School
Myanmar
thethtarsukyi@gmail.com
Currently, there is less participating
about green entrepreneurship practice in our
region. The NGO and small teams which
provide the social activities are available.
Nowadays, the talk events about the social
responsibility, greening issues and reducing
the pollution are hold in our region.
Sustainable business, or green business,
is an enterprise that has no negative impact
on the global or local environment,
community, society, or economya
economy
business
that strives to meet the triple bottom line.
Often,
sustainable
businesses
have
progressive environmental and human rights
policies.In general, business described as
green if it matches the following four criteria:
1.It incorporates principles of sustainability
into each of its business decisions. 2. It
supplies environmentally friendly
dly products or
services that replace demand for non-green
non
products and/or services. 3. It is greener than
traditional competition. 4. It has made an
enduring commitment to environmental
principles in its business operations. A
sustainable business is any organization that
participates in environmentally friendly or
green activities to ensure that all processes,
products, and manufacturing activities
adequately address current environmental
concerns while maintaining a profit. In other
words, it is a business
ss that meets the needs
of the present world without compromising
the ability of the future generations to meet
their own needs.Everyone affects the
sustainability of the marketplace and the
planet in some way. Sustainable development
within a business can
an create value for
customers, investors, and the environment. A
sustainable business must meet customer
needs while, at the same time, treating the
environment well.
Unfortunately, a majority of people

believe that green marketing refers solely to
the promotion oradvertising of products with
environmental characteristics. Terms like
Phosphate Free, Recyclable, Refillable,Ozone
Friendly, and Environmentally Friendly are
some of the things consumer most often
associate withgreen marketing. While these
terms are green marketing claims, in general
green marketing is a muchbroader
muchbroad concept,
one that can be applied to consumer goods,
industrial goods and even services.
Forexample, around the world there are
resorts that are beginning to promote
themselves as "ecotourist"facilities, i.e.,
facilities that "specialize" in experiencing
nature or operating in a fashion that
minimizes theirenvironmental impact. Green
marketing practice helps clients communicate
their products' environmental and health
benefits while staying within the legal
boundaries that govern such green marketing
claims.
ms. We advise and build strategies for
green marketing campaigns that advance
directly toward your marketing goals without
becoming entangled in the complex and everever
evolving regulatory framework. This includes
a comprehensive review of your advertising
and
d promotional materials to ensure that your
environmental claims can be substantiated
scientifically and attract loyal customers while
avoiding inadvertent misrepresentations.
There are many different areas that marketing
practices can be greened up as well
wel as many
areas of green responsibility that your
business can market. Some strategies of green
marketing practices for business that will be
better for customers.Choose
Choose the Right
Vendors A large part of marketing is printed
material in the form of advertising
adver
brochures
and posters, direct mail advertising, labels,
and packaging. It needs to avoiding it and
recycling it. The paper stock they use for
E-STAR Committee
www.estar-itb.org
40
brochures, posters, labels, etc., may have

recycled material in its composition. Inks
should be vegetable based
ased inks and inks with
low volatile organic compound emissions

being used, as opposed to petroleum based
inks.
E-STAR Committee
www.estar-itb.org
41

E-STAR - Participant Tool Kit

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Organization

Puteri Siti Salmiati,, Environmental Engineering,

Finance : Rifan Ibnu Rahman,, Business Management,

Speakers and Panelists (some still in confirmation)

Iskandar, CEO of Biofarma, a leading vaccine manufacturer in Indonesia

Kuntoro Mangkusubroto, Leader of Indonesian Presidency Government Control

Note from EE-STAR Chairman and President of ITB Student Association

Nanda Asridinan Noor

Tizar Muhammad Kautsar Bijaksana

Representing Committee Team

Who will participate in E-STAR?

What will we do in E-STAR?

Why The Program Is Important?

entrepreneurship is currently perceived only as a status, not as processes in which need to

After the program, E-STAR

Investment Costs Involved

The payment method is thus:

Once the money has been transferred,

The information needed for telegraphic transfer is as follows:

Reaching E-STAR 2012

Casa d Ladera Hotel & Restaurant

We expect every participant to join

Visa to Enter Indonesia

and visa details,

estar.itb2011@gmail.com,, you confirm yourself to become a participant of E-STAR.

Initial Meeting Critical Warm-Up

Photo + Finishing Photo + Finishing Summit Closing

Day Summarized Day Summarized Day Summarized Day Summarized

Things that participants will need to bring to E-Star

Traditional dress, symbolic (such as batik to

ITB Tour and Seminar

Opening Summit Session

Closing Summit Session

Sportswear + sneaker + Extra change of casual

Basic stationery and Notepads,

The dos and donts during this program!

Follows a series of events in accordance with a rundown of the event.

Important Contact Numbers

+62 856 2423 5886

+62 856 2048 934

+62 821 1501 6429

+62 21 525 1986

Embassy of Brunnei Darussalam in Indonesia

+62 21 574 1437

Royal Embassy of Cambodia in Indonesia

+62 21 520 2673

Embassy of India in Indonesia

+62 21 520 4150

Embassy of the Lao People's Democratic Republic

+62 21 522 9602

Embassy of Malaysia in Indonesia

+62 21 522 4947

Embassy of the Union of Myanmar

+62 21 314 0440

Embassy of the Republic of the Philippines in Indonesia

+62 21 310 0334

Embassy of the Republic of Singapore

+62 21 520 1489

Royal Thai Embassy

+62 21 390 4052

Embassy of the Sosialist Republic of Vietnam

+62 21 910 0163