01

Background

Concept

Jnae Saunders
Graphic Design
Level 06

The National Student Survey and the Your Student Survey is an organisation
that allows students to reflect and give feedback during their time at university.
This survery is aimed to improve the standards of universities and colleges
to appeal to students requirments and maintain a good reputation for the
educational establishment.

To use the slogan Voice Your Opinion to highlight to that students that
they have a voice and it needs to heard. The design should typographically
reflect the slogan in a fun and engaging way that will appeal to students to
get involved with the survey.

Competition Brief

Deliverables

Commisioned by Leeds College of Art the aim was to produce a distinctive visual
concept for the NSS & the YSS. The design should provide a consistent visual
concept or identity that aligns the two surveys under the same promotional
material.

Branding guidelines.
Poster designs.
Printed material.
Online variables.

Extended Practice
OUGD603
22.05.15

The brief required a poster design for the campaign, which should include a
slogan to encourage students to get involved.

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Visual Research

Poster

Typography

The design was influened by an assortment of poster designs that expressed bold
colours and experimental layouts. With the audience being students something
visually engaging and striking had to be obtained for this brief.

With the main content being written, the design was also influenced by bold and
structured typography for impact and visual engagement.

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Development

Poster

Typography

A series of poster designs experimenting with layout, colour and pattern mainting
a bold and colourful aesthetic to attract the target audience.

The type maintains a clean and simple appraoch for readability with the
introduction of some experimental type to highlight certain words that connect
to the campaign slogan for imapct.

A progression of colour and pattern was introduced to create more impact and
was influenced by the Leeds College of Art establishments branding, to create
synthesis with the establishment.

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Branding Guidelines

Typography

Colour

Apercu Bold has been used for the content of the posters, the simple san serif
font is legible and eye catching from a distance and is complemented with the
dashed outline for visual variation.

The colour palette was influenced by the patriotic British flag, these tones are
also used for voting system to link to the format of the student survey. These
colours are fresh and vibrant that work with a black background, making it eye
catching.

The typographic style was influenced by the idea that there is something missing,
which links to the surveys pending results. This is highlighted through the
dashed outlined words and visually commuincates the idea that through student
particpation this void can be filled.

Pattern
The branding is also accompanied by bold pattern that is influenced by the
Leeds College of Art logo to highlight the institutions involvement and to add
visual depth.

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Poster Designs

Posters

Distribution

The posters work as a set to highlight the strap line Voice Your Opinion as well
as working alone with individual quotes on each poster. The pattern is different
on each poster to visually represent movement and progression, which can be
obtained by students interacting with the survey.

The posters will be distributed around the university from the canteen to pop
up stands. This will allow all students and visitors to see and engage with the
campaign.

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Print Presence

Handbooks

Aesthetics

A collection of proposed information handbooks where design for the campaign.

The hand books are aimed at the students to find out more about the survey and
how to interact with it. The booklets are specified to the NSS and YSS surveys
and further information on the campaign.

The signature colours run throughout the branding of these manuals

and the mosaic pattern, to keep consistency within the campaign. The NSS hand
book was specififed in red as a sign of urgency due to it being the final chance of
filling out this particular survey.

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Online Presence

Official Website

E-Invite

The campaign runs through the official Leeds College or Art website, with the
posters adapting to the homepage. These posters work interactively with the
strap line changing in the form of an animation highlighting the Voice Your Opinion message.

The E-invite extends this message using the posters in the same format, with
the posters also working through an interactive animation to intrigue the target
audience to immerse themselves within the campaign.