Fanpage Trends

Indonesia
MARCH 2015

ADVERTISING

ENGAGEMENT

REPORT
ANALY TICS
BRAND
FACEBOOK
INTERACTION
OPTIMISATION

71 000 000
9 600 000
16 000 000
8 700 000
3 300 000
1 600 000
1 500 000

age:

13-18
19-25
26-33
34-40
41-50
50+

41 000 000

www.sotrender.com

age:

13-18
19-25
26-33
34-40
41-50
50+

10 200 000
12 000 000
5 100 000
2 000 000
1 000 000
660 000

30 000 000

www.joyintermedia.sg

02 Top engagement
1

IND O M I E

1
811 109 (81%)

Engaged users:

SAMS UNG M OB I L E I NDO N E S I A

REXO NA

ACER I ND ONES I A

Percentage of users posts with reply

TELKOM S EL

Percentage of users posts with reply

INDOMARET MUDAH DAN HEMAT

+ 17 %
125 364

G A R U DA IN DO N ESI A

4 min 58 sec
ZALO R A

5 min 32 sec
Median response time

90 %

133 876

Median response time

92 %

+ 21 %

05 Top response time

Percentage of users posts with reply

C IMB I ND ONES I A

545 474

D O L PH I N B ROWSER

Increase in the number of fans:

92 %

+ 23 %

Increase in the number of fans:

569 268 (57%)

04 Top response percent

1

2
3

Engaged users:

L A ZA DA IN DO N ESI A

Increase in the number of fans:

761 671 (39%)

Engaged users:

03 Top growth

T E L KO M SEL

6 min 31 sec

Median response time

06 Top hashtags

07 Interesting facts

#dearmoms

count: 370

Lifebuoy Shampoo fanpage engaged over 581% users, and

its the best result among commercial fanpages.

#jco

count: 118

#jcoindonesia

count: 117

Most users' posts on commercial fanpages were published

on 9th March - 1313 entries, which is 64% more
than avarage.
In March we have observed - 3 807 760 pages likes.
On average, administrators posted 5.84 posts every day.

www.sotrender.com

www.joyintermedia.sg

Fanpage Trends
table of contents 1/1
Editorial

All Indonesian Brands

Agency

10

Automotive

15

Banks

20

Beverages

25

Cosmetics

30

Ecommerce

35

Fashion

40

Food

45

Insurance

50

Media / News

55

Retail

60

Technologies

65

Telecommunications

70

National TV Channel

75

Reports and studies about social media ask for more!

Fanpage Trends 2015

Editorial 1/1
Sotrender and Joy Intermedia are proud to present the seventh edition of Fanpage & Twitter
Trends Indonesia. Our report contains the data on reach, engagement and content for 14
different industries present on Facebook & Twitter.

New categories in Sotrender reports about Facebook in Indonesia

We added 5 new categories to Fanpage Trends report in March. Do we see any changes in All
Indonesian Brands rank? OLX kept its position as the biggest Facebook page. This is probably
because OLX provides various products from many different categories while fanpages such as
Blackberry, XL Rame, Yamaha Motor Indonesia and Lazada Indonesia provide less variations
products they advertised. Moreover, surprisingly, Kratingdaeng Indonesia managed to reach
first position as biggest Facebook Fanpage in Beverage category in March whereas Sehat AQUA
always got the first for several months.
Although, OLX was the biggest fanpage on Facebook in Indonesia last month, it wasnt in the
top of engagement ranking. Indomie, followed by Samsung, had the most engaging fanpage. The
fact that Indomie posted a quiz in March on its fanpage, it engaged its fans to be more
connected and active on it. The fact that Samsung is going to launch the next generation of
Samsung Galaxy Note and Samsung Note Edge, makes its fans impatient to see and own the
devices.

Overview of Twitter in Indonesia in March 2015

Telkomsel provided the best customer service and was the most engaging profile in Twitter in
Indonesia. No other Indonesian brand responded to 90% of fans posts. Its a very good way to
maintain interactions with its fans for increasing their sales or, at least, enlarging their
fanbase.
In summary, in order to enlarge their Facebook or Twitter profiles, brands should communicate
and interact with their fans on very regular basis. If a brand provides a great customer
service and engages fans, its likely that other users will become interested in becoming
future customers as well. Whats more, brands should be more active on Facebook to attract
people and make them aware of the brand.
What happened on Indonesian Facebook and Twitter in March? We are giving the complete
information in this latest Trends report edition.

14 days of free social media analytics sign up!

4

Fanpage Trends 2015

All Indonesian
Brands

Fanpage Trends 2015

All Indonesian Brands

The biggest Facebook fanpages

OLX Indonesia

7 483 344

1% (79 270)

BlackBerry

4 474 126

4% ( 176 631)

+1

XL Rame

4 230 176

1% (64 163)

Yamaha Motor Indonesia

4 227 369

3% ( 143 872)

+1

Lazada Indonesia

2 924 546

+23% (+545 474)

+1

welovehonda Indonesia

2 484 227

+13% (+286 634)

+1

TANGO WAFER RENYAH

2 083 702

3% (73 218)

+4

Kratingdaeng Indonesia

2 037 044

+1% (+30 044)

NaturE Journey to
Beauty

2 026 529

0% (2 330)

2 003 401

1% (13 286)

+1

10 smartfren

Chart presents number of fans at the end of the month, and its increase.

Fast & easy reporting of social media campaigns just test!

6

Fanpage Trends 2015

All Indonesian Brands

The most engaging Facebook fanpages
percentage of engaged users

number of engaged users

+11

Indomie

81%

811 109

+3

Samsung Mobile
Indonesia

39%

761 671

+10

Rexona

57%

569 268

Rumah Cantik Citra

29%

537 751

+9

Fair and Lovely

Indonesia

252%

448 921

+21

OPPO Indonesia

34%

321 485

Lazada Indonesia

10%

289 130

+22

Japanese Station

48%

261 764

+16

Ponds Indonesia

35%

253 326

10

Jawa Pos National

Network (JPNN)

27%

236 755

Engaged user is a user, who within analyzed period of time acted on a page by clicking Like it, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

Analytical tool for Facebook, YouTube & Twitter try!

7

Fanpage Trends 2015

All Indonesian Brands

Customer service
percentage of posts with reaction

number of users posts

Telkomsel

90%

4 407

Tokopedia

49%

1 876

+2

OPPO Indonesia

65%

1 113

Acer Indonesia

92%

1 075

+1

welovehonda Indonesia

4%

1 064

+1

Samsung Mobile
Indonesia

4%

774

+6

Lenovo Indonesia

59%

625

+1

Yamaha Motor Indonesia

0%

616

+1

Wardah Cosmetics

62%

592

7%

592

10 Oreo

Chart presents total number of posts published by users and percentage of them that was commented by brand.

Reports and studies about social media ask for more!

8

Fanpage Trends 2015

All Indonesian Brands

The most engaging Facebook posts
Rumah Cantik Citra
Sunday, 01.03.2015 06:00

Indomie

Dalam sehari, kamu butuh berapa kali touch up

sih Cantik? Kalau jawabannya sering, berarti
make up kamu terlalu tebal tuh. Kasihan
poripori kulitmu jadi sulit bernafas kalau
make up terlalu tebal. Kalau kamu gak pede
keluar tanpa make up, coba deh rajin merawat
kulit dengan produk perawatan yang

Tuesday, 17.03.2015 11:00

Bahagia itu sesederhana makan Indomie pake

topping favoritmu. Kamu suka makan Indomie pake
apa? Foto: IG @ekatan82
Interactivity Index: 355 521

Interactivity Index: 380 951

53%
1%

99%

358299

5127

47%

329337

5014

383

134

Samsung Mobile Indonesia

Friday, 13.03.2015 11:28

Fair and Lovely Indonesia

Wednesday, 18.03.2015 01:00

Be the Agent to begin A new start and claim the

prizes! Ayo kasih tahu ke kita kelebihan yang
dimiliki Samsung GALAXY A dan menangkan banyak
hadiah menarik hanya di
www.samsung.com/id/galaxya/theagent! Get it now
& lets #BeginWithA!

Bukan sekedar krim wajah, Fair & Lovely kini

hadir dengan tampilan baru dan teknologi multi
vitamin terkini yang memiliki 5 keunggulan.
Interactivity Index: 295 310

Interactivity Index: 314 963

0%

100%

285406

2040

109
64%

36%

311415

607

70

Garnier Indonesia
Wednesday, 04.03.2015 01:30

Hai, Garnier Girls! Jangan lupa pakai Garnier

Light Cream ya sebelum beraktifitas diluar
rumah biar wajahmu putih cerah, bebas kilap,
dan terlindungi dari matahari sepanjang hari!
^^ #SayangiDirimu
Interactivity Index: 127 062
0%

100%

123154

733

61

Reports and studies about social media ask for more!

9

Fanpage Trends 2015

Agency

10

Fanpage Trends 2015

Agency
The biggest Facebook fanpages

FleishmanHillard

7 775

+0% (+6)

Fortune PR

5 191

0% (3)

Edelman Indonesia

4 546

+1% (+39)

iris Worldwide

3 523

+0% (+12)

Leo Burnett Asia

1 650

+0% (+5)

Bounche

1 484

0% (1)

Hakuhodo ASEAN

1 122

+1% (+7)

VML

96

+1% (+1)

Narrada Communications

59

+7% (+4)

Chart presents number of fans at the end of the month, and its increase.

Analytical tool for Facebook, YouTube & Twitter try!

11

Fanpage Trends 2015

Agency
The most engaging Facebook fanpages
percentage of engaged users

number of engaged users

Edelman Indonesia

326%

Hakuhodo ASEAN

41%

465

FleishmanHillard

2%

178

VML

116%

111

Leo Burnett Asia

6%

94

iris Worldwide

2%

66

Fortune PR

0%

24

Bounche

1%

15

Narrada Communications

8%

14 802

Engaged user is a user, who within analyzed period of time acted on a page by clicking Like it, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

Analytical tool for Facebook, YouTube & Twitter try!

12

Fanpage Trends 2015

Agency
Customer service
percentage of posts with reaction

number of users posts

Narrada Communications

0%

Leo Burnett Asia

0%

Bounche

0%

FleishmanHillard

0%

iris Worldwide

0%

Hakuhodo ASEAN

0%

Edelman Indonesia

0%

Fortune PR

0%

VML

0%

Chart presents total number of posts published by users and percentage of them that was commented by brand.

Reports and studies about social media ask for more!

13

Fanpage Trends 2015

Agency
The most engaging Facebook posts
Edelman Indonesia
Tuesday, 24.03.2015 09:50

FleishmanHillard

The latest from our blog takes a look at

Myanmar and the upcoming The Economist Events
Myanmar Summit.

Tuesday, 03.03.2015 23:25

Interactivity Index: 12 027

100%

0%

11855

The power of true leadership: Were proud to be

named to NAFE National Association for Female
Executives Top Companies for Women for the 6th
straight year. Learn more:
http://fleishmanhillard.com/2015/03/newsandopini
ons/nafenamesfleishmanhillardtopcompaniesexe
cutivewomensixthstraighty

iris Worldwide

Interactivity Index: 434

Wednesday, 18.03.2015 11:13

100%

0%

62

23

Our Chief Strategy Officer Sam Noble talks to

The Guardian about the rise of the
Participation Brands and were leading the
charge!
http://www.theguardian.com/medianetwork/marketing

VML

agenciesassociationpartnerzone/2015/mar/16/pa
rticipationbrandsmarketingmodernconsumers

Friday, 27.03.2015 02:34

Interactivity Index: 147

100%

0%

15

VML at the Adobe Marketing Summit in New Delhi,

India. Our CEO, Tripti Lochan spoke about
designing the customer journey, as we try to
bring customers to a brands digital
properties. Putting Everything We Are, Into
Everything We Do!
Interactivity Index: 86

Hakuhodo ASEAN

100%

0%

38

Friday, 20.03.2015 13:42

I am proudly announce all Hakuhodo Family

Member the winners at AdFest 2015.
Congratulations to all the Winners !!!
Interactive Lotus Bronze 3D on the Rocks
https://www.youtube.com/watch?v=VAAnyUjiNGs The
Ninjya School Girls
https://www.youtube.com/watch?v=qHFr1_md3Ok
Talkable Vegitable https://www
Interactivity Index: 83
100%

0%

51

Analytical tool for Facebook, YouTube & Twitter try!

14

Fanpage Trends 2015

Automotive

15

Fanpage Trends 2015

Automotive
The biggest Facebook fanpages

Yamaha Motor Indonesia

4 227 369

3% ( 143 872)

welovehonda Indonesia

2 484 227

+13% (+286 634)

KIA Motors Indonesia

689 372

2% (13 948)

ToyotaID

422 485

2% (8 346)

Daihatsu Indonesia

417 631

+3% (+10 902)

Suzuki Indonesia

295 946

+1% (+1 825)

Chevrolet Indonesia

152 580

+2% (+3 424)

MercedesBenz Indonesia

99 359

1% (1 417)

Nissan

94 465

2% (2 028)

74 479

0% ( 327)

10 Ford Indonesia

Chart presents number of fans at the end of the month, and its increase.

Analytical tool for Facebook, YouTube & Twitter try!

16

Fanpage Trends 2015

Automotive
The most engaging Facebook fanpages
percentage of engaged users

number of engaged users

+2

Chevrolet Indonesia

113%

welovehonda Indonesia

4%

89 637

Yamaha Motor Indonesia

1%

50 572

+5

Daihatsu Indonesia

8%

32 804

+1

ToyotaID

3%

13 333

+4

Kawasaki Motor
Indonesia

24%

12 354

Ford Indonesia

14%

10 486

Nissan

6%

5 617

+2

KIA Motors Indonesia

1%

5 153

2%

4 658

10 Suzuki Indonesia

172 488

Engaged user is a user, who within analyzed period of time acted on a page by clicking Like it, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

Fast & easy reporting of social media campaigns just test!

17

Fanpage Trends 2015

Automotive
Customer service
percentage of posts with reaction

number of users posts

welovehonda Indonesia

4%

1 064

Yamaha Motor Indonesia

0%

616

+7

Ford Indonesia

2%

174

Chevrolet Indonesia

42%

105

+1

Kawasaki Motor
Indonesia

6%

100

Daihatsu Indonesia

27%

77

ToyotaID

4%

72

+1

KIA Motors Indonesia

0%

+3

HONDAISME

0%

0%

10 Suzuki Indonesia

Chart presents total number of posts published by users and percentage of them that was commented by brand.

Reports and studies about social media ask for more!

18

Fanpage Trends 2015

Automotive
The most engaging Facebook posts
Chevrolet Indonesia
Friday, 06.03.2015 08:00

welovehonda Indonesia

Tertarik dengan Chevrolet? Kunjungi yuk pameran

Chevrolet minggu ini yang akan berlangsung di
Jakarta dan Surabaya. Anda bisa test drive dan
review mobilmobil Chevrolet secara langsung.
Catat info tanggal dan lokasinya di sini
http://spr.ly/6187FbMz

Thursday, 19.03.2015 10:10

Brosis berani coba?

Interactivity Index: 39 652

Interactivity Index: 46 059

68%

32%

79%
44431

175

21%

14420

5800

127

58

Yamaha Motor Indonesia

Tuesday, 17.03.2015 02:14

Daihatsu Indonesia

Yamaha MX king idola baru anak muda Indonesia

"Semakin Jauh Melesat"

Thursday, 19.03.2015 09:00

Interactivity Index: 17 059

Sekarang mimin kembali di #KuisKamisDaihatsu

dengan hadiah pulsa 25K untuk 4 orang yang
beruntung di FB & Twitter @DaihatsuInd! Yuk,
merapat Sahabat :) Tantangan kali ini, kalian
harus bisa menjawab namanama ilmuan Bumi yang
tergabung dalam misi penyelaman bumi! Sst...
jawaban bisa kamu temukan di

98%

2%

10279

927

192

Ford Indonesia

Interactivity Index: 9 953

Wednesday, 11.03.2015 23:09

55%

45%

2917

439

330

Ford mengubah botol plastik bekas menjadi bahan

untuk kursi mobil, dan di tangan para disainer
berbakat kemudian menjelma jadi fashion. Cerita
lengkapnya ada di: http://ford.to/1B5YCL1 #Ford
#Redress #DaurUlang #Recycle
Interactivity Index: 7 890
49%

51%

6114

52

98

Reports and studies about social media ask for more!

19

Fanpage Trends 2015

Banks

20

Fanpage Trends 2015

Banks
The biggest Facebook fanpages

Mandiri Fiesta

1 013 194

+0% (+2 915)

CIMB Indonesia

764 746

3% (23 460)

Wirausaha Muda Mandiri

513 576

+1% (+6 237)

Standard Chartered
Indonesia

352 483

2% (7 279)

BII Friends Community

248 108

2% (4 101)

BNI

235 559

2% (5 856)

Commonwealth Bank
Indonesia

132 258

1% ( 762)

Xpresi BCA

107 237

2% (2 069)

Bank OCBC NISP

98 653

1% (1 500)

10 Bank Syariah Mandiri

57 811

3% (1 697)

Chart presents number of fans at the end of the month, and its increase.

Precise datadriven recommendations check it out!

21

Fanpage Trends 2015

Banks
The most engaging Facebook fanpages
percentage of engaged users

number of engaged users

+1

Xpresi BCA

102%

+2

Mandiri Fiesta

7%

67 194

Wirausaha Muda Mandiri

7%

37 277

BII Friends Community

3%

7 993

+2

BNI

1%

2 484

CIMB Indonesia

0%

2 003

+1

Bank OCBC NISP

2%

1 946

+1

BANK BRI Official

3%

1 019

+1

Standard Chartered
Indonesia

0%

835

1%

364

10 Bank Syariah Mandiri

109 377

Engaged user is a user, who within analyzed period of time acted on a page by clicking Like it, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

Fast & easy reporting of social media campaigns just test!

22

Fanpage Trends 2015

Banks
Customer service
percentage of posts with reaction

number of users posts

+3

Mandiri Fiesta

35%

540

+1

Wirausaha Muda Mandiri

27%

290

BANK BRI Official

88%

267

+1

CIMB Indonesia

92%

191

BNI

67%

189

Bank OCBC NISP

45%

55

+2

BII Friends Community

44%

27

+2

Xpresi BCA

0%

+2

Bank Syariah Mandiri

0%

+2

10

Commonwealth Bank
Indonesia

0%

Chart presents total number of posts published by users and percentage of them that was commented by brand.

Reports and studies about social media ask for more!

23

Fanpage Trends 2015

Banks
The most engaging Facebook posts
Xpresi BCA
Wednesday, 04.03.2015 09:14

Wirausaha Muda Mandiri

Udah ikutan "Xpress Your Community"? Kabar

gembira, guys! Xpress Your Community kita
perpanjang sampai tanggal 8 Maret! Yang belom
ikutan, yok, buruan ikutan!
bit.ly/xpressyourcommunity

Sunday, 01.03.2015 02:00

Berwirausaha adalah jalan yg tepat, untuk

mencapai rezeki. RT kalau kamu setuju :)
Interactivity Index: 30 585

Interactivity Index: 109 374

61%

39%

108730

89

18

11713

762

989

Friday, 27.03.2015 04:00

Friday, 27.03.2015 02:05

Sahabat yuk twitpic foto seru kamu saat konser

@onedirection kemarin, mention ke twitter
@mandirifiesta dgn hashtag #mandirikonser dan
#mandiriFF . Ada hadiah seru buat kamu yang
beruntung. Cek infonya disini ya
bit.ly/mandiri1D

Partners, tahukah kamu jatuh pada tanggal

berapa hari ulang tahun Bank OCBC NISP yang
ke74? 10 komentar terbaik akan mendapatkan
hadiah menarik dari OCBC NISP. Yuk, cari tahu
jawabannya di sini >> | http://bit.ly/18ZeZTf
Jawaban kamu kami tunggu hingga 30 Maret 2015.

Interactivity Index: 27 113

Interactivity Index: 6 750

70%

48%

Mandiri Fiesta

Bank OCBC NISP

30%

52%

486

490

269

33%

67%

27093

120

87

BANK BRI Official

Thursday, 05.03.2015 10:56

Teras BRI Kapal

Interactivity Index: 1 548
66%

34%

14 days of free social media analytics sign up!

24

Fanpage Trends 2015

Beverages

25

Fanpage Trends 2015

Beverages
The biggest Facebook fanpages

+1

Kratingdaeng Indonesia

2 037 044

+1% (+30 044)

Sehat AQUA

1 982 644

2% (38 794)

Mizone 100 %

1 415 191

3% (36 489)

Bir Bintang

1 371 999

2% (22 505)

Frestea

1 151 063

2% (28 239)

Starbucks Indonesia

985 593

4% (39 055)

Buavita Frutarian

712 939

1% (9 616)

NutriSari

701 451

+2% (+14 206)

Pocari ID

575 389

3% (14 767)

517 523

1% (7 651)

10 Milkuat

Chart presents number of fans at the end of the month, and its increase.

Analytical tool for Facebook, YouTube & Twitter try!

26

Fanpage Trends 2015

Beverages
The most engaging Facebook fanpages
percentage of engaged users

number of engaged users

+6

Frestea

20%

229 472

+11

NESCAF

23%

114 160

+3

Bir Bintang

8%

113 955

NutriSari

16%

110 213

+6

Mizone 100 %

7%

103 265

Sehat AQUA

5%

90 056

Buavita Frutarian

10%

67 863

HiLo Teen

13%

45 029

Kratingdaeng Indonesia

1%

18 321

8%

13 717

+4

10 HiLo

Engaged user is a user, who within analyzed period of time acted on a page by clicking Like it, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

Reports and studies about social media ask for more!

27

Fanpage Trends 2015

Beverages
Customer service
percentage of posts with reaction

number of users posts

Sehat AQUA

9%

201

+5

NESCAF

24%

98

NutriSari

27%

95

+5

HiLo Teen

78%

88

+1

Kratingdaeng Indonesia

1%

68

+11

Nestle Pure Life

Indonesia

8%

62

Mizone 100 %

27%

51

+6

Frestea

2%

41

+1

Teh Pucuk Harum

89%

35

3%

34

10 Buavita Frutarian

Chart presents total number of posts published by users and percentage of them that was commented by brand.

Precise datadriven recommendations check it out!

28

Fanpage Trends 2015

Beverages
The most engaging Facebook posts
Frestea
Wednesday, 11.03.2015 12:00

NESCAF

Bagus nih untuk jadi prinsip. Setuju ga?

Tuesday, 03.03.2015 11:00

Interactivity Index: 99 885

72%

28%

95041

779

108

Sehat AQUA
Friday, 13.03.2015 14:14

Mau dengerin musik pakai Speaker Beats By Dr.

Dre Red Pill nggak? Ayo ikutan "Ngopi With
Love"! Foto pas lo ngopi NESCAF bareng orang
yang lo sayang. Upload foto ke sini atau
Twitter @IniBaruHidup dengan hashtag
#NESCAFEMOMENT. Minta dukungan komen atau RT
sebanyakbanyaknya dari temen lo. Mekani
Interactivity Index: 45 387

Kurang minum menurunkan konsentrasi dan fokus

#AdaAQUA Pada saat shooting TVC #AdaAQUA versi
"salah bonceng", tim #AdaAQUA melewati banyak
hal seru termasuk video ini yang akan membuat
kamu semakin tertawa. Penasaran seperti apa
videonya? Ayo tonton dan share!

49%

51%

45031

53

Mizone 100 %

Interactivity Index: 39 378

Monday, 23.03.2015 03:00

60%

40%

23190

459

897

Mau hadiah yang bikin terus semangat terus?

Pilih mana? Motor? Handphone? pulsa atau uang
ratusan ribu? Klik dan ikuti caranya!
http://bit.ly/1AZBeia
Interactivity Index: 38 912

NutriSari
Sunday, 01.03.2015 05:00

63%

37%

38408

70

14

Ayo bantu Si Jeruk menemukan jalan menuju

segelas Nutrisari! #NSQuiz Tulis jawaban kamu
di dalam komentar, jangan lupa share / bagikan
ya 3 pemenang beruntung akan mendapat
merchandise eksklusif dan paket dari NutriSari.
Jawaban kamu ditunggu sampai hari Rabu, 2 Maret
2015
Interactivity Index: 36 501
39%

61%

6649

3083

1095

Precise datadriven recommendations check it out!

29

Fanpage Trends 2015

Cosmetics

30

Fanpage Trends 2015

Cosmetics
The biggest Facebook fanpages

Wardah Cosmetics

1 654 602

3% (53 234)

Garnier Indonesia

1 003 419

1% (8 873)

Rexona

990 839

1% (13 626)

Vaseline Men

890 916

2% (21 190)

Ponds Indonesia

720 152

2% (13 607)

LOral Paris

404 657

1% (5 179)

Rivera Cosmetics

179 815

+2% (+3 848)

Mustika Ratu IND

130 967

1% (1 457)

Sariayu Martha Tilaar

113 135

1% (1 615)

104 702

3% (3 347)

10 PAC Martha Tilaar

Chart presents number of fans at the end of the month, and its increase.

Precise datadriven recommendations check it out!

31

Fanpage Trends 2015

Cosmetics
The most engaging Facebook fanpages
percentage of engaged users

number of engaged users

+1

Rexona

57%

569 268

+1

Ponds Indonesia

35%

253 326

Garnier Indonesia

19%

188 387

+2

LOral Paris

13%

51 712

Vaseline Men

6%

49 429

Wardah Cosmetics

1%

21 142

Sariayu Martha Tilaar

10%

11 802

PAC Martha Tilaar

4%

3 706

Rivera Cosmetics

1%

1 755

10 Gatsby Indonesia

1%

1 090

+1

Engaged user is a user, who within analyzed period of time acted on a page by clicking Like it, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

14 days of free social media analytics sign up!

32

Fanpage Trends 2015

Cosmetics
Customer service
percentage of posts with reaction

number of users posts

Wardah Cosmetics

62%

592

Ponds Indonesia

75%

292

Garnier Indonesia

48%

244

LOral Paris

30%

86

Sariayu Martha Tilaar

10%

72

+1

Vaseline Men

59%

64

+3

PAC Martha Tilaar

0%

+3

Gatsby Indonesia

0%

Mustika Ratu IND

0%

10

La Tulipe Cosmetiques
(OFFICIAL)

0%

Chart presents total number of posts published by users and percentage of them that was commented by brand.

Fast & easy reporting of social media campaigns just test!

33

Fanpage Trends 2015

Cosmetics
The most engaging Facebook posts
Garnier Indonesia
Wednesday, 04.03.2015 01:30

Ponds Indonesia

Hai, Garnier Girls! Jangan lupa pakai Garnier

Light Cream ya sebelum beraktifitas diluar
rumah biar wajahmu putih cerah, bebas kilap,
dan terlindungi dari matahari sepanjang hari!
^^ #SayangiDirimu

Wednesday, 04.03.2015 12:00

Apa ekspresi wajahmu jika tibatiba ada

seseorang dari masa lalu yang menelepon kamu?
:) :O :(

Interactivity Index: 127 062

0%

100%

Interactivity Index: 115 036

123154

733

61
1%

Rexona

5117

382

Wednesday, 25.03.2015 08:14

TETAP MENAWAN SETELAH BEKERJA SEHARIAN Setelah

seharian bekerja di kantor, kamu masih bisa
tampil menawan saat ngumpul sama sahabat. Ini
karena kamu sudah pakai Rexona Deodorant Spray
tadi pagi yang langsung kering seketika dan
wanginya segar. Apa saja sih yang biasa kamu
bahas ketika ngumpul bare

Kalau mau #GantengMaksimal, wajah mesti

#BebasKusam! Pakai Vaseline Men Healthy White
yang bikin wajah tampak lebih cerah setiap cuci
muka.
Interactivity Index: 44 625
100%

Interactivity Index: 78 243

54%

88456

Vaseline Men

Friday, 20.03.2015 11:01

46%

99%

76511

293

0%

40849

468

119

44

21

35

LOral Paris
Saturday, 21.03.2015 08:30

Dapatkan trend warna bibir fuchsia yang

menggoda hanya dengan Color Riche
Extraordinaire.
Interactivity Index: 28 425
0%

100%

27913

Precise datadriven recommendations check it out!

34

Fanpage Trends 2015

Ecommerce

35

Fanpage Trends 2015

Ecommerce
The biggest Facebook fanpages

OLX Indonesia

7 483 344

1% (79 270)

Lazada Indonesia

2 924 546

+23% (+545 474)

ZALORA

1 181 924

0% (5 626)

KASKUS

816 596

+0% (+345)

elevenia ID

619 439

+2% (+11 273)

Qoo10 Indonesia

581 823

3% (16 151)

Traveloka.com

511 895

+2% (+8 288)

Bhinneka.Com

400 676

+31% (+94 204)

Blibli.com

322 064

+7% (+20 421)

10 Tokopedia

297 244

+7% (+20 690)

Chart presents number of fans at the end of the month, and its increase.

Fast & easy reporting of social media campaigns just test!

36

Fanpage Trends 2015

Ecommerce
The most engaging Facebook fanpages
percentage of engaged users

number of engaged users

Lazada Indonesia

10%

289 130

+2

KASKUS

19%

151 766

OLX Indonesia

1%

69 760

+4

elevenia ID

6%

34 609

Traveloka.com

4%

19 217

+5

ZALORA

1%

8 076

+5

Tokopedia

2%

6 907

+5

NutriMart

4%

3 444

+5

Groupon

1%

2 886

3%

2 646

+5

10 Bukalapak.com

Engaged user is a user, who within analyzed period of time acted on a page by clicking Like it, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

Precise datadriven recommendations check it out!

37

Fanpage Trends 2015

Ecommerce
Customer service
percentage of posts with reaction

number of users posts

Tokopedia

49%

1 876

+1

ZALORA

64%

342

elevenia ID

62%

315

+6

Lazada Indonesia

4%

93

+4

sukamart

54%

24

+2

NutriMart

0%

15

+5

Blibli.com

0%

+7

OLX Indonesia

0%

+4

KASKUS

0%

0%

10 Bhinneka.Com

Chart presents total number of posts published by users and percentage of them that was commented by brand.

14 days of free social media analytics sign up!

38

Fanpage Trends 2015

Ecommerce
The most engaging Facebook posts
Lazada Indonesia
Monday, 23.03.2015 10:22

KASKUS

Mau 3 OnePlus One GRATIS? Like dan share dulu

postingan ini! Akan ada kejutan tambahan kalau
jumlah likenya melebihi ekspektasi ;)

Friday, 20.03.2015 06:15

Rumah Legendaris Ini Akan Segera Rata dengan

Tanah

Interactivity Index: 50 482

75%

25%

4426

838

2669

Interactivity Index: 29 628

59%

41%

12276

210

1032

OLX Indonesia
Friday, 20.03.2015 09:28

elevenia ID

Hi OLXer, jangan lupa yah untuk datang ke acara

FUN, FRESH, FIT. OLX kerjasama bareng Metro TV
akan kasih banyak kejutan di acara Car Free Day
di Jl. Jendral Sudirman Jakarta samping Plaza
UOB, di hari Minggu 22 Maret 2015. Akan ada
Endah & Rhesa, Standup Comedy, dan hiburan seru
lainnya. Ayo datang

Wednesday, 25.03.2015 09:40

Sebelum bulan Maret berakhir, yuk ikutan

seruseruan #tweetmob #eleven1a di twitter
(atau social media lain yang juga terintegrasi
dengan twitter mu) dan tweet yang menarik bisa
menangin Samsung LED TV 32" detailnya bisa
diliat di sini ya > http://elv11.co/1f

Interactivity Index: 28 440

62%

38%

Interactivity Index: 18 736

27352

124

37

65%

35%

18704

Traveloka.com
Tuesday, 03.03.2015 09:00

Mau tiket pesawat GRATIS dari Traveloka? SHARE

gambar ini dan tunggu info lengkapnya besok!
#TiketGratisTraveloka
Interactivity Index: 10 891
46%

54%

699

64

621

14 days of free social media analytics sign up!

39

Fanpage Trends 2015

Fashion

40

Fanpage Trends 2015

Fashion
The biggest Facebook fanpages

Zoya Lovers

1 071 439

1% (6 162)

BRODO Footwear

1 004 222

1% (12 222)

Elzatta Hijab

870 176

1% (4 395)

Crooz Cloth

672 923

4% (25 024)

Petersaysdenim

429 036

3% (12 632)

Dian Pelangi

420 089

2% (8 308)

Uniqlo Indonesia

195 840

2% (3 362)

unkl347

124 948

2% (2 072)

+1

Damn! I Love Indonesia by

Daniel Mananta

74 934

1% ( 506)

14 049

1% ( 152)

+1

10 ARL by Hardware

Chart presents number of fans at the end of the month, and its increase.

Analytical tool for Facebook, YouTube & Twitter try!

41

Fanpage Trends 2015

Fashion
The most engaging Facebook fanpages
percentage of engaged users

number of engaged users

Zoya Lovers

16%

168 051

BRODO Footwear

8%

76 573

+2

Crooz Cloth

6%

39 321

Dian Pelangi

6%

25 479

+4

Damn! I Love Indonesia by

Daniel Mananta

20%

15 276

Elzatta Hijab

1%

11 549

Petersaysdenim

2%

10 366

Uniqlo Indonesia

4%

7 354

+3

unkl347

5%

5 994

11%

1 594

10 ARL by Hardware

Engaged user is a user, who within analyzed period of time acted on a page by clicking Like it, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

Reports and studies about social media ask for more!

42

Fanpage Trends 2015

Fashion
Customer service
percentage of posts with reaction

number of users posts

Dian Pelangi

0%

374

+1

BRODO Footwear

57%

58

+2

Crooz Cloth

2%

55

unkl347

40%

40

+2

ARL by Hardware

28%

18

+2

Zoya Lovers hijab

fashion

0%

14

+3

Petersaysdenim

0%

+1

Elzatta Hijab

0%

+2

Uniqlo Indonesia

0%

10

Damn! I Love Indonesia by

Daniel Mananta

0%

Chart presents total number of posts published by users and percentage of them that was commented by brand.

Fast & easy reporting of social media campaigns just test!

43

Fanpage Trends 2015

Fashion
The most engaging Facebook posts
Crooz Cloth
Monday, 02.03.2015 07:06

Zoya Lovers

Caranya Order Crooz yang benar:1. SMS ke

085693212345 hari Senin Minggu ( 10.00
19.00 WIB )2. Format: Nama Alamat
lengkap+Kode Pos Kode barang Size nya3.
Nanti selanjutnya akan dijelaskan lewat sms
yaCara Pembayaran melalui Transfer via
:Pembayaran melalui BCA : 5405499000 a/n PT.
CROOZ

Sunday, 29.03.2015 11:00

Berdoa di depan Kabah adalah impian hamba.

Kabulkanlah ya Allah, Amin :)
Interactivity Index: 17 302
11%

89%

14210

589

46

Interactivity Index: 25 412

89%

11%

20632

11

296

Damn! I Love Indonesia by Daniel...

Thursday, 19.03.2015 09:10

KAMI MENERIMA LAPORAN ADANYA AKUN FACEBOOK

PALSU ATAS NAMA DAMN! I LOVE INDONESIA INI
MERUGIKAN BRAND DAMN! I LOVE INDONESIA SENDIRI
DAN KHUSUSNYA CUSTOMER YG SUDAH TERTIPU.
DENGAN INI, DAMN! I LOVE INDONESIA
MENGINFORMASIKAN KEPADA POP PATRIOTICS BAHWA
DAMN! I LOVE INDONESIA TIDAK PERNAH MENERIMA

BRODO Footwear
Monday, 16.03.2015 04:00

Agar lebih bersemangat. Jalani aktivitas

Brothers dengan ditemani desain andalan dari
Brodo. Pesan Ventura Vintage Brown sekarang
dengan harga Rp. 595,000 di
http://bit.ly/BRDVenturaVintageBBS

Interactivity Index: 12 825

Interactivity Index: 7 302

75%

25%

60%
5942

240

40%

12273

50

22

25

Dian Pelangi
Tuesday, 17.03.2015 02:59

Article of Dian Pelangi show in Couture fashion

week by Newyork Fashion week (NYW 2015)
Interactivity Index: 4 052
100%

0%

3720

15

17

Precise datadriven recommendations check it out!

44

Fanpage Trends 2015

Food

45

Fanpage Trends 2015

Food
The biggest Facebook fanpages

TANGO WAFER RENYAH

2 083 702

3% (73 218)

Pizza Hut Indonesia

(Official)

1 687 921

2% (38 061)

Ice Cream of Love

1 475 929

2% (33 180)

KFC

1 207 869

2% (26 620)

CFC Indonesia

1 151 592

3% (37 518)

Permen KIS

1 018 864

1% (14 168)

Indomie

1 002 709

+4% (+37 262)

Oreo

863 490

2% (18 009)

Cadbury Dairy Milk

671 850

3% (19 487)

472 540

2% (9 446)

10 Sahabat Nestl

Chart presents number of fans at the end of the month, and its increase.

Analytical tool for Facebook, YouTube & Twitter try!

46

Fanpage Trends 2015

Food
The most engaging Facebook fanpages
percentage of engaged users

number of engaged users

+3

Indomie

81%

811 109

+4

McDonalds

31%

130 515

Oreo

15%

129 919

Ice Cream of Love

6%

88 955

+3

Enfa Smart Center

26%

50 767

Pizza Hut Indonesia

(Official)

2%

31 644

+6

Permen KIS

3%

29 672

+4

KFC

2%

21 524

+6

J.CO Donuts & Coffee,

Indonesia

6%

15 849

2%

14 847

10 Cadbury Dairy Milk

Engaged user is a user, who within analyzed period of time acted on a page by clicking Like it, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

Precise datadriven recommendations check it out!

47

Fanpage Trends 2015

Food
Customer service
percentage of posts with reaction

number of users posts

Oreo

7%

592

+1

Indomie

29%

242

+1

McDonalds

8%

209

KFC

0%

201

Pizza Hut Indonesia

(Official)

71%

101

+3

Sahabat Nestl

32%

94

+8

BURGER KING
INDONESIA

38%

91

+2

TANGO WAFER RENYAH

46%

82

+3

Enfa Smart Center

70%

63

2%

42

10 Permen KIS

Chart presents total number of posts published by users and percentage of them that was commented by brand.

Analytical tool for Facebook, YouTube & Twitter try!

48

Fanpage Trends 2015

Food
The most engaging Facebook posts
Indomie
Tuesday, 17.03.2015 11:00

McDonalds

Bahagia itu sesederhana makan Indomie pake

topping favoritmu. Kamu suka makan Indomie pake
apa? Foto: IG @ekatan82

Friday, 20.03.2015 09:00

Interactivity Index: 355 521

53%

47%

329337

5014

383

Saatnya #COPChallenge periode 3! Share foto si

Kecil saat di Family Playlimpic atau saat Si
Kecil bermain dengan Red Ball di wall post
McDonalds Indonesia dan dapatkan hadiah
mingguan voucher McDonalds Rp. 300.000 setiap
minggunya dan hadiah utama permainan anak
diakhir periode. Untuk info lebih l
Interactivity Index: 94 898

Oreo
Thursday, 05.03.2015 15:00

72%

28%

93618

180

35

Even if you shake your milk, you can still dunk

in it. #PlaywithOreo and make this Oreo
Milkshake. http://expi.co/0Gy4d
Interactivity Index: 54 075
21%

79%

Enfa Smart Center

23059

610

1786

Sunday, 15.03.2015 04:00

Si kecil yang mulai senang memasukkan benda

asing ke mulutnya adalah tanda bahwa ia sedang
belajar mengenali tekstur, bentuk, temperatur,
dan berat benda. Biarkan ia bereksplorasi dan
pastikan benda yang dimasukkan ke dalam
mulutnya higienis dan aman. Benda apa yang
pernah si kecil masukkan dalam m

Silver Queen
Friday, 20.03.2015 08:30

Udah siap buat Kuis Santai lagi kan Sob? Nah,

liat dulu contekannya nih
http://youtu.be/xUm54llUIbE Kalo lo udah liat
pasti bisa jawab #KuisSantai periode 4 sambil
tutup mata karena gampangnya nih. Pertanyaanya
adalah: Cowok yang lagi santai sambil makan
SilverQueen di hanging bed itu pake sepatu

Interactivity Index: 12 378

0%

100%

10974

103

62

Interactivity Index: 11 759

16%

84%

2867

911

328

Reports and studies about social media ask for more!

49

Fanpage Trends 2015

Insurance

50

Fanpage Trends 2015

Insurance
The biggest Facebook fanpages

My Life Manulife

251 804

1% (2 988)

Prudential Indonesia
(Official Fan Page)

212 115

1% (2 095)

Great Eastern Life,

Indonesia

182 063

2% (3 553)

AXA Indonesia

181 097

0% ( 801)

Allianz Indonesia
Community

126 778

1% (1 460)

AIA Asuransi

112 431

2% (1 949)

Garda Oto

37 335

+1% (+459)

Avrist Assurance

35 642

0% (4)

Cigna Indonesia

21 149

0% (1)

10 Commonwealth Life

20 192

+0% (+3)

Chart presents number of fans at the end of the month, and its increase.

Fast & easy reporting of social media campaigns just test!

51

Fanpage Trends 2015

Insurance
The most engaging Facebook fanpages
percentage of engaged users

number of engaged users

AIA Asuransi

20%

22 160

Prudential Indonesia
(Official Fan Page)

2%

3 882

My Life Manulife

1%

2 360

Garda Oto

6%

2 293

Allianz Indonesia
Community

2%

1 963

Sequislife OFFICIAL

15%

1 853

Asuransi Jiwa Bersama

Bumiputera

12%

1 225

AXA Indonesia

0%

657

Commonwealth Life

3%

582

10

Sun Life Financial

Indonesia

3%

438

Engaged user is a user, who within analyzed period of time acted on a page by clicking Like it, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

14 days of free social media analytics sign up!

52

Fanpage Trends 2015

Insurance
Customer service
percentage of posts with reaction

number of users posts

Prudential Indonesia
(Official Fan Page)

48%

102

AXA Mandiri

53%

51

Asuransi Jiwa Bersama

Bumiputera

73%

22

AXA Indonesia

39%

18

AIA Asuransi

64%

14

Asuransi Sinar Mas

Official

56%

Sun Life Financial

Indonesia

57%

Avrist Assurance

57%

Great Eastern Life,

Indonesia

0%

10

Allianz Indonesia
Community

0%

Chart presents total number of posts published by users and percentage of them that was commented by brand.

Precise datadriven recommendations check it out!

53

Fanpage Trends 2015

Insurance
The most engaging Facebook posts
AIA Asuransi
Monday, 30.03.2015 11:07

Prudential Indonesia (Official Fan...

Kalau bisa berdua, kenapa harus sendiri? Gabung

di Twin Run #Run2SaveALife 17 Mei 2015!

Tuesday, 10.03.2015 04:00

Interactivity Index: 14 694

100%

0%

14558

14

Tidak ada yang pernah tahu kapan dan di mana

kita akan mengalami sakit. Maka itu, sebaiknya
persiapkan dana untuk antisipasi bagi diri Anda
dan keluarga Anda
Interactivity Index: 8 632
100%

Allianz Indonesia Community

0%

680

52

484

Saturday, 14.03.2015 02:45

Allianz berada di peringkat teratas selama dua

tahun berturutturut dan tahun 2015 mencatatkan
peningkatan brand value sebesar 3% dibandingkan
tahun sebelumnya. Bernilai $20,9 juta, brand
Allianz merupakan yang tertinggi di antara 50
perusahaan asuransi di dunia versi Brand
Finance! Baca selengkapny

Sequislife OFFICIAL
Tuesday, 17.03.2015 06:49

Interactivity Index: 3 848

100%

0%

332

39

210

Saatnya makan siang! Waktunya kuis berhadiah

passport holder special dari #Sequislife untuk
Rekan Cerdas yang dapat menjawab pertanyaan
berikut: Sebutkan tagline dari Sequislife! Post
jawaban kalian di kolom komentar di bawah ini.
Good Luck :)
Interactivity Index: 2 474
100%

0%

170

172

101

Avrist Assurance
Friday, 20.03.2015 07:56

Avrist Birthday SurePrize kembali hadir untuk

memberikan hadiah bagi Sahabat yang berulang
tahun di bulan Maret 2015. Yuk segera kirimkan
data diri Anda dan dapatkan hadiahnya..
Caranya mudah : Kirimkan copy identitas (KTP
atau akte kelahiran), alamat lengkap, no telp
dan id facebook yang berul
Interactivity Index: 1 901
100%

0%

101

62

97

Reports and studies about social media ask for more!

54

Fanpage Trends 2015

Media / News

55

Fanpage Trends 2015

Media / News
The biggest Facebook fanpages

Mother and Baby

Indonesia

861 635

+1% (+6 973)

Jawa Pos National

Network (JPNN)

861 321

+1% (+5 847)

www.detik.com

685 518

+4% (+23 448)

Tempo Media

517 179

+0% (+2 568)

Kompasiana

302 784

+0% (+168)

RepublikaOnline

280 494

+0% (+558)

Ensogo Indonesia

214 219

2% (4 730)

Inilahdotcom

151 510

0% (30)

Harian Umum Media

Indonesia

148 869

0% (4)

100 995

+0% (+373)

10 Sindo News

Chart presents number of fans at the end of the month, and its increase.

Precise datadriven recommendations check it out!

56

Fanpage Trends 2015

Media / News
The most engaging Facebook fanpages
percentage of engaged users

number of engaged users

Jawa Pos National

Network (JPNN)

27%

236 755

Mother and Baby

Indonesia

24%

206 368

Tempo Media

15%

79 198

www.detik.com

10%

65 970

RepublikaOnline

16%

45 546

Kompasiana

2%

7 018

Inilahdotcom

4%

6 526

Sindo News

5%

5 410

Harian Umum Media

Indonesia

2%

2 294

4%

2 186

10 Malesbanget.com

Engaged user is a user, who within analyzed period of time acted on a page by clicking Like it, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

14 days of free social media analytics sign up!

57

Fanpage Trends 2015

Media / News
Customer service
percentage of posts with reaction

number of users posts

Mother and Baby

Indonesia

0%

313

Kompasiana

0%

138

Malesbanget.com

0%

39

Ensogo Indonesia

0%

Maxim Indonesia

0%

www.detik.com

0%

Tempo Media

0%

RepublikaOnline

0%

Inilahdotcom

0%

0%

10 Sindo News

Chart presents total number of posts published by users and percentage of them that was commented by brand.

14 days of free social media analytics sign up!

58

Fanpage Trends 2015

Media / News
The most engaging Facebook posts
Mother and Baby Indonesia
Tuesday, 10.03.2015 01:29

RepublikaOnline

Selamat pagi, Moms! Pagi ini kondisi Gedung

Wisma Kosgoro tempat tim Mother&Baby bekerja
masih dilalap oleh api. Mohon doanya agar api
lekas padam dan tidak ada korban jiwa ya, Moms.
http://ow.ly/i/8WQC4

Tuesday, 31.03.2015 01:19

Pemblokiran 19 media Islam menuai reaksi

negatif para netizen.
Interactivity Index: 17 508

Interactivity Index: 35 780

100%

0%

24956

2250

114

3136

237

839

Sunday, 29.03.2015 05:17

Wednesday, 18.03.2015 07:15

JK: Di Indonesia Apa Saja Diprotes, BBM Naik

Sedikit Diprotes
http://www.jpnn.com/index.php?mib=berita.detail&id

#News Begal Lampung Telanjang, Menghilang, Lalu

Didor Aksi penggerebekan ini diwarnai oleh
kucingkucingan, lantaran target tibatiba
menghilang, muncul lagi di atap rumah tetangga,
merayap dengan telanjang bulat. Lalu? Lihat
video lengkapnya...

=295050
Interactivity Index: 15 933

Interactivity Index: 10 724

0%

0%

Jawa Pos National Network (JPNN)

Tempo Media

100%

100%

100%
2820

296

0%

6305

1627

195

420

www.detik.com
Friday, 27.03.2015 15:06

#BBM #BreakingNews Besok, Harga Bensin Premium

Naik Jadi Rp 7.300 dan Solar Rp 6.900 Harga
baru ini berdasarkan Peraturan Menteri (Permen)
ESDM Nomor 39 tahun 2014 Tentang Perhitungan
Harga Jual Eceran Bahan Bakar Minyak (BBM),
yang telah diubah dengan Permen ESDM Nomor 4
Tahun 2015.
Interactivity Index: 9 762
100%

0%

1790

417

394

Precise datadriven recommendations check it out!

59

Fanpage Trends 2015

Retail

60

Fanpage Trends 2015

Retail
The biggest Facebook fanpages

Carrefour Indonesia

1 500 510

+0% (+505)

Alfamart Sahabat
Indonesia

1 109 298

+0% (+1 041)

Indomaret mudah dan

hemat

867 617

+17% (+125 364)

Super Indo Supermarket

336 400

+8% (+25 980)

Lawson Station
Indonesia

203 507

+2% (+4 937)

7Eleven ID

167 256

+1% (+1 890)

HERO Infoodtainment

162 061

+0% (+557)

Alfamidi Ku

151 983

+7% (+10 332)

Giant Indonesia

148 638

+1% (+933)

10 Lottemart Indonesia

143 725

+0% (+255)

Chart presents number of fans at the end of the month, and its increase.

14 days of free social media analytics sign up!

61

Fanpage Trends 2015

Retail
The most engaging Facebook fanpages
percentage of engaged users

number of engaged users

Indomaret mudah dan

hemat

6%

51 769

Alfamidi Ku

22%

33 032

Super Indo Supermarket

9%

30 168

Alfamart Sahabat
Indonesia

2%

21 059

HERO Infoodtainment

8%

13 326

Matahari Department
Store

8%

11 416

Giant Indonesia

5%

6 977

Carrefour Indonesia

0%

6 640

Lawson Station
Indonesia

3%

6 043

4%

4 822

10 Hypermart

Engaged user is a user, who within analyzed period of time acted on a page by clicking Like it, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

Analytical tool for Facebook, YouTube & Twitter try!

62

Fanpage Trends 2015

Retail
Customer service
percentage of posts with reaction

number of users posts

Super Indo Supermarket

12%

214

Alfamidi Ku

15%

111

Giant Indonesia

59%

110

7Eleven ID

0%

88

Belanja Hemat ya Yogya

21%

58

Matahari Department
Store

67%

51

Lawson Station
Indonesia

12%

24

TIP TOP Supermarket

75%

12

Indomaret mudah dan

hemat

0%

0%

10 Carrefour Indonesia

Chart presents total number of posts published by users and percentage of them that was commented by brand.

Reports and studies about social media ask for more!

63

Fanpage Trends 2015

Retail
The most engaging Facebook posts
Alfamidi Ku
Sunday, 22.03.2015 14:59

Indomaret mudah dan hemat

Mau bawa pulang Logam Mulia 25gr, Tas Michael

Kors atau Camera Digital Canon Powershot??
Ikutan Photo Contest #BeYOUtiful yuk! Gimana
cara ikutannya? Cukup belanja Produk Sponsor
senilai Rp 40.000 di Alfamidi kemudian kirimkan
Foto kamu yang bertema "Be Your Self,
BeYOUtiful", yaitu Perdeaan styl

Thursday, 19.03.2015 12:00

#QuizIndomaret ada lagi! Sobat Indomaret, ayo

lanjutkan cerita ini sekreatif mungkin untuk
dapatkan hadiah Voucher Belanja Elektronik
senilai Rp 100,000 untuk 1 orang pemenang.
Kesempatan menjawab Sobat Indomaret hanya dari
pukul 19.00 hingga 21.00.

Interactivity Index: 16 781

100%

0%

16229

70

17

Interactivity Index: 13 927

100%

0%

2059

2339

157

Super Indo Supermarket

Tuesday, 10.03.2015 07:00

HERO Infoodtainment

Dalam rangka merayakan Mini Expo Produk 365

Super Indo, ayo ikuti mini quiz berhadiah
voucher belanja @ Rp25.000 untuk 2 pemenang
yang beruntung! Yuk, jawab pertanyaanya
berikut: Aku merupakan produk bumbu makanan
yang dibuat dari kacang tanah, cabai, gula
merah dan garam. Aku juga biasa digunakan

Thursday, 26.03.2015 06:21

Labu adalah salah satu sayuran yang ada di Hero

Supermarket dimana Labu sangat baik untuk
dikonsumsi oleh Anak Selain rendah kalori, Labu
juga mengandung banyak vitamin, antioksidan,
mineral, dan serat. Bagaimana caramu menyajikan
Labu? #HeroInfo

Interactivity Index: 6 387

100%

0%

Interactivity Index: 6 338

423

807

171

100%

0%

6094

33

Giant Indonesia
Thursday, 26.03.2015 20:00

Ini dia promo weekend Giant, ayo semua langsung

simak ya promo weekend Giant berlaku di Giant
Ekstra dan Giant Ekspres seluruh Indonesia,
Periode 2729 Maret 2015 Daging Rendang
Rp8.390, /100gr normal Rp9.999, hemat
Rp1.609, Filma Minyak Goreng Pouch 2 Lt
Rp19.490, Maks 2 pcs/pelanggan/hari n
Interactivity Index: 5 518
100%

0%

3510

150

88

Precise datadriven recommendations check it out!

64

Fanpage Trends 2015

Technologies

65

Fanpage Trends 2015

Technologies
The biggest Facebook fanpages

BlackBerry

4 474 126

4% ( 176 631)

Samsung Mobile
Indonesia

1 945 862

0% ( 701)

Acer Indonesia

1 628 886

3% (51 111)

OPPO Indonesia

955 339

+3% (+30 272)

Sony Mobile ID

810 106

2% (13 852)

+1

Dolphin Browser

781 112

+21% (+133 876)

Lenovo Indonesia

780 290

+5% (+35 715)

LG Mobile Indonesia

547 309

2% (11 196)

Lenovo Mobile Indonesia

470 954

1% (5 599)

327 764

2% (5 507)

10 HP Indonesia

Chart presents number of fans at the end of the month, and its increase.

14 days of free social media analytics sign up!

66

Fanpage Trends 2015

Technologies
The most engaging Facebook fanpages
percentage of engaged users

number of engaged users

+1

Samsung Mobile
Indonesia

39%

761 671

+1

OPPO Indonesia

34%

321 485

+2

Acer Indonesia

7%

121 146

+3

Philips Berbagi Terang

26%

64 116

+6

LG Mobile Indonesia

8%

46 198

+6

Sony Mobile ID

6%

45 259

+2

Dell

14%

35 145

+5

Nikon

8%

24 282

Lenovo Indonesia

2%

19 313

0%

15 558

10 BlackBerry

Engaged user is a user, who within analyzed period of time acted on a page by clicking Like it, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

Analytical tool for Facebook, YouTube & Twitter try!

67

Fanpage Trends 2015

Technologies
Customer service
percentage of posts with reaction

number of users posts

+2

OPPO Indonesia

65%

1 113

Acer Indonesia

92%

1 075

+1

Samsung Mobile
Indonesia

4%

774

+1

Lenovo Indonesia

59%

625

+2

HP Indonesia

48%

446

+2

LG Mobile Indonesia

9%

244

+2

Canon (Indonesia)

75%

67

+3

Microsoft Indonesia

2%

65

+1

Dell

55%

64

0%

+6

10 Dolphin Browser

Chart presents total number of posts published by users and percentage of them that was commented by brand.

Analytical tool for Facebook, YouTube & Twitter try!

68

Fanpage Trends 2015

Technologies
The most engaging Facebook posts
Samsung Mobile Indonesia
Friday, 13.03.2015 11:28

Philips Berbagi Terang

Be the Agent to begin A new start and claim the

prizes! Ayo kasih tahu ke kita kelebihan yang
dimiliki Samsung GALAXY A dan menangkan banyak
hadiah menarik hanya di
www.samsung.com/id/galaxya/theagent! Get it now
& lets #BeginWithA!

Monday, 23.03.2015 14:45

Interactivity Index: 314 963

64%

36%

311415

607

70

Dapatkan voucher diskon 70% untuk pembelian

PHILIPS Ledino di PHILIPS HOME LIGHTING STORE,
untuk 100 pendaftar pertama Thank God Its
PHILIPS edisi Maret. Daftarkan nama, domisili
serta nomor HP Anda melalui message FB Berbagi
Terang hingga 31 Maret 2015. Baca informasi
lebih lengkapnya disini: htt
Interactivity Index: 52 871
80%

20%

52279

96

13

LG Mobile Indonesia
Friday, 20.03.2015 04:30

#LGQuiz: 20 Maret 2015 Untuk mengikuti #LGQuiz

Sobat LG harus melihat beberapa syarat dan
ketentuan sebagai berikut: LIKE & SHARE kuis
yang berlangsung (1x). Jangan lupa atur
privacy setting akun Facebook menjadi Public
Jawab pertanyaan (1x) dengan hashtag #LGQuiz
#LGQuiz akan ditutup pa

HP Indonesia
Sunday, 01.03.2015 06:25

Interactivity Index: 40 324

48%

52%

3276

2542

1680

Happy Sunday all! HP masih punya 10 power bank

lagi untuk kamu yang beruntung dan bersedia
menjawab pertanyaan quick survey kami.
Pertanyaannya gampang: "Kamu lebih pilih mana,
mendapatkan paket data gratis sebanyak 200MB/
bulan selama 2 tahun atau sebuah casing
original untuk setiap pembelian ta
Interactivity Index: 39 844
39%

61%

648

907

2223

OPPO Indonesia
Monday, 16.03.2015 02:37

"A friend is the one who comes in when the

whole world has gone out." Grace Pulpit.
Teman sejati selalu ada disaat kita dalam
kesusahan. Ofans, ayo tag sahabat kamu di komen
di bawah ini ya. :)
Interactivity Index: 32 928
29%

71%

31912

122

33

Precise datadriven recommendations check it out!

69

Fanpage Trends 2015

Telecommunications

70

Fanpage Trends 2015

Telecommunications
The biggest Facebook fanpages

XL Rame

4 230 176

1% (64 163)

smartfren

2 003 401

1% (13 286)

IM3

1 497 359

3% (39 119)

Telkomsel

530 310

0% (1 917)

AXIS

403 233

4% (17 832)

316 071

2% (7 380)

Esiaspot

211 739

4% (8 116)

Telkom Indonesia

79 078

3% (2 243)

FlexiMania

45 852

3% (1 662)

36 148

+7% (+2 359)

10 BoltSuper4G

Chart presents number of fans at the end of the month, and its increase.

14 days of free social media analytics sign up!

71

Fanpage Trends 2015

Telecommunications
The most engaging Facebook fanpages
percentage of engaged users

number of engaged users

+1

IM3

4%

60 791

XL Rame

1%

34 974

Telkomsel

5%

27 241

smartfren

1%

12 051

+2

3%

9 248

+2

BoltSuper4G

9%

3 274

+2

Esiaspot

1%

1 420

+2

FlexiMania

2%

927

AXIS

0%

575

0%

358

10 Telkom Indonesia

Engaged user is a user, who within analyzed period of time acted on a page by clicking Like it, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

Precise datadriven recommendations check it out!

72

Fanpage Trends 2015

Telecommunications
Customer service
percentage of posts with reaction

number of users posts

Telkomsel

90%

+1

Esiaspot

0%

287

AXIS

74%

281

+2

Telkom Indonesia

0%

+2

XL Rame

0%

IM3

0%

+1

0%

+1

smartfren

0%

+1

PSN Engage. Pasifik Satelit

Nusantara.

0%

0%

10 FlexiMania

4 407

Chart presents total number of posts published by users and percentage of them that was commented by brand.

Fast & easy reporting of social media campaigns just test!

73

Fanpage Trends 2015

Telecommunications
The most engaging Facebook posts
Telkomsel
Monday, 23.03.2015 12:00

smartfren

Program #GunaAirBuatMu? masih berlangsung loh,

Telkomsel Friends. Yuk share sekarang juga dan
cek syarat ketentuannya di
http://tsel.me/gunaairbuatmu

Monday, 02.03.2015 06:30

Interactivity Index: 21 028

57%

43%

948

100

1230

Guys, ini dia tantangan #SemangatSenin untuk

hari ini: "Apa judul lagu dan siapa penyanyi
dari potongan lirik lagu berikut ini?"
Langsung jawab di comment pakai hashtag
#SemangatSenin dan #CelebrateMoment sekarang
juga ya! Kami tunggu sampai pukul 23:59 WIB
hari ini lho! :)
Interactivity Index: 8 961

46%

54%

1037

1133

212

Friday, 13.03.2015 06:00

Siapa di sini yg kepingin merchandise cantik dr

3? Buat yang mau merchandise tsb, lengkapi TTS
berikut dengan cara menjawab disertai nomor.
ex: menurun 1. cengli, 2, dst. mendatar 1.
bebek, 2, dst 3 merchandise cantik menanti 3
followers yg beruntung dan akan di umumkan di
hari Senin. Selamat menj

XL Rame
Tuesday, 24.03.2015 10:00

Interactivity Index: 7 121

50%

50%

2305

588

154

Streaming musik atau baca komik online, bisa

banget menghibur kamu yg lagi di tengah
kemacematan. Setuju nggak? ;) Biar makin nyaman
baca komik online dan streaming musik pakai
kartu XL, langganan aja paket HotRod Pro!
Info: http://bit.ly/HotRodPro
Interactivity Index: 2 990
78%

IM3

22%

1854

268

Tuesday, 31.03.2015 01:30

[ multimedia / brak tekstu ]

Interactivity Index: 1 017
60%

40%

889

24

Reports and studies about social media ask for more!

74

Fanpage Trends 2015

National TV
Channel

75

Fanpage Trends 2015

National TV Channel
The biggest Facebook fanpages

Metro TV

1 345 761

+1% (+13 342)

Surya Citra Televisi

1 080 117

+0% (+779)

TvOneWebNews

789 221

+0% (+50)

IndosiarID

383 965

+0% (+1 687)

Trans TV

184 431

+0% (+874)

RCTI Official

156 823

+1% (+2 122)

TRANS7

80 066

+1% (+700)

MNCTV Official

69 092

+4% (+2 633)

ANTVLovers

25 474

+0% (+111)

2 355

+2% (+36)

10 TVRI

Chart presents number of fans at the end of the month, and its increase.

Analytical tool for Facebook, YouTube & Twitter try!

76

Fanpage Trends 2015

National TV Channel
The most engaging Facebook fanpages
percentage of engaged users

number of engaged users

Metro TV

13%

176 120

Surya Citra Televisi

8%

88 317

MNCTV Official

74%

51 432

IndosiarID

12%

45 300

RCTI Official

12%

18 203

Trans TV

4%

7 858

TRANS7

4%

3 309

ANTVLovers

8%

2 038

TvOneWebNews

0%

1 211

5%

117

10 TVRI

Engaged user is a user, who within analyzed period of time acted on a page by clicking Like it, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

Analytical tool for Facebook, YouTube & Twitter try!

77

Fanpage Trends 2015

National TV Channel
Customer service
percentage of posts with reaction

number of users posts

RCTI Official

0%

550

Surya Citra Televisi

0%

359

Trans TV

0%

244

TVRI

0%

MNCTV Official

0%

IndosiarID

0%

ANTVLovers

0%

TRANS7

0%

Metro TV

0%

0%

10 TvOneWebNews

Chart presents total number of posts published by users and percentage of them that was commented by brand.

Fast & easy reporting of social media campaigns just test!

78

Fanpage Trends 2015

National TV Channel
The most engaging Facebook posts
Surya Citra Televisi
Friday, 27.03.2015 12:37

Metro TV

Innalilahi wa inailahi rojiun, Sesungguhnya

semua manusia yang di dunia ini akan kembali
padaNya. #SelamatJalanOlga

Tuesday, 24.03.2015 10:00

Interactivity Index: 23 876

100%

0%

18108

450

248

Gubernur Tandingan: Jangankan Gubernur, Jadi

Ketua RT Ahok Tak Pantas Ahok dinilai dapat
merusak generasi bangsa karena ucapannya yang
kasar. http://bit.ly/1HuNoVp
Interactivity Index: 19 592
100%

0%

3760

3326

158

218

116

MNCTV Official
Friday, 27.03.2015 07:31

Wooww!!! Panggung KDI 2015 ga kalah loh sama

pangung di ajangajang Internasional!
Penasaran, yuk cek di sini >
http://www.mnctv.com/index.php?option=com_content&

IndosiarID
Friday, 27.03.2015 12:53

task=view&id=7021&Itemid=176

Kami akan merindukanmu, sahabat..

#SelamatJalanOlga

Interactivity Index: 15 300

Interactivity Index: 11 839

100%

0%

14788

108

100%

0%

9111

RCTI Official
Friday, 27.03.2015 12:33

Segenap klrg RCTI turut berduka cita atas

meninggalnya slh satu host terbaik dahSyat.Smg
amal ibadah diterima di sisiNya.
#RIPOlgaSyahputra
Interactivity Index: 6 516
100%

0%

5256

171

36

Fast & easy reporting of social media campaigns just test!

79

80