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Profile
Objective: I am seeking a Marketing position, preferably one that can utilize my technical
skills, my background in journalism and/or my international experience.
Summary of Qualifications Achieving over seven years experience in the technology industry as a marketing
executive after a brief, but successful career as an international TV journalist, I
have demonstrated a proven ability to create successful marketing campaigns
and manage projects delivered on time and within budget. I possess exceptional
communication skills and the ability to develop high-performance teams.
Key Skills
Proficient or familiar with a vast array of programming languages, concepts and technologies, including:
HTML & CSS Web Design & Photoshop E-commerce Email Marketing
Analytics Marketing Strategy Product Development Website Creation & Management
Marketing Experience
eBIZ.mobility Beit Shemesh, Israel
Director of Marketing and Product Development March 2008 - December 2009
Developed and executed the marketing, product development and UI strategy for OneTouch Online
Purchasing, an online micro-payment processing system. Administered the advertising, newsletter, search
engine marketing, SEO and customer loyalty campaigns.
Tripled the amount of merchants using the online payment processor and developed the campaign that
found the company’s first paying customer.
Increased traffic to product website by more than 140% and increased conversions by nearly 400%.
Increased natural traffic 75%.
Web 2.0 & PPC campaigns reached a high of 43% conversion rate.
Education
2000 Bachelor of Arts - Sociology
Yeshiva University, New York, NY