BUSINESS MODEL: DOMINOS PIZZA

CORE STRATEGY
Business Mission
By 1st January 2020 in the Malaysia QSR industry, we will be :

Employer of choice

Leader in Customer Brand Loyalty

RMS of 1 vs Pizza Hut

Business Vision
Love Domino's : The Most Emotionally Connected Brand in Malaysia & Singapore.

Product / Market Scope

A light and crispy crust that enables you to really enjoy your favorite
toppings

Two crunchy thin crusts with a layer of creamy cheddar cheese sauce in
between. Up to 35% more cheese, SAME PRICE!

Stuffed with mozzarella cheese, garlic and herbs, and topped with
parmesan cheese, breadcrumbs and parsley for extra crunch

Introducing a lighter, buttery crust, Pan-baked to perfection. It's

Pan Pizzas done right!

Lighter hand-stretched crust, done the New Yorker way

Quality Ingredients
We've changed our 50 year old world famous recipe, because we're passionate about our
pizzas!
Dominos Pizza is committed to leading the industry in product quality and using the best ingredients
for our customers. We also include local flavours into our menu as one of the key things that we do
to appeal to our local market, creating tasty, innovative combinations. In line with the industrys
regulations we are able to provide Malaysians with a variety of pizzas that are tasty and
certified halal.

Pizza Sauce
Dominos signature pizza sauce is a mouth-watering combination of fresh
vine-ripened tomatoes and a blend of spices.

Mozzarella Cheese
We use generous amounts of 100% mozzarella cheese on all of our
pizzas for that irresistible tangy flavour. Sourced from New Zealand, our
mozzarella cheese contains no animal rennet and is therefore vegetarian
friendly.

Beef Pepperoni
Dominos beef pepperoni is only using a top quality meat as a succulent
topping to our pizzas. Juicy and savoury, beef pepperoni creates a burst
of taste and flavour in every bite.

Shredded Chicken
Our shredded chicken is 100% boneless and skinless chicken breast. Our
method of cooking ensures that it remains deliciously tender, juicy and
full of flavour. A perfect addition to any pizza.

Fresh Vegetables
Our processes ensure that only the freshest vegetables are used on all
of our pizzas.

Strategies Resources

Corporate Social Responsibility

DOMINOS ACTIVELY PURSUES COMMUNITY PROJECTS
Dominos believes in giving back to the community through its various Corporate Social
Responsibility (CSR) programmes. It is as important to grow the business, as it is crucial to give back
to the community in which our stores are located. Much forethought and careful planning are given
to our CSR programmes and we are proud to say that we believe we are achieving these objectives.
Apart from participating in numerous charity events throughout the year in conjunction with
Malaysian festivities, Dominos also embraces children's education rendering assistance to schools

and schoolchildren alike. Our passion for education extends beyond mere financial assistance but is
aimed at inculcating a CSR mindset not only on the children but all who work at Domino's.
DOMINOS SUPPORTS SCHOOLS PROGRAMME (DSS)
The Dominos Supports Schools Programme (DSS), which was introduced in
2002, is specially designed to complement the education system through
activities that fall under two major themes academic/co-curricular and
sponsorship. As a corporate organisation, we strongly believe that education
is an important element in creating a progressive knowledgeable workforce.
Dominos prioritises the communities surrounding our stores as best as we can, and our key aim for
this programme is to aid schools within the vicinity of our stores.
Since the launch of the project, Dominos has contributed benefits totalling about RM1 million to
more than 50 schools.
Key pillars of the program are:
1. EDUCATION SEMINARS
This seminar has run for 11 consecutive years, and is tailored to help students enhance their
performance both in the classrooms as well as in their co-curricular activities. It also aspires to
develop the students social well-being and expose them to career opportunities and development.
This is in line with Dominos belief that students should not only study hard but study smart as well
to achieve good results.
2. HELP-THE-NEEDY-PROGRAMME
The key objective of the Help-the-Needy-Programme is to aid the schools within the vicinity of
Dominos pizza stores in raising funds for financially underprivileged students.
3. FUNDRAISING INCENTIVE SCHEME
Dominos newest addition to the programme is aimed at further incentivising schools to participate
actively in our various fundraising projects. Every end of the year, Dominos will reward the top 3
schools that raised the most funds through activities that they have organised throughout the year.
The teachers are not forgotten either because we will also present prizes to the top 3 coordinating
teachers based on the participation of their schools in Dominos DSS Programme.
4. ANNUAL CHARITY DRIVE
In the spirit of 1Malaysia, Dominos endeavours to bring cheer and joy to the less fortunate during
Malaysias major festive occasions. Dominos annual visit to charity organisations during festive
seasons in Malaysia like Chinese New Year, Hari Raya Aidilfitri, Deepavali and Christmas aims to
foster closer ties between Dominos and the community.

CUSTOMER INTERFACE

Unique Selling Propositions (USPs)

STUDENT NAME:
1. HARTINI BT SURI
2. NURSYAFIQAH MOHAMAD NOR

STUDENT ID
SX130192CSRS03
SX130202CSRS03